MediaBoom

MARCH 14, 2023

A solid digital marketing for construction companies plan helps to bring more clients into your business. Modern construction companies can’t afford to ignore the importance of digital marketing. If you don’t have a strong digital presence, you risk getting left behind by your competitors.

Digital Marketing 93

Digital Marketing Construction Market Marketing 93

gcommerce

MARCH 16, 2023

Like Jordan, we’re in a continuous state of reinvention and improvement, developing new ways to put the ball in the basket or, in the case of marketers, looking for novel ways to connect consumer and business. Consumers and businesses; the two sides of the fundamental marketing equation.

Digital Marketing 98

Digital Marketing Business Market Marketing 98

MediaBoom

MARCH 29, 2024

With the global luxury travel market poised to rake in $1.48 trillion by 2024 , the need for luxury travel experiences hasn’t slowed one iota, necessitating luxury travel ads. What makes a travel ad “luxury? What makes a travel ad “luxury?” Here are some ways it’s been done.

Travel 94

Travel Target Marketing Digital Marketing Market 94

MediaBoom

APRIL 18, 2024

With a projected market value of US$368.9 Consumers are craving authenticity, experiences, and a deeper connection with the brands they invest in. A recent Bain & Company repor t found that 70% of global luxury consumers are now willing to pay a premium for well-made, durable items that will stay relevant for years to come.

Consumer 95

Consumer Branding Shopping Retail 95

Lure Agency

OCTOBER 5, 2022

Get to know what sort of traveler they are. Are they family-oriented, or do they prefer to travel solo? “If you’re not engaging your consumer to get them to speak about what made them choose your hotel, your product will not be right.” You’re not correctly putting out the story to attract other consumers.”

Consumer 52

Consumer Market Marketing Digital Marketing 52

Hotel Speak

FEBRUARY 15, 2024

The world’s leading travel trade show, ITB Berlin is fast approaching, offering a unique opportunity to elevate your hotel’s visibility and forge valuable industry connections. However, with a vast exhibition floor teeming with possibilities, strategic navigation is key to making the most of your time at the show.

Digital Marketing 110

Digital Marketing Revenue Online Sales Revenue Management 110

MediaBoom

JULY 13, 2023

Marketing strategies for travel agents can increase brand awareness, boost website traffic, increase leads, and result in more bookings. However, it takes an understanding of marketing to successfully employ these tactics. What is travel agency marketing? Look internally to identify your USP.

Marketing Strategy 78

Marketing Strategy Market Marketing Travel 78

MediaBoom

FEBRUARY 22, 2024

At its core, luxury marketing is a specialized target approach for high-end goods and services aimed at affluent consumers seeking a sense of exclusivity. The question is, who are the consumers purchasing these goods and services, and how can we tap into their preferences and desires? Well, not exactly.

Branding 88

Branding Market Marketing Digital Marketing 88

Hotel Business

NOVEMBER 20, 2023

Sojern , a digital marketing platform built for travel, has launched the “ State of Destination Marketing ” report for destination marketing organizations (DMOs). Sojern commissioned this report to ensure its global destination clients have access to the most comprehensive marketing insights.

Market 115

Market Marketing Digital Marketing Marketing Strategy 115

Hotel Management

AUGUST 7, 2023

As previously reported by HM , Alexander Barnett has been appointed Marketing Communications Director for Australia. He will work in collaboration with Howard and alongside new Group Digital Marketing Manager, Kate Tulloch. We look forward to continuing to build the brand across Australia and connecting with more travellers.”

General Manager 237

General Manager Digital Marketing Management Market 237

Travelboom Marketing

FEBRUARY 21, 2024

Anyone Can Do It Digital marketing isn’t rocket science , however the industry is layered with niche channels that are typically better left to the professionals. Unfortunately, digital marketing for hotels is not a one-size-fits-all approach, and assuming that “anyone can do it” oversimplifies the complexities involved.

Hotel Marketing 52

Hotel Marketing Market Marketing Digital Marketing 52

MediaBoom

MARCH 9, 2023

There is a clear and voracious appetite among the global population to travel. While the tourism umbrella encompasses a wide range of consumers, there exists at the top a robust luxury travel demographic. Luxury travel is a thriving industry. To succeed, your marketing strategy should be thorough and diversified.

Market 52

Market Marketing Travel Marketing Strategy 52

Hotel Speak

MARCH 8, 2024

To encourage further digitalization of the industry, Loh believes that a seamless end-to-end solution for the customer is essential. “It It is vital for technology partners to sit in the consumer lens to assess that the problem is sizable enough for the leadership to act on it,” she says.

Revenue Management 88

Revenue Management Revenue Digital Marketing Hotels 88

eZee Absolute

MARCH 19, 2024

However, with changing consumer behaviour and preferences, a notable trend has emerged in the hospitality industry: the rise of micro-stay in hotels. For example, consider a business traveller who has a few hours between flights or meetings. And trust me, it’s more than just a trend.

Revenue 52

Revenue Consumer Accommodation Hotels 52

MediaBoom

DECEMBER 12, 2023

Your target audience contains consumers who may most benefit from your product or service. In the case of hotel website development, these are consumers who are avid travelers likely to travel to your destination. In fact, over 45% of consumers believe business reviews are as trustworthy as personal recommendations.

Digital Marketing 76

Digital Marketing Hotels Consumer Branding 76

gcommerce

MAY 22, 2023

Do you find yourself asking the same hotel digital marketing questions over and over again? Whether you’re a fellow digital advertiser or a hotelier, this list of commonly asked hotel digital marketing questions will be one that you should bookmark for a later date! Do travel industry benchmarks matter?

Digital Marketing 97

Digital Marketing Market Marketing Hotels 97

MediaBoom

FEBRUARY 26, 2024

Explore effective digital marketing strategies tailored specifically for luxury brands Understand the importance of quality, emotional connections, and offering a comprehensive luxury lifestyle experience to ensure brand success. This niche segment should be lucrative enough and have enough opportunities for the brand to grow.

Branding 98

Branding Digital Marketing Market Marketing 98

Travel Media Group

JANUARY 3, 2024

In this year-in-review episode, podcast host Ryan Embree has a meaningful conversation with Travel Media Group President, Dana Singer, to go over some of the most significant innovations and milestones that took place in 2023 for TMG and what exciting developments hoteliers can look forward to from TMG in the new year.

Digital Marketing 52

Digital Marketing Travel Events Market 52

MediaBoom

MARCH 4, 2024

You have to dig deeper: A luxury branding strategy is a marketing approach that emphasizes exclusivity, premium quality, and a unique brand identity. It focuses on creating a sense of prestige and desirability among high-end consumers, often highlighting craftsmanship, superior service, and a rich brand heritage.

Branding 97

Branding Digital Marketing Consumer Market 97

Hotelier Magazine

SEPTEMBER 12, 2023

By Diego Gomila Artificial Intelligence (AI) has been steadily weaving its way through digital marketing for some time now, from analytics and measurement to chatbots. But while there’s been plenty of excitement around generative AI and ChatGPT, AI has already moved into the wider market.

Digital Marketing 52

Digital Marketing Scale Email Marketing Market 52

Up Hotel

DECEMBER 13, 2022

According to Revenue Hub, 97% of millennials share photos on social media during travels, whilst 71% of travel agencies report better interactions with consumers when committed to a social media strategy. Here are just a few reasons why it’s important to use social media in your digital marketing for hospitality strategy.

Hospitality 52

Hospitality Digital Marketing Marketing Strategy Hotels 52

MediaBoom

FEBRUARY 29, 2024

Luxury ads encompass promotional efforts specifically tailored to market high-end products and services to affluent consumers. These advertisements leverage contemporary marketing techniques, data analytics, and sophisticated design strategies to effectively engage with the discerning target audience of luxury brands.

Consumer 86

Consumer Branding Digital Marketing Market 86

BCV

APRIL 6, 2021

With ongoing vaccination rollouts and warmer temperatures quickly approaching, many consumers are becoming energized to travel once again. Given this enthusiasm, hotels have a unique opportunity to tap into evolving consumer behaviors to authentically and effectively reach desired target audiences and create lasting ROI.

ROI 52

ROI Consumer Travel Cancellation 52

MediaBoom

APRIL 18, 2023

Incorporating these design elements into a luxury brand’s visual identity can create a lasting impression of elegance and exclusivity in the minds of consumers. You know luxury graphic design when you see it, but it’s sometimes hard to pinpoint what separates these designs from designs made for everyday consumers.

Branding 84

Branding Digital Marketing Consumer Intent 84

MediaBoom

FEBRUARY 26, 2024

Key Takeaways: Explore how carefully selected words can evoke emotions, create desire, and shape perceptions of luxury products and experiences Discover the importance of crafting a brand narrative rooted in rarity, prestige, and status to entice discerning consumers. Use language that conveys the exceptional status of the travel experience.

Branding 86

Branding Market Marketing Digital Marketing 86

MediaBoom

JULY 4, 2023

Keeping up with the busy real estate market means real estate digital marketing can take the backseat. If you’re not keeping up with digital marketing in the real estate business, you’re missing out on leads. What is real estate digital marketing? Creativity with storytelling is rewarded with video.

Real Estate 88

Real Estate Digital Marketing Market Marketing 88

BCV

JUNE 14, 2022

I’m confident in stating that most travel consumers will not know what metasearch is. This is why Metasearch is incredibly important in the overall digital mix for hotels, especially independent properties. How is Metasearch Different Than Online Travel Agencies (OTAs)? But hotels definitely care.

Consumer 52

Consumer ROI KPI OTA 52

MediaBoom

APRIL 5, 2024

Did you know that nearly 70% of travelers turn to search engines when planning their trips. With this in mind, understanding the full impact of travel marketing has never been more essential. Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels.

Marketing Strategy 87

Marketing Strategy Market Marketing Travel 87

Travelboom Marketing

APRIL 5, 2024

And while paid search options like Google Ads and Microsoft Ads can yield impressive outcomes, they still lack the capability to dynamically integrate a hotel’s rates into the travelers’ decision-making process. Contact TravelBoom for a FREE digital marketing evaluation or enjoy some of our other articles about hotel marketing.

Market 52

Market Marketing OTA Hotels 52

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. These consumers are seeking exceptional and unique experiences, spacious and well-appointed accommodations, outstanding customer service and the highest quality of everything from food to furnishings.

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

MediaBoom

MAY 9, 2023

Consumers gravitate towards luxury brands because of what they represent, which is a sense of style and extravagance. Its ready-to-wear luxury fashion is a major reason why consumers clamber to Chanel, but the brand is also known for its perfume, especially the iconic scent No.5. percent, which is quite a healthy margin.

Branding 132

Branding Shopping Retail Digital Marketing 132

Travel Media Group

FEBRUARY 19, 2019

In this episode of Suite Spot, we go behind the scenes with the client support department at Travel Media Group. Host Ryan Embree visits with Aislynn Roberts, Client Support Team Lead, to discuss all the vital work that she and the client support team do to help enhance the digital programs of our hotel partners.

Digital Marketing 52

Digital Marketing Closing Travel Market 52

Amadeus Hospitality

DECEMBER 14, 2022

Similarly, Amadeus’ Agency360 data demonstrates that hotel room nights booked on global distribution systems (GDSs) for corporate travel have also increased during 2022 and are rapidly closing in on pre-pandemic rates. This welcome resurgence of travel should not just be looked at in isolation.

Global Distribution System 52

Global Distribution System Scale Travel Business 52

gcommerce

JUNE 20, 2023

These ads appear at the top of destination searches in the Google Travel Planner, Google Maps, and now directly at the top of the search results for hotel searches. It is a separate campaign type from standard Google Hotel Ads and does require a separate campaign type in order to run. Where Did the Standard Text Based Paid Search Ads Go?

Hotels 98

Hotels Shopping Consumer Travel 98

MediaBoom

APRIL 24, 2023

The aim is to create an emotional connection with consumers that elevates the product beyond a mere mode of transportation, making it an aspirational symbol of status and success. So, excellent marketing strategies manage to not only reach their audience but also successfully find a way to emotionally appeal to them.

Market 52

Market Marketing Marketing Strategy Digital Marketing 52

MediaBoom

APRIL 11, 2024

Call-to-action Landing Pages Download Our Latest Whitepaper The Ultimate Guide to Luxury Digital Marketing Receive your FREE copy of “The Ultimate Guide to Digital Marketing for Luxury Brands,” to get insights into marketing your high-end products and services for increased sales.

Email Marketing 52

Email Marketing Branding Market Marketing 52

MediaBoom

JULY 5, 2023

If your current hotel marketing initiatives are falling short, you’re likely frustrated after investing significant time and effort with little to show for it. Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers.

Hotel Marketing 81

Hotel Marketing Market Marketing Marketing Strategy 81