Wouter Geerts joins Mews as new Director of Market Research & Intelligence
eHotelier
NOVEMBER 6, 2023
Mews has announced that Wouter Geerts has joined its team in the role of Director of Market Research and intelligence.
Market Research Related Topics 
Travel Market Set For Growth Again
Hospitality Net
MARCH 5, 2024
In 2023, the travel market not only recovered from its slump during the crisis of the Covid pandemic, it even surpassed 2019 levels. Norbert Fiebig, president of the German Travel Association (DRV), called for policymakers to financially support the industry’s eco-friendly transformation.
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UNWTO and Les Roches Global Accelerate Tourism Innovation and Entrepreneurship
Hospitality Net
MAY 29, 2023
The acceleration program focuses on key issues for tourism entrepreneurs and startups, including marketing and finance strategy, market research, fundraising, legal concerns and transparency. The participants also took part in a Technology Challenge, designed to put into practice what they learned at Crans-Montana.
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Market Research - Time Spent and Sales Success
Anthony Cole Training
APRIL 9, 2012
Thank you in advance. Over the last several years our team at Anthony Cole Training Group has worked closely with David Kurlan in our attempt to help sales companies build and execute more successful sales team.
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Europe Expects Bumper Year for MICE Travel According to MMGY Global’s Latest Portrait of European Meeting and Convention Travel Report
Hospitality Net
AUGUST 25, 2023
Leading integrated travel, tourism and hospitality marketing agency MMGY Global exclusively reveals key industry insights in the latest Portrait of European Meeting and Convention Travel report.
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How AI Changes Our Sense of Self - By Stefano Puntoni
Hotel News Resource
OCTOBER 10, 2023
Instead of focusing on how people feel about technology, marketing research should examine how technology makes people feel about themselves, according to Wharton’s Stefano Puntoni.
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Starfleet Research Launches Surveys for Research Reports on Hotel IoT Security, Pool Water Management, and Guest Data Capture
Hotel News Resource
NOVEMBER 28, 2023
Starfleet Research has announced the launch of three new market research surveys for hotel and resort IT directors and other professionals in the hospitality industry. These surveys will serve as the foundation for three upcoming research reports that focus on various aspects of hotel and resort technology.
Luxury flying: Singapore Airlines upgrades popular Premium Economy cabin with all-new offerings
Hotel Management
MARCH 26, 2024
We regularly gather customer feedback and conduct market research, learn more about the evolving value drivers for travellers, and find innovative ways to continue delivering a personalised and world-class in-flight experience. At Singapore Airlines, though, our philosophy is to never stand still.
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Register now: AHICE, Design Inn Early Bird rate ends March 21
Hotel Management
MARCH 16, 2023
Key topics at AHICE 2023 will include: Latest Trends, Market Analysis and Market Research, Technology and more. Attendees can expect a diversity of world-class speakers, thought-provoking panel discussions and valuable networking opportunities with key industry leaders.
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New lifestyle hotel brand Miiro prepares to launch
Hotel Designs
APRIL 10, 2024
Each hotel will be inspired by the surrounding neighbourhood with its own colourful personality and connection to the local community.
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The Secrets to Running a High-Performing Amazon Advertising Campaign
Social Hospitality
MARCH 27, 2023
Execute market research Conducting market research helps you understand your target audience’s needs, interests, and pain points. Here’s a guide to amazon advertising to start the ball rolling. It includes the steps you need to take for a more organized and effective ad plan.
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Club Quarters names Joseph Turano COO
Hotel Business
NOVEMBER 21, 2023
In her new role, she will oversee all aspects of marketing including brand management, digital marketing, customer acquisition and market research. Viola has more than 15 years of industry experience.
Target Audience for Luxury Brands – Engaging Elite Consumers
MediaBoom
FEBRUARY 23, 2024
Contact Mediaboom today to discover how we can tailor a marketing strategy that captivates your target audience and amplifies your brand’s prestige. Conducting Market Research To effectively target your luxury brand’s audience, conducting thorough market research is essential.
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Maximizing Online Visibility: 5 Strategies For Local Businesses
Social Hospitality
MAY 12, 2023
When establishing a content marketing strategy for your business, start by evaluating your target consumers’ needs. Conduct market research, data analysis, and customer interviews. Most online searches are by people who are looking for local information.
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Maximizing Online Visibility: 5 Strategies For Local Businesses
Social Hospitality
JUNE 1, 2023
When establishing a content marketing strategy for your business, start by evaluating your target consumers’ needs. Conduct market research, data analysis, and customer interviews. Most online searches are by people who are looking for local information.
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Medallia: 61% of consumers willing to spend more for personalized experiences
Hotel Business
FEBRUARY 15, 2024
“It’s no surprise to see the clear link between personalization and satisfaction, but also not surprising to see brands struggling to keep up with consumer expectations for more customization,” said Andrew Custage, head, insights, Medallia Market Research.
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Maximizing Online Visibility: 5 Strategies For Local Businesses
Social Hospitality
JUNE 1, 2023
When establishing a content marketing strategy for your business, start by evaluating your target consumers’ needs. Conduct market research, data analysis, and customer interviews. Most online searches are by people who are looking for local information.
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Green Hospitality: How to Craft Engaging Sustainability Narratives
Social Hospitality
MARCH 15, 2024
It’s wise to perform some market research into what types of media your target demographic likes to consume. This gives you a chance to talk about how you’re making a difference and expose your brand to a wider audience. There are a couple of additional things to consider here.
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Exclusive: La Vie to expand YOO brand to Southeast Asia
Hotel Management
MARCH 16, 2023
While we have a solid pipeline of hotels coming online with major brands attached, after months of market research we identified a gap in the market for a fresh, upscale lifestyle hotel and resort brand. Based on this, we have spent the last nine months developing our own upscale lifestyle brand which is incredibly exciting.
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The Most Effective Ways to Use Psychology in Marketing
Social Hospitality
SEPTEMBER 20, 2023
By applying these findings, marketers can tailor their strategies to align with consumer preferences and motivations. Consumer Research Conduct thorough market research to understand your target audience’s demographics, psychographics, and purchasing behavior.
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9 methods for rebranding a hotel that appeals to a wide variety of target demographics
Hotel Speak
JANUARY 11, 2024
Below are some successful strategies for rebranding your hotel to attract a diverse variety of clients: Establishing an Online Presence and Implementing Online Marketing Strategies Most people do an online search for hotels around me ; Employ web designers and SEO experts to optimise your website for maximum usability and to ensure that it accurately (..)
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Enhancing Marketing Success Through Collaboration With Other Departments
Social Hospitality
JULY 5, 2023
Marketers’ knowledge tends to be rooted in effective engagement and market research. Staff in each of these departments has gathered tacit knowledge during years of experience and development.
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Hotel Email Marketing | Benefits and Best Practices
Inn Quest
MAY 9, 2023
Best Practices for Hotel Email Marketing Research suggests that email marketing revenue is estimated to reach almost 11 billion by the end of 2023.
The Future of AI in Hospitality
Hospitality Taskforce
OCTOBER 12, 2022
Market research suggests that AI in the hospitality industry will grow by 10% over the next four years. This is on par with AI as a whole. Regardless of the industry, betting on artificial intelligence is a smart move. But what exactly does this look like? Automated room reservations? Robot bellhops? Self-making beds?
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Digital Marketing for Construction Companies – Top 20 Tips
MediaBoom
MARCH 14, 2023
In this guide, we’re going to walk you through everything you need to know about how to create a strong digital marketing strategy for your construction business —even if you’re completely new to the concept. You need to know what’s out there and what people are looking for in the construction industry.
50% of Facebook Users Value Brand Pages Over Official Websites
eTourism
NOVEMBER 19, 2012
If you're ever in doubt about the power of social media as a marketing tool for your resort, here's yet more proof. Marketing research company Lab24 recently conducted a survey which asked 1000 social network users to reflect on the way they interact with
In-House Vs Outsourced Hotel Marketing: What’s Best for Your Hotel?
eZee Absolute
JANUARY 19, 2023
They can also take advantage of internal resources and assets, like staff and equipment, to create marketing materials and campaigns, which can save on production costs. Additionally, if they want to conduct market research and gather customer data, they can leverage the hotel’s existing customer base.
Why Research is So Dang Sexy
Lure Agency
NOVEMBER 16, 2022
When it comes to understanding your customers, market research is essential to the success of any business, no matter if it’s market research for B2B or B2C. ” To understand your target customer, you must understand market and customer research. It’s a hidden-in-plain-sight secret!”
6 Things to Do Before Starting an Event Coordinating Business
Social Tables
JANUARY 23, 2017
Do your market research! Before jumping in I always tell people to understand their market and competitors. Pro Tip: At the end of the day, it doesn’t matter what you name your business as long as you produce truly memorable events. What is your unique value proposition?
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Beach Street Eco Resort & Spa, Goa: A Showcase of Sustainable Tourism
eZee Absolute
OCTOBER 16, 2023
After thorough market research and trying a handful of hotel solutions, they came across eZee (now Yanolja Cloud) and wanted to give it a try. Since then, their journey has been uphill. It has been 10 years since Beach Street Eco Resort & Spa has trusted eZee to be their technology partner.
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Self-service kiosks are revolutionizing the hotel industry
Hotelier Magazine
JULY 4, 2023
Looking Ahead The global interactive and self-service kiosk market size was valued at USD $28.45 per cent during the forecast period from 2023 to 2030, according to a market research study published by Contrive Datum Insights. billion in 2022 and is projected to grow at a Compound Annual Growth Rate (CAGR) of 7.1
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How Sidus Galaxy Resort & Spa Achieved Remarkable Growth with eZee’s Hotel Management Solutions
eZee Absolute
OCTOBER 11, 2023
After thorough market research and analysis, the directors chose eZee (now Yanolja Cloud) as their hospitality tech provider. Solution In the midst of these challenges, Sidus Galaxy Resort & Spa recognized the need for a comprehensive Property Management System (PMS) solution that could address its operational challenges.
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How To Start A Hotel Business
Catala Consulting
OCTOBER 19, 2022
The easiest way to find out is to conduct market research on the industry. Market research will reveal to you who your competitors are, trends in the industry, the customer as well as behaviour. How to start your Hotel in 10 Steps? Follow this step-by-step guide to start your hotel business.
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How to reduce booking abandonment on your hotel website
Little Hotelier
MARCH 15, 2023
Common hotel booking problems (and how to solve them) Let’s dig a little deeper into what you can control: Pricing As a hotelier you should be doing regular market research, checking what your local competitors are charging for a stay, whether they’re getting booked at that rate, and ensuring your pricing is competitive.
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Hotel industry statistics: Guide for hotels
SiteMinder
DECEMBER 4, 2023
Global Hotel Industry Market Report by Allied Market Research – Analysis of the global hotel industry, including market size, growth trends, key players, and future projections. Hotel Horizons by PwC – Examines the global hotel industry from 2023 to 2027, focusing on key trends, drivers, and challenges.
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Parking as a source of revenue for hotels
Hotel Business
JUNE 27, 2023
Conduct market research to understand local trends and assess whether other hotels in your competitive set charge for parking. Assess your parking assets as a revenue source Before implementing anything new, evaluate your current parking situation to determine its potential as a revenue source.
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10 Solutions to Challenges the Hotel Industry faces in 2022
Xotels
JULY 5, 2022
Continuously Changing Consumer Demands and Markets. Missing the Marketing Boat. Marketing Funnel. Market Research. Research your market well and often. Carrying out proper market research on a periodic basis, such as quarterly, is critical. Hiring the Right Employees. Tech stack.
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How To Create the Perfect Hotel Marketing Budget
Travelboom Marketing
NOVEMBER 7, 2023
From marketing to operations to revenue management, your SWOT analysis should evaluate all aspects of your hotel. Market Research Both first and third party data should be examined prior to developing your hotel’s digital marketing budget. Further, be sure to include a broad range of departments.
Benefits of Yield Management in the Hotel Industry
Inn Quest
APRIL 5, 2023
Hotels can gather this data through market research, data analysis, and customer feedback. Gather data: Collect data on occupancy rates, booking trends, competitor pricing, local events, seasonal patterns, and the general economic climate to inform your yield management strategy.
Hotelier’s Comprehensive Guide to Unique Selling Propositions
eZee Absolute
SEPTEMBER 27, 2023
Conduct thorough market research to understand their preferences, needs, and pain points. Here’s a step-by-step guide to crafting an effective USP: Understand Your Target Audience Before creating a USP, you need to know who your ideal guests are. What are they looking for in a hotel? What experiences are they seeking?
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23 Webinar Best Practices to Drive Attendance and Engagement
Social Tables
OCTOBER 20, 2022
Marketing research shows that sending a day-of reminder email can increase live webinar attendance by up to 20%. Remind them of the webinar date, start time, and schedule of events, but don’t spam registrants’ inboxes. Email registrants one week, one day, and one hour prior to the event. Practice the presentation in advance.
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18 Virtual Event Engagement Ideas That Actually Work
Social Tables
MAY 13, 2022
We analyze recent market research and technology developments and bring you a list of virtual event engagement ideas that will capture the attention of your audience and hold on tight. If they have not been proactively engaged, market research shows that attendee numbers begin to drop off after 20 minutes.
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Marketing for Real Estate Agents – 10 Powerful Techniques
MediaBoom
JUNE 22, 2023
Reach a Wider Audience Expanding your audience is crucial for increasing conversions in real estate marketing. Understand your audience’s needs and preferences, conducting market research for data-driven insights. Utilize various channels like social media, email campaigns, and content marketing to reach the right people.
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A Comprehensive Guide to Hotel Market Segmentation
Inn Quest
JULY 10, 2023
When it comes to better-targeting customers who share similar traits and needs, hotels must first segment their market and tailor their marketing efforts and services to effectively reach and cater to specific customer segments. This includes age, gender, income, education and occupation.
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