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How Justfly Is Using Generative AI to Reshape the OTA Experience

Skift Blog

Skift Take: With generative AI, online travel agencies (OTAs) are gaining a competitive edge by offering personalized customer service and efficient issue resolutions to couple with their extensive range of travel deals and offerings. Justfly Read the Complete Story On Skift

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Hotels under pressure to respond as OTA competition for guests lead gen explodes

Hospitality Net

The battle for direct bookings has entered a new phase as online travel agents (OTAs) ramp up efforts to establish ownership of hotel guests and their booking journeys, a new report from hospitality technology specialist SHR Group reveals1.

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What Hotels Can Learn From Amazon, Netflix and the OTAs

Hospitality Net

While online travel agencies and hotels are both in the business of marketing the same hotel rooms, OTAs don’t have to do all the things that hotels do - like clean the rooms.

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Lighthouse (formerly OTA Insight) wins four 2024 HotelTechAwards, reinforcing leadership in hospitality technology

Hospitality Net

Lighthouse (formerly OTA Insight), the leading commercial platform for the travel & hospitality industry, today announces that for the fourth consecutive year it has been recognized as the industry leader in the following categories:

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AxisRooms integrates its Channel Manager with leading Hotel PMSs and OTAs

Hospitality Net

AxisRooms, a leading hotel distribution technology provider, finished integrating its Channel Manager with six Hotel Property Management Systems (Hotel PMSs) and four Online Travel Agencies (OTAs) last month. It will assist hotels in retaining their current Hotel PMSs and increasing their sales through an extensive range of OTAs.

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Mews adds Expedia Group to its collection of direct OTA integrations

Hospitality Net

Mews, the industry-leading hospitality cloud, has released a bespoke integration to Expedia Group that allows properties to connect the leading Online Travel Agencies (OTA) directly to Mews PMS.

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OTA & Direct Booking: Finding The Right Balance

STAAH

Finding the right balance between OTAs and direct bookings is a crucial strategy for hotels and accommodation providers for success. On one side, you have OTAs (online travel agents) that are vital distribution partners to liquidate unsold inventory and put heads in beds. There are some distinct advantages of partnering with OTAs.

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