Are Morch
OCTOBER 24, 2022
Travelers are set to make 2023 a big year for getting out and exploring the world. Excited about the year ahead, Booking.com has conducted extensive research to reveal the travel trends of 2023, including where travelers want to go, their inspirations for traveling, and how budget plays a big role in their plans. 2023 will be the […]. The post Travel Predictions 2023 appeared first on Are Morch, Digital Transformation Coach.
Social Hospitality
SEPTEMBER 22, 2022
Social media platforms started as a new and innovative method of communication and connection among friends and family. With time and refinement, it has transformed into an asset for businesses across the globe. This significant enhancement presents a vast number of opportunities for brands. 2022 Social Themes. In recent years, social media bridged the gap to new customer experiences with its ability to offer discovery, connection, and entertainment.
Social Tables
FEBRUARY 17, 2022
Event promotion and social media have always been a match made in heaven. Event marketing on TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences. Whether you’re just getting started on TikTok or are brushing up on TikTok event marketing techniques, we have ideas for every skill level.
Boutique Hotel News
OCTOBER 11, 2022
BHN editor Eloise Hanson speaks to Timothy Griffin, PJ Kenny and Prasanthan Balakrishnan, principals at Wellbrook Hospitality , about the group’s first project LEVEN Manchester, expansion plans, and investor sentiment. The post Wellbrook Hospitality’s principals on future growth appeared first on Boutique Hotel News.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Hotel Business
NOVEMBER 15, 2022
By Hari Nair. Today’s travelers have an unprecedented level of power when it comes to booking their trips online. With a simple search, millions of travelers can be connected to their choice of brands and experiences. Travelers can select how they want to travel by sharing preferences, instantly enabling them to compare options for where they might want to stay.
eHotelier
DECEMBER 19, 2022
Appealing to Gen Z is essential for your long-term success. But, how do you do it? How can you slightly shift your marketing strategy to go from Gen X and millennials to a younger audience wanting to see the world?
Hotel Sales Focus brings together the best content for hotel sales and marketing professionals from the widest variety of industry thought leaders.
SiteMinder
NOVEMBER 23, 2022
A honeymoon is a pivotal moment for newlyweds to start their new life together. Which is why selecting the perfect honeymoon destination, including choosing the finest couple’s accommodation, is considered essential. One of the favorite choices for newly married couples in Indonesia is Qunci Villas Lombok. Qunci Villas is one of the pioneer boutique hotels in Lombok that has been in business since July 2003.
STAAH
DECEMBER 6, 2022
It has been an interesting year, where the markets are back in action, Clearly, the tourism and hospitality industry got to see some positive growth. Bringing together some of the most trending articles, Here’s a mix of hospitality industry blogs from 2022 that our readers enjoyed the most. Revenge Travel, Sustainability, Direct Bookings & Unique Experiences were clearly a thing in 2022.
Refine
NOVEMBER 25, 2022
Food and beverage (F&B) data is considered a gold mine in the hospitality industry. From the moment your guests make an online reservation, to the time they leave your restaurant, your POS system or an advanced reservation platform generates valuable guest data. In this article, you'll learn how to use F&B data to improve guest. The post How to Use Food and Beverage F&B Data to Increase Hotel Revenue appeared first on Revfine.com.
Gourmet Marketing Hotel
AUGUST 28, 2022
19 Travel Trends for 2022. The travel industry has suffered significant damage in the past two years due to the coronavirus pandemic. Travel trends changed accordingly and will keep surprising us next year.
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The race to 100% digital is on. With the restaurant industry still in the early innings of its digital transformation, brands need an airtight strategy when it comes to building out their tech stack. Download the buyer’s guide to learn where to prioritize your efforts and get the most out of every investment.
Are Morch
SEPTEMBER 12, 2022
As a business, brand awareness is one of the most important endeavors that you could. The post How To Improve Your Hotels Brand Awareness appeared first on Are Morch, Digital Transformation Coach.
Social Hospitality
JULY 20, 2022
Hashtags have become an integral part of internet culture in recent years. People even use them in contexts outside the internet, such as in text messages, chats, songs, and advertising. If you don’t use hashtags to improve your social media marketing, you’re missing out! Hashtags allow users to organize and search for content more easily.
Social Tables
DECEMBER 1, 2022
Planning an office party for the holidays is no easy feat. The event planner or planning team is in charge of organizing an event that is fun, festive, and affordable. You’re responsible for planning a party your coworkers will want to attend and, even more importantly, a party they’ll enjoy. Luckily, choosing the right office holiday party games can help guarantee that your seasonal shindig is a smashing success.
Boutique Hotel News
DECEMBER 20, 2022
BHN editor Eloise Hanson outlines six hotel and travel trends expected to shape the industry in 2023. Hotel e-tail. With inflation on the rise globally, consumers are likely to be more mindful when it comes to spending their money. Pent-up demand and revenge travel have helped major cities recover post-Covid, resulting in strong and resilient ADRs. In fact, research from HVS shows that over the past 50 years, daily rates across London hotels have grown 0.75 per cent on average above inflation pe
Advertiser: ALHI
Escape into a world of luxury and dive into the future of tech, fun takes on the American pastime, and many inspirational individuals. With engaging reports on fashion, food, travel, finance, sports, and more, download now and enjoy the read!
Hotel Business
NOVEMBER 14, 2022
Tilman J. Fertitta has acquired the Montage Laguna Beach Resort Hotel overlooking the Pacific Ocean along the California coastline. “I am truly thrilled to acquire this world-renowned property and add one of America’s most iconic trophy resorts to our luxury hotel portfolio,” said Fertitta. “I have been traveling to Laguna Beach for over 30 years.
eHotelier
NOVEMBER 20, 2022
Customers won’t just walk into your hotel; you’ll need to attract them. And to do that effectively, you’ll need to rely on the best marketing strategies. Sadly, many hoteliers lack insights into these strategies. If you are one of them, this post can help.
Anthony Cole Training
DECEMBER 1, 2022
Are you following the Ten Commandments of Sales Success? Find out by watching our new series with Chief Growth Officer Mark Trinkle. Today, Mark will discuss Commandment #8: Thou Shalt Always Remember to Add Value.
SiteMinder
NOVEMBER 15, 2022
Google is no longer just a search engine and a verb, but also one of the top places where travellers begin their hotel search. Within just a few clicks, their search can be narrowed down to a handful of properties, with the top listings benefiting tremendously in shaping their perception of what is available and within their budget. Hoteliers worldwide must embrace this opportunity to attract guests who rely on technology to guide their decision-making.
Speaker: Lissa Bowen - Chief People + Culture Officer, Full Course Executive Director, Full Course Foundation
Employee burnout is a pervasive issue in the fast-paced and demanding restaurant industry, resulting in decreased productivity, high turnover rates, and compromised mental well-being. Effectively addressing this challenge requires a comprehensive approach that combines conventional management techniques, insights from neuroscience, and stress management strategies.
eZee Absolute
SEPTEMBER 20, 2022
Everything in hoteliering is dynamic. The practices of yesterday are no longer relevant today. Back in the past, accommodation businesses wouldn’t bother to dig deeper and gain insights into their potential guests’ preferences. But not anymore. Over the last decade, hotels are inclining toward data-driven and psychological approaches. One such aspect of hoteliering is “understanding the guest journey”.
Hospitality Net
SEPTEMBER 21, 2022
LinkedIn is currently the most important professional social network in the world with more than 830 million users, over 50% of whom are between 25 and 34 years old. LinkedIn is useful for different reasons: networking, posting information, findings.
Inn Quest
NOVEMBER 30, 2022
The latest technological advancements are reshaping the travel and tourism industry globally at a rapid pace. Modern, tech-based solutions are facilitating businesses in the hospitality industry to streamline their operations, boost productivity and enhance the overall guest experience – all at a cost-effective rate. One such facet of business that has seen phenomenal growth in recent years is how payments are processed.
Are Morch
NOVEMBER 15, 2022
Hotels, like other businesses, need customers to thrive. Of course, many of these customers won’t just walk into your hotel; you’ll need to attract them. And to do that effectively, you’ll need to rely on the best marketing strategies. Sadly, many hoteliers lack insights into these strategies. If you are one of them, this post […].
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Social Hospitality
JULY 1, 2022
Popular TikTok users didn’t use magic to gain millions of followers. They’ve done it through hard work. In addition to posting regularly, leverage current trends and post quality videos if you want to get more TikTok followers. When optimized properly, TikTok can be pivotal to business growth , especially if you’re targeting young demographics.
Social Tables
OCTOBER 20, 2022
The most successful webinars are specific, interesting, and engaging. They have captivating hosts, cover relevant content, and provide attendees with invaluable information. But how do webinar organizers take an idea and transform it into an appealing virtual event? Which webinar best practices do the most successful virtual event planners and organizers follow?
Boutique Hotel News
NOVEMBER 15, 2022
China: Langham Hospitality Group’s latest brand, Ying’nFlo, has launched with an upper midscale hotel in Wanchai, Hong Kong. Ying’nFlo has been designed for millennials and Gen Zs. The pipeline already includes a hotel in Xiamen and Langham Hospitality plans to expand the brand within the region. Architects and interior designers Linehouse have worked on the first project, with Berlin-based artist Josephine Rais creating an outdoor mural.
Hotel Business
DECEMBER 6, 2022
Bed bugs are one of the most difficult and expensive pests to treat once they decide to make your hotel their home. They may enter by hitchhiking onto guest luggage, the clothes of hotel employees or even via service or delivery vehicles that visit daily. Once a bed bug enters, it will have ample food and hiding places to survive and thrive within a single occupied room.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
eHotelier
OCTOBER 5, 2022
These tips from experienced hoteliers can make the task of responding to guest feedback a little less daunting, and they also show how imperative it is to engage with customers in the form of review responses.
Anthony Cole Training
JULY 14, 2022
Selling is a “slight edge business.” By that, we mean that the line that separates high performers from mediocre performers is usually a very small difference. There is very little you can control in selling. You can’t make prospects take your call. You can’t make prospects agree to meet with you. You can’t make them move forward in your sales process and you certainly can’t make them buy from you.
SiteMinder
OCTOBER 26, 2022
In the digital age managing hotels has a new set of challenges, especially the need to stay alert with room availability & price adjustment while managing online travel agents (OTA). Things get harder when everything needs to be done manually, and the chance of overbooking is high. Yet Bali Garden Beach Resort has already said goodbye to those. This four-star hotel in Kuta, Bali, has been operating for more than 30 years since 1988.
eZee Absolute
SEPTEMBER 7, 2022
Hotel rebranding is something that doesn’t happen often in the hospitality industry and for obvious reasons. But what if hotel rebranding is the only way to succeed in this competitive industry? Would you do it? Or, does it sound like a lot of work? Well, it isn’t that simple, to be honest. However, with the right strategy, rebranding your hotel could become easier, and without losing business.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
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