Market Related Topics 
Lodging
JANUARY 16, 2025
Louis, Missouri/Illinois ranked first in the top 25 markets with year-over-year (YOY) growth at 125.8 However, Louisville, Kentucky led in secondary markets with 135.6 Nashville came in second with growth at 28 percent.
Hotel Management
JANUARY 7, 2025
The post Exclusive: Langham signings on the up as luxury market remains robust appeared first on Hotel Management. Read the full Luxury & Lifestyle development outlook in the latest issue of HM Magazine.
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Skift Blog
JUNE 9, 2025
By creating insights and knowledge, including who to talk to, where to reach them, and what to say to them, AI offers travel marketers unique opportunities to help their brands make better decisions that can drive business growth at scale. Read the Complete Story On Skift
Lodging
JUNE 9, 2025
This expansion marks Waterford’s entry into the New Orleans market.
Advertiser: ZoomInfo
This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Here’s what’s covered: How data-driven marketing drives the customer experience. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.
Skift Blog
JULY 26, 2024
Skift Take: Since the end of Covid, Intrepid has been transforming its marketing strategy by focusing on brand, rather than quick hit advertisements. Jesse Chase-Lubitz Read the Complete Story On Skift
Skift Blog
AUGUST 15, 2024
Skift Take: In 2023, Booking and Expedia spent a combined $13 billion on marketing, with Booking demonstrating better efficiency and global reach. While both still invest heavily in Google, they're shifting towards alternative marketing strategies like price discounting and B2B channels.
Advertiser: ZoomInfo
As marketing becomes more tech-driven, the role of marketing operations (MOps) is getting more complex. Today, the discipline is increasingly interwoven with other vital go-to-market motions — including sales and customer support — and is responsible for all business elements associated with marketing, including the tech stack.
Advertiser: ZoomInfo
As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.
Advertiser: ZoomInfo
When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have! However, you might be able to squeeze more value from the tools and processes you’re already using.
Advertiser: ZoomInfo
Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. This buyer’s guide will cover: Buying Considerations.
Advertiser: ZoomInfo
It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The bad news?
Advertiser: ZoomInfo
Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams. Getting consensus on how to define “qualified leads”.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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