article thumbnail

Cvent Acquires Marketing Tech Company Splash

Lodging

TYSONS, Virginia—Cvent announced that it has acquired Splash, an event marketing technology company. Splash’s platform allows marketers to create on-brand, measurable, and repeatable event programs that drive pipeline and sales.

Marketing 289
article thumbnail

Food for thought: systemic underinvestment in hospitality marketing

Hospitality Net

With the 2025 budgeting season in hospitality underway, it’s not too late to compare marketing spend in hospitality to the broader economy. As per Gartner CMO Spend Survey, the average 2024 marketing budgets are 7.7% of total revenue, the lowest post-pandemic spend.

Marketing 243
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Market Snapshot: Asia Pacific 2024

Hospitality Net

The Market Snapshot: Asia Pacific 2024 highlights an overview of transaction activity in the region and presents 24 markets’ current hospitality landscape; each covering demand and supply dynamics, hotel performances, and key transactions.

Marketing 246
article thumbnail

Expedia’s ‘Phenomena Tourism’ Trend: 5 Tips for Destination Marketers

Skift Blog

Here are 5 tips for destination marketers to capitalize on the growing interest. Skift Take: In 2025, some remote locations will enjoy more popularity because they offer access to celestial events, animal migrations, and other natural experiences. Dawit Habtemariam Read the Complete Story On Skift

Marketing 312
article thumbnail

Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.

article thumbnail

London Market Pulse 2024 – Investor Confidence Renewed

Hospitality Net

Snapshot of the London hotel market in 2024 with an exploration of tourism demand, hotel performance, hotel supply, the investment market and the market outlook.

Marketing 258
article thumbnail

Hospitality Industry Marketing & Sales Veteran Wendy Hoekwater Launches Net Growth Marketing, LLC

Hospitality Net

Hospitality industry veteran Wendy Hoekwater today announced the formation of Net Growth Marketing, LLC, a marketing and sales consulting firm specializing in scaling small- to mid-sized companies in hospitality, travel and tourism.

Marketing 240
article thumbnail

The Ultimate Marketing Efficiency Checklist

When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have! However, you might be able to squeeze more value from the tools and processes you’re already using.

article thumbnail

Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. This buyer’s guide will cover: Buying Considerations.

article thumbnail

ABCs of Data Normalization for B2B Marketers

It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.

article thumbnail

Marketing-Led Post-COVID-19 Growth Strategies

Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams. Getting consensus on how to define “qualified leads”.

article thumbnail

Your Guide to Using Conversational Marketing to Drive Demand Generation

Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.

article thumbnail

Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy.

article thumbnail

How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.

article thumbnail

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.