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The KPI of Passion

Hospitality Tech

A new framework helps hotels prove the financial and experiential value of concierge servicesturning passion into performance metrics.

KPI 59
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Escape KPI Paralysis: Streamline Your Hotel's Performance Metrics

Demand Calendar

Three essential aspects should be considered in-depth when deciding on the crucial KPIs for a specific hotel. It is crucial to ensure that the selected KPI effectively measures what it is intended to and minimizes conflicts within the organization. These include relevance, clarity, and measurability.

KPI 98
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Top Hotel Marketing KPI Recommendations from Hospitality Leaders

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Question for Our Hotel Marketing Expert Panel Beyond ROAS (Return on Ad Spend), which digital marketing KPIs best help hotels track performance and align with their commercial strategy?

KPI 72
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Evolving Past 'Return On Ad Spend' As the Primary Marketing KPI - By Stephanie Smith

Hotel News Resource

We had an engaging discussion around other KPI's that our organizations lean into to show value in our digital marketing initiatives. Traditionally, Return On Ad Spend (ROAS) has dominated as the primary metric for evaluating the success of marketing initiatives. Read on for some key takeaways and ideas to get started.

KPI 75
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A Key Performance Indicator Guide for the Commercial Strategist from HSMAI

Hotel News Resource

HSMAI’s KPI workgroup — composed of industry thought-leaders across the commercial disciplines — has concluded that today’s successful leaders focus on total revenue and its relation to profit. This suggests that our 'headline KPI' should be TrevPAR or GOPPAR versus RevPAR.

KPI 98
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A Swiss resort showing the link between wellness, length of stay and revenue per guest

eHotelier

Optimizing length of stay (LOS) as a primary KPI not only boosts immediate revenues but also builds a loyal guest base, ensuring long-term business success.

KPI 107
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Optimiser la gestion hôtelière grâce à des objectifs pertinents et à un suivi actif des KPI

Experience Hotel

Comment adapter vos objectifs à votre situation, les principaux KPI à suivre, les outils indispensables pour un reporting efficace ? Le cas pratique de Simon, expert en reporting et KPI hôtelier Simon, ancien directeur adjoint d’un hôtel à Angoulême, partage son expérience. Quels sont les KPI principaux en gestion hôtelière ?

KPI 52