eHotelier

JUNE 3, 2024

Optimizing length of stay (LOS) as a primary KPI not only boosts immediate revenues but also builds a loyal guest base, ensuring long-term business success.

KPI 107

KPI Revenue Resorts Business 107

Hotel News Resource

MARCH 21, 2023

HSMAI’s KPI workgroup — composed of industry thought-leaders across the commercial disciplines — has concluded that today’s successful leaders focus on total revenue and its relation to profit. This suggests that our 'headline KPI' should be TrevPAR or GOPPAR versus RevPAR.

KPI 98

KPI Revenue Hotel Sales Sales 98

Demand Calendar

JUNE 11, 2024

This blog post highlights the importance of selecting the right KPIs for employee rewards in the hospitality industry.

KPI 73

KPI Management Hotels Hospitality 73

Mews

MAY 9, 2024

An Average Daily Rate is an important hotel KPI that’s based on calculating the average rate or price of a hotel room sold on any given day. What is Average Daily Rate (ADR)? As mentioned, this rate is super helpful for comparing how well your hotel is doing versus hotels of a similar caliber.

Average Daily Rate 52

Average Daily Rate KPI Hotels 52

Hotel News Resource

MAY 6, 2024

In a previous article, we gave you the 8 key performance indicators (KPI) to monitor the efficiency of your website. Here we give you other tools and KPIs to deepen the analysis of your hotel website's performance.

KPI 45

KPI Hotels 45

gcommerce

MAY 3, 2023

Awareness-Focused Marketing KPIs If you are looking to target as many people as possible with your digital marketing, choose KPIs that measure reach. This KPI doesn’t tell you anything about follow-through, but it does give you a general sense of brand reach. It’s an effective middle ground between engagement and eyeballs.

Market 97

Market Marketing Cost Per Click Digital Marketing 97

Experience Hotel

APRIL 29, 2019

A condition de connaître les bons KPI. Définition et formule Définition de KPI : “Un acronyme pour Key Performance Indicator (indicateur clé de performance). Les KPI reflètent les facteurs pris en compte pour mesurer l’efficacité globale d’un dispositif commercial ou marketing, ou celle d’une campagne ou action particulière.”

KPI 52

KPI Market Marketing Services 52

Demand Calendar

JUNE 28, 2023

The forecasted demand for overnight accommodation at the destination is the most important KPI for hotels to understand. The worst part is if hotels at the destination start a price war to attract more guests, the results will be lower revenue for all, and no additional guests will travel to the destination because the hotel rooms are cheap.

KPI 76

KPI Forecasting Revenue Revenue Management 76

Hotel Management

JUNE 13, 2024

Strategic Evaluation and KPI Analysis: The course sharpens expertise in using key performance indicators (KPIs) to evaluate various revenue and yield management strategies, such as pricing and distribution, and teaches how to combine these strategies effectively for practical use.

Yield Management 147

Yield Management Revenue Revenue Management Tourism 147

Xotels

MAY 30, 2024

You will find it below expressed in a simple formula: Occupancy x Rooms Available x Average Daily Rate (ADR) = Room Revenue Room Revenue can also be expressed in a KPI (key performance indicator) called Revenue per Available Room, or RevPAR. As they both contribute to the total equation of revenue being generated in the hotel.

Revenue Management 49

Revenue Management Occupancy Revenue Average Daily Rate 49

Hotel Speak

JUNE 4, 2024

You will find it below expressed in a simple formula: Occupancy x Rooms Available x Average Daily Rate (ADR) = Room Revenue Room Revenue can also be expressed in a KPI (key performance indicator) called Revenue per Available Room, or RevPAR. As they both contribute to the total equation of revenue being generated in the hotel.

Revenue Management 47

Revenue Management Occupancy Revenue Average Daily Rate 47

Hotel Business

JANUARY 24, 2023

According to 2023 predictions from wireless infrastructure analysts Maravedis, WiFi 6 will continue its fast market penetration due to its ability to “deliver significant KPI improvements, particularly high throughput, reduced latency and better performance in crowded environments.”

Market Penetration 52

Market Penetration KPI Market Marketing 52

SiteMinder

JUNE 2, 2022

Your KPI would be how many room nights you have sold at any point during May. Quick tips to develop your KPIs: Limit the amount of KPIs you have; keep it to big priorities. Clearly define how you will measure each KPI. Set a specific target for your KPI. Ensure you have accurate data sources and tools.

KPI 52

KPI Revenue Occupancy Hotels 52

Experience Hotel

JULY 20, 2022

Dailypoint collecte des données de toutes les sources pertinentes telles que PMS, POS, site Web, newsletter ou Wi-Fi et crée un profil d’invité central et consolidé.

KPI 52

KPI Email Marketing Market Marketing 52

A Sales Guy

JUNE 16, 2021

How are they able to recall the root causes of the problems the prospect is having and how can they know the specific KPI’s and prospect metrics? How do they recall the unique and specific environmental challenges they are helping the customer solve?

Sales 163

Sales KPI Management 163

SiteMinder

OCTOBER 9, 2023

Improving hotel KPIs Hotel KPIs help you evaluate whether your strategy is working and also give your whole team something to focus on and drive towards on a day-to-day basis.

Average Daily Rate 59

Average Daily Rate Average Length of Stay Occupancy Revenue 59

A Sales Guy

AUGUST 3, 2012

This includes KPI’s; quota, margin, pipeline, average deal size, win/loss ratio etc. The presenter must commit to their KPI’s. The second half is a commitment to a set of initiatives critical to achieving their goals/KPI’s and improve their overall business. All the hard numbers are evaluated.

Sales 115

Sales Business KPI Pipeline 115

Are Morch

JULY 11, 2024

This is about using data to understand your hotel’s pulse, not just about crunching figures and tracking […] The post How to Choose SEO Reporting Metrics and KPIs in the Hotel Industry appeared first on Are Morch, Digital Transformation Coach.

Hotels 130

Hotels Business KPI 130

Fuel Travel

MARCH 28, 2024

This KPI is a calculus of the total revenue generated per available room over a specific period. Room rates should just be one slice of the overall revenue pie. Look at strategies to optimize guest spending via add-ons, services, and amenities. What is Hotel RevPAR? RevPAR is a cornerstone metric in the hotel industry.

Revenue 91

Revenue Average Daily Rate Occupancy Digital Marketing 91

Nuvho

AUGUST 30, 2021

Most have heard of SMART (Specific, Measurable, Achievable, Relevant, Time-Bound) goals and this method should be used to KPI your performance. If you don’t know why you are on a social media in the first place then you have some questions that need answering. This goal is specific because we have identified the platform and the metric.

Management 52

Management KPI Business Services 52

A Sales Guy

JULY 13, 2012

There is an endless number of sales kpi’s or analytics that can be followed. In today’s world of cloud CRM’s there is absolutely no excuse for not having a decent CRM with a modicum of simple, yet clear reporting tools. Stage age (days in stage).

Pipeline 111

Pipeline KPI Sales Process Closing 111

Hotelogix

OCTOBER 14, 2023

Hotel KPI or Hotel Key Performance Indicator is the value that can be measured and which lets you set a standard to measure the success rate of your hotel business as to how is it faring in the market. KPI in hospitality industry is also used to find out if or not you are on the right track to meet the targets set.

KPI 52

KPI Average Length of Stay Average Daily Rate Occupancy 52

A Sales Guy

AUGUST 21, 2017

What their KPI’s or success measures are. I mean the functional, line of business where your product or solution makes a difference. Spend as much time as possible trying to learn all you can about: Their current process and how they do what they do today, that your solution can affect. How they manage the processes they have.

Business 114

Business Hiring Sales KPI 114

A Sales Guy

JULY 2, 2012

Create sales KPI’s reps are responsible for reporting regularly. Make it impossible for a rep to successfully navigate the weekly pipeline review meetings, the quarterly business reviews, etc. without accurate data. Require reps know the health of their own pipeline in tangible, measurable, data driven terms.

Pipeline 111

Pipeline Sales KPI Closing 111

A Sales Guy

OCTOBER 13, 2012

It’s a fantastic KPI. The strength of sales leadership. How much money you “may” be leaving on the table. Calculating your sales team’s maximum productivity is key. Far too often we look to hire new sales people when we just need to get more out of the ones we have.

Sales 115

Sales Hiring Sales Leadership KPI 115

MediaBoom

SEPTEMBER 5, 2023

Because you want to get the word out about your services, you can track the KPI of page visits. The KPI for this conversion campaign would be leads. For example, you might start with an awareness campaign for your new real estate business. Choose the Right Platforms There’s a plethora of digital advertising platforms out there.

Cost Per Click 52

Cost Per Click ROI Display Ads KPI 52

A Sales Guy

JULY 10, 2012

Quota is a KPI, can’t see how any functional unit can operate without targets. @keenan quotas set up negative reinforcement, the best commissioned sales people never pay attention to quotas, they just “go for the gold!” ” From: @keenan (me). laurencsheil what’s “the gold?” From @laurencsheil.

Sales 112

Sales KPI Pipeline Sales Process 112

Hotel Business

JUNE 27, 2023

RevPAS, or revenue per available space, is a key performance indicator (KPI) used at Towne Park to measure the effectiveness of a hotel’s parking revenue strategy. It starts by employing existing frameworks for maximizing room revenues and applying those same strategies to available parking spaces. What is RevPAS?

Revenue 59

Revenue Hotels KPI Revenue Management 59

Hotel Business

MARCH 12, 2024

During the first couple of months, we’re onboarding and there’s a lot of learning through indoctrination of meshing our systems, our BI tools, what our KPI metrics are and understanding how we look at everything from an owner-centric lens. We become a massive support resource.

Hotels 59

Hotels Services Operations Scale 59

BCV

JUNE 14, 2022

They should also have a KPI-based approach to metasearch and SEM that aligns with the property’s ROI targets for these channels. In sum, it is in any hotel’s best interest to dominate the organic listings, as they should be the foremost resource of content on their property AND destination.

Consumer 52

Consumer ROI KPI OTA 52

SiteMinder

OCTOBER 10, 2022

Your index number tells you whether or not your hotel is outperforming your compset against three key KPIs: occupancy, ADR and RevPar. The index is calculated by dividing your KPI values by the average KPI values of your compset, then multiplying by 100.

Average Daily Rate 52

Average Daily Rate Occupancy Revenue Hotels 52

Amadeus Hospitality

DECEMBER 20, 2022

Air traffic data sets, social media advertising and detailed branding KPI analysis have contributed to these partners’ 2022 success stories. New solutions and product enhancements evolved our existing portfolio and delivered a “one-stop-shop” for DMOs.

Shopping 52

Shopping Services Market Marketing 52

Refine

MAY 20, 2024

Revenue leaders across the globe devote a considerable amount of their efforts to driving room revenue performance. It’s an understandable decision, given that rooms are the obvious staple of any hotel operation and there are only so many hours in a day.

Events 118

Events Revenue Operations KPI 118

Refine

APRIL 18, 2024

In a hotel, understanding the dynamics of room types and leveraging this understanding can significantly impact revenue, profit, and guest satisfaction. Room-type analytics is a vital component of any hospitality Business Intelligence platform and offers hotels a deeper insight into their inventory’s performance.

Revenue 122

Revenue Business Hospitality KPI 122

Refine

MAY 18, 2024

Account Analytics is much more than most Sales Managers are currently equipped with, usually in an Excel sheet or PMS report: Room Nights, ADR, and Revenue per account.

Revenue 119

Revenue Sales Management KPI 119

Social Tables

SEPTEMBER 14, 2021

A 2020 Bizzabo report showed that over 80% of B2B marketing professionals ranked event engagement as an important KPI for determining an event’s success. Engaging events are captivating and compelling; they capture the attention of their audience from the start and hold on tight.

Events 176

Events Market Marketing Consumer 176

SiteMinder

OCTOBER 5, 2023

Often you’ll discover ways you can become more efficient and increase revenue across the entire space of your hotel.

Revenue Management 59

Revenue Management Revenue Hotels Events 59