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Evolving Past ROAS as the Primary Marketing KPI

Hospitality Net

We had an engaging discussion around other KPI’s that our organizations lean into to show value in our digital marketing initiatives. Traditionally, Return On Ad Spend (ROAS) has dominated as the primary metric for evaluating the success of marketing initiatives.

KPI 225
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Evolving Past 'Return On Ad Spend' As the Primary Marketing KPI - By Stephanie Smith

Hotel News Resource

We had an engaging discussion around other KPI's that our organizations lean into to show value in our digital marketing initiatives. Traditionally, Return On Ad Spend (ROAS) has dominated as the primary metric for evaluating the success of marketing initiatives. Read on for some key takeaways and ideas to get started.

KPI 75
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Escape KPI Paralysis: Streamline Your Hotel's Performance Metrics

Demand Calendar

Three essential aspects should be considered in-depth when deciding on the crucial KPIs for a specific hotel. It is crucial to ensure that the selected KPI effectively measures what it is intended to and minimizes conflicts within the organization. These include relevance, clarity, and measurability.

KPI 74
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Length of Stay is the Best KPI for Proving the Value of Wellness Investments

Hospitality Net

The word ‘optimization’ implies the use of data and measurements for continuous business improvement, but it also implies making tradeoffs and devoting limited resources to certain tasks ahead of others.

KPI 130
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A Key Performance Indicator Guide for the Commercial Strategist from HSMAI

Hotel News Resource

HSMAI’s KPI workgroup — composed of industry thought-leaders across the commercial disciplines — has concluded that today’s successful leaders focus on total revenue and its relation to profit. This suggests that our 'headline KPI' should be TrevPAR or GOPPAR versus RevPAR.

KPI 98
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How To Choose Marketing KPIs

gcommerce

Awareness-Focused Marketing KPIs If you are looking to target as many people as possible with your digital marketing, choose KPIs that measure reach. This KPI doesn’t tell you anything about follow-through, but it does give you a general sense of brand reach. It’s an effective middle ground between engagement and eyeballs.

Market 97
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5 KPIs à suivre pour fidéliser vos clients d’hôtel

Experience Hotel

A condition de connaître les bons KPI. Définition et formule Définition de KPI : “Un acronyme pour Key Performance Indicator (indicateur clé de performance). Les KPI reflètent les facteurs pris en compte pour mesurer l’efficacité globale d’un dispositif commercial ou marketing, ou celle d’une campagne ou action particulière.”

KPI 52