article thumbnail

Go For The "No" Early in the Sales Process

Anthony Cole Training

In today's blog post, we discuss the technique of going for the "No" early in the sales process. It may seem counterintuitive, but countless studies have shown that humans desire what they can't have.

article thumbnail

Go for the "No" Early in the Sales Process

Anthony Cole Training

One of the keys for more effective selling is going for the ‘no’ early in the sales process. I would get ‘think it overs’ at several stages in the sales process and maybe you get them as well: I learned this concept years ago especially when I was vulnerable to ‘think it overs’ (TIO).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Go for the “No” Early in the Sales Process

Anthony Cole Training

It may sound counterintuitive but one of the keys for more effective selling is going for the ‘no’ early in the sales process. In this article, we discuss the theory that a prospect might want what you are selling, if you (as the salesperson) are willing to walk away from the table first.

article thumbnail

What We Know: A Consultative Sales Process

Anthony Cole Training

On average, salespeople possess only 15% of the attributes required to sell consultatively.

article thumbnail

Best Practices for Accelerating the Sales Process

More often than not, sales leaders strive to accelerate their deal cycle, but it’s critical to also consider the opportunity cost. The bottom line is that, in B2B sales, speed is useless without control.

article thumbnail

How to Talk to Your Sales Force About the Sales Process

Anthony Iannarino

In August of 2017, I wrote about the fact that the linear sales process is broken. Because the sales conversation is nonlinear, it isn’t easy to follow a linear path from target to close. All of this is true, and none of it means you no longer need a sales process. What Is the Sales Process?

article thumbnail

Required for Sales Success Today – A Strong Sales Technology Competency

Anthony Cole Training

From prospecting to closing, today’s mobile, social, big data, and cloud technologies are revamping the sales process in ways that would have been inconceivable a few decades ago.

Sales 242
article thumbnail

Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Critical integrations that fit directly into your sales processes and workflows. After reading, you’ll gain insight into the following components: How to develop a framework for analyzing a vendor’s contact and account data. Key tactics for assessing the completeness, coverage, and consistency of B2B data.

article thumbnail

Outrun Your Competition: Best Practices for Accelerating Sales Processes

Longer sales cycles. Every go-to-market team knows the frustrations that come from a drawn-out sales process. Larger buying committees. Slow-moving compliance reviews. How can you speed it up?