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Dalata Hotel Group announces €3 million brand refresh

Hospitality Net

This marks the most significant investment in its brands since the formation of the Dalata Hotel Group, as it continues to deliver on its ambitious growth strategy and recognises the critical role that brands have to play across its target markets.

Branding 188
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U.S. Select-Service and Extended-Stay Hotel Outlook 2024

Hospitality Net

In the early 2000s, select-service and extended-stay hotels operated as more clearly defined sectors, differentiated by their target market and length of stays. During this period, individual owners dominated the market with only a handful of prominent brands available.

Services 187
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Hidden treasure: Explore the rich benefits of a Customer Data Platform for hotels

Hospitality Net

Imagine what it would be like if your sales, marketing, and guest-facing teams could all effortlessly collaborate, working from a unified view of each guest’s preferences, behaviors, and needs.

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Navigating new horizons: strategies for hotel sales teams to thrive in evolving markets

eHotelier

By understanding the needs of their target market, providing them with tailored services, and creating unique experiences for them, hotels can take advantage of these emerging trends and turn their property into an essential destination in the remote work movement.

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Navigating new horizons: strategies for hotel sales teams to thrive in evolving markets

eHotelier

By understanding the needs of their target market, providing them with tailored services, and creating unique experiences for them, hotels can take advantage of these emerging trends and turn their property into an essential destination in the remote work movement.

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10-Point Checklist for a Successful SMS Marketing Campaign

Textedly

Simply put, SMS campaigns are targeted marketing initiatives that utilize text messages to reach and engage with customers. What are SMS Campaigns? Whether it's promoting a new product, offering exclusive deals, or providing timely updates, SMS campaigns offer a direct line of communication between businesses and their audience.

Market 52
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Six hotel sales strategies to increase occupancy and revenue

eHotelier

It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals. A hotel sales strategy is a plan of action designed to increase hotel revenue and bookings.