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Six hotel sales strategies to increase occupancy and revenue


It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals. A hotel sales strategy is a plan of action designed to increase hotel revenue and bookings.

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6 Steps to Successful Hotel Management

Inn Quest

This means identifying who your target market is, their needs and preferences, and how you can best serve them. For example, your target market is mainly business travelers. Develop a Strong Marketing Strategy Once you clearly understand your target market, developing a solid marketing strategy is next.

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Marriott names new midscale, extended-stay brand

Hotel Business

According to Marriott, the new-build concept will consist of 124 keys and “is perfect for secondary and suburban markets with a concentration of class B multifamily.” ” The company said it already has 1,800 target markets identified in the U.S. and Canada.

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Mission Hill Hospitality Expands Select Service Portfolio with Acquisitions in Alabama and Virginia

Hospitality Net

Mission Hill Hospitality, a leading select service and extended stay hotel investor, announced it has acquired two new hotel assets in a single transaction as it continues to expand its portfolio throughout targeted markets in the US. Terms are undisclosed.

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Hidden treasure: Explore the rich benefits of a Customer Data Platform for hotels


Imagine what it would be like if your sales, marketing, and guest-facing teams could all effortlessly collaborate, working from a unified view of each guest’s preferences, behaviors, and needs. The post Hidden treasure: Explore the rich benefits of a Customer Data Platform for hotels appeared first on Revinate.

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Rani Gharbie joins citizenM to expand presence in Americas

Hotel Business

My goal is for my team to profitably scale our portfolio across key target markets.” The maturing loan environment should also present prime opportunities for strategic acquisitions and partnerships.

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How to optimize the distribution mix

Demand Calendar

It requires understanding the target market, analyzing data from various sources, mapping against online channels, setting up the website for booking success, building a loyalty program, and regularly reviewing the distribution strategy. Achieving the optimal distribution mix for a hotel is a complex task.

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