Refine

OCTOBER 9, 2023

From pricing analysis to targeted marketing, from occupancy rates to guest engagement, every hotelier knows that metrics are important – but how do you sort the interesting from the invaluable? Hospitality is awash with data. What to Do with the Hotel Data?

Target Marketing 105

Target Marketing Occupancy Hotels Marketing 105

Revinate

JULY 24, 2024

The Arca in Hong Kong used unified customer profiles that included all spending behaviors to implement targeted marketing campaigns, resulting in a revenue lift of HK$ 1.6M (over $200k USD) and an average revenue of HK$117k (nearly [.] Read more here.

Revenue 52

Revenue Target Marketing Hotels Marketing 52

Inn Quest

MARCH 2, 2023

This means identifying who your target market is, their needs and preferences, and how you can best serve them. For example, your target market is mainly business travelers. Develop a Strong Marketing Strategy Once you clearly understand your target market, developing a solid marketing strategy is next.

Management 89

Management Target Marketing Marketing Strategy Revenue Management 89

Textedly

MAY 23, 2024

Simply put, SMS campaigns are targeted marketing initiatives that utilize text messages to reach and engage with customers. What are SMS Campaigns? Whether it's promoting a new product, offering exclusive deals, or providing timely updates, SMS campaigns offer a direct line of communication between businesses and their audience.

Marketing 52

Marketing Market Target Marketing Business 52

Hotel Management

AUGUST 8, 2024

ATEC also recommends an additional budget of AU$5 million per annum be allocated to Tourism Australia to undertake promotional activities encouraging WHM to travel and work across Australia, and that targeted marketing efforts are implemented to promote regional dispersion of WHMs.

Tourism 130

Tourism Hospitality Target Marketing Business 130

Hotel Management

JUNE 27, 2024

While the two properties have very different target markets, what we share is a recognition of the thriving tourist appeal of the Mornington Peninsula,” said Group General Manager, Craig Dodd. “The Keith also welcomes self-caterers, providing full use of the new communal outdoor kitchen.”

Motels 130

Motels Target Marketing General Manager Shopping 130

Hotel Management

SEPTEMBER 24, 2024

The hotel sector is a major target market for many businesses. L-R Tony Ryan (Trilogy Hotels), Luke Moran (LA Co.) and James Doolan (Hotel Council Aotearoa) enjoying Tuesday evening’s networking event at Drifter Christchurch “There is no better way to do that than hosting the premier annual gathering of hoteliers. “We

Events 147

Events Hotels Target Marketing Accommodation 147

STAAH

DECEMBER 12, 2023

Use targeted marketing campaigns across digital platforms and social media channels to promote these time-sensitive deals, driving immediate bookings while creating a buzz around your hotel. Targeted Marketing and Segmentation Segment your audience based on demographics, interests, or past booking behaviors.

Target Marketing 85

Target Marketing Cancellation Forecasting Revenue 85

Hotel Management

JULY 19, 2023

The sale forms part of our strategic plan to recycle capital to further grow throughout Australia, New Zealand, and selected Asia Pacific target markets,” said Alpe. “We TriO is currently preparing to sell one of Ovolo Group’s boutique Sydney hotels, 1888 by Ovolo, to fund continued growth.

Business 189

Business Management Real Estate Target Marketing 189

eTourism

APRIL 14, 2016

Ever wonder who's really accessing your website? Google Analytics gives you access to a wealth of demographic data that can give you some valuable insights on the guests behind all those anonymous clicks. In today's blog, you'll discover how to tap into t

Target Marketing 52

Target Marketing Marketing Market Hotel Marketing 52

Hotelogix

SEPTEMBER 19, 2024

The choice between using a travel agency or booking online ultimately depends on your target market and their preferences: For travelers seeking convenience and flexibility, especially millennials who prefer self-service options, online booking is likely the preferred method. Travel Agency vs Online Booking: Which is Better?

Travel 52

Travel OTA Target Marketing Occupancy 52

Revinate

JULY 5, 2023

Imagine what it would be like if your sales, marketing, and guest-facing teams could all effortlessly collaborate, working from a unified view of each guest’s preferences, behaviors, and needs. The post Hidden treasure: Explore the rich benefits of a Customer Data Platform for hotels appeared first on Revinate.

Target Marketing 52

Target Marketing Sales Marketing Market 52

Boutique Hotel News

MARCH 3, 2023

BHN meets JS Anand, founder and CEO of LEVA Hotels, to learn more about the boutique hospitality company, target markets for expansion , and challenges entering the African market. The post GIOHIS 2023: JS Anand, LEVA Hotels appeared first on Boutique Hotel News.

Target Marketing 52

Target Marketing Hotels Marketing Market 52

Hotel Business

AUGUST 11, 2023

According to Marriott, the new-build concept will consist of 124 keys and “is perfect for secondary and suburban markets with a concentration of class B multifamily.” ” The company said it already has 1,800 target markets identified in the U.S. and Canada.

Branding 98

Branding Target Marketing Closing Revenue 98

Demand Calendar

APRIL 3, 2023

It requires understanding the target market, analyzing data from various sources, mapping against online channels, setting up the website for booking success, building a loyalty program, and regularly reviewing the distribution strategy. Achieving the optimal distribution mix for a hotel is a complex task.

Target Marketing 77

Target Marketing Accommodation Services Management 77

Hotelogix

AUGUST 6, 2024

Strategic marketing and distribution: Optimize your presence across all distribution/sales channels. Run targeted marketing campaigns to attract high-value guests. Make the best use of social media and content marketing. Increasing RevPAR Enhancing RevPAR requires advanced revenue management and targeted marketing.

Revenue 52

Revenue Management Upsell Target Marketing 52

STAAH

DECEMBER 18, 2023

It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals. Read full blog 7Ps of Hotel Marketing Hotel Marketing is only effective if the execution is done right.

Hospitality 92

Hospitality Occupancy Target Marketing Hotel Sales 92

Hotel Business

MAY 23, 2024

Owens added, “Trinity and Certares’ institutional sponsorship, Swire and the EAST brand’s focus on the property and the continued strong performance of the asset made this a sought-after opportunity for the debt capital markets.

Target Marketing 59

Target Marketing Retail Hotels Marketing 59

Hotel Business

JULY 10, 2024

With more than 30 years of experience in the hospitality industry, including roles at Mint House and Starwood Hotels & Resorts Worldwide, he will lead the company’s strategic expansion, especially in the full-service and luxury hotel sectors across the company’s target markets.

Target Marketing 59

Target Marketing Hotels Resorts Hospitality Management 59

Hotelier Magazine

JANUARY 24, 2024

They’re multi-tasking, ambitious professionals who travel out of necessity and are constantly balancing the priorities of work and life,” explains Scott Richer, VP, Real Estate & Development (Canada), adding the brand’s target market is the same whether operating in Canada or internationally.

Target Marketing 59

Target Marketing Real Estate Branding Marketing 59

Little Hotelier

FEBRUARY 11, 2024

Attracting guests relies on a holistic approach including a strong online presence, targeted marketing, and partnerships. Often guest expectations are exceeded and they are always impressed by the dedication to hospitality. However, to make this process easy and effective, Wan and the team required the help of technology.

Revenue 98

Revenue Target Marketing General Manager Dining 98

Hotel Business

MARCH 1, 2024

Larger meeting space locations are turning to data-driven analytics to fill need periods, analyze account behavior, and understand target market trends for events for 25 or more attendees. Leveraging data to capture event demand: Successful conference and convention centers are leveraging data to capture event demand.

Events 64

Events Target Marketing Scale Marketing 64

Hotel Management

JUNE 20, 2024

“We have a very ambitious target to triple the number of hotels from 80 to 250 by 2035. The majority of [new hotels] will be outside Japan, and Australia is one of the key target markets.

Resorts 147

Resorts Hotels Target Marketing Tourism 147

Social Hospitality

MARCH 27, 2023

Once you’ve gathered these insights, you can reference them directly while marketing your products to your ideal customers, creating a more personalized message and increasing the likelihood of customers converting. Suppose you sell a beauty product. These methods can lead to higher click-through and conversion rates and better ROI.

Cost Per Click 130

Cost Per Click ROI Market Research Target Marketing 130

Social Tables

SEPTEMBER 7, 2017

If you want to stand out you need to make your ads relevant to your target market. Making an ad relevant means speaking to your target market’s pain points and status symbols. Your target market is the same way. You cannot just guess what your target market wants.

Target Marketing 60

Target Marketing Hotels Digital Marketing Marketing 60

Hotel Business

SEPTEMBER 26, 2023

My goal is for my team to profitably scale our portfolio across key target markets.” The maturing loan environment should also present prime opportunities for strategic acquisitions and partnerships.

Real Estate 64

Real Estate Target Marketing Scale Branding 64

MediaBoom

AUGUST 1, 2024

What makes apps and mobile marketing and advertising so advantageous is that it’s yet another touchpoint you can use to connect with your target market. Data Analytics and Customer Insights How did your hospitality and tourism marketing campaign perform? Product You already have a compelling product.

Tourism 92

Tourism Marketing Market Hospitality 92

Hotel Business

NOVEMBER 9, 2023

“M3 aims to deliver value, efficiency and robust automation within a simplistic software eco-system designed for smaller hoteliers,” said Scott Watson, chief sales and marketing officer, M3. These hoteliers should have access to industry-specific technology without paying ERP prices.

Target Marketing 59

Target Marketing Services Management Marketing 59

gcommerce

DECEMBER 4, 2023

Leverage GA4’s Audience Insights for Targeted Marketing GA4's audience insights feature offers a wealth of information about your hotel's website visitors. Utilize demographic data, interests, and affinities to create detailed guest profiles. Embrace the power of GA4, and let data guide your hotel to new heights of success.

Average Daily Rate 52

Average Daily Rate Target Marketing Marketing Strategy Hotels 52

Hotel Management

AUGUST 17, 2023

This allows AirAsia Super App to present more cross-sell marketing opportunities and increase visibility for each hotel partner in reaching the right target market.” “In addition, the AirAsia Super App has also been connected with more than 700 global airlines. So now you’re starting to see the big picture.

Business 130

Business Travel Target Marketing Dining 130

SiteMinder

SEPTEMBER 22, 2024

How to implement a hotel subscription model Here’s a step-by-step guide on how to implement a successful subscription model at your hotel: Step 1: Assess your guest needs Understand your target market and what they value most. Are they frequent business travellers looking for convenience, or digital nomads who need flexible workspaces?

Hotels 88

Hotels Revenue Services Target Marketing 88

Hotel Business

JANUARY 16, 2024

.” He added, “Having operated hotels for more than 40 years, Wurzak Hotel Group understands how to manage lifestyle, full-service and extended-stay hotels in high-barrier-to-entry markets.

Services 64

Services Management Target Marketing Operations 64

MediaBoom

MARCH 29, 2024

Discover who your target market should be when creating travel ads for luxury audiences and what elements the ads require. Target Audience for Luxury Travel With so many luxury travel ad ideas, the gears should be turning in your head about how to proceed with yours.

Travel 93

Travel Target Marketing Digital Marketing Marketing 93

Inn Quest

JULY 10, 2023

This informative blog delves into the world of hotel market segmentation strategy, exploring real-world tactics, methods and actionable tips to help connect hotels with their ideal guests. Continue reading to learn how to identify, analyze and reach your target market like a seasoned hotelier using our guide.

Hotel Marketing 52

Hotel Marketing Marketing Market Target Marketing 52

STAAH

MAY 28, 2024

Market Effectively: Use targeted marketing campaigns to promote ancillary services to both current guests and potential visitors. Train Staff: Ensure that staff are well-trained to promote and deliver ancillary services effectively.

Ancillary Revenue 91

Ancillary Revenue Revenue Services Events 91

Intelity

MARCH 2, 2023

Offer Highly Targeted Marketing Opportunities All smartphones possess geolocation services. And while most people use these for GPS functionality or updating social media, did you know you can adapt them for your property to send out targeted promotions and special offers?

Casinos 52

Casinos Target Marketing Branding Hotels 52

Catala Consulting

JANUARY 9, 2024

Although simple, this formula is incredibly insightful, offering a transparent view of the efficacy of marketing endeavours. Effective Strategies for CAC Optimization Targeted Marketing Approaches Customizing marketing initiatives for specific customer segments can notably reduce CAC.

Hotel Marketing 52

Hotel Marketing Marketing Market Real Estate 52