STAAH

DECEMBER 12, 2023

Use targeted marketing campaigns across digital platforms and social media channels to promote these time-sensitive deals, driving immediate bookings while creating a buzz around your hotel. Targeted Marketing and Segmentation Segment your audience based on demographics, interests, or past booking behaviors.

Target Marketing 78

Target Marketing Cancellation Forecasting Revenue 78

Hotel Management

JULY 19, 2023

The sale forms part of our strategic plan to recycle capital to further grow throughout Australia, New Zealand, and selected Asia Pacific target markets,” said Alpe. “We TriO is currently preparing to sell one of Ovolo Group’s boutique Sydney hotels, 1888 by Ovolo, to fund continued growth.

Business 189

Business Management Real Estate Target Marketing 189

eTourism

APRIL 14, 2016

Ever wonder who's really accessing your website? Google Analytics gives you access to a wealth of demographic data that can give you some valuable insights on the guests behind all those anonymous clicks. In today's blog, you'll discover how to tap into t

Target Marketing 52

Target Marketing Market Marketing Hotel Marketing 52

Revinate

JULY 5, 2023

Imagine what it would be like if your sales, marketing, and guest-facing teams could all effortlessly collaborate, working from a unified view of each guest’s preferences, behaviors, and needs. The post Hidden treasure: Explore the rich benefits of a Customer Data Platform for hotels appeared first on Revinate.

Target Marketing 52

Target Marketing Sales Market Marketing 52

Boutique Hotel News

MARCH 3, 2023

BHN meets JS Anand, founder and CEO of LEVA Hotels, to learn more about the boutique hospitality company, target markets for expansion , and challenges entering the African market. The post GIOHIS 2023: JS Anand, LEVA Hotels appeared first on Boutique Hotel News.

Target Marketing 52

Target Marketing Hotels Market Marketing 52

Hotel Business

AUGUST 11, 2023

According to Marriott, the new-build concept will consist of 124 keys and “is perfect for secondary and suburban markets with a concentration of class B multifamily.” ” The company said it already has 1,800 target markets identified in the U.S. and Canada.

Branding 98

Branding Target Marketing Closing Revenue 98

STAAH

DECEMBER 18, 2023

It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals. Read full blog 7Ps of Hotel Marketing Hotel Marketing is only effective if the execution is done right.

Hospitality 85

Hospitality Occupancy Target Marketing Marketing Strategy 85

Demand Calendar

APRIL 3, 2023

It requires understanding the target market, analyzing data from various sources, mapping against online channels, setting up the website for booking success, building a loyalty program, and regularly reviewing the distribution strategy. Achieving the optimal distribution mix for a hotel is a complex task.

Target Marketing 71

Target Marketing Accommodation Services Management 71

Hotelier Magazine

JANUARY 24, 2024

They’re multi-tasking, ambitious professionals who travel out of necessity and are constantly balancing the priorities of work and life,” explains Scott Richer, VP, Real Estate & Development (Canada), adding the brand’s target market is the same whether operating in Canada or internationally.

Target Marketing 59

Target Marketing Real Estate Branding Market 59

Hotel Business

MARCH 1, 2024

Larger meeting space locations are turning to data-driven analytics to fill need periods, analyze account behavior, and understand target market trends for events for 25 or more attendees. Leveraging data to capture event demand: Successful conference and convention centers are leveraging data to capture event demand.

Events 64

Events Target Marketing Scale Market 64

Little Hotelier

FEBRUARY 11, 2024

Attracting guests relies on a holistic approach including a strong online presence, targeted marketing, and partnerships. Often guest expectations are exceeded and they are always impressed by the dedication to hospitality. However, to make this process easy and effective, Wan and the team required the help of technology.

Revenue 98

Revenue Target Marketing General Manager Dining 98

Social Hospitality

MARCH 27, 2023

Once you’ve gathered these insights, you can reference them directly while marketing your products to your ideal customers, creating a more personalized message and increasing the likelihood of customers converting. Suppose you sell a beauty product. These methods can lead to higher click-through and conversion rates and better ROI.

Cost Per Click 130

Cost Per Click ROI Market Research Target Marketing 130

Up Hotel

APRIL 25, 2024

Identify influencers whose audience aligns with your target market and engage them to create sponsored content or host influencer events at your hotel. Not only does this demonstrate appreciation for your guests, but it also fosters trust among potential guests who value peer recommendations.

Hospitality 52

Hospitality Target Marketing Digital Marketing Hotels 52

Hotel Business

SEPTEMBER 26, 2023

My goal is for my team to profitably scale our portfolio across key target markets.” The maturing loan environment should also present prime opportunities for strategic acquisitions and partnerships.

Real Estate 64

Real Estate Target Marketing Scale Branding 64

MediaBoom

MARCH 29, 2024

Discover who your target market should be when creating travel ads for luxury audiences and what elements the ads require. Target Audience for Luxury Travel With so many luxury travel ad ideas, the gears should be turning in your head about how to proceed with yours.

Travel 86

Travel Target Marketing Digital Marketing Market 86

Social Tables

SEPTEMBER 7, 2017

If you want to stand out you need to make your ads relevant to your target market. Making an ad relevant means speaking to your target market’s pain points and status symbols. Your target market is the same way. You cannot just guess what your target market wants.

Target Marketing 60

Target Marketing Hotels Digital Marketing Market 60

Hotel Business

APRIL 4, 2024

.” Trivedi noted that AI-driven platforms like Google’s new search experience gives hoteliers the opportunity to “know your guest up close and personal, and you can do targeted marketing.” “AI is scary, but it is a great opportunity.”

Target Marketing 111

Target Marketing OTA Scale Resorts 111

gcommerce

DECEMBER 4, 2023

Leverage GA4’s Audience Insights for Targeted Marketing GA4's audience insights feature offers a wealth of information about your hotel's website visitors. Utilize demographic data, interests, and affinities to create detailed guest profiles. Embrace the power of GA4, and let data guide your hotel to new heights of success.

Average Daily Rate 52

Average Daily Rate Target Marketing Marketing Strategy Hotels 52

Hotel Business

JANUARY 16, 2024

.” He added, “Having operated hotels for more than 40 years, Wurzak Hotel Group understands how to manage lifestyle, full-service and extended-stay hotels in high-barrier-to-entry markets.

Services 64

Services Management Target Marketing Operations 64

Hotel Business

NOVEMBER 9, 2023

“M3 aims to deliver value, efficiency and robust automation within a simplistic software eco-system designed for smaller hoteliers,” said Scott Watson, chief sales and marketing officer, M3. These hoteliers should have access to industry-specific technology without paying ERP prices.

Target Marketing 59

Target Marketing Services Management Market 59

Hotel Management

AUGUST 17, 2023

This allows AirAsia Super App to present more cross-sell marketing opportunities and increase visibility for each hotel partner in reaching the right target market.” “In addition, the AirAsia Super App has also been connected with more than 700 global airlines. So now you’re starting to see the big picture.

Business 130

Business Travel Target Marketing Dining 130

Catala Consulting

JANUARY 9, 2024

Although simple, this formula is incredibly insightful, offering a transparent view of the efficacy of marketing endeavours. Effective Strategies for CAC Optimization Targeted Marketing Approaches Customizing marketing initiatives for specific customer segments can notably reduce CAC.

Hotel Marketing 52

Hotel Marketing Market Marketing Real Estate 52

Inn Quest

JULY 10, 2023

This informative blog delves into the world of hotel market segmentation strategy, exploring real-world tactics, methods and actionable tips to help connect hotels with their ideal guests. Continue reading to learn how to identify, analyze and reach your target market like a seasoned hotelier using our guide.

Hotel Marketing 52

Hotel Marketing Market Marketing Target Marketing 52

Intelity

MARCH 2, 2023

Offer Highly Targeted Marketing Opportunities All smartphones possess geolocation services. And while most people use these for GPS functionality or updating social media, did you know you can adapt them for your property to send out targeted promotions and special offers?

Casinos 52

Casinos Target Marketing Branding Hotels 52

Boutique Hotel News

MARCH 14, 2023

Mexico has been earmarked as a target market for the group. In December 2021, the company raised $60 million led by KAYAK and Inovia Capital to sell its software platform directly to hoteliers and operators. The post Life House expands Mexican portfolio appeared first on Boutique Hotel News.

Target Marketing 52

Target Marketing Operations Management Market 52

Hotel Business

MARCH 14, 2024

How does Valor leverage these platforms and their connection to their targeted audiences to enhance their online presence and engage with target markets? Facebook offers great detailed targeting options through ads manager to define and engage with our audiences.

Hospitality 64

Hospitality Target Marketing Business Consumer 64

STAAH

MARCH 19, 2024

They enable personalized experiences, data collection, and targeted marketing efforts. Direct bookings boost profits by cutting commission fees and allow hotels to build better guest relationships. Direct bookings foster brand loyalty and give hotels control over pricing and policies.

Accommodation 84

Accommodation Target Marketing Market Marketing 84

Social Hospitality

JANUARY 16, 2023

Best practices for data-driven marketing include ensuring the utmost ethical standards regarding data protection and use. In addition, the approach should prioritize personalized messaging and targeted marketing.

Market 162

Market Marketing Marketing Strategy Consumer 162

A Sales Guy

JANUARY 4, 2018

How many of those people do you think will be your target market? Are any of the people commenting or liking, your target market? How many people do you think will comment? Pay attention, and see who is commenting on more than just one article. Pay attention to their title.

Target Marketing 100

Target Marketing Market Marketing Sales 100

Hotel Speak

MARCH 14, 2024

Partner with relevant media outlets and social media influencers to reach the target audience and generate positive brand awareness. Develop targeted marketing campaigns that resonate with the redefined guest profile, utilising social media, email marketing, and travel partnerships to reach potential guests.

Branding 78

Branding Hotels Target Marketing Email Marketing 78

SiteMinder

OCTOBER 10, 2023

Price sensitivity Understanding price sensitivity within your target market can inform your cost based pricing strategy, helping to find the sweet spot that maximises revenue without deterring bookings. Customer perception – Gauge how price changes are perceived by your target market.

Target Marketing 59

Target Marketing Revenue Yield Management Market 59

A Sales Guy

SEPTEMBER 8, 2014

My boy Bob made it his mission to close a client that I had dismissed as not our target market and not a good fit. It wasn’t out target market, as they weren’t technology. It’s the ultimate in personal ownership and accountability. When people make something their mission, s**t gets done.

Target Marketing 118

Target Marketing Sales Pipeline Hiring 118

Social Hospitality

MARCH 6, 2023

When developing your USP, consider the needs and desires of your target market, factors that make your business unique, along with the benefits of doing business with your company. Your USP should also clearly communicate the reasons why customers should choose you over your competitors.

Small Business 173

Small Business Business Market Marketing 173

Hotel Management

DECEMBER 20, 2023

A lot of the target [market] was around project-focused corporate opportunity. Is it mostly corporate guests or are you seeing much on the leisure side? It is a mix. We focus on extended stay corporate travel but, because of all the great amenities and spa, we do get our share of leisure.

Construction 267

Construction Shopping Pipeline Occupancy 267

Little Hotelier

FEBRUARY 25, 2024

In terms of hotel revenue management consulting, this guidance usually takes the form of more effective pricing – identifying and setting room rates that are alluring to your target market and result in more bookings, while maximising the amount you earn from each booking.

Revenue Management 52

Revenue Management Revenue Services Management 52

Social Hospitality

JULY 15, 2023

B2B businesses can leverage this by co-creating content that speaks directly to their target market’s pain points. They’ve built their influence through insightful, value-driven content that addresses their audience’s needs and concerns.

B2B 100

B2B Market Marketing Branding 100

Hotel Business

MARCH 31, 2023

These properties are all wonderful additions to our portfolio and offer guests an ideal hotel experience in our target markets and countries.” Recent additions to the soft collections portfolio include hotels in countries such as England, Greece, Germany, Japan, the Netherlands and Spain, among others.

Hotels 59

Hotels Target Marketing Branding Travel 59