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Hotel Brand Overload: The Coming Shakeout

Hospitality Net

The rise of brands has been the dominant trend in the global hotel industry over the past four decades. During this time, many hotel owners sought brand representation, while most brands themselves exited the business of owning or operating hotels.

Branding 241
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To Brand or Not to Brand

Hospitality Net

While some companies in some industries have a tendency to consolidate and eliminate brands, the hotel industry is different. Most of the leading hotel companies with brands, such as Marriott, Hilton, IHG, Hyatt, and Accor, regularly acquire or create new brands or flags.

Branding 179
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Accor Hotels’ Brands, Explained

Skift Blog

Here’s a rundown of each brand in the Accor hotels portfolio. Skift Take: Accor had a stellar 2023 and looks set to grow in 2024. Skift Read the Complete Story On Skift

Branding 301
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Andaz Brand Campaign: The Story of Hyatt’s Luxury Lifestyle Hotels

Skift Blog

Skift Take: Hyatt's brand muse Crystal Vinisse Thomas reveals the thinking behind her seven-figure marketing campaign for luxury lifestyle brand Andaz. Sean O'Neill Read the Complete Story On Skift

Branding 303
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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. More than two years into the pandemic, COVID-19 is far from over.

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Hotel Brand Bloat: ‘A Shakeout Is Coming’

Skift Blog

Skift Take: Many marketers design hotel brands to appeal more to hotel owners than travelers. Creating a new brand is easier than fixing an old one. One reason? Sean O'Neill Read the Complete Story On Skift

Branding 309
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Exclusive: Leisure Accommodation Collective to launch hybrid hotel brand

Hotel Management

Leisure Accommodation Collective (LA Co) is gearing up to launch a hybrid hotel brand later this year with the opening of two properties in Australia and New Zealand. In developing the Drifter brand, we wanted to create experience-based precincts to cater to diverse travellers from across the globe,” said Drifter CMO, Josh Hunt.

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A Buyer’s Guide to Future-Proofing Your Restaurant Tech Stack

With the restaurant industry still in the early innings of its digital transformation, brands need an airtight strategy when it comes to building out their tech stack. The race to 100% digital is on. Download the buyer’s guide to learn where to prioritize your efforts and get the most out of every investment.

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Going to Market Smarter in the New Economy

Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” The fight to find new customers and retain existing ones is the biggest business challenge for many companies.