article thumbnail

Marriott to Launch City Express Hotel Brand in U.S. and Canada

Skift Blog

Skift Take: Marriott's newest hotel brand in the U.S. Expect the hotel equivalent of flying economy but getting a free checked bag and extra legroom, with the hotel group's most no-frills, functional brand yet. targets the "affordable midscale" segment. Sean O'Neill Read the Complete Story On Skift

Branding 285
article thumbnail

Red Roof Shares Plans for Company Elevation at Brand Conference

Lodging

COLUMBUS, Ohio—Red Roof shared a blueprint for continued growth at its brand conference for more than 1,000 franchisees, team members, and partners. Red Roof President Zack Gharib laid out a concrete path forward to elevate the brand.

Branding 246
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Keys to Successfully Positioning Your Hotel Brand

Hospitality Net

Maintaining a distinct brand identity is more challenging than ever in today’s highly competitive hospitality landscape. Differentiation becomes crucial with new hotel brands constantly launching, consolidating, and diversifying.

Branding 240
article thumbnail

Why the Branded Residences Market Is Surging

Hospitality Net

That’s the allure of today’s branded residences, and it’s no surprise demand is skyrocketing. Imagine living in a condo with everything at your fingertips: a full suite of amenities—from coworking spaces and wellness facilities to art studios and private screening rooms—all paired with luxury hotel services and wrapped in a stunning design.

Branding 234
article thumbnail

Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team

Speaker: Brendan Sweeney, VP of Sales at Allego

🤔 Join Brendan Sweeney, VP of Sales at Allego, for this brand new interactive session where he will walk you through his tried and tested, innovative approach to developing and retaining a top-performing sales team!

article thumbnail

How Travel Brands Are Using Technology to Maximize Value Globally

Skift Blog

Skift Take: To effectively engage travelers globally, travel brands must recognize and address regional preferences in their booking platforms that allow them to be scalable yet flexible enough to adapt. Rocket Travel by Agoda Read the Complete Story On Skift

Branding 327
article thumbnail

Spark by Hilton Brand Opens First Canadian Hotel

Lodging

Situated in the tech and business hub just 28 kilometers north of Toronto, the opening of the first Spark in Canada signals a milestone for the premium economy brand.

Branding 264
article thumbnail

Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. More than two years into the pandemic, COVID-19 is far from over.

article thumbnail

A Buyer’s Guide to Future-Proofing Your Restaurant Tech Stack

With the restaurant industry still in the early innings of its digital transformation, brands need an airtight strategy when it comes to building out their tech stack. The race to 100% digital is on. Download the buyer’s guide to learn where to prioritize your efforts and get the most out of every investment.

article thumbnail

Going to Market Smarter in the New Economy

Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” The fight to find new customers and retain existing ones is the biggest business challenge for many companies.