Skift Blog

JULY 3, 2024

But Accor, Airbnb, and Air France are counting on a boost in brand awareness, with 15 million visitors and a billion viewers watching on TV. Skift Take: Many industry leaders doubt Paris will enjoy an immediate tourism windfall from the Games. Sean O'Neill Read the Complete Story On Skift

Branding 305

Branding Market Marketing Tourism 305

Skift Blog

JANUARY 5, 2024

Here’s a rundown of each brand in the Accor hotels portfolio. Skift Take: Accor had a stellar 2023 and looks set to grow in 2024. Skift Read the Complete Story On Skift

Branding 257

Branding Hotels 257

Skift Blog

JUNE 3, 2024

Skift Take: Marriott has unveiled details about its newest hotel brand, temporarily named Project Mid-T. It is mainly designed for converting existing hotels or reusing office spaces and is aimed at middle-class travelers. Sean O'Neill Read the Complete Story On Skift

Branding 300

Branding Hotels Travel Business 300

Skift Blog

JUNE 8, 2024

Skift Take: Hilton, after 16 years without an acquisition, has gone on a buying spree this year, snapping up the Graduate Hotels and NoMad brands. Its commercial officer, Chris Silcock, explains why. Sean O'Neill Read the Complete Story On Skift

Branding 277

Branding Hotels 277

Hospitality Net

JUNE 19, 2024

According to Morning Consult Intelligence data, the leading audience & brand tracking platform, the Holiday Inn brand is the most trusted travel and hospitality brand in the United States. To celebrate, IHG Hotels & Resorts looks back on the brand’s history and legacy of extraordinary stories and industry-changing success.

Branding 279

Branding Resorts Travel Hospitality 279

Hotel Management

MAY 13, 2024

Accor Chief Commerical Officer Premium, Midscale, Economy for MEA APAC, Kerry Healy, discusses refreshing iconic brands to drive growth. The 19 brands that we operate in PME need to have personality because the new consumer is changing. Can you share some examples of the new directions these brands are taking?

Branding 279

Branding Consumer Market Marketing 279

Hospitality Net

JULY 23, 2024

NASDAQ: MAR) announced the continued growth and global leadership of Marriott Branded Residences, along with enhanced Residence Owners benefits through ONVIA, the company’s newly integrated Owner recognition platform. Yesterday, Marriott International, Inc.

Branding 245

Branding 245

Hospitality Net

JULY 22, 2024

In a significant development for the hospitality sector in Northwest China, Minor Hotels (China) is announcing the official signing of a Tivoli and NH dual-branded property in Yining, Xinjiang. This marks the debut of the luxury Tivoli Hotels & Resorts and upscale NH Hotels & Resorts brands in Northwest China.

Branding 238

Branding Resorts Hotels Hospitality 238

Hospitality Net

JULY 3, 2024

The leading French brand portfolio scales from Mid & Economy brands like Ibis, Mercure, Novotel and Adagio to Luxury & Premium such as brands Sofitel, Pullman, Raffles and MGallery. AccorHotels operates over 5,000 hotels across more than 110 countries.

Branding 264

Branding Scale Operations Hotels 264

Hospitality Net

JULY 1, 2024

Hilton continues its recognition as the world’s most valuable hotel brand by Brand Finance, topping the Hotels 50 ranking with a brand value of $11.6 Hilton hotel brands dominated the Hotels 50 ranking including:

Branding 187

Branding Hotels 187

Skift Blog

JUNE 28, 2024

Skift Take: Hyatt is adding its 29th brand in a bid to add places in Germany where it hasn't had many choices for its most loyal guests. However, it also aims to reach more German guests and try to cross-sell them into all-inclusive resorts. Sean O'Neill Read the Complete Story On Skift

Branding 226

Branding Resorts Hotels Travel 226

Skift Blog

APRIL 3, 2024

Skift Take: Today's podcast looks at Brand USA's new leadership, Hilton's new acquisition, and Air India's new loyalty program. Rashaad Jorden Read the Complete Story On Skift

Branding 184

Branding Tourism Hotels 184

Skift Blog

DECEMBER 15, 2023

Skift Take: Many marketers design hotel brands to appeal more to hotel owners than travelers. Creating a new brand is easier than fixing an old one. One reason? Sean O'Neill Read the Complete Story On Skift

Branding 287

Branding Hotels Market Marketing 287

Hospitality Net

FEBRUARY 22, 2024

While some companies in some industries have a tendency to consolidate and eliminate brands, the hotel industry is different. Most of the leading hotel companies with brands, such as Marriott, Hilton, IHG, Hyatt, and Accor, regularly acquire or create new brands or flags.

Branding 178

Branding Operations Hotels 178

Skift Blog

JUNE 14, 2024

IHG feels the name is just a little too close for comfort to its own popular hotel brand, Holiday Inn Express? Skift Take: IHG has petitioned to cancel Marriott's newest trademark, City Express by Marriott. Sean O'Neill Read the Complete Story On Skift

Branding 269

Branding Cancellation Closing Hotels 269

Skift Blog

JUNE 20, 2024

The brand already has multiple projects in the works, with a focus on Saudi Arabia and Asia. Skift Take: With Ennismore's backing and Accor's distribution, Our Habitas is poised for some major growth. Sean O'Neill Read the Complete Story On Skift

Branding 228

Branding Hotels 228

Lodging

JULY 15, 2024

Cloud-based property management systems, text messaging platforms, and artificial intelligence were just a few of the key trends identified by a host of brand C-level executives who discussed some of their latest technology initiatives with LODGING.

Branding 278

Branding Management Hotels Resorts 278

Hospitality Net

FEBRUARY 28, 2024

The rise of brands has been the dominant trend in the global hotel industry over the past four decades. During this time, many hotel owners sought brand representation, while most brands themselves exited the business of owning or operating hotels.

Branding 245

Branding Hotels Operations Business 245

Hospitality Net

JUNE 4, 2024

If you want pricing power, you need a brand or a monopoly. They make high-quality products, but take the same artisans and materials and try to sell a $2500 handbag without the brand. The CEO of LVMH recently claimed they don’t do marketing because it’s against their ethos, but marketing is precisely what they excel at.

Branding 240

Branding Market Marketing 240

Lodging

APRIL 19, 2024

The hotel, which is currently in the midst of a renovation, is bookable across Hyatt reservation channels and is expected to join the JdV by Hyatt brand in mid-2024, following additional property-wide upgrades.

Branding 278

Branding Hotels Operations Hospitality 278

Hospitality Net

MAY 10, 2024

Hospitality brands today face a brutally competitive environment characterized by a “sea of sameness” that threatens to drive all brands in a race to the bottom.1 1 However, little empirical information exists on how to best manage service brands in general and hospitality brands in particular.

Services 245

Services Branding Hospitality Management Management 245

Lodging

MARCH 7, 2024

CHICAGO—Hyatt Hotels Corporation announced a collaboration between the Hyatt Regency brand and Future, a personal training platform that connects users with a fitness coach to create customized virtual workouts.

Branding 306

Branding Resorts Hotels 306

Lodging

APRIL 3, 2024

MCLEAN, Virginia, and MIAMI, Florida—Hilton announced it has acquired a majority controlling interest in Sydell Group to expand the NoMad Hotels brand from its existing London flagship location to markets around the world.

Branding 289

Branding Hotel Marketing Hotels Market 289

Lodging

MARCH 27, 2024

ATLANTA—IHG Hotels & Resorts announced the availability of new prototype options for its three suites brands—Staybridge Suites, Candlewood Suites, and Atwell Suites. The new options emphasize space optimization and the potential for new efficiencies while retaining features from current designs.

Branding 289

Branding Resorts Market Marketing 289

Hotel Management

MAY 28, 2024

A key part of Accor’s growth and development strategy is to expand our strongest categories, which includes collection brands. With one of the highest growth rates in the industry today, collection brand hotels are proliferating around the world at a rate of 25% a year.

Branding 264

Branding Hotels Sales Resorts 264

Lodging

APRIL 5, 2024

As a handful of major brand CEOs assembled during AAHOACON ’24 to weigh in on key industry issues, a major focal point was increased operating costs and their impact on margins.

Branding 289

Branding Operations Events 289

Skift Blog

FEBRUARY 18, 2024

Skift Take: Hyatt's brand muse Crystal Vinisse Thomas reveals the thinking behind her seven-figure marketing campaign for luxury lifestyle brand Andaz. Sean O'Neill Read the Complete Story On Skift

Branding 277

Branding Market Marketing Hotels 277

Lodging

MARCH 25, 2024

Sensory branding is a powerful marketing strategy that engages guests’ senses to create a memorable and immersive experience. This valuable tool enhances guest satisfaction and builds brand loyalty. Here’s how. Scent marketing. Infuse the hotel’s signature scent in common areas, spa, and guestrooms.

Branding 289

Branding Marketing Strategy Market Marketing 289

Skift Blog

MARCH 20, 2024

Skift Take: Oberoi Group's CEO wants to introduce more luxurious, boutique-style hotels in India, and he disclosed the company is working on a new ultra-luxury brand with a "nature" theme. Josh Corder Read the Complete Story On Skift

Branding 273

Branding Hotels Hospitality 273

Lodging

JUNE 25, 2024

CHARLOTTE, North Carolina—Hospitality Financial and Technology Professionals (HFTP) announced the strategic acquisition of several hospitality industry brands. The CIO Summit and Executive Vendor Summit are C-level events that provide […] The post HFTP Acquires Multiple Hospitality Industry Brands appeared first on LODGING Magazine.

Branding 147

Branding Hospitality Events Hotels 147

Hospitality Net

MAY 23, 2024

New lifestyle-driven aparthotel brand SeaSpace is due to launch with its first property on the site of the former Sands Resort in Cornwall, in summer 2024.

Branding 242

Branding Resorts 242

Skift Blog

DECEMBER 10, 2023

Skift Take: Hilton has struggled to get the H3 brand trademarked for its new extended-stay hotels. Some alternative names it's considering include Livsmart, filings showed. Sean O'Neill Read the Complete Story On Skift

Branding 302

Branding Hotels 302

Hospitality Net

JULY 26, 2024

As times evolve and people change, so do hotels, and no brand captures this transformation quite like The Standard, a pioneer of lifestyle hotels.

Branding 141

Branding Hospitality Hotels 141

Hospitality Net

JULY 14, 2024

In this article, we set out to find out what’s next for luxury brands in hospitality. What are the most promising examples and sectors that luxury brands are entering? The frontiers of how luxury can be experienced are being widened resulting in greater market presence and richer multisensorial experiences.

Branding 189

Branding Hospitality Market Marketing 189

Skift Blog

JUNE 14, 2024

Skift Take: There will clearly be more pruning to come as Expedia Group expands its One Key loyalty program to Europe, and takes hard looks at its brands and operations in countries around the world. Dennis Schaal Read the Complete Story On Skift

Branding 299

Branding Operations Travel 299