Skift Blog

APRIL 9, 2024

Skift Take: Ben Drew took over Tripadvisor's Viator brand right as the pandemic began and helped guide the online travel seller into its first-ever profits. His departure comes at a pivotal time for the brand as it faces heavier competition. Sean O'Neill Read the Complete Story On Skift

Branding 267

Branding Travel Operations Management 267

Hospitality Net

FEBRUARY 28, 2024

The rise of brands has been the dominant trend in the global hotel industry over the past four decades. During this time, many hotel owners sought brand representation, while most brands themselves exited the business of owning or operating hotels.

Branding 241

Branding Hotels Operations Business 241

Lodging

MARCH 7, 2024

CHICAGO—Hyatt Hotels Corporation announced a collaboration between the Hyatt Regency brand and Future, a personal training platform that connects users with a fitness coach to create customized virtual workouts.

Branding 301

Branding Resorts Hotels 301

Skift Blog

APRIL 3, 2024

Skift Take: Today's podcast looks at Brand USA's new leadership, Hilton's new acquisition, and Air India's new loyalty program. Rashaad Jorden Read the Complete Story On Skift

Branding 176

Branding Tourism Hotels 176

Skift Blog

DECEMBER 15, 2023

Skift Take: Many marketers design hotel brands to appeal more to hotel owners than travelers. Creating a new brand is easier than fixing an old one. One reason? Sean O'Neill Read the Complete Story On Skift

Branding 290

Branding Hotels Market Marketing 290

Hospitality Net

FEBRUARY 22, 2024

While some companies in some industries have a tendency to consolidate and eliminate brands, the hotel industry is different. Most of the leading hotel companies with brands, such as Marriott, Hilton, IHG, Hyatt, and Accor, regularly acquire or create new brands or flags.

Branding 162

Branding Operations Hotels 162

Hospitality Net

APRIL 18, 2024

Cycas Hospitality’s growth momentum continues into the second quarter of 2024, following the hotel operator’s appointment to manage the UK’s first Fairfield by Marriott hotel, part of Marriott Bonvoy’s global portfolio of over 30 extraordinary hotel brands.

Branding 262

Branding Market Marketing Management 262

Skift Blog

FEBRUARY 18, 2024

Skift Take: Hyatt's brand muse Crystal Vinisse Thomas reveals the thinking behind her seven-figure marketing campaign for luxury lifestyle brand Andaz. Sean O'Neill Read the Complete Story On Skift

Branding 278

Branding Market Marketing Hotels 278

Hospitality Net

APRIL 17, 2024

Accor, a world-leading hospitality group, continues to evolve and strengthen its outstanding portfolio of brands in 2024, achieving key milestones while continuing to pioneer new and exciting experiences throughout its network.

Branding 235

Branding Hospitality 235

Skift Blog

APRIL 2, 2024

That's what Wyndham is offering in roughly 40% of the rooms of its newest brand. Skift Take: Unfinished hotel rooms are something new for a major hotel group. Sean O'Neill Read the Complete Story On Skift

Branding 269

Branding Hotels 269

Hospitality Net

APRIL 8, 2024

Following a year of rapid multi brand, multi destination growth with 10 new hotel openings, including the first Canopy by Hilton in Canada, Hilton ended 2023 with 180 open hotels in the country spanning more than 28,000 rooms across 11 brands.

Branding 250

Branding Pipeline Hospitality Hotels 250

Skift Blog

MARCH 14, 2024

Skift Take: The hotel behemoth Hilton is acquiring the hip, localized Graduate Hotels brand for a cool $210 million. The boutique chain has rapidly expanded to 33 properties clustered around universities in the U.S. Sean O'Neill Read the Complete Story On Skift

Branding 268

Branding Hotels 268

Lodging

APRIL 17, 2024

LONDON—IHG Hotels & Resorts continued the growth of its newest midscale conversion brand Garner hotels, now available across IHG’s Europe, Middle East, Asia & Africa (EMEAA) region. This marks a milestone towards Garner reaching its goal of more than 500 hotels in the next 10 years, and 1,000 hotels over the next 20 years.

Branding 157

Branding Resorts Hospitality Hotels 157

Lodging

APRIL 19, 2024

The hotel, which is currently in the midst of a renovation, is bookable across Hyatt reservation channels and is expected to join the JdV by Hyatt brand in mid-2024, following additional property-wide upgrades.

Branding 157

Branding Hotels Operations Hospitality 157

Lodging

APRIL 11, 2024

PHOENIX, Arizona—BWH Hotels introduced new eco-conscious brand partnerships while continuing to encourage individual properties to prioritize localized sustainability efforts in their respective markets.

Branding 184

Branding Hotels Market Marketing 184

Hospitality Net

APRIL 18, 2024

As we journey on, checking out brand identity examples will give us a better understanding of this concept. Over time, it can create feelings of familiarity, comfort and security, as well as a sense of belonging: it’s a place where one feels, quite literally, ‘at home’.

Branding 243

Branding Hospitality Hotels 243

Skift Blog

DECEMBER 10, 2023

Skift Take: Hilton has struggled to get the H3 brand trademarked for its new extended-stay hotels. Some alternative names it's considering include Livsmart, filings showed. Sean O'Neill Read the Complete Story On Skift

Branding 308

Branding Hotels 308

Lodging

FEBRUARY 9, 2024

BOSTON—Toast announced a collaboration with Choice Hotels International to make its Toast for Hotel Restaurants technology a brand standard for two of Choice’s brands, Cambria Hotels and Radisson. Toast is also a qualified vendor for Choice’s other brands.

Branding 176

Branding Hotels Dining 176

Skift Blog

MARCH 18, 2024

Vrbo is betting they do, with a new brand campaign that aims to outshine the competition by highlighting traditional properties, price transparency, and loyalty rewards. Skift Take: Do vacation rental travelers prefer consistent experiences over quirky stays? Expedia Group Read the Complete Story On Skift

Branding 310

Branding Travel Hospitality 310

Skift Blog

JANUARY 9, 2024

Introducing "Brand Dubai," coming to a city near you. Skift Take: Dubai has tried and failed to set up its darling hotels in global hubs. But things are different now: The city has boomed since the pandemic, and investors overseas are now reading its success story. Jason Clampet Read the Complete Story On Skift

Branding 284

Branding Hotels Tourism 284

Skift Blog

MARCH 26, 2024

Skift Take: Breeze, an low-cost carrier founded in 2021, believes it can attract a steadfast customer base to its loyalty program with the release of its co-branded credit card. Meghna Maharishi Read the Complete Story On Skift

Branding 273

Branding 273

Hotel Management

FEBRUARY 21, 2024

Leisure Accommodation Collective (LA Co) is gearing up to launch a hybrid hotel brand later this year with the opening of two properties in Australia and New Zealand. In developing the Drifter brand, we wanted to create experience-based precincts to cater to diverse travellers from across the globe,” said Drifter CMO, Josh Hunt.

Accommodation 264

Accommodation Branding Hotels Retail 264

Hospitality Net

MARCH 7, 2024

Creative Supply founder Youri Sawerschel and Frame Magazine’s Tracey Ingram get together for the fourth in a series on space and branding, bringing together insights from Sawerschel’s realm of brand strategy and brand design, and Ingram’s role as editor at large for one of the world’s leading interior-design publications.

Real Estate 130

Real Estate Branding 130

Hospitality Net

APRIL 9, 2024

Branded residences are one of the fastest growing categories in the hospitality industry. At the start of 2023, Accor, a leading global player in the branded residences category, launched Accor One Living, an industry-first 360° platform for mixed-use projects and branded homeowner communities.

Branding 264

Branding Hospitality 264

Skift Blog

JANUARY 9, 2024

Skift Take: We predicted the new brand would be named Livsmart based on trademark filings. Our next prediction is that there will be rapid uptake of this brand given trends in the extended-stay market. Sean O'Neill Read the Complete Story On Skift

Branding 257

Branding Market Marketing Hotels 257

Hotel Management

FEBRUARY 1, 2024

Hilton has introduced the first branded residences in Papua New Guinea with the opening of Hilton Port Moresby Residences, the business reported on Friday. The post Hilton brings branded residences to Papua New Guinea appeared first on Hotel Management.

Branding 262

Branding Dining General Manager Retail 262

Hospitality Net

DECEMBER 12, 2023

Moxy Hotels, Marriott International’s edgy, stylish and playful brand for the young-at-heart is now open in Houston, Texas. This is the first Moxy branded hotel as well as the newest lifestyle brand by Marriott to come to Houston.

Branding 251

Branding Hospitality Hotels 251

Skift Blog

NOVEMBER 22, 2023

Skift Take: Standard International is trying to take lessons from its successes 25 years ago and apply them to its latest brand today. Dawit Habtemariam Read the Complete Story On Skift

Branding 295

Branding Hospitality Hotels 295

Hospitality Net

APRIL 2, 2024

Hyatt Hotels Corporation (NYSE: H) today announced the launch of the adults-only Hyatt Vivid brand with the opening of Hyatt Vivid Grand Island in Cancun, Mexico. The newest resort in Hyatt’s Inclusive Collection marks the continued growth of Hyatt’s brand footprint in Mexico with additional openings to follow later this year.

Branding 266

Branding Resorts Hotels 266

Skift Blog

JANUARY 9, 2024

Skift Take: We predicted the new brand would be named Livsmart based on trademark filings. Our next prediction is that there will be rapid uptake of this brand given trends in the extended-stay market. Sean O'Neill Read the Complete Story On Skift

Branding 250

Branding Market Marketing Hotels 250

Lodging

OCTOBER 23, 2023

Marriott International continues to grow its brand portfolio and expand its reach through new initiatives, such as the recent launch of a new extended-stay flag and a newly forged licensing deal with MGM Resorts. The Q&A below represents a portion of that conversation.

Branding 284

Branding Resorts 284

Hospitality Net

FEBRUARY 19, 2024

Hyatt’s luxury lifestyle brand, Andaz, launched a brand awareness campaign in November called Be Like No One’s Watching. The campaign illustrates the many challenges and opportunities that hotel groups face as they market brands in today’s noisy media ecosystem. So Skift checked in to see how it’s been going.

Branding 235

Branding Hotels Market Marketing 235

Hospitality Net

APRIL 19, 2024

While this creates another uphill battle in an oversaturated industry where hoteliers struggle to cut through the exponentially growing noise, it’s good news for hardworking hotel owners who emphasize building their brands and creating outstanding guest experiences that translate to positive, trusted reviews.

Branding 233

Branding Hotels 233

Hospitality Net

APRIL 5, 2024

Hotel brands are unique identities created by hotel chains or individual hotels to stand out in the market. These brands help hotels attract loyal customers, showcase what makes them special, grow their revenue, and compete effectively in the busy hospitality sector.

Branding 169

Branding Hotels Revenue Services 169

Lodging

FEBRUARY 19, 2024

The second and third articles in this series, which will appear in the coming months, will further detail some of the nuances of […] The post ESA Demonstrates Resilience of Extended-Stay Segment, Brand for KARA Hospitality appeared first on LODGING Magazine.

Branding 322

Branding Hospitality Operations Hotels 322