MediaBoom

FEBRUARY 26, 2024

Learn about the crucial steps involved in establishing a luxury brand, from niche targeting to maintaining an unwavering commitment to excellence. Step 1: Targeting a Specific Niche Segment As you look to start a luxury brand, it is fundamental that you find a niche segment to explore.

Branding 97

Branding Digital Marketing Market Marketing 97

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. These consumers are seeking exceptional and unique experiences, spacious and well-appointed accommodations, outstanding customer service and the highest quality of everything from food to furnishings.

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

MediaBoom

APRIL 24, 2023

The aim is to create an emotional connection with consumers that elevates the product beyond a mere mode of transportation, making it an aspirational symbol of status and success. So, excellent marketing strategies manage to not only reach their audience but also successfully find a way to emotionally appeal to them.

Market 52

Market Marketing Marketing Strategy Digital Marketing 52

Catala Consulting

JANUARY 9, 2024

Effective Strategies for CAC Optimization Targeted Marketing Approaches Customizing marketing initiatives for specific customer segments can notably reduce CAC. Such targeted campaigns ensure that marketing resources are utilized for the most responsive audiences.

Hotel Marketing 52

Hotel Marketing Market Marketing Real Estate 52

Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. Three of the largest booking sources for lodging businesses are online travel agencies, metasearch engines , and your direct website. What is a direct booking?

OTA 98

OTA Revenue Hotels Travel 98

MediaBoom

FEBRUARY 26, 2024

Key Takeaways: Explore how carefully selected words can evoke emotions, create desire, and shape perceptions of luxury products and experiences Discover the importance of crafting a brand narrative rooted in rarity, prestige, and status to entice discerning consumers. Use language that conveys the exceptional status of the travel experience.

Branding 82

Branding Market Marketing Digital Marketing 82

MediaBoom

JULY 5, 2023

Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers. A hotel marketing strategy outlines a path to enhance the brand, charm guests, and boost bookings. Top Digital Marketing Ideas and Tips for Your Hotel 1.

Hotel Marketing 77

Hotel Marketing Market Marketing Marketing Strategy 77

MediaBoom

MARCH 28, 2024

Here is a collection of handpicked ads Mediaboom feels exemplifies the best in luxury travel. Refinery Hotel Image courtesy of Conversion Perk Google Hotel Ads continues to change the game by allowing travelers to compare prices and sniff out deals, even when seeking luxury experiences. Here are three excellent examples.

Hotels 52

Hotels Branding Market Marketing 52

Little Hotelier

OCTOBER 23, 2023

Hotel social media marketing is the use of social media platforms to advertise your hotel brand and engage with potential and current guests. It can be an effective and cheap way to reach a large audience of potential travellers. Learn more Why is social media marketing in the hotel industry important?

Market 105

Market Marketing Hotels Travel 105

SiteMinder

SEPTEMBER 14, 2022

Content marketing may seem like a buzzword, but in fact it should be a crucial part of every hotel’s marketing strategy. Content rules the internet and, nowadays, the majority of your guests are researching and booking their travel online. Why does content marketing matter? What are travellers to your area interested in?

Market 59

Market Marketing Hotels Travel 59

Xotels

JUNE 2, 2023

Balancing direct room sales with third-party websites and online travel agents (OTA’s) is one of the challenges the hotel industry faces in 2023 and beyond. While the ideal scenario is to handle everything independently, relying solely on your own revenue management and hotel marketing strategy may not be sufficient.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

MediaBoom

MARCH 15, 2024

Brainstorm relevant terms related to the hotel’s broader offerings, services, and target market. Incorporate keywords that appeal to travelers seeking accommodations nationwide or globally. One in three travelers will use a mobile device and hotel app to book their stay , necessitating a mobile-first design.

Hotels 88

Hotels Accommodation Target Marketing Business 88

MediaBoom

OCTOBER 26, 2023

With more than 90 percent of experiences consumers have online starting with a search , your business must prioritize SEO. The benefits of SEO include cost-effective marketing, more organic traffic, a competitive advantage, a better user experience, more trust and credibility among your audience, and sustainable growth.

Market 80

Market Marketing Business Sales 80

SiteMinder

AUGUST 29, 2023

It’s something to carefully consider and may come down to who your target market is. For instance, business travellers may be less inclined to worry about discovering quirky or special hotel designs. While it may be tempting to get unique and custom designs done, the costs could outweigh the benefits.

Revenue 52

Revenue Hotels OTA Operations 52