Lure Agency

OCTOBER 5, 2022

Get to know what sort of traveler they are. Are they family-oriented, or do they prefer to travel solo? “If you’re not engaging your consumer to get them to speak about what made them choose your hotel, your product will not be right.” You’re not correctly putting out the story to attract other consumers.”

Consumer 52

Consumer Market Marketing Digital Marketing 52

MediaBoom

FEBRUARY 22, 2024

At its core, luxury marketing is a specialized target approach for high-end goods and services aimed at affluent consumers seeking a sense of exclusivity. The question is, who are the consumers purchasing these goods and services, and how can we tap into their preferences and desires? Well, not exactly.

Branding 83

Branding Market Marketing Digital Marketing 83

MediaBoom

APRIL 5, 2024

Did you know that nearly 70% of travelers turn to search engines when planning their trips. With this in mind, understanding the full impact of travel marketing has never been more essential. Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels.

Marketing Strategy 83

Marketing Strategy Market Marketing Travel 83

Hotel Speak

MARCH 8, 2024

To encourage further digitalization of the industry, Loh believes that a seamless end-to-end solution for the customer is essential. “It It is vital for technology partners to sit in the consumer lens to assess that the problem is sizable enough for the leadership to act on it,” she says.

Revenue Management 88

Revenue Management Revenue Digital Marketing Hotels 88

Travelboom Marketing

FEBRUARY 21, 2024

Anyone Can Do It Digital marketing isn’t rocket science , however the industry is layered with niche channels that are typically better left to the professionals. Unfortunately, digital marketing for hotels is not a one-size-fits-all approach, and assuming that “anyone can do it” oversimplifies the complexities involved.

Hotel Marketing 52

Hotel Marketing Market Marketing Digital Marketing 52

MediaBoom

MARCH 9, 2023

There is a clear and voracious appetite among the global population to travel. While the tourism umbrella encompasses a wide range of consumers, there exists at the top a robust luxury travel demographic. Luxury travel is a thriving industry. To succeed, your marketing strategy should be thorough and diversified.

Market 52

Market Marketing Travel Marketing Strategy 52

MediaBoom

MARCH 29, 2023

Do you have the time and energy to develop a marketing strategy, promote products and services, cover all social media, and much more? Aviation marketing takes web development, content creation, social media promotions, and extensive digital marketing. All aviation businesses can’t use the same marketing strategy.

Market 79

Market Marketing Digital Marketing ROI 79

MediaBoom

DECEMBER 12, 2023

Your target audience contains consumers who may most benefit from your product or service. In the case of hotel website development, these are consumers who are avid travelers likely to travel to your destination. In fact, over 45% of consumers believe business reviews are as trustworthy as personal recommendations.

Digital Marketing 72

Digital Marketing Hotels Consumer Branding 72

BCV

JUNE 14, 2022

I’m confident in stating that most travel consumers will not know what metasearch is. This is why Metasearch is incredibly important in the overall digital mix for hotels, especially independent properties. If you’re not doing this, your competition likely is and the OTA’s certainly are with their massive marketing budgets.

Consumer 52

Consumer ROI KPI OTA 52

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. These consumers are seeking exceptional and unique experiences, spacious and well-appointed accommodations, outstanding customer service and the highest quality of everything from food to furnishings.

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

MediaBoom

APRIL 11, 2024

Call-to-action Landing Pages Download Our Latest Whitepaper The Ultimate Guide to Luxury Digital Marketing Receive your FREE copy of “The Ultimate Guide to Digital Marketing for Luxury Brands,” to get insights into marketing your high-end products and services for increased sales.

Email Marketing 52

Email Marketing Branding Market Marketing 52

MediaBoom

SEPTEMBER 5, 2023

Marketers who use a variety of audience lists through the Meta platform and first-party email lists find they get a better ROI on their retargeting efforts. Many consumers are concerned with their privacy on the web, so it is the advertiser’s job to ensure they are respecting that. Mediaboom is here to help.

Cost Per Click 52

Cost Per Click ROI Display Ads KPI 52

MediaBoom

MARCH 28, 2024

Here is a collection of handpicked ads Mediaboom feels exemplifies the best in luxury travel. Refinery Hotel Image courtesy of Conversion Perk Google Hotel Ads continues to change the game by allowing travelers to compare prices and sniff out deals, even when seeking luxury experiences. Here are three excellent examples.

Hotels 52

Hotels Branding Market Marketing 52

Lure Agency

AUGUST 5, 2022

Let’s Get Real About B2B Hospitality Marketing First things first, what is B2B hospitality marketing? Business-to-business (B2B) hospitality marketing is a term used to describe the marketing of hospitality products and services between businesses rather than consumers.

B2B 52

B2B Market Marketing Hospitality 52

MediaBoom

FEBRUARY 28, 2024

Luxury Travel Websites Design : Immerse yourself in all those designs that set the gold standard for luxury travel online experiences. Musha Cay and the Islands of Copperfield Bay VISIT WEBSITE The Bahamian island of Musha Cay is a premier destination for honeymooners, vacationers, and those who live and breathe luxury travel.

Branding 70

Branding Real Estate Shopping Digital Marketing 70

BCV

OCTOBER 12, 2021

Yet, the opportunity to integrate supplemental platforms such as Pinterest, YouTube, and LinkedIn is often overlooked by travel marketers. As a topline visual guide to our strategic approach, BCV has created a Social Landscape Infographic designed specifically for travel marketers.

Branding 52

Branding Consumer Market Marketing 52

MediaBoom

OCTOBER 4, 2023

Some good content marketing examples include Duolingo’s TikTok campaign and the Sisters campaign from AARP. Are you still struggling to know what type of content marketing your company should approach? Read on to discover several amazing examples of marketing content to consumers. Contact us today for a consultation!

Market 87

Market Marketing Marketing Strategy Email Marketing 87

eZee Absolute

NOVEMBER 19, 2023

Travel and hospitality is a lucrative industry. Implementing effective digital marketing strategies is a strong solution to such issues in the hospitality industry. Rising cost of daily consumables Challenge Price inflation of daily use products, eatables, and other supplies has risen steeply in the last few years.

Hotels 98

Hotels Hiring Services Market 98

Xotels

JUNE 2, 2023

Balancing direct room sales with third-party websites and online travel agents (OTA’s) is one of the challenges the hotel industry faces in 2023 and beyond. While the ideal scenario is to handle everything independently, relying solely on your own revenue management and hotel marketing strategy may not be sufficient.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

Cloudbeds

JUNE 8, 2023

A helpful hotel management solution will combine multiple functionalities, such as a booking engine, PMS, channel manager, digital marketing, guest engagement, and reporting. When you don’t have an organized system or use complicated technology, the training process can be time-consuming and frustrating for everyone.

Management 98

Management Hotels Revenue Digital Marketing 98

MediaBoom

OCTOBER 26, 2023

With more than 90 percent of experiences consumers have online starting with a search , your business must prioritize SEO. The benefits of SEO include cost-effective marketing, more organic traffic, a competitive advantage, a better user experience, more trust and credibility among your audience, and sustainable growth.

Market 80

Market Marketing Business Sales 80

SiteMinder

AUGUST 29, 2023

It’s something to carefully consider and may come down to who your target market is. For instance, business travellers may be less inclined to worry about discovering quirky or special hotel designs. Benchmark how effective you are Are you getting the best ROI? What are you paying for your marketing channels?

Revenue 52

Revenue Hotels OTA Operations 52