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Transforming Events 101: Hotel Hospitality and Event Marketing

Are Morch

When executing successful hotel events, two crucial elements should always be present—excellent hotel hospitality and flawless event marketing. Let’s explore why one should never be without the other and how you can transform your event ideas into reality. Hotel Hospitality When it comes to events, location is key.

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Knowland: St. Louis Leads Meetings and Events Growth for March

Lodging

Louis, Missouri-Illinois market led the top 25 markets in March for meetings and events growth with 24.3 Overall year-over-year event volume growth for the […] The post Knowland: St. Louis Leads Meetings and Events Growth for March appeared first on LODGING Magazine. ARLINGTON, Virginia—Knowland reported that the St.

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Powering Ahead: All Indicators Are Strong for Meetings and Events

Lodging

In March, Cvent and Northstar Meetings Group surveyed hundreds of event planners to gather insights for hospitality professionals regarding the concerns and needs of their customers. These planners span the […] The post Powering Ahead: All Indicators Are Strong for Meetings and Events appeared first on LODGING Magazine.

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Knowland: Nashville Leads Meetings and Events Volume in April

Lodging

ARLINGTON, Virginia—Knowland reported that Nashville saw an uptick in meetings and events in April, growing 38.0 percent year-over-year (YOY). Las Vegas continued a steady climb with 22.8 percent YOY growth. This data is sourced from Knowland’s sales intelligence platform. Overall meeting volume growth was flat for the industry at a 1.3

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Cold Calling Tips and Tricks

However, there is also strong evidence which points to the contrary - 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. In fact, less than 2% of today’s cold calls actually result in meetings, and 63% of sales professionals say it’s what they dislike most about their jobs. What’s the verdict?

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Knowland: Secondary Markets Surpass Top 25 in Meetings and Events Growth

Lodging

ARLINGTON, Virginia—Knowland reported meetings and events in secondary markets outpaced the traditional Top 25 markets in January. percent uptick in meetings and events for the month. Most notably, the highest growth Top 25 market, Nashville, Tennesee, was up 16.1

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2024 Meetings and Events Business Looks Robust

Lodging

Event planners believe 2024 is looking up for hospitality, though they aren’t reporting increasing rates of optimism as much as they were a few months ago. Cvent […] The post 2024 Meetings and Events Business Looks Robust appeared first on LODGING Magazine.

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