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Understanding event sponsorship as a marketing tool

Hospitality Net

Event sponsorship positions your brand and message in the spotlight of the people that matter. With events teams expecting a 10% increase in attendees this year and 86.4% of organizers planning to maintain or increase their events in 2024, in-person events are thriving.

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NSW budget: boost for tourism, events and nightlife

Hotel Management

The New South Wales government has vowed to increase support for tourism, nightlife and major events in the state budget, announced on Tuesday, marking a positive outcome for the hotel sector, according to Accommodation Australia NSW General Manager, Stacey McBride. Any investment in events is an investment in the visitor economy.”

Events 289
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HOTLIST 2024 Successfully Concludes Its Official Event Series

Hospitality Net

Ho Chi Minh City, December 20, 2024 After six months of preparation, HOTLIST 2024, one of Vietnams most prestigious events in the tourism industry, concluded with resounding success at Hotel Nikko Saigon on December 18th.

Events 264
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Knowland: St. Louis Leads Meetings and Events Growth for March

Lodging

Louis, Missouri-Illinois market led the top 25 markets in March for meetings and events growth with 24.3 Overall year-over-year event volume growth for the […] The post Knowland: St. Louis Leads Meetings and Events Growth for March appeared first on LODGING Magazine. ARLINGTON, Virginia—Knowland reported that the St.

Events 276
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Cold Calling Tips and Tricks

However, there is also strong evidence which points to the contrary - 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. In fact, less than 2% of today’s cold calls actually result in meetings, and 63% of sales professionals say it’s what they dislike most about their jobs. What’s the verdict?

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There’s a Boom in Smaller Meetings and Events – Hotels Are Adjusting

Skift Blog

Skift Take: Hotels have been warning of soft demand in general, but when it comes to meetings and events, it's "very, very strong" (to quote Hilton's CEO). One travel management firm told us they've doubled staff to capture the business. — Lex Haris Read the Complete Story On Skift

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Knowland: Louisville Doubles Year-Over-Year Event Volume Growth

Lodging

ARLINGTON, Virginia—Knowland reported that while Philadelphia led in the top 25 markets, Louisville, Kentucky, doubled year-over-year (YOY) event volume growth, hitting 94.9 This is the fifth month Louisville has ranked in the top five secondary markets this year.

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