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New Research: How Consolidated Loyalty Currency Amplifies Value for Brands and Consumers

Skift Blog

A new survey from IAG Loyalty shows consumers want more flexibility and simplicity in their loyalty programs, highlighting the benefits of a consolidated loyalty currency. Skift Take: Juggling too many loyalty programs? You’re not alone. To maximize profitability, business leaders must understand how to meet this demand. —

Consumer 247
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Expedia CEO Defends B2B Partnerships as ‘Incremental’ to Consumer Businesses

Skift Blog

Skift Take: Expedia's B2B business has penetrated international markets through partnerships that its consumer businesses have been unable to reach. Competitors are watching and are trying a similar tack. Dennis Schaal Read the Complete Story On Skift

B2B 324
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New Research: Understanding the Hidden Costs of Direct-to-Consumer Retailing

Skift Blog

Skift Take: In today’s rapidly evolving travel landscape, the trend toward direct-to-consumer (DTC) models has brought both opportunities and challenges. A new report from Travelport delves into the complexities and nuances of this shift, making a case for modern retailing that puts the consumer first.

Retail 280
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Empowering Consumers with Co-Creation and User-Generated Content

Social Hospitality

Marketing has evolved dramatically from traditional, one-way communication methods to consumer-centric approaches. Past strategies relied heavily on top-down messaging, where brands controlled the narrative, and consumers were passive recipients. What Is Co-Creation?

Consumer 235
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A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle.

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Consumer Complaints Against Airlines Have Soared

Skift Blog

Skift Take: A consumer watchdog report found that complaints against airlines have continued to increase in 2023, despite improvements made on cancellations and delays. Meghna Maharishi Read the Complete Story On Skift

Consumer 317
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PwC Consumer Sentiment Survey - Summer 2024

Hospitality Net

A consumer spending revival may be on its way for the second half of 2024. Favourable economic indicators, combined with the highest consumer sentiment in three years, could fuel a more positive finish to the year for some retailers. While there’s an intention for more spending, the majority of consumers are planning cutbacks.

Consumer 189