New Research: How Consolidated Loyalty Currency Amplifies Value for Brands and Consumers
Skift Blog
OCTOBER 9, 2024
A new survey from IAG Loyalty shows consumers want more flexibility and simplicity in their loyalty programs, highlighting the benefits of a consolidated loyalty currency. Skift Take: Juggling too many loyalty programs? You’re not alone. To maximize profitability, business leaders must understand how to meet this demand. —
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