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Beyond the Bottom Line: The Non-Financial Factors You Need in Your ROI Analysis

Hospitality Net

Return on Investment (ROI) has always been an important indicator of financial success - and for many businesses, the sole indicator. While it’s certainly a vital tool for decision-making and strategic planning, the meaning of ROI is expanding beyond just monetary returns - and how it’s measured is changing.

ROI 162
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Why Sustainable Hotels Win: A Look at the ROI of Going Green

Hospitality Net

Though shifting business practices can require a large investment, sustainability can potentially be a profitable solution that offers a notable ROI. Many hotels are now looking toward a different future, one that prioritizes green initiatives.

ROI 143
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Are Sub-Optimal Reviews Sabotaging Your Hotel Marketing ROI?

Hospitality Net

Adele Gutman and Stephanie Smith on Get Great Reviews podcast discuss how your hotel reviews can either work to improve your ROI or sabotage it.

ROI 110
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The Tech Path to Superior Hotel Management and ROI

Hospitality Net

The hospitality industry stands at a pivotal moment, defined by rapid technological advancements and evolving market dynamics. The age-old practices of labor management, once the cornerstone of hotel operations, now fall short in meeting the demands of a fast-paced world.

ROI 189
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ABCs of Data Normalization for B2B Marketers

However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow.

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Hotel investment: What is a good hotel ROI?

Little Hotelier

The aim is to generate a hotel return on investment (or hotel ROI); money that you can either reinvest in the business or extract as profit. A hotel investment that delivers the goods Little Hotelier’s all-in-one booking and hotel management software can deliver an incredible ROI for your small, independent hotel: up to 63x!

ROI 98
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HSMAI Insights - Exploring Sales Productivity and ROI

Hotel News Resource

Hotel management company sales and marketing executives recently gathered to share their insights and experiences on sales productivity and return on investment (ROI) during a recent virtual HSMAI Hotel Management Company Sales & Marketing Executive Roundtable.

ROI 72
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Your Guide to Using Conversational Marketing to Drive Demand Generation

Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue. Whether it’s a business deal or a personal connection, they are a driving force to solidify a foundation of trust. According to Bold 360, “81 percent of B2B buyers have left a page because they didn’t want to fill out a form.”.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts. Download this eBook and gain an understanding of the impact of data management on your company’s ROI. You'll learn about: The true cost of bad (and good) data.