MediaBoom

MARCH 14, 2023

A solid digital marketing for construction companies plan helps to bring more clients into your business. Modern construction companies can’t afford to ignore the importance of digital marketing. If you don’t have a strong digital presence, you risk getting left behind by your competitors.

Digital Marketing 89

Digital Marketing Construction Market Marketing 89

MediaBoom

FEBRUARY 22, 2024

At its core, luxury marketing is a specialized target approach for high-end goods and services aimed at affluent consumers seeking a sense of exclusivity. The question is, who are the consumers purchasing these goods and services, and how can we tap into their preferences and desires? Well, not exactly.

Branding 83

Branding Market Marketing Digital Marketing 83

MediaBoom

APRIL 18, 2024

With a projected market value of US$368.9 Consumers are craving authenticity, experiences, and a deeper connection with the brands they invest in. A recent Bain & Company repor t found that 70% of global luxury consumers are now willing to pay a premium for well-made, durable items that will stay relevant for years to come.

Consumer 93

Consumer Branding Shopping Retail 93

MediaBoom

JULY 13, 2023

Marketing strategies for travel agents can increase brand awareness, boost website traffic, increase leads, and result in more bookings. However, it takes an understanding of marketing to successfully employ these tactics. What is travel agency marketing? Look internally to identify your USP.

Marketing Strategy 73

Marketing Strategy Market Marketing Travel 73

Travelboom Marketing

FEBRUARY 21, 2024

Anyone Can Do It Digital marketing isn’t rocket science , however the industry is layered with niche channels that are typically better left to the professionals. Unfortunately, digital marketing for hotels is not a one-size-fits-all approach, and assuming that “anyone can do it” oversimplifies the complexities involved.

Hotel Marketing 52

Hotel Marketing Market Marketing Digital Marketing 52

MediaBoom

APRIL 5, 2024

Did you know that nearly 70% of travelers turn to search engines when planning their trips. With this in mind, understanding the full impact of travel marketing has never been more essential. Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels.

Marketing Strategy 83

Marketing Strategy Market Marketing Travel 83

MediaBoom

MARCH 9, 2023

There is a clear and voracious appetite among the global population to travel. While the tourism umbrella encompasses a wide range of consumers, there exists at the top a robust luxury travel demographic. Luxury travel is a thriving industry. To succeed, your marketing strategy should be thorough and diversified.

Market 52

Market Marketing Travel Marketing Strategy 52

Hotelier Magazine

SEPTEMBER 12, 2023

By Diego Gomila Artificial Intelligence (AI) has been steadily weaving its way through digital marketing for some time now, from analytics and measurement to chatbots. But while there’s been plenty of excitement around generative AI and ChatGPT, AI has already moved into the wider market.

Digital Marketing 52

Digital Marketing Scale Email Marketing Market 52

MediaBoom

MARCH 6, 2024

Learn more about the merits of video marketing with Mediaboom’s tip list. User-Generated Content Influencer resource inBeat reports that 90 percent of consumers exposed to user-generated content trust it more compared to traditional ads. If your hotel website falls past the first page of results, consumers won’t find you.

Market 90

Market Marketing Hotels Marketing Strategy 90

MediaBoom

DECEMBER 12, 2023

Your target audience contains consumers who may most benefit from your product or service. In the case of hotel website development, these are consumers who are avid travelers likely to travel to your destination. In fact, over 45% of consumers believe business reviews are as trustworthy as personal recommendations.

Digital Marketing 72

Digital Marketing Hotels Consumer Branding 72

Cloudbeds

MAY 15, 2024

But it also makes it more challenging to get travelers to book direct. It ensures a level playing field between direct and non-direct channels, such as GDS, online travel agents, and brick-and-mortar travel agencies, preventing one channel from dominating. There are two sides to the argument. What is rate parity?

OTA 52

OTA Hotels Revenue Management Revenue 52

MediaBoom

MARCH 29, 2023

Do you have the time and energy to develop a marketing strategy, promote products and services, cover all social media, and much more? Aviation marketing takes web development, content creation, social media promotions, and extensive digital marketing. All aviation businesses can’t use the same marketing strategy.

Market 79

Market Marketing Digital Marketing ROI 79

Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. They’re typically made on a hotel’s website or other direct booking channels, like email, the sales team, social media , or through messaging tools like WhatsApp or Messenger.

OTA 98

OTA Revenue Hotels Travel 98

MediaBoom

JULY 5, 2023

If your current hotel marketing initiatives are falling short, you’re likely frustrated after investing significant time and effort with little to show for it. Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers.

Hotel Marketing 77

Hotel Marketing Market Marketing Marketing Strategy 77

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. These consumers are seeking exceptional and unique experiences, spacious and well-appointed accommodations, outstanding customer service and the highest quality of everything from food to furnishings.

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

MediaBoom

OCTOBER 4, 2023

Some good content marketing examples include Duolingo’s TikTok campaign and the Sisters campaign from AARP. Are you still struggling to know what type of content marketing your company should approach? Read on to discover several amazing examples of marketing content to consumers. Why is this?

Market 87

Market Marketing Marketing Strategy Email Marketing 87

Catala Consulting

JANUARY 9, 2024

Such targeted campaigns ensure that marketing resources are utilized for the most responsive audiences. Embracing Digital Marketing Digital channels offer cost-efficient marketing avenues. Additionally, managing online reviews and customer feedback can enhance reputation and indirectly reduce CAC.

Hotel Marketing 52

Hotel Marketing Market Marketing Real Estate 52

SiteMinder

OCTOBER 11, 2022

Travellers love to find inspiration through video-based content. Video marketing should be an integral part of any hotel’s marketing plan and is largely becoming the most important aspect of content marketing. 63% of travellers watched videos when looking for ideas for activities at a destination.

Market 52

Market Marketing Consumer Hotels 52

SiteMinder

NOVEMBER 22, 2023

More than half of travellers begin their planning with more than one destination in mind, and even in the week leading to a booking decision there are still multiple destinations under consideration. This makes it clear that choosing a destination is a time-consuming process for a traveller and one that draws on many different resources.

Hotels 100

Hotels Travel OTA Revenue 100

SiteMinder

SEPTEMBER 6, 2023

The hotel and travel industry quickly realised the potential selling points this technology offered. Travellers not only prefer a virtual tour, but they are expecting one, and often won’t book a room without gaining access to a tour first. Travel aggregator sites where your hotel is listed.

Hotels 52

Hotels Market Marketing Email Marketing 52

MediaBoom

NOVEMBER 8, 2023

One in three travelers will use a mobile device and hotel app to book their stay , necessitating a mobile-first design. The information you’ve optimized on your Google Business profile will inform the data here, such as your hotel’s address, hours, phone number, and email address. Book your free call to discuss your needs.

Revenue 69

Revenue Hotels Business Market 69

Xotels

JUNE 2, 2023

Balancing direct room sales with third-party websites and online travel agents (OTA’s) is one of the challenges the hotel industry faces in 2023 and beyond. While the ideal scenario is to handle everything independently, relying solely on your own revenue management and hotel marketing strategy may not be sufficient.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

MediaBoom

MARCH 15, 2024

Brainstorm relevant terms related to the hotel’s broader offerings, services, and target market. Incorporate keywords that appeal to travelers seeking accommodations nationwide or globally. One in three travelers will use a mobile device and hotel app to book their stay , necessitating a mobile-first design.

Hotels 88

Hotels Accommodation Target Marketing Business 88