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As hotelmarketing evolves, so does the demand for emotionally-driven, immersive content. Drone storytelling is emerging as one of the most powerful tools to showcase a hotel”s unique environment, ambiance, and guest experience. Q1: What role do you think drone footage plays in today’s hotelmarketing strategies?
Let’s explore the top trends shaping hotel digital marketing in 2025 and how they can help hotels enhance engagement, boost bookings, and provide memorable experiences. What Are the Key HotelMarketing Trends for 2025? In 2025, hotelmarketing is becoming smarter, more personal, and more interactive.
Skift Take: A new forecast from hotel broker JLL hits a note of optimism at a time when some critics worry Thai tourism is hitting the skids. Expect people to do fewer hotel deals in Thailand this year, but for those deals to be bigger. Read the Complete Story On Skift
Skift Take: The Ritz-Carlton beat 181 other luxury brands to win advertising's top prize by doing something hotelmarketers rarely attempt: ditching brief poolside glamour shots for a quirky four-minute movie. Read the Complete Story On Skift
As part of HM’s 2023-24 Development Outlook, CBRE Hotels Managing Director – Capital Markets, Michael Simpson, and Pacific Head of Hotels Research, Ally McDade, discuss the challenges and opportunities that lie ahead in the Australian hotelmarket.
And to do that effectively, you’ll need to rely on the best marketing strategies. The post 5 Essential HotelMarketing Tips to Increase Bookings appeared first on Are Morch, Digital Transformation Coach. Sadly, many hoteliers lack insights into these strategies. If you are one of them, this post […].
The solution brings IDeaS robust demand forecast and price sensitivity capabilities together to help hoteliers allocate marketing spend for the greatest impact on incremental revenue. Mike Chuma, vice president of global marketing, IDeaS , said: For years, IDeaS solutions have served as the source of truth for future demand.
The next generation knows what they want from hotels, and it's not bad at all. Skift Take: Gen X move over. Jason Clampet Read the Complete Story On Skift
Skift Take: The hotel sector in the Asia Pacific is doing better than before, but filling rooms — especially with business events — will take a bit longer. Peden Doma Bhutia Read the Complete Story On Skift
Skift Take: In the competitive hotelmarket, commission yields quietly shape profits, and small percentage shifts can mean big revenue swings. In Europe, higher proportions of independent hotels and third-party booking transactions require nuanced strategy and sharp data analysis for optimizing revenue from hotel room sales.
Artificial intelligence is no longer a futuristic concept in the hotel industry—it’s an essential driver of performance in today’s hyper-competitive digital landscape. In this article, we’ll explore how AI is transforming three key pillars of hotel commerce: channel management, CRM, and direct booking engines.
Google has long made it clear that it doesnt want to just help users search it wants to help them find answers. Its latest round of updates in Search and Maps
The post Exclusive: the pub business taking on Sydney’s boutique hotelmarket appeared first on Hotel Management. “These are the students doing the night shifts – the early mornings and late nights – they’re the backbone of our industry, and we really rely on them to be able to do those hours.”
Skift Take: Get a preview of our latest output from our Hotel Tech Benchmark data product. In this update, Skift Research looks closely at the best uses of digital marketing and advertising tools. Saniya Zanpure Read the Complete Story On Skift
DENVER, Colorado—Crescent Hotels & Resorts announced the addition of The Source Hotel & Market Hall to its Latitudes: Lifestyles by Crescent portfolio. The Source is a boutique hotel, market hall, and creative location in Denver’s RiNo Art District. The property offers 100 guestrooms with 20 suites.
Southeast Asia’s hotel performance is showing signs of a reset. After years of dependable growth in destinations like Thailand, Singapore, and Indonesia, newer markets such as Phnom Penh, Manila, and Hanoi are beginning to outpace their regional neighbors in year-on-year growth.
Fiji’s hotelmarket has shown consistent growth and forward bookings indicated continued strength, writes Nick Thompson, Senior Vice President, Hotels and Hospitality. Fiji’s hotelmarket demonstrates consistent growth as demand exceeds supply, with robust forward bookings indicating continued strength.
Skift Take: Choice Hotels has revamped Radisson and Radisson Blu to further solidify its position in the upscale hotelmarket. Choice Hotels Read the Complete Story On Skift Appeal to a new generation of travelers while honoring its 115-year-old heritage.
Skift Take: Two back-to-back hotel deals in Bengaluru point towards a high investor interest. Behind this interest lie several factors that are making the city's hotelmarket lucrative. Bulbul Dhawan Read the Complete Story On Skift
Skift Take: In May 2022, Marriott said it would let non-hotelmarketers place ads on its site, lobby TVs, and guest-room Wi-Fi portals. But it's been largely quiet since then. Here's an update. Sean O'Neill Read the Complete Story On Skift
Skift Take: Amtrak is taking a lesson from the hotelmarketing playbook and focusing on its guest amenities to take on the airlines and other competitors. Dawit Habtemariam Read the Complete Story On Skift
Queenstown continues to be one of the best performing hotelmarkets in Australasia, and our hotel property is in a prime location on the shores of Lake Wakatipu,” said EVT Director – Commercial, Mathew Duff. The refurbishment will significantly enhance the assets value and grow earnings for our shareholders.
This appointment further strengthens our position as Australia’s leading luxury hotel, as we continue to lead the way as masters in the craft of hospitality. I am thrilled to join Capella Sydney, a hotel renowned for its commitment to excellence and luxury, he said. billion in hotel transactions for 2025.
(Original article: [HotelMarketing: TikTok Isn’t Just for Dance Challenges]([link] The original article by my friends at Smart Pineapple makes a great point: TikTok isn’t just for teens and viral dances.
Skift Take: IHG CEO Elie Maalouf sees rich potential in many fragmented hotelmarkets, such as Europe and Japan, where independent hoteliers face mounting pressures from digital transformation. Sean O'Neill Read the Complete Story On Skift
Skift Take: A growing middle class with high disposable income as well as the big fat wedding industry are fueling the Indian luxury hotelsmarket. Peden Doma Bhutia Read the Complete Story On Skift
Skift Take: In this video from Skift Future of Lodging Forum 2023, we hear from hospitality leaders at Sojern and Marriott International about what hotelmarketers should be thinking — and doing next — in order to develop first-party data, understand guests on a one-to-one basis, and increase profitability.
More than 120 hoteliers from New South Wales hotels were in attendance for the recent Accommodation Australia NSW HotelMarket and Economic Outlook Update at Hilton Sydney.
CHICAGO, IllinoisHotel Communication Network(HCN) announced the acquisition of Crave Interactive, a UK-based provider specializing in digital guest experiences for luxury hotels. This strategic move expands HCN’s reach across the four- and five-star hotelmarkets. The deal closed for an undisclosed amount.
The tournament is also expected to have a positive impact on the luxury end of the hotelmarket. Strong demand is apparent from the North American market, with hotel suite bookings popular, said newly appointed Accommodation Australia (Victoria) Advisory Group Chair, Peter Minatsis.
With most hotelmarkets facing uncertainly, if not a softening in transient demand, now is a perfect time for Revenue Generation Managers to help their hotel’s operations leaders focus on generating even more revenue from the transient segments. Here are some opportunities and corresponding action steps.
Beyond celebrating the incredible marketing minds behind some of the UK’s best hotelmarketing campaigns and hotel websites, this week’s HotelMarketing Association Awards , held at The Savoy in London, brought together a stellar panel of industry leaders – Alex Polizzi, Suzie Thompson, Mike Baxter and Matthew Saunby.
Hotels in Queenstown, Christchurch and Rotorua have enjoyed a strong start to the year with increased room rates, driven by an uptick in international visitors, while New Zealands main centres of Auckland and Wellington saw a decline. to NZ$239 in Queenstown for the year ending 31 March.
AHICE Aloha sponsor and panel moderator, Rodger Powell from THSA, has strong ties to the Hawai’ian hotelmarket and shared his thoughts on the outcomes from the conference. “It I am confident that this event will evolve and grow in the future.
The transformation will be guided by Catalyst HotelMarketing, a proprietary marketing program developed by Bruce A. Under Mount Vernon’s stewardship, the property will be repositioned and reimagined to deliver an elevated guest experience while honoring its storied history, according to the company.
JLL Managing Director and Head of Investment Sales – Australasia, Peter Harper, said quality real estate continues to remain highly sought after in the hotels sector.
Commenting on the build, Stonewood Group Director, Michael Chow, said, We are excited by our partnership with the Radisson Hotel Group and when we open later this year, we will be bringing to the Auckland hotelmarket an exceptional lifestyle hotel.
“The breakdown in the historical correlation between hotel demand and GDP growth continued into the third quarter, but we expect a normalization of this relationship due to interest rate cuts, lower CPI growth, and improving GDP indicators,” said Michael Nhu, head, global hotels forecasting, CBRE.
Having worked with Choice in the past to successfully grow our previous regional property, we were eager to re-enter the hotelmarket with Choice, said Phill. Being part of Choice Hotels gave us access to corporate markets in regional areas something we couldnt do alone.
“Following years of substantial construction cost inflation, it is now unfeasible to develop world-leading, premium specification luxury hotels in Australia’s capital cities,” he said. These Ritz-Carlton’s represent the pinnacle of Australia’s luxury hotelmarket and are unlikely to see new competition for the foreseeable future.”
Once more the event is focused solely on the London hotelmarket and will offer statistical, investment, development and operations outlooks, plus a look at some of the new hotels that have opened in the Capital.
The appointment coincides with a focus on luxury expansion for Marriott, particularly in the Asia Pacific, a region that accounts for a third of Marriott International’s luxury hotels and over half of Marriott’s global pipeline. How is the luxury hotelmarket evolving in Australia? What are guests demanding?
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