Skift Blog

MARCH 26, 2025

Skift Take: In the competitive hotel market, commission yields quietly shape profits, and small percentage shifts can mean big revenue swings. In Europe, higher proportions of independent hotels and third-party booking transactions require nuanced strategy and sharp data analysis for optimizing revenue from hotel room sales.

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Skift Blog

FEBRUARY 9, 2025

Skift Take: IHG CEO Elie Maalouf sees rich potential in many fragmented hotel markets, such as Europe and Japan, where independent hoteliers face mounting pressures from digital transformation. Sean O'Neill Read the Complete Story On Skift

Hotel Marketing 238

Hotel Marketing Hotels Marketing Market 238

Skift Blog

APRIL 9, 2025

Skift Take: Mandarin Oriental is about to unveil its first major change to its marketing since 1985. Expect a revamped logo and the debut of a mobile app as the luxury hotel brand charges toward doubling its portfolio by 2033. Sean O'Neill Read the Complete Story On Skift

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Skift Blog

JANUARY 14, 2025

Skift Take: Choice Hotels really wants you to use your paid vacation days. Sean O'Neill Read the Complete Story On Skift

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Hotels Hotel Marketing Marketing Market 274