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Key Metrics to Measure the Success of Your Digital Ad Campaigns


Download Our Latest Tool Download Our Free Google Ads Cost Calculator Dynamically calculate the cost and return on investment of Google Ads campaigns. Cost per Click Take your average daily or monthly costs, and divide them by the total clicks for that time period.

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Paid Search Test: Google Ads For Hotel Restaurants


While total monthly budgets varied, the average Cost Per Click was under $2 for all Market Terms campaigns, with the exception of Property 3, well under $1 for Brand Terms. With Cost Per Click hovering around $1, your potential for success is high even with a very limited budget.

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How to increase holiday bookings


TripAdvisor, one of the world’s largest travel sites with more than 225 million reviews, has introduced a unique function called TripConnect Cost-Per-Click giving hotels the opportunity to cost effectively generate bookings. Travellers can now quickly compare pricing and availability directly within TripAdvisor.

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How To Choose Marketing KPIs


Cost Per Click (CPC) A low cost per click suggests high efficiency in your campaigns, squeezing your budget for max awareness without sacrificing profitability. Mixed-Focus Marketing KPIs If you truly can’t decide on just one goal, choose KPIs that measure a little bit of both.

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The Secrets to Running a High-Performing Amazon Advertising Campaign

Social Hospitality

Use Amazon’s cost-per-click (CPC) model Amazon’s CPC model allows you to control your costs by setting a maximum bid for each click on your ad. This model ensures you’re not overpaying for clicks, and you’ll only pay for those likely to convert into sales.

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TripConnect: TripAdvisor Instant Booking and CPC Campaigns

Little Hotelier

TripConnect comes in two models: TripAdvisor Instant Booking and TripConnect Cost-Per-Click. TripConnect Cost-Per-Click is an established advertising feature, which allows you to boost the ranking of your listings by bidding for the top spots in search. How does TripConnect work?

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Through the A/B Test, we found our video advertisement resonated best with The Ritz-Carlton Bacara, Santa Barbara audience, garnering over 2x more clicks and 5x more impressions than the Instant Experience Ad. The Cost per Click was also $0.30, outperforming the industry benchmark.