Cloudbeds

MARCH 23, 2023

These days, more consumers are going online to make purchases, and travel is no exception. For travelers, there’s a lot riding on vacations, including money, well-being, and precious leisure time. To attract these travelers, properties need to be visible throughout the traveler journey , from inspiration to booking.

OTA 98

OTA Digital Marketing Travel Hotels 98

Travelboom Marketing

FEBRUARY 21, 2024

Anyone Can Do It Digital marketing isn’t rocket science , however the industry is layered with niche channels that are typically better left to the professionals. Unfortunately, digital marketing for hotels is not a one-size-fits-all approach, and assuming that “anyone can do it” oversimplifies the complexities involved.

Hotel Marketing 52

Hotel Marketing Market Marketing Digital Marketing 52

gcommerce

APRIL 22, 2024

Battling OTA’s for direct business For over 20 years, hotels have been competing with OTA’s for direct bookings. The OTA’s are winning, and frankly, it’s not a close fight. As hospitality digital marketing has progressed, so have the strategies and tactics used by hotels and OTAs to win customers.

OTA 52

OTA Digital Marketing Fair Share Market 52

Travelboom Marketing

APRIL 5, 2024

And while paid search options like Google Ads and Microsoft Ads can yield impressive outcomes, they still lack the capability to dynamically integrate a hotel’s rates into the travelers’ decision-making process. The OTAs are aggressively bidding and displaying a nightly rate for your property.

Market 52

Market Marketing OTA Hotels 52

Cloudbeds

MARCH 16, 2023

The report utilizes data gathered from thousands of properties globally to shed light on the current state of travel recovery, booking behavior post-pandemic, and travel trends influencing consumer behavior. Our mission is to arm owners and operators with clarity as they navigate the ever-changing travel landscape.”

Average Length of Stay 52

Average Length of Stay Average Daily Rate OTA Occupancy 52

eZee Absolute

MARCH 19, 2024

However, with changing consumer behaviour and preferences, a notable trend has emerged in the hospitality industry: the rise of micro-stay in hotels. For example, consider a business traveller who has a few hours between flights or meetings. And trust me, it’s more than just a trend.

Revenue 52

Revenue Consumer Accommodation Hotels 52

STAAH

APRIL 10, 2023

Our team at STAAH has successfully established connections with numerous new OTA channels, PMS solutions, and payment gateways. AltoVita powers the corporate accommodations sector with enterprise software layered with a human-centric approach, providing every traveller with exactly what they need. Rejeki Berkah Nusantara.

B2B 77

B2B OTA Services Travel 77

Cloudbeds

FEBRUARY 28, 2024

When travelers make a hotel reservation, they expect a seamless experience , or they may decide to stay elsewhere. For hotels, meeting this expectation means moving away from manual processes and investing in booking software that allows travelers to book a room when they want on the channel of their choice.

Revenue Management 98

Revenue Management Revenue Hotels Operations 98

BCV

JUNE 14, 2022

I’m confident in stating that most travel consumers will not know what metasearch is. This is why Metasearch is incredibly important in the overall digital mix for hotels, especially independent properties. How is Metasearch Different Than Online Travel Agencies (OTAs)?

Consumer 52

Consumer ROI KPI OTA 52

gcommerce

JULY 25, 2023

As the online travel industry grows, so does the need for metasearch optimization tools. Search engines have become increasingly complex, and there are now more players in the market than ever before. In-Market Audiences In-Market Audiences are a useful bid modifier that can be used to target people who are looking to travel soon.

OTA 52

OTA Hotels Market Marketing 52

TravelNet

JUNE 26, 2023

With changing consumer behaviors and spending patterns, it is crucial to adapt and implement ways to maximize revenue and control costs. Adapting to changing consumer spending patterns While it’s true that people are still spending, the dynamics have shifted. Take time to reexamine your cancellation policy, rates, and fees.

Revenue Management 52

Revenue Management Revenue Occupancy OTA 52

SiteMinder

NOVEMBER 22, 2023

More than half of travellers begin their planning with more than one destination in mind, and even in the week leading to a booking decision there are still multiple destinations under consideration. This makes it clear that choosing a destination is a time-consuming process for a traveller and one that draws on many different resources.

Hotels 100

Hotels Travel OTA Revenue 100

Up Hotel

AUGUST 17, 2021

Do you go to an online travel agent, such as Expedia or Booking.com, or do you go to the hotel website directly? The age-old battle between hotels and online travel agents over who can claim the most guest bookings rages on. Find out what some of our hotel marketing clients offered to encourage more direct bookings.

OTA 52

OTA Hotels Travel Digital Marketing 52

Xotels

JUNE 2, 2023

Balancing direct room sales with third-party websites and online travel agents (OTA’s) is one of the challenges the hotel industry faces in 2023 and beyond. While the ideal scenario is to handle everything independently, relying solely on your own revenue management and hotel marketing strategy may not be sufficient.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

SiteMinder

SEPTEMBER 14, 2022

Content marketing may seem like a buzzword, but in fact it should be a crucial part of every hotel’s marketing strategy. Content rules the internet and, nowadays, the majority of your guests are researching and booking their travel online. Why does content marketing matter? What are travellers to your area interested in?

Market 59

Market Marketing Hotels Travel 59

Social Tables

JANUARY 14, 2022

2021 also brought about many exciting developments in hospitality technology, digital marketing, hotel services, and changes in travel trends. Mountain Travel Symposium. The theme of the 52nd Annual Travel and Tourism Research Association International Conference is “Regenerative Tourism: Building Resilience.”

Hospitality 158

Hospitality Events Tourism Business 158

Cloudbeds

JUNE 8, 2023

A helpful hotel management solution will combine multiple functionalities, such as a booking engine, PMS, channel manager, digital marketing, guest engagement, and reporting. When you don’t have an organized system or use complicated technology, the training process can be time-consuming and frustrating for everyone.

Management 98

Management Hotels Revenue Digital Marketing 98

Cloudbeds

MAY 8, 2023

You’ve spent countless hours creating a space where travelers can come and relax and escape the realities of their everyday life. Cloudbeds’ 2023 State of Independent Lodging Report found that the ways that people find travel inspiration are changing, and younger generations are leading the charge. Improve visual appeal.

Branding 119

Branding Hotels Travel Shopping 119

Little Hotelier

OCTOBER 23, 2023

Hotel social media marketing is the use of social media platforms to advertise your hotel brand and engage with potential and current guests. It can be an effective and cheap way to reach a large audience of potential travellers. Learn more Why is social media marketing in the hotel industry important?

Market 105

Market Marketing Hotels Travel 105

eZee Absolute

NOVEMBER 19, 2023

Travel and hospitality is a lucrative industry. Implementing effective digital marketing strategies is a strong solution to such issues in the hospitality industry. Rising cost of daily consumables Challenge Price inflation of daily use products, eatables, and other supplies has risen steeply in the last few years.

Hotels 98

Hotels Hiring Services Market 98

Cloudbeds

MAY 31, 2023

With inflation driving up costs, travelers are more price-sensitive than usual. To ensure they’re getting the best value for their money, trip planners are comparing hotel room rates on major OTAs and metasearch platforms before booking. Lodging operators would be wise to do the same. Real-time data. Ease of use.

Revenue Management 52

Revenue Management Shopping Average Daily Rate Revenue 52

Hotel Business

NOVEMBER 14, 2022

To bolster information exchange, HotelKey enhances integration with third-party OTAs. Red Roof delivered record revenue which is a testament to our resilience and ability to anticipate market trends,” said Limbert. A new digital marketing partnership with Zeta Global : Positions Red Roof to drive growth and demand.

Revenue 59

Revenue Branding Operations Management 59

SiteMinder

DECEMBER 7, 2023

This can be time consuming however; you might not know where to start or have enough awareness of all the different resources available to you. With so many factors at play in marketing a hotel business, it can not only be hard to understand some of the concepts but also very time consuming to research and learn what your best options are.

Business 59

Business Hotels Management General Manager 59

SiteMinder

AUGUST 29, 2023

It’s something to carefully consider and may come down to who your target market is. For instance, business travellers may be less inclined to worry about discovering quirky or special hotel designs. In order to increase direct bookings , hotels need to think about their overall web presence, not just OTAs.

Revenue 52

Revenue Hotels OTA Operations 52

SiteMinder

SEPTEMBER 6, 2023

The hotel and travel industry quickly realised the potential selling points this technology offered. Travellers not only prefer a virtual tour, but they are expecting one, and often won’t book a room without gaining access to a tour first. Travel aggregator sites where your hotel is listed.

Hotels 52

Hotels Market Marketing Email Marketing 52

SiteMinder

NOVEMBER 24, 2023

SiteMinder definitely is my favourite channel manager as it’s easy to use, integrates with all the major OTAs and has very good customer service. The only thing I hope is that more OTAs can integrate with SiteMinder in the future. Lots of integrations with OTAs which helps improve distribution.” Brilliant job!”

Revenue 52

Revenue Revenue Management General Manager Management 52