Trending Articles

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Airport Lounges Under Pressure: Can New Openings Restore Exclusivity?

Skift Blog

Skift Take: Long lines, empty food buffets, and nowhere to sit. Designing airport lounges that challenge perceptions is no easy feat.

Business 257
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Sonesta Signs 23 New Franchise Agreements Across Nine Brands

Lodging

NEWTON, MassachusettsSonesta International Hotels Corporation announced the execution of 23 new franchise agreements during the fourth quarter of 2024, representing growth at nine of the companys 13 brands. With 23 franchise agreements executed in Q4, Sonesta maintains strong momentum in expanding awareness and building valuable relationships with owners across the country, said Keith Pierce, executive vice president and president of franchise and development, Sonesta.

Branding 254
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Thailand Expects a Tourism Boom From Season 3 of 'The White Lotus'

Skift Blog

Skift Take: Thailand has benefited from foreign films set in the country for years, and a similar boom in interest is predicted following the new season of 'The White Lotus.

Tourism 292
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Inside the ultra-exclusive Velaa Private Island resort in the Maldives

Hotel Management

When it comes to the most luxurious resort experiences in Asia, high up on the list is Velaa Private Island in the Maldives, where villas the size of houses come alongside several world-class restaurants, a private golf course and some of the best water activities in the nation. Situated in the stunning Noonu Atoll, Velaa Private Island is the vision and passion project of Czech entrepreneurs Radka and Ji mejc, who dreamt of a retreat befit for the worlds elite.

Resorts 261
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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How to make Tripadvisor relevant again?

Hospitality Net

Recently, Tripadvisor fired more than 150 employees and contractors and reshuffled top management in an attempt to President Kristen Dalton announced internally that its chief technology officer and general manager of e-commerce will be leaving the company, according to a staff email obtained by Skift.

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The power of networking to drive innovation

eHotelier

Here is a fresh perspective on design-driven approaches to innovation in the hospitality sector which shows the power of social networks to drive innovation in boutique hotels.

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‘New beginnings’: The Eve Hotel Sydney welcomes guests to design-driven boutique hotel experience

Hotel Management

Sydneys latest boutique hotel has made an entrance with The Eve Hotel Sydney welcoming its first guests on Thursday February 13, 2025. Located within the new Wunderlich Lane lifestyle precinct between Redfern and Surry Hills, the hotel is flanked by numerous food and beverage venues, and an upcoming event venue, Saltbox. Owner Toga Group and operator TFE Hotels welcomed media and partners to explore the 102-room hotel on Wednesday evening through a series of activations within guest rooms.

Hotels 147
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Must-Know Trends in Hospitality Marketing for 2025

Hospitality Net

Weve seen it firsthandthe hotel industry is changing at a pace weve never experienced before. To stay ahead in 2025, we all need to adapt to new trends that are redefining how hotels connect with their guests. Developments including AI-driven marketing are transforming outreach, hyper-personalization is setting new guest expectations, and sustainability isnt just a trendits the future.

Market 191
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Driftwood Capital Launches New Lifestyle & Luxury Division

Lodging

MIAMI, FloridaDriftwood Capital launched its new Driftwood Lifestyle & Luxury Division (DLLUX). A new platform encompassing management, investment, and development, DLLUX is led by the former CEO of Aspen Hospitality, Alinio Azevedo. At launch, DLLUX will assume oversight of 12 assets currently managed by Driftwood Hospitality Management, eight of which are also owned by Driftwood-sponsored funds.

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Peachtree names Michael Brunner EVP, credit investments

Hotel Business

Peachtree Group , a diversified commercial real estate investment platform, has appointed Michael Brunner as EVP, credit investments. With a background in securitized products, asset finance and commercial real estate, he is charged with elevating the companys credit platform and driving its strategic growth initiatives. Brunner has more than 25 years of experience at top-tier financial institutions, including ATLAS SP Partners, where he was instrumental in the warehouse finance and securitized

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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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Hyatt signs deal to acquire Playa Hotels and Resorts for US$2.6 billion

Hotel Management

Hyatt Hotels is expanding its all-inclusive portfolio with the acquisition of Playa Hotels and Resorts for approximately US$2.6 billion. Playa is a leading owner and operator of all-inclusive resorts in Mexico, the Dominican Republic and Jamaica and Hyatt is currently the beneficial owner of 9.4% of Playas outstanding shares. The agreement, announced this week, will see Hyatt acquire all outstanding shares for $13.50 per share, including approximately $900 million of debt, net of cash.

Resorts 130
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Vision Hospitality Group Unveils The Inn at Celebration, Autograph Collection, After Multimillion-Dollar Renovation

Hospitality Net

Vision Hospitality Group announced today the grand unveiling of The Inn at Celebration, which recently underwent a multimillion-dollar property renovation and joined the elite Autograph Collection Hotel Portfolio. A ribbon cutting and grand opening ceremony will mark the occasion on February 6th at 4:30 pm.

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Fabian Freytag Becomes 2025 Ambiente Designer

Lodging

Each year, the Ambiente trade fair in Frankfurt, Germany, names an Ambiente Designer. Designer and self-proclaimed maximalist Fabian Freytag was given the title of 2025 Ambiente Designer. At the Ambiente trade fair from Feb. 7-10/11, 2025, Freytag presented his concept, “The LoungeShades of Space,” which focuses on hospitality. “The hospitality industry is undergoing a radical transformationidentity is everything.

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A shining example of regenerative tourism with the Babylonstoren

eHotelier

Here is an in-depth look at the inner workings of a luxury hotel property that represents the pinnacle of regenerative tourism - Babylonstoren, a rural resort located near Paarl, South Africa within the Cape Winelands vinicultural region.

Tourism 98
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Diving into Diversity: Decoding the Foundations of Inclusion in Hospitality Talent Acquisition

Speaker: Lauren Fernandez - CEO & Founder, Full Course

Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i

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Hyatt Pushes Into Mid-Market Hotels While Doubling Down on Luxury

Skift Blog

Skift Take: Hyatt is diversifying beyond luxury and premium. Appealing to multiple types of customer needs could provide a buffer against potential economic slowdowns long-term.

Market 234
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Last call for tickets: AHICE South East Asia attracts region’s leading owners, investors an

Hotel Management

The 2025 Asia Hotel Industry Conference and Exhibition (AHICE) South East Asia edition is once more attracting the regions leading owners and investors as over 500 ready to take the stage, network and hear the headline trends for the accommodation sector at Pan Pacific Singapore on February 24-26. With a speaker and attendee line-up that includes Blackstone, Starwood Capital, High Street Holdings, Ares Asia, Mulpha, Invictus, Ascott, Ark Capital Partners, UOL, Pro-Invest Group, GuocoLand Group,

Events 130
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IHG Hotels & Resorts announces destination entry in Hat Yai, Thailand

Hospitality Net

Holiday Inn Express Hat Yai will be first internationally-branded hotel in the city.

Resorts 182
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Peachtree Group Increases Credit Transaction Volume

Lodging

ATLANTAPeachtree Group deployed $1.6 billion in credit transactions in 2024, marking a 54 percent increase from 2023. This growth shows Peachtrees reach in private credit lending and its ability to provide financing solutions across multiple property types, including hospitality, multifamily, industrial, and specialty assets. Founded in 2007, Peachtree has evolved into a vertically integrated investment firm, growing its ability to source, underwrite, and manage assets.

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A Buyer’s Guide to Future-Proofing Your Restaurant Tech Stack

The race to 100% digital is on. With the restaurant industry still in the early innings of its digital transformation, brands need an airtight strategy when it comes to building out their tech stack. Download the buyer’s guide to learn where to prioritize your efforts and get the most out of every investment.

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6 Social Media Trends Hoteliers Must Leverage in 2025

STAAH

Social media in 2025 isnt just about posting stunning property photos, its about crafting immersive experiences that drive bookings and loyalty. The digital landscape is evolving rapidly, and hoteliers who stay ahead of these trends will see higher engagement, increased brand awareness, and ultimately, more direct bookings. Heres whats making waves in social media and how you can use these trends to elevate your hotels online presence. 1.

Travel 94
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Marriott's Latest Report: 9 Things We Learned

Skift Blog

Skift Take: In good news for Marriott, travelers who've been flooding its hotels since the pandemic have been willing to pay prices that reflect a higher cost of doing business.

Business 227
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Maybourne set for ultra-luxury Paris debut in Saint-Germain

Hotel Management

Maybourne has announced a 2027 opening for its newest development in the Parisian quarter of Saint-Germain-des-Prs, The Maybourne Saint-Germain, bringing a palace-style hotel with 101 keys and 23 ultra-luxury branded residences to Paris for the first time. Expanding its prestigious hotel portfolio, Maybourne is creating an extraordinary property that reimagines bespoke hospitality in the City of Light, affirming its status as the eminent choice for global luxurians and strategically focusing on

Branding 130
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AI in hospitality: Separating hype from reality

Hospitality Net

While some in the hotel and travel industry see artificial intelligence (AI) as a transformative force, others remain skepticalquestioning whether it can truly enhance operations, guest experiences, and revenue or if its just another passing trend. To cut through the hype, hoteliers must understand how AI is being applied today, the data challenges that impact its effectiveness, and how innovations like generative AI are already reshaping guest interactions and operational efficiency.

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Beyond The Meeting Room: Luxury Magazine Resource

Escape into a world of luxury and dive into the future of tech, fun takes on the American pastime, and many inspirational individuals. With engaging reports on fashion, food, travel, finance, sports, and more, download now and enjoy the read!

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Hyatt Enters Agreement to Acquire Playa Hotels & Resorts N.V.

Lodging

CHICAGO, IllinoisHyatt Hotels Corporation announced that it has entered into an agreement to acquire all outstanding shares of Playa Hotels & Resorts N.V. for $13.50 per share, or approximately $2.6 billion, including approximately $900 million of debt, net of cash. Playa is an owner and operator of all-inclusive resorts in Mexico, the Dominican Republic, and Jamaica, and Hyatt is currently the beneficial owner of 9.4 percent of Playas outstanding shares.

Resorts 191
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Why traditional compsets are holding your hotel back 

Cloudbeds

Who are my competitors? Its a question every hotel must answer. Yet, the way we define compsets (competitive sets) in the industry has evolved significantly, thanks to technology and data analysis. Before diving into how compsets have evolved, well first revisit the basics. What is a hotel compset? A hotel’s competitive set is a group of hotels that compete with your property for the same guest.

Hotels 94
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Hyatt Buys Playa for $2.6 Billion in Bet on All-Inclusive Resorts

Skift Blog

Skift Take: The acquisition positions Hyatt to capitalize on the growing demand for luxury all-inclusive experiences, while adding significant scale to its resort portfolio in key leisure destinations where development opportunities are limited.

Resorts 199
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‘A catalyst for economic growth’: Pelligra and One7’s The Heroic development officially opens

Hotel Management

Premier of South Australia, the Hon. Peter Malinauskas MP, has welcomed the arrival of Crowne Plaza Adelaide Mawson Lakes and The Heroic development, in an official ribbon cutting ceremony this week. The multi-year project which attracted an investment of over $70 million by hotel owners, Pelligra and One7, marks IHG Hotels and Resorts fifth branded hotel to open in Adelaide.

Resorts 130
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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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Brand Marketing for Hotels: How should we define it?

Hospitality Net

Brand marketing in hotels is a slippery concept. Performance marketing? Thats clearGoogle Ads, metasearch campaigns, retargeting, cost-per-click strategies. Its a numbers game, a direct response approach where you invest a dollar and expect ten back. But brand marketing? Thats a whole different beast.

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Infor Release Revenue Management Solution for Hospitality

Lodging

NEW YORKInfor announced the release of its new revenue management solution (RMS) for the hospitality sector. The platform is designed to change how hotels and resorts optimize their pricing strategies and manage revenue in a complex, AI-driven market. Infor RMS leverages artificial intelligence and machine learning algorithms to provide hoteliers with control over their pricing and revenue optimization processes.

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Key operational strategies to foster long-term guest relationships

eHotelier

Through careful consideration of guest expectations, purposeful staff training, and smart technology integration, hotels can build genuine connections that turn first-time visitors into lifelong guests.

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Announcing Skift Asia Forum in Bangkok on May 14-15

Skift Blog

Skift Take: Skift Asia Forum returns on May 14-15 in Bangkok, bringing together global travel leaders to explore the key trends shaping the Southeast Asia regions tourism resurgence.

Tourism 195
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Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.