MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. These consumers are seeking exceptional and unique experiences, spacious and well-appointed accommodations, outstanding customer service and the highest quality of everything from food to furnishings.

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

Catala Consulting

JANUARY 9, 2024

Introduction In the competitive landscape of hotel marketing, the cost of acquiring new customers is a pivotal metric for success. Such targeted campaigns ensure that marketing resources are utilized for the most responsive audiences. Embracing Digital Marketing Digital channels offer cost-efficient marketing avenues.

Hotel Marketing 52

Hotel Marketing Market Marketing Real Estate 52

Xotels

JUNE 2, 2023

In the dynamic landscape of the hospitality industry, generating direct bookings has become a top priority for hotel owners. As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

eZee Absolute

MARCH 19, 2024

Traditionally, hotels primarily focused on accommodating guests for overnight or extended stays, considering them the most common and profitable booking options. However, with changing consumer behaviour and preferences, a notable trend has emerged in the hospitality industry: the rise of micro-stay in hotels.

Revenue 52

Revenue Consumer Accommodation Hotels 52

Hotel Speak

JANUARY 25, 2024

The battle for direct bookings has entered a new phase as online travel agents (OTAs) ramp up efforts to establish ownership of hotel guests and their booking journeys, a new report from hospitality technology specialist SHR Group reveals. from $0.16 The impact on Metasearch is even more stark, more than doubling from $0.21

OTA 87

OTA Cost Per Click Hotels Cancellation 87

Travel Media Group

JULY 1, 2020

In this episode of the Suite Spot, we turn our attention to COVID-19 hotel industry recovery and what hoteliers can do to build traveler confidence. Host Ryan Embree is joined remotely by Travel Media Group’s Director of Marketing, Anne Sandoval, to share best practices for increasing guests' comfort level.

Travel 52

Travel Digital Marketing Market Marketing 52

Hotelier Magazine

SEPTEMBER 12, 2023

By Diego Gomila Artificial Intelligence (AI) has been steadily weaving its way through digital marketing for some time now, from analytics and measurement to chatbots. But while there’s been plenty of excitement around generative AI and ChatGPT, AI has already moved into the wider market.

Digital Marketing 52

Digital Marketing Scale Email Marketing Market 52

Travel Media Group

JANUARY 3, 2024

In this year-in-review episode, podcast host Ryan Embree has a meaningful conversation with Travel Media Group President, Dana Singer, to go over some of the most significant innovations and milestones that took place in 2023 for TMG and what exciting developments hoteliers can look forward to from TMG in the new year.

Digital Marketing 52

Digital Marketing Travel Events Market 52

Cloudbeds

MAY 15, 2024

On the one hand, it makes it easier for hotels to manage their pricing strategy, preventing dumping and price wars. But it also makes it more challenging to get travelers to book direct. Pros and cons of rate parity Rate parity is regulated by contractual agreements between hotels, OTAs, and other booking platforms.

OTA 52

OTA Hotels Revenue Management Revenue 52

gcommerce

APRIL 22, 2024

Battling OTA’s for direct business For over 20 years, hotels have been competing with OTA’s for direct bookings. As hospitality digital marketing has progressed, so have the strategies and tactics used by hotels and OTAs to win customers. The response from hotels has been tragically tepid.

OTA 52

OTA Digital Marketing Fair Share Market 52

MediaBoom

MARCH 6, 2024

Are you using content marketing for hotels? Marketing resource HubSpot reports that only 29 percent of marketers in 2024 rely on this source of traffic acquisition, an alarmingly low number. Your hotel could miss out on web traffic, leads, conversions, and bookings without a definable content strategy.

Market 90

Market Marketing Hotels Marketing Strategy 90

Travelboom Marketing

APRIL 5, 2024

In the realm of boosting direct bookings, numerous hotels find themselves constrained by a finite set of strategies. And while paid search options like Google Ads and Microsoft Ads can yield impressive outcomes, they still lack the capability to dynamically integrate a hotel’s rates into the travelers’ decision-making process.

Market 52

Market Marketing OTA Hotels 52

Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. They’re typically made on a hotel’s website or other direct booking channels, like email, the sales team, social media , or through messaging tools like WhatsApp or Messenger.

OTA 98

OTA Revenue Hotels Travel 98

Travel Media Group

FEBRUARY 19, 2019

In this episode of Suite Spot, we go behind the scenes with the client support department at Travel Media Group. Host Ryan Embree visits with Aislynn Roberts, Client Support Team Lead, to discuss all the vital work that she and the client support team do to help enhance the digital programs of our hotel partners.

Digital Marketing 52

Digital Marketing Closing Travel Market 52

MediaBoom

MARCH 28, 2024

What is hotel advertising, and how is it different from standard hotel marketing? Luxury hotel advertising includes elements of positioning, emotional engagement, and visual storytelling. Here is a collection of handpicked ads Mediaboom feels exemplifies the best in luxury travel. Here are three excellent examples.

Hotels 52

Hotels Branding Market Marketing 52

gcommerce

JUNE 20, 2023

It is a separate campaign type from standard Google Hotel Ads and does require a separate campaign type in order to run. These ads appear at the top of destination searches in the Google Travel Planner, Google Maps, and now directly at the top of the search results for hotel searches.

Hotels 98

Hotels Shopping Consumer Business 98

Social Tables

JANUARY 14, 2022

2021 also brought about many exciting developments in hospitality technology, digital marketing, hotel services, and changes in travel trends. Mountain Travel Symposium. The theme of the 52nd Annual Travel and Tourism Research Association International Conference is “Regenerative Tourism: Building Resilience.”

Hospitality 158

Hospitality Events Tourism Business 158

SiteMinder

OCTOBER 11, 2022

Travellers love to find inspiration through video-based content. Video marketing should be an integral part of any hotel’s marketing plan and is largely becoming the most important aspect of content marketing. Why do hotels need a video marketing strategy? Build trust and brand awareness.

Market 52

Market Marketing Consumer Hotels 52

Travel Media Group

MARCH 13, 2024

Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check out what’s trending in hotel marketing. One of the things that AHLA just released recently, which should be good and and exciting news for everyone, is 72% of American travelers are likely to increase or at least maintain their level of hotel stays in 2024.

Events 75

Events Digital Marketing Travel Hospitality 75

Travel Media Group

APRIL 24, 2024

Ryan Embree: Welcome to Suite Spot, where hoteliers check in and we check out what’s trending in hotel marketing. Every, every traveler wants that, right? And, and as we alluded to, I mean, hoteliers, owners, developers, they’re all travelers too. I’m your host, Ryan Embree. Is that great service.

Hospitality 70

Hospitality Branding Travel Digital Marketing 70

Travel Media Group

NOVEMBER 29, 2023

Ryan and Chip have important conversations around some of the most pressing and relevant current events happening in hospitality and give hoteliers key insights into how staying in touch with these developments directly affects your businesses and travelers. You know, Las Vegas obviously a very unique place for, for hotel and travel.

Events 79

Events Digital Marketing Business Hospitality 79

gcommerce

JULY 25, 2023

As the online travel industry grows, so does the need for metasearch optimization tools. Search engines have become increasingly complex, and there are now more players in the market than ever before. In-Market Audiences In-Market Audiences are a useful bid modifier that can be used to target people who are looking to travel soon.

OTA 52

OTA Hotels Market Marketing 52

Cloudbeds

MAY 8, 2023

You’ve spent countless hours creating a space where travelers can come and relax and escape the realities of their everyday life. Cloudbeds’ 2023 State of Independent Lodging Report found that the ways that people find travel inspiration are changing, and younger generations are leading the charge. Increase user engagement.

Branding 119

Branding Hotels Travel Shopping 119

Travel Media Group

JANUARY 31, 2024

It has become an annual tradition to take a look back each year and analyze which guest sentiment tags were mentioned the most and what aspects of the hotel guest experience resonated with travelers. Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check out what’s trending in hotel marketing.

Travel 82

Travel Closing Digital Marketing Hotels 82

Travel Media Group

JULY 6, 2023

Ryan Embree: Welcome to Suite Spot, where hoteliers check in and we check out what’s trending in hotel marketing. And I was interviewing someone at the hospitality show, and I know we always talk about this pent up demand for travel, but it certainly feels like there’s been some pent up demand for these industry events.

Hospitality 72

Hospitality Travel Events Occupancy 72

Travel Media Group

MARCH 27, 2024

Ryan Embree: Welcome to Suite Spot, where hoteliers check in and we check out what’s trending in hotel marketing. We are back here in our content creation studio in our Travel Media headquarters in Maitland, Florida after a busy week at the Hunter Hotel Investment Conference in Atlanta. So the opportunity is there.

Hotels 79

Hotels Events Market Marketing 79

eZee Absolute

NOVEMBER 19, 2023

Travel and hospitality is a lucrative industry. However, despite the gains, inevitable challenges in the accommodation sector make running hotel businesses a little more difficult. Implementing effective digital marketing strategies is a strong solution to such issues in the hospitality industry.

Hotels 98

Hotels Hiring Services Market 98

Travel Media Group

DECEMBER 21, 2022

Sit down with host Ryan Embree and Travel Media Group President Dana Singer as they reflect on the progress TMG has made over the past year and relish the amazing achievements it brought with it. Ryan Embree: Welcome to Suite Spot, where hoteliers check in and we check out what’s trending in hotel marketing. Good morning.

Events 52

Events Travel Market Marketing 52

Travelboom Marketing

MAY 8, 2023

The travel industry is a visual heavy industry. Like most content related questions, it really comes down to the age-old question for digital marketers: Are you writing for humans or for search engines? Below are 7 things to consider when writing alt text for your hotel website’s images.

Hotels 59

Hotels Digital Marketing Market Marketing 59

gcommerce

OCTOBER 9, 2023

A Hotelier's Guide To A Frictionless Customer Experience In an era where travelers increasingly rely on digital platforms to plan and book their hotel stays, providing a frictionless digital experience has become paramount for hoteliers.

Upsell 59

Upsell Consumer Management Digital Marketing 59

Up Hotel

AUGUST 17, 2021

Do you go to an online travel agent, such as Expedia or Booking.com, or do you go to the hotel website directly? The age-old battle between hotels and online travel agents over who can claim the most guest bookings rages on. Make it a no-brainer; why would someone book your hotel anywhere else but on your website?

OTA 52

OTA Hotels Travel Digital Marketing 52

Cloudbeds

FEBRUARY 7, 2023

The way people consume content is rapidly changing , with short-form videos becoming increasingly important as a research tool among travelers. It uses a powerful algorithm to display targeted videos ranging from comedic skits to informational walkthroughs and travel tips. As of 2022 , out of 1.5

Hotels 52

Hotels Branding Travel Market 52

MediaBoom

NOVEMBER 8, 2023

One in three travelers will use a mobile device and hotel app to book their stay , necessitating a mobile-first design. The information you’ve optimized on your Google Business profile will inform the data here, such as your hotel’s address, hours, phone number, and email address. Book your free call to discuss your needs.

Revenue 69

Revenue Hotels Business Market 69

Travel Media Group

OCTOBER 12, 2022

The first installment of Hospitality Trailblazers on the Suite Spot podcast with Marketing Director/Host Ryan Embree, featuring President of Coakley & Williams and SVP of Business Development at Hotel Equities, Mark Williams! This, this growing trend of bi-leisure or blended travel. Listen now. Question one.

Hospitality 52

Hospitality Business Travel Digital Marketing 52