Marketing Related Topics 
Lodging
SEPTEMBER 6, 2024
TYSONS, Virginia—Cvent announced that it has acquired Splash, an event marketing technology company. Splash’s platform allows marketers to create on-brand, measurable, and repeatable event programs that drive pipeline and sales.
Skift Blog
AUGUST 15, 2024
Skift Take: In 2023, Booking and Expedia spent a combined $13 billion on marketing, with Booking demonstrating better efficiency and global reach. While both still invest heavily in Google, they're shifting towards alternative marketing strategies like price discounting and B2B channels.
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Skift Blog
JULY 26, 2024
Skift Take: Since the end of Covid, Intrepid has been transforming its marketing strategy by focusing on brand, rather than quick hit advertisements. Jesse Chase-Lubitz Read the Complete Story On Skift
Skift Blog
JULY 4, 2024
Skift Take: As climate policies raise the cost of air travel, particularly in Europe, some destination marketers may find it's riskier to bet on tourism growth from long-haul markets. Sean O'Neill Read the Complete Story On Skift
Advertiser: ZoomInfo
As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.
Lodging
AUGUST 23, 2024
NEWTON, Massachusetts—Sonesta International Hotels Corporation announced the appointment of Christopher Trick as chief marketing and performance officer. In this new role, he will lead the company’s greater marketing and revenue-focused efforts. “We
Hospitality Net
NOVEMBER 25, 2024
From property management systems to guest apps and revenue management software, there’s so much out there to help hotels digitise operations that the tech market is overwhelming decision-makers. But what are the three things hoteliers are really looking for in technology today?
Advertiser: ZoomInfo
When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have! However, you might be able to squeeze more value from the tools and processes you’re already using.
Advertiser: ZoomInfo
Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. This buyer’s guide will cover: Buying Considerations.
Advertiser: ZoomInfo
It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.
Advertiser: ZoomInfo
Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams. Getting consensus on how to define “qualified leads”.
Advertiser: ZoomInfo
Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.
Advertiser: ZoomInfo
Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.
Advertiser: ZoomInfo
In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.
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