Marketing Strategy Related Topics 
Skift Blog
JANUARY 14, 2025
However, Air France's new scent is the latest indication that multi-sensory airline marketing is here to stay. Skift Take: Traditionalists may turn their noses up at companies creating fragrances. Gordon Smith Read the Complete Story On Skift
Hospitality Net
MARCH 20, 2024
Amidst the prevailing focus on AI’s impact on marketing, I sought to steer one of our HSMAI Marketing Advisory Board discussions toward a core hospitality topic. How can we integrate enhanced guest experiences into our marketing strategies to stimulate demand and enrich the stay?
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Hospitality Net
NOVEMBER 9, 2023
This piece delves into how luxury can be a precious tool for powerful marketing strategies across various industries. Luxury is not just about price tags and exclusivity, but an intricate web of storytelling, consumer psychology, and brand identity. Discover the essence of luxury!
Hospitality Net
MAY 24, 2023
JC Golf, the California-based golf management company, selected Tambourine, the Fort Lauderdale-headquartered hospitality digital marketing firm, for custom website design and paid media services to promote its portfolio of high-end courses, JC Player Cards, and membership options.
Advertiser: ZoomInfo
Well, marketers rely on this grouping to reach their goals. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!
Are Morch
FEBRUARY 20, 2023
Constructing and carrying out an efficient hotel marketing strategy can seem challenging given the recent explosion of new travel super apps. Moreover, Google and Expedia are modifying their ranking algorithms at a tremendous speed.
Hospitality Net
DECEMBER 11, 2023
Domestically, there are a few key locations that we heavily market to make sure our customers know about. This led me to spark the conversation with the Rising Marketing Leaders on how we are utilizing strategic hotel placement. At Best Western we have properties all over the globe. The biggest being our National Park hotels.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.
Advertiser: ZoomInfo
As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance. This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.
Advertiser: ZoomInfo
This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Here’s what’s covered: How data-driven marketing drives the customer experience. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.
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