Skift Blog

AUGUST 28, 2024

Skift Take: Understanding consumer preferences is essential for travel brands to create effective marketing strategies, but how can they capitalize on anonymous traffic? Wunderkind Read the Complete Story On Skift

Branding 309

Branding Travel Marketing Strategy Consumer 309

Skift Blog

NOVEMBER 12, 2024

Travel brands need to re-evaluate their comms and marketing strategies. — Skift Take: An obsession with prestige can obscure the declining value of traditional media. Lex Haris Read the Complete Story On Skift

Branding 279

Branding Market Marketing Travel 279

Refine

AUGUST 24, 2024

Leveraging AI for Personalized Hotel Marketing and Revenue Growth AI has the ability to process vast amounts of The post How AI is Advancing Digital Marketing Strategies for Hotels appeared first on Revfine.com.

Digital Marketing 98

Digital Marketing Marketing Strategy Market Marketing 98

Guest Centric

APRIL 12, 2024

Reading Time: 5 minutes Hotel digital marketing strategies are crucial to grow direct bookings reduce dependency on intermediaries. The post 5 Hotel Digital Marketing Strategies to Boost Direct Bookings appeared first on GuestCentric. Recent studies indicate that a significant majority of travelers.

Digital Marketing 98

Digital Marketing Marketing Strategy Market Marketing 98

Skift Blog

APRIL 10, 2024

This shift will have important implications for how businesses approach their marketing strategies and the kind of products on offer. Skift Take: The evolving demographics of Chinese outbound travel shows a jump in younger female travelers. Peden Doma Bhutia Read the Complete Story On Skift

Travel 306

Travel Marketing Strategy Tourism Business 306

Refine

AUGUST 23, 2024

By effectively marketing these initiatives, hotels can attract conscious travelers, enhance their brand reputation, and play an important role in shaping the future of tourism. Rising Demand for Travel That The post Green is Gold: How Regenerative Tourism is Transforming Marketing Strategy for Hotel Teams appeared first on Revfine.com.

Marketing Strategy 98

Marketing Strategy Tourism Market Marketing 98

Skift Blog

DECEMBER 16, 2023

Skift Take: Marriott Bonvoy is taking a risk with such an unusual marketing strategy for the hotel industry. It could work or it could be a flop — but at least they're trying new ways of reaching a younger audience. Justin Dawes Read the Complete Story On Skift

Marketing Strategy 303

Marketing Strategy Market Marketing Hotels 303

Skift Blog

DECEMBER 16, 2024

Skift Take: Still lumping all Asia Pacific travelers into one category in your marketing strategies? Travelokas latest findings show just how diverse and dynamic this travel market really is. Peden Doma Bhutia Read the Complete Story On Skift

Travel 264

Travel Marketing Strategy Market Marketing 264

Skift Blog

FEBRUARY 13, 2024

In the first episode of a new limited-series podcast, Skift speaks with Saudi Tourism Authority’s Hazim Al-Hazmi about the marketing strategy helping make this happen. Skift Take: Saudi Arabia wants to welcome 150 million visitors by 2030. Saudi Tourism Authority Read the Complete Story On Skift

Tourism 290

Tourism Marketing Strategy Market Marketing 290

Lodging

SEPTEMBER 30, 2024

His responsibilities will include focusing on cross-marketing strategies, fostering business development, and collaborating with the investment teams to capture new opportunities.

Business 287

Business Real Estate Marketing Strategy Market 287

MediaBoom

DECEMBER 11, 2024

With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotel marketing strategies that captivate guests and boost bookings. Hotel marketing strategies are carefully crafted tactics that hotels use to promote their services, attract guests, and drive bookings. Contact us today to get started!

Marketing Strategy 94

Marketing Strategy Hotel Marketing Market Marketing 94

Textedly

OCTOBER 24, 2024

As the holiday season approaches, Cyber Monday has solidified its place as a cornerstone of eCommerce and online retail. For businesses, it's a high-stakes opportunity to capture a significant share of the year's digital shopping spree.

Marketing Strategy 105

Marketing Strategy Market Marketing Retail 105

Lodging

MARCH 25, 2024

Sensory branding is a powerful marketing strategy that engages guests’ senses to create a memorable and immersive experience. Scent marketing. This valuable tool enhances guest satisfaction and builds brand loyalty. Here’s how. Infuse the hotel’s signature scent in common areas, spa, and guestrooms.

Branding 287

Branding Marketing Strategy Market Marketing 287

Skift Blog

AUGUST 17, 2023

domestic tourism businesses want to hold on to the post-pandemic gains with Americans, they better upgrade their marketing strategies and experience offerings. Skift Take: If U.S. Dawit Habtemariam Read the Complete Story On Skift

Tourism 246

Tourism Marketing Strategy Business Market 246

MediaBoom

MARCH 15, 2024

A recent Statista report forecasts that by 2025, over ten percent of all retail sales in the United States will stem from mobile commerce, underscoring the critical need for luxury brands to innovate their digital marketing strategies. Example: Bulgari , the luxury jeweler, exemplifies content marketing mastery.

Digital Marketing 95

Digital Marketing Marketing Strategy Branding Market 95

STAAH

NOVEMBER 12, 2024

Email marketing is a strong tool for hotels. Discover the strategies and tools to make your emails stand out. What is Hotel Email Marketing? Email marketing for hotels is an essential digital marketing channel that helps hotels connect with past, current, and potential guests.

Email Marketing 95

Email Marketing Marketing Strategy Market Marketing 95

Hospitality Tech

SEPTEMBER 23, 2024

Leverage data-driven advertising, cross-channel campaigns, and seasonal messaging to stand out during the busiest travel season of the year.

Marketing Strategy 96

Marketing Strategy Market Marketing Travel 96

MediaBoom

APRIL 5, 2024

By engaging these potential travelers during their research phase, travel marketing effectively drives interest, bookings, and revenue for the tourism industry, making it a critical strategy for businesses looking to capitalize on digital consumer behavior. Are you aiming to engage those ready to discover new destinations?

Marketing Strategy 89

Marketing Strategy Market Marketing Travel 89

Lodging

MAY 3, 2024

This year’s agenda was themed “Next Level” after its marketing strategy and offered a comprehensive array of educational sessions, brand programs, and networking opportunities. Over 6,600 attendees gathered for Choice Hotels International’s 68th Annual Convention at Mandalay Bay in Las Vegas, Nevada.

Marketing Strategy 245

Marketing Strategy Hotels Revenue Branding 245

Are Morch

NOVEMBER 15, 2022

And to do that effectively, you’ll need to rely on the best marketing strategies. Sadly, many hoteliers lack insights into these strategies. The post 5 Essential Hotel Marketing Tips to Increase Bookings appeared first on Are Morch, Digital Transformation Coach. If you are one of them, this post […].

Hotel Marketing 225

Hotel Marketing Market Marketing Marketing Strategy 225

Hotel Management

FEBRUARY 18, 2025

Nodal Founder, Tim Durgan, and Ovolo Hotels Group Director of Marketing, Stephen Howard At Ovolo, we pride ourselves on being a challenger brand that constantly seeks to innovate and elevate, said Ovolo Hotels Group Director of Marketing, Stephen Howard.

Market 130

Market Marketing Digital Marketing Marketing Strategy 130

Hotel News Resource

DECEMBER 4, 2023

The hospitality industry saw unprecedented travel demand in 2022. Pent-up desire to get out of the house and escape the same 10-person circle incited the masses to jump on planes to anywhere outside their 50-mile radius. As a result, the average booking conversion rate (CVR) on SEM jumped from 0.90% in 2021 to 1.40% in 2022, an increase of 56% YoY.

Marketing Strategy 104

Marketing Strategy Market Marketing Travel 104

Hotel News Resource

APRIL 15, 2025

Marcus Sheridan of iMPACT discusses the significant shift in digital marketing strategies due to the advent of zero&click searches and the rise of AI, where consumers get immediate answers without clicking on websites.

Branding 68

Branding Digital Marketing Marketing Strategy Consumer 68

Hospitality Tech

DECEMBER 10, 2023

Lou Malnati’s has implemented strategies to optimize sales, enhance customer engagement, and drive traffic to their restaurants. In a partnership with DataDelivers.

Marketing Strategy 98

Marketing Strategy Sales Market Marketing 98

Hotel Speak

JUNE 9, 2025

Drone marketing specialist Olha Kotova shares how aerial content is driving real results for hotels – from higher engagement to increased bookings. Q1: What role do you think drone footage plays in today’s hotel marketing strategies? In a visually saturated market, drone content gives hotels an edge.

Hotel Marketing 104

Hotel Marketing Market Marketing Hotels 104

Hotel News Resource

SEPTEMBER 10, 2024

From crafting enticing seasonal packages to partnering with local attractions, there are many ways to increase your fall occupancy and bottom line as the leaves change. Here are 15 ways to boost your fall occupancy right now.

Occupancy 81

Occupancy Marketing Strategy Market Marketing 81

Hotel Management

FEBRUARY 27, 2025

Polcheira will oversee all aspects of the hotels sales and marketing strategy, focusing on expanding the hotels market reach, driving revenue across multiple channels, and fostering key partnerships. I am thrilled to join Capella Sydney, a hotel renowned for its commitment to excellence and luxury, he said.

General Manager 162

General Manager Hospitality Sales Hotels 162

Social Hospitality

JANUARY 16, 2023

Data-driven marketing, as the name implies, is a strategy that involves the deployment of relevant, comprehensive, and continuously updated metrics in the development of a marketing strategy. Therefore, if you want to make the most of your data-driven marketing strategies, prioritize personalized messaging.

Market 162

Market Marketing Marketing Strategy Consumer 162

AskSuite

JANUARY 29, 2025

Using WhatsApp as your hotels marketing strategy isnt just about keeping up with trends; its about addressing the evolving expectations of todays traveler. By adopting this tool, hotels can deliver value at every stage of the guest journeybefore, during, and after the stay.

Marketing Strategy 52

Marketing Strategy Market Marketing Hotels 52

eHotelier

NOVEMBER 25, 2024

Here’s what every hotelier needs to know about creating a stand-out digital marketing strategy to make the most of Black Friday and Cyber Monday bookings.

Digital Marketing 105

Digital Marketing Marketing Strategy Market Marketing 105

Social Hospitality

MAY 12, 2023

If your brand targets locals, hiring local business marketing services is an effective way to reach out to your target audience. Local marketing agencies understand the local communities and their needs, allowing you to implement geographically-targeted online marketing strategies.

Business 162

Business Hiring Marketing Strategy Market 162

Are Morch

JANUARY 17, 2023

There are two types of hotels in the market. The first type perfectly positions itself in the eyes of the audience with its irresistible brand image and foolproof marketing strategies. These hotels don’t just sell the simple promise of customers being able to spend the night comfortably.

Marketing Strategy 130

Marketing Strategy Branding Market Marketing 130

eHotelier

JUNE 17, 2024

Your luxury hotel marketing strategy must tell a story that shows your customers what sets you apart and makes the experiences you offer unique. Importantly, you must actively target a distinct group of customers and ensure your messages appear in all the right places.

Hotel Marketing 105

Hotel Marketing Market Marketing Marketing Strategy 105

Lodging

MAY 18, 2023

announced the appointment of Brian Povinelli to senior vice president, global head of marketing and brand. Povinelli, who has been with Marriott since its acquisition of Starwood Hotels, will lead the company’s overall marketing strategy. Marriott International, Inc.

Marketing Strategy 130

Marketing Strategy Resorts Market Marketing 130