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Why is Air France Using Smell in its Premium Marketing Strategy?

Skift Blog

However, Air France's new scent is the latest indication that multi-sensory airline marketing is here to stay. Skift Take: Traditionalists may turn their noses up at companies creating fragrances. Gordon Smith Read the Complete Story On Skift

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Smart Hotel Marketing Strategies to Boost Bookings

Are Morch

Constructing and carrying out an efficient hotel marketing strategy can seem challenging given the recent explosion of new travel super apps. Moreover, Google and Expedia are modifying their ranking algorithms at a tremendous speed.

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Webinar: Plan with Confidence: Hotel Digital Marketing Strategies Backed By Google

Hotel News Resource

Article - Webinar: Plan with Confidence: Hotel Digital Marketing Strategies Backed By Google - Youre invited to a timely, no-fluff conversation with Google and Cendyn

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Inside Intrepid Travel’s Marketing Playbook for Tours

Skift Blog

Skift Take: Since the end of Covid, Intrepid has been transforming its marketing strategy by focusing on brand, rather than quick hit advertisements. Jesse Chase-Lubitz Read the Complete Story On Skift

Market 325
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ABCs of Data Normalization for B2B Marketers

Well, marketers rely on this grouping to reach their goals. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

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Marketing Wars: Booking vs. Expedia – Who Spends Smarter?

Skift Blog

Skift Take: In 2023, Booking and Expedia spent a combined $13 billion on marketing, with Booking demonstrating better efficiency and global reach. While both still invest heavily in Google, they're shifting towards alternative marketing strategies like price discounting and B2B channels.

Market 321
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SEO vs. SEM: What’s Best for Your Business’ Marketing Strategy?

Social Hospitality

Benefits of SEO and SEM Both SEO and SEM offer unique benefits that complement each other when integrated into a cohesive marketing strategy. In that case, it’s essential to isolate the most crucial aspects of each strategy, combine them in a way that makes sense, and presto! appeared first on Social Hospitality.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.

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2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance. This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

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Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Here’s what’s covered: How data-driven marketing drives the customer experience. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.