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Marketing Wars: Booking vs. Expedia – Who Spends Smarter?

Skift Blog

Skift Take: In 2023, Booking and Expedia spent a combined $13 billion on marketing, with Booking demonstrating better efficiency and global reach. While both still invest heavily in Google, they're shifting towards alternative marketing strategies like price discounting and B2B channels.

Marketing 321
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7 Strategies for B2B Influencer Marketing

Social Hospitality

In the fast-paced, highly interconnected world of today, influencer marketing isn’t just a buzzword in the B2C space anymore. It’s making its mark in the B2B arena as well. Let’s unpack seven strategies to leverage influencer marketing in the B2B sector.

B2B 100
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B2B Business Development – 11 Tips to Boost Your B2B Strategy

MediaBoom

B2B business development is a crucial approach for any founder, director, manager, or entrepreneur aiming to engage directly with other businesses. As you navigate the world of B2B development , it’s essential to recognize the optimal moments for implementing growth tactics.

B2B 89
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B2B Hotel Marketing Strategies for Building Brand Loyalty

Catala Consulting

Introduction In the competitive landscape of the B2B hotel industry, establishing and nurturing brand loyalty has never been more critical. As businesses increasingly seek partnerships that offer more than just a transactional relationship, hotels must innovate their marketing strategies to meet these evolving expectations.

B2B 52
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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.

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Construction Marketing – Strategies to Elevate Your Sales

MediaBoom

Construction marketing is a must, as digital marketing resource WebFX reports that seven million people per month will use Google to search for contractors. What is marketing for construction companies? Marketing services can assist construction businesses in achieving their goals. What Is Construction Marketing?

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Effective B2B hotel marketing strategies on LinkedIn

Hospitality Today

On LinkedIn's 20th anniversary, let's explore its impact on modern B2B marketing and sales, and how to make the most of it

B2B 40
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ABCs of Data Normalization for B2B Marketers

It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.