B2B Related Topics 
Skift Blog
APRIL 1, 2024
Skift Take: Having diversified into hotels and insurance, EaseMyTrip now ventures into the B2B travel market with its latest investment. Peden Doma Bhutia Read the Complete Story On Skift
Hospitality Net
APRIL 7, 2023
While the media focus has primarily been on the B2C space, B2B Metaverse has many potentials and offers several benefits to businesses. The B2B Metaverse differs from the B2C Metaverse in several ways, including user base, goals, services offered, revenue models, and data privacy concerns.
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MediaBoom
NOVEMBER 14, 2023
B2B business development is a crucial approach for any founder, director, manager, or entrepreneur aiming to engage directly with other businesses. As you navigate the world of B2B development , it’s essential to recognize the optimal moments for implementing growth tactics.
Social Hospitality
JULY 15, 2023
It’s making its mark in the B2B arena as well. Let’s unpack seven strategies to leverage influencer marketing in the B2B sector. The most effective influencers in the B2B space are industry thought leaders: individuals who have gained credibility in their niche and hold considerable sway over their followers.
Advertiser: ZoomInfo
This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment. You’ll get a deep dive on: Proven methods for warming up cold calls Coaching points for responding to price pressure early and often Front-line examples of how to win the battle for customer retention
Hospitality Net
MAY 10, 2023
Following a strong quarter for Expedia Group’s B2B segment where it delivered 55% in revenue growth compared to 2022, the Company announced new partnerships and tech features aimed at expanding its already vast partner network.
Refine
NOVEMBER 11, 2023
Question for Our Hotel Marketing Expert Panel Growing a loyal customer base and retaining customers is essential for hotels, but how is it best achieved for the B2B market? How do B2B and B2C strategies differ? What are your top tips for success?
Advertiser: ZoomInfo
It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. Get started today.
Advertiser: ZoomInfo
Key tactics for assessing the completeness, coverage, and consistency of B2B data. After reading, you’ll gain insight into the following components: How to develop a framework for analyzing a vendor’s contact and account data. Critical integrations that fit directly into your sales processes and workflows.
Advertiser: ZoomInfo
Fact: Good data lives at the core of every successful B2B demand generation strategy. Without quality data, it’s nearly impossible to identify and segment your target audience and create messaging that speaks to their values and interests.
Advertiser: ZoomInfo
Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.
Advertiser: ZoomInfo
Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot.
Advertiser: ZoomInfo
In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization.
Advertiser: ZoomInfo
In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. Those implementing a B2B sales and marketing intelligence solution reported that they have realized 35% more leads in their pipeline and 45% higher-quality leads leading to higher revenue and growth.
Advertiser: ZoomInfo
This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.
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