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India’s EaseMyTrip Invests in B2B Travel Portal ETrav Tech

Skift Blog

Skift Take: Having diversified into hotels and insurance, EaseMyTrip now ventures into the B2B travel market with its latest investment. Peden Doma Bhutia Read the Complete Story On Skift

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Forget Gaming: Why the Metaverse Has Its Real Application in B2B

Hospitality Net

While the media focus has primarily been on the B2C space, B2B Metaverse has many potentials and offers several benefits to businesses. The B2B Metaverse differs from the B2C Metaverse in several ways, including user base, goals, services offered, revenue models, and data privacy concerns.

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B2B Business Development – 11 Tips to Boost Your B2B Strategy


B2B business development is a crucial approach for any founder, director, manager, or entrepreneur aiming to engage directly with other businesses. As you navigate the world of B2B development , it’s essential to recognize the optimal moments for implementing growth tactics.

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7 Strategies for B2B Influencer Marketing

Social Hospitality

It’s making its mark in the B2B arena as well. Let’s unpack seven strategies to leverage influencer marketing in the B2B sector. The most effective influencers in the B2B space are industry thought leaders: individuals who have gained credibility in their niche and hold considerable sway over their followers.

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Sales Effectiveness: The B2B Sales Leader's Guide

This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment. You’ll get a deep dive on: Proven methods for warming up cold calls Coaching points for responding to price pressure early and often Front-line examples of how to win the battle for customer retention

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B2B Hotel Marketing Tips and Strategies for Building Loyalty


Question for Our Hotel Marketing Expert Panel Growing a loyal customer base and retaining customers is essential for hotels, but how is it best achieved for the B2B market? How do B2B and B2C strategies differ? What are your top tips for success?

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The impact of holiday posts on B2B hospitality companies: LinkedIn marketing insights


The impact of holiday posts on B2B hospitality companies: LinkedIn marketing insights - Insights - Insights Unless you have something unique or can use engaging photographs of people to boost interaction, here's why it might be best to refrain.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. Get started today.

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Key tactics for assessing the completeness, coverage, and consistency of B2B data. After reading, you’ll gain insight into the following components: How to develop a framework for analyzing a vendor’s contact and account data. Critical integrations that fit directly into your sales processes and workflows.

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4 Data-Driven Steps To Drive Successful B2B Demand Generation

Fact: Good data lives at the core of every successful B2B demand generation strategy. Without quality data, it’s nearly impossible to identify and segment your target audience and create messaging that speaks to their values and interests.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. Those implementing a B2B sales and marketing intelligence solution reported that they have realized 35% more leads in their pipeline and 45% higher-quality leads leading to higher revenue and growth.

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Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.