Sat.May 24, 2025 - Fri.May 30, 2025

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What Google’s new AI tools mean for Hotel Marketing

eHotelier

Google has long made it clear that it doesnt want to just help users search it wants to help them find answers.

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Thoughtful Thursday – Drive More Bookings with Less Effort: Booking.com x STAAH Max Integration

STAAH

The global hospitality industry is projected to reach $4.7 trillion by 2028, with online travel agencies (OTAs) like Booking.com contributing a significant chunk to hotel bookings – accounting for nearly 40% of all online hotel reservations in some regions (Statista, 2023). To stay competitive, hoteliers must optimize their OTA operations for better efficiency and guest experience.

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Beyond RevPAR: Judi Blakeburn (CCO) at Another Place & Watergate Bay on a Guest-Centric Revenue Revolution

Hotel Speak

We recently had the pleasure of chatting with Judi Blakeburn, Chief Commercial Officer at Another Place and Watergate Bay, who shared the benefits and transformative effects of a guest-centric philosophy that extends far beyond traditional RevPAR metrics. Read on to discover Blakeburn’s journey in fostering a ‘ This is our guest. Everything we do must connect to them ‘ ethos and how this approach has not only revolutionised the guest experience but has also become the driving f

Revenue 101
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Review: Tempo by Hilton Times Square is an affordable New York standout

Hotel Management

The 661-room Tempo by Hilton Times Square , the first hotel from Hiltons newest stylish and contemporary lifestyle brand, has been firmly creating abuzz in New York City since the property debuted in mid-2023. Located in TSX Broadway, new-build 46-story tower featuring experiential retail, cutting-edge entertainment spaces and the historic Palace Theatre, the hotel matches the ever-evolving needs of the traveller.

Services 130
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Smart Tools & Strong Teams: A People-First Approach to AI in Sales

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

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All Eyes on Operating Costs: Lessons Learned in 2024 and Cost-Control Advice for 2025 

Lodging

Hotel profit margin, which measures profits as a percent of revenue, is considered a good indicator of the efficiency of hotel operations. In 2023 and 2024, hotel profit margins at both the gross operating profit (GOP) and earnings before interest, taxes, depreciation, and amortization (EBITDA) levels have declined, indicating that both operating and ownership expenses have increased at a greater pace than revenues.

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UAE Businesswoman to Lead UN Tourism

Skift Blog

Skift Take: The election is important in determining who will lead the strategic direction of global tourism governance for the next four years.

Tourism 298

More Trending

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Exclusive: Choice Hotels inks landmark deal with SSAW to drive China growth

Hotel Management

Choice Hotels International has secured a long-term distribution and master franchise agreement with a key player in Chinas hospitality scene, SSAW Hotels and Resorts, which sets the foundation for a major expansion in China. Headquartered in Hangzhou, Zhejiang Province, SSAW Hotels and Resorts is recognised as a leader in the upscale business hotel and resort segment in China, and a pioneer in sophisticated boutique hotel and lifestyle hotel sector.

Scale 130
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Google Marketing Live 2025: key takeaways from the GCommerce team

gcommerce

Every year, the marketing industry eagerly awaits Google Marketing Live, Googles annual event to showcase whats new in the world of Google advertising. It always blows our mind exactly how many (30 this year!) product innovations are announced. While last years theme weighed heavily on AI, this year built on that theme with an emphasis on the evolution towards AI agents, poised to automate and assist beyond just generative AI search.

Market 52
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From Gemm to Glow: the story behind Luma Mirrors

Hotel Designs

Hotel Designs From Gemm to Glow: the story behind Luma Mirrors From Gemm to Glow: the story behind Luma Mirrors Family values have always been at the heart of Luma Mirrors, fostering a culture of collaboration, trust, and attention to detail service Hotel Designs caught up with the team to find out more… In 2010, Laura Martinez McGregor founded what would become the foundation of what is now Luma Mirrors, starting with high-quality glass splashbacks for residential clients.

Business 102
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How to Protect Your Rate Integrity: Making Your Direct Channel the Preferred Choice

Hotel Speak

In todays hyper-competitive hotel distribution landscape, ensuring rate integrity across all channels is critical. In the April edition of the World Parity Report by 123Compare.me industry room rate behaviour reveals higher prices and increasingly complex distribution channels can trigger aggressive responses from online travel agencies (OTAs), especially those outside the major distribution groups.

OTA 65
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How to Coach Reps on Overcoming Sales Objections with Confidence

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

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Key appointments: 25hours, 1 Hotel Melbourne, Crowne Plaza Fiji Nadi Bay

Hotel Management

Leadership announced at 25hours Sydney Jeremy Colahan has been appointed General Manager of 25hours Hotel The Olympia, set to open this spring. Colahan will lead a team of 130 staff and will be joined by Mitch Orr joins as Culinary Director across the hotel and venues. Colahan brings over 15 years of experience to the role, including most recently as General Manager of Hotel X and Hotel Manager of W Brisbane, Right now is our chance, as hoteliers, to set the cultural expectation of our hotel, an

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Hyatt launches upscale Unscripted by Hyatt brand

Hotel Business

Hyatt Hotels Corporation has unveiled Unscripted by Hyatt, the newest brand in its Essentials portfolio. Positioned in the upscale segment, the Unscripted by Hyatt brand fills a key white space in Hyatts portfolio and is designed to unlock growth through adaptive reuse and conversion-friendly opportunities, according to the company. With more than 40 hotels globally in active discussions to join the brand, Unscripted by Hyatt offers independent properties and small portfolios a light-touch opera

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University Hotel becomes B Corp certified for social and environmental performance

eHotelier

The Edgbaston Park Hotel, owned by the University of Birmingham and which opened in 2018, has earned the prestigious B Corp Certification.

Hotels 59
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Hyatt Announces Unscripted by Hyatt, a New Upscale Collection Brand

Lodging

CHICAGO, IllinoisHyatt Hotels Corporation announced Unscripted by Hyatt, the newest brand in its growing Essentials portfolio. Unscripted by Hyatt hotels will bring to life a flexible, collection-style approach where each property reflects its own identity and local flavor yet retains Hyatt’s standards in quality and care. Positioned in the upscale segment, the Unscripted by Hyatt brand fills a space in Hyatts portfolio and is designed to unlock growth through adaptive reuse and conversion

Branding 254
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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Watsons Bay Hotel to open transformed event space this October

Hotel Management

Watsons Bay Hotel in Sydneys east has announced a $3 million renovation to its top and mid deck events spaces. Underway now, and launching in October 2025, the new look, by design studio Etic Design, is set to redefine waterfront events and social get togethers in Sydney. Inspired by the timeless Hamptons style that defines the rest of the boutique hotel, the space will feature crisp whites, soft textures, and sweeping harbour views.

Events 238
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EMS buyer considerations

Hotel Business

By Jeff Johns Energy management is a high priority in hospitality. After labor, energy is usually the highest operational cost and reducing consumption is as much about saving money as it is about saving the environment. While sustainability is a noble goal and drives some guest preferences, most hoteliers primarily want to reduce spending and maximize Net Operating Income (NOI) without negatively impacting the guest experience.

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Hotels' Biggest Challenges, Luxury's Evolution: Ask Skift's Most Popular Questions

Skift Blog

Skift Take: We have answers to some of Ask Skift's most popular questions, including what are the biggest challenges hospitality faces and how travel brands are using social media to attract younger audiences Read the Complete Story On Skift

Branding 252
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Hilton New York Fashion District Unveils Renovation Inspired by Designer Studios

Lodging

NEW YORKThe Hilton New York Fashion District has unveiled a new look as part of extensive property-wide renovations. Located in the heart of Manhattans Fashion District, the redesign of this 280-room hotel drew inspiration from the creative energy of a designers working studio. “We designed every detail of this renovation with our guests in mind those who come to New York to be inspired, energized, and connected to the citys cultural pulse, said Joseph […] The post Hilton New York F

Hotels 162
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Quest partners with media platform Galah to highlight regional voices

Hotel Management

Quest Apartment Hotels has partnered with independent media platform, Galah, supporting their mission of amplifying voices from the bush. Regional and rural locations collectively represent 60% of Quests national revenue, and this collaboration ensures that regional communities are not only supported through quality accommodation but also given a stronger presence in the national media landscape.

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From paper to profit: business planning is an underrated asset

eHotelier

As hotel owners and commercial leaders, we can no longer afford to treat business planning as a compliance exercise, or a dusty document filed away after budget season. A strategic business plan is your profit blueprintand when done right, it becomes your most valuable commercial asset.

Business 117
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United Airlines CEO Shuts Down Talk of a JetBlue Merger

Skift Blog

Skift Take: United CEO Scott Kirby has experience with airline mergers, and knows they come with a lot of hassles.

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The Trail Hotel Officially Opens in Bardstown, Kentucky

Lodging

BARDSTOWN, KentuckyThe Trail Hotel, the worlds first bourbon-infused luxury hotel, is now welcoming guests in Bardstown, Kentucky. The 95-room hotel invites guests to experience Kentuckys renowned Bourbon country with interactive bourbon experiences. The property includes eight signature suites, a four-star dining experience, five distinct bars, and an array of modern wellness amenities, and it is located steps away from the Kentucky Bourbon Trail.

Dining 147
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New Research-Backed Strategies to Empower Managers as Culture & Engagement Leaders

Speaker: Beth Sunshine, SVP, Up Your Culture

When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.

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Between Brand and Individuality: How White&Label Operators Influence the Hotel Industry & By Susann Sparwasser

Hotel News Resource

White&label operators are playing an increasingly important role in the hotel industry in Germany. But what exactly is behind this concept, and what opportunities and challenges does it present for the sector? We take a closer look at the key developments and their impact on the market.

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Can You Drink Your Own Liquor on a Plane?

Hotels by Day

The Complete Guide with Expert Insights Understanding federal regulations, real penalties, and international variations for consuming personal alcohol on commercial flights So, can you drink your own liquor on a plane? The short answer is no – consuming your own alcohol on commercial flights is prohibited by federal regulations in the United States and similar rules exist in most countries worldwide.

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Kenyan hospitality group’s smart switch to STAAH

STAAH

From rate updates to reviews, STAAH gave Sentrim Hotels & Lodges the tools to work smarter, not harder. From the vast plains of the Maasai Mara to the shimmering shores of Lake Elementaita, Sentrim Hotels & Lodges is a proudly Kenyan hospitality brand with a diverse collection of properties in some of the country’s most iconic locations.Whether it’s a lodge nestled in one of Kenya’s great National Parks or a Hotel in the Historic City of Mombasa, each Sentrim property d

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Hotel Wren Opens in Twentynine Palms

Lodging

TWENTYNINE PALMS, CaliforniaHotel Wren, a reimagined 1940s roadside motel, is now open in Twentynine Palms at the gateway to Joshua Trees north entrance. The 12-room property, designed byJessica Pell, founder of Los Angeles-basedManola Studio, is located just 10 minutes from Joshua Tree National Park. A Love Letter to the Desert “Hotel Wren is my love letter to the desert, a place that still re-centers me every time I return, says Jessica Pell, founder of Manola […] The post Hotel Wr

Motels 147
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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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Hilton Launches First LXR Hotels & Resorts Location in France with Sax Paris Hotel Opening

Hotel News Resource

Article - Hilton Launches First LXR Hotels & Resorts Location in France with Sax Paris Hotel Opening - Hilton has introduced its first LXR Hotels & Resorts property in France, Sax Paris, located in the 7th arrondissement of Paris.

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From routine to ritual: hygiene made luxury with TOTO faucet technology

Hotel Designs

Hotel Designs From routine to ritual: hygiene made luxury with TOTO faucet technology From routine to ritual: hygiene made luxury with TOTO faucet technology TOTO has expanded its Automated ZN faucet range with new finishes, combining touch-free sensor technology, elegant design, and award-winning energy-saving innovations for modern bathrooms… TOTO is renowned for its WASHLET shower toilets and technologically advanced bathroom solutions.

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Hawai’i Hospitality Group launched

Hotel Business

Hospitality veterans Elliot Mills and Jerry Gibson have launched Hawai’i Hospitality Group (HHG), an asset management firm headquartered in the state and focused on hotel, resort and tourism-aligned real estate across the Islands. We created HHG to fill a gapto bring leadership that understands both the culture and complexity of hospitality in Hawaii, said Mills, CEO, HHG.

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CoStar: U.S. Hotel Industry Continues to Report Mixed Yearly Comparisons

Lodging

ARLINGTON, VirginiaThe U.S. hotel industry reported mixed year-over-year comparisons, according toCoStars latest data through May 24. U.S. Hotel PerformanceMay 18 – May 24, 2025Percentage change from comparable week in 2024Occupancy: 67.5% (down 0.4 percent)ADR: $164.57 (up 1.5 percent)RevPAR: $111.02 (up 1.1 percent) Demand for the Friday and Saturday of Memorial Day weekend was the third highest on record, behind 2022 and 2019.

Occupancy 162
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Diving into Diversity: Decoding the Foundations of Inclusion in Hospitality Talent Acquisition

Speaker: Lauren Fernandez - CEO & Founder, Full Course

Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i