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Skift Take: Destinations investing early and comprehensively in halal-friendly travel are likely to gain long-term competitive advantage as this sector continues to grow.
Skift Take: Demographics drive Asia’s travel divide, with Japan favoring solo, traditional travel and India and China leaning mobile-first and family-focused.
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Skift Take: Hotel101 plans to operate 1 million rooms across 100 countries, which seems ambitious for a company that just saw its market cap get cut by two-thirds on day one of public trading. But hey, dream big.
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Skift Take: The Ritz-Carlton beat 181 other luxury brands to win advertising's top prize by doing something hotel marketers rarely attempt: ditching brief poolside glamour shots for a quirky four-minute movie.
Skift Take: Delhi’s decision to drop police from the licensing requirement may have been prompted by staff shortages, but for the hotel industry, long weighed down by high entry barriers, it’s a much-needed step toward easier business.
Skift Take: Carnival is using aggressive marketing and exclusive destinations to sustain historically high cruise prices, even as economic uncertainty weighs on other travel sectors.
Skift Take: The partnership with OneFineStay, which offers hand-picked luxury homes and personalized concierge services, represents a strategic expansion of both companies' reach in the affluent traveler segment.
Skift Take: Only a third of travelers actively avoided destinations due to extreme weather. But many are opting for flexible bookings, safer seasons, or backup plans rather than canceling trips entirely.
Skift Take: Hyatt didn't say if AI tools would be used to replace the employees, but hotels are increasingly turning to AI to handle customer service and back-office tasks.
Skift Take: India's travel market is no longer a story waiting to be, it is booming now and the strong growth is expected to sustain. Global brands are aware of it as they race to make the most of this opportunity.
Skift Take: Premier Inn says it's outperforming rivals in a soft UK market, but it's doing so by squeezing more value from fewer guests, not a rebound in demand.
Skift Take: The prediction feels somewhat optimistic given recent trends. But travelers continue to benefit from lower gas prices and have mostly continued to spend despite economic uncertainty.
Skift Take: The boutique hotel that figured out how to make tiny rooms feel luxurious is about to find out if corporate ownership kills cool. CitizenM's CEO Lennert De Jong believes Marriott's approach to tech and service are very promising.
Skift Take: Google Hotels is still strong, but weakened by the Digital Markets Act — and Google's own AI Overviews. Agentic AI may one day make the changes we've seen to date under the DMA a mere footnote in the evolution of travel search.
Skift Take: It's probably not the only issue at play, but if Skiplagged wasn't issuing hidden-city tickets, it might be a lot easier to get American's permission to use the airline's logo.
Skift Take: Accor is running ads for its loyalty program that star footballer Kylian Mbappé. The goal is to drive more direct bookings. The backstory is that online travel agencies are incredibly convenient for consumers and incredibly expensive for hotel companies like Accor.
Skift Take: Digital room keys have been around for years, but the catch has been that guests have to download a hotel's app to make them work. So some hoteliers are hoping to simplify things.
Skift Take: Indian travelers are nearly 1.5 times as likely as U.S. travelers to avoid airlines over safety concerns. For Indian airlines, there’s a need to reset the narrative.
Skift Take: Brands like Visa and Gatorade have begun advertising across Marriott's many screens. Its booking app? Ads. Your hotel room TV? Ads. The Wi-Fi login page? More ads.
Skift Take: Hilton acknowledges that hotels have been behind the curve on tech. But there are plenty of ways it's using AI to enhance the guest experience - and get more revenue too.
Skift Take: The boom in the Indian hotel industry is now over, changing into a more normalized growth. This is an indicator of a maturing hospitality sector in the country as it signals the end of abnormal travel trends.
Skift Take: Airbnb’s relaunch of its Experiences platform and new offering of hotel-style à la carte services might pressure hoteliers. But so far, many hotel execs seem unfazed.
Skift Take: As global temperatures rise and warnings mount over soaring aircon demand, India’s move could be just the beginning. More countries may soon be forced to follow with similar limits to keep energy systems from overuse.
Skift Take: Forget the hydrogen hype – at least for now. Rolls-Royce says sustainable aviation fuel is the only viable path to cutting emissions for long-haul air travel in the next 20 years.
Skift Take: Meliá's ability to stay profitable while expanding is notable. CEO Gabriel Escarrer tells Skift he's turning the group into a global resort operator, not just a Mediterranean one.
Skift Take: The travel business has unparalleled access to customer data, and AI offers ample avenues to apply it and improve the traveler experience. By creating insights and knowledge, including who to talk to, where to reach them, and what to say to them, AI offers travel marketers unique opportunities to help their brands make better decisions that can drive business growth at scale.
Skift Take: While fast tracking visitor visas would make travel easier for some travelers, it might not do much to solve the pressing issue of lengthy wait times for interviews.
Skift Take: Barry Sternlicht sees trouble brewing for big hotel chains. The Starwood founder warns that nimble upstarts will steal their market share one social media post at a time.
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