Hotel News Resource

NOVEMBER 22, 2023

Article - What B2B Marketers Want: 2023 Insights - By Ryan Haynes - The latest Business Barometer from Sapio reveals a resilience in marketing

B2B 79

B2B Market Marketing Business 79

Hospitality Net

JUNE 8, 2023

They approached me for marketing consulting, with an emphasis on targeting hotel ownership groups and investors who might need their services in the future.

B2B 158

B2B Market Marketing Management 158

Lure Agency

AUGUST 5, 2022

It’s no secret that there are a lot of misconceptions about hospitality B2B marketing. From FOMO to skewed attribution, marketers are missing the point on how to move the needle effectively. Let’s Get Real About B2B Hospitality Marketing First things first, what is B2B hospitality marketing?

B2B 52

B2B Market Marketing Hospitality 52

Hospitality Today

SEPTEMBER 14, 2023

On LinkedIn's 20th anniversary, let's explore its impact on modern B2B marketing and sales, and how to make the most of it

B2B 40

B2B Marketing Strategy Market Marketing 40

Textedly

JUNE 26, 2023

Personalized customer experiences have become the standard for all kinds of marketing efforts, and B2B is no exception.

B2B 85

B2B Sales Market Marketing 85

Hotel News Resource

AUGUST 7, 2023

In the age of information and the internet, B2B buyers now do a lot more independent research before engaging with a sales team. This changes the way businesses can interact with their prospects, and blurs the lines between sales and marketing. Here’s a closer look at how and why marcomms is becoming more important than sales.

B2B 97

B2B Sales Market Marketing 97

MediaBoom

MARCH 10, 2023

Everybody has a story and every business needs B2B storytelling. B2B storytelling has the power to make people believe in the brand. It is a proven marketing strategy that attracts human emotions and makes the brand memorable. It is a proven marketing strategy that attracts human emotions and makes the brand memorable.

B2B 59

B2B Marketing Strategy Branding Digital Marketing 59

Social Hospitality

OCTOBER 17, 2023

In the ever-evolving landscape of B2B marketing, the pursuit of qualified leads remains a paramount challenge for businesses. Success in the B2B space now hinges on adapting to the changing dynamics of digital marketing. Of course, there are pros and cons to both traditional and influencer marketing.

B2B 32

B2B Digital Marketing Market Marketing 32

Hospitality Net

MAY 8, 2024

With over 400 exhibitors, over 120 speakers, and over 600 Indian and South Asian buyers with 80% of them being decision makers, the B2B event assures unparalleled business opportunities for all attendees, serving as the gateway to the thriving Indian travel market. Super Early Bird rates are available for exhibitors until 15 May.

B2B 225

B2B Events Travel Business 225

MediaBoom

MARCH 17, 2023

Retaining a strong online presence in a highly competitive digital marketplace can certainly be a challenge, which is the number one reason so many businesses turn to quality B2B SEO services. What Are B2B SEO Services and Why Are They Important? Here’s what you can expect with our agency’s B2B marketing solutions.

B2B 52

B2B Services Business Digital Marketing 52

Boutique Hotel News

MAY 4, 2023

UK: Turneo, a B2B platform that aims to drastically simplify how travel and hospitality brands offer and manage in-destination experiences, has officially launched. Due to to a lack of digital infrastructure, the $250 billion experience market remains “overwhelmingly offline, complex, and expensive to offer”, according to the platform.

B2B 52

B2B Travel Branding OTA 52

Boutique Hotel News

MAY 4, 2023

UK: Turneo, a B2B platform that aims to drastically simplify how travel and hospitality brands offer and manage in-destination experiences, has officially launched. Due to to a lack of digital infrastructure, the $250 billion experience market remains “overwhelmingly offline, complex, and expensive to offer”, according to the platform.

B2B 52

B2B Travel Branding OTA 52

Lodging

MAY 6, 2024

The alliance emphasizes Hotelbeds’ participation in the business-to-business hotel segment, representing 80 percent of Choice Hotels’ B2B offering.

B2B 162

B2B Revenue Management Hotels Revenue 162

Hospitality Net

MARCH 4, 2024

Apart from that, many B2B innovations brought better tools and products for businesses to analyze, optimize, and adapt according to the needs of the market. Travel technologies came into play around this time with the introduction of global distribution channels, various online payment systems, and booking engines.

Travel 206

Travel B2B Business Market 206

Hospitality Net

JANUARY 4, 2024

Lure Agency proudly announces that founder and partner Cory Falter, a well-recognized figure in the B2B hospitality marketing landscape, has been invited to join the Constant Contact Agency Advisory Board.

B2B 178

B2B Market Marketing Hospitality 178

MediaBoom

APRIL 11, 2023

Digital marketing for manufacturers modernizes what is still, for many such companies, an old-school, outbound means of promoting themselves and their products. A digital marketing strategy will allow your company to achieve more of its goals in a measurable way. Digital marketing for manufacturers uses inbound over outbound methods.

Digital Marketing 98

Digital Marketing Market Marketing B2B 98

Anthony Iannarino

JANUARY 20, 2020

One of the results of globalization, cheap money, the glamorization of entrepreneurship , and low barriers of entry into markets is the increasing number of choices available to businesses and consumers. In many (or most) markets, there is a glut of competitors. Greater accountability makes sales challenging, especially in B2B sales.

B2B 116

B2B Sales Services Business 116

Hospitality Net

SEPTEMBER 6, 2023

As a B2B marketing consultant to hospitality companies, LinkedIn is one of my most important tools. Companies can post content on the platform and reach a business audience, rather than the mixed bag on other social sites.

B2B 199

B2B Business Market Marketing 199

Lure Agency

JULY 18, 2022

Here are some ideas, with a little help from our friend and B2B Copywriter and Marketing Strategist, Linda Melone. Because of an often-longer sales cycle, B2B organizations rely on building relationships. The level of market sophistication. For example, let’s say you’re a B2B software company.

B2B 52

B2B Digital Marketing Market Marketing 52

Hotel Business

MARCH 26, 2024

By Eliud Custodio In the ever-evolving digital marketing landscape, one strategy stands tall, proving its efficacy time and again: email marketing. Let’s delve into the compelling advantages of email marketing and why it should be an integral part of your marketing arsenal. Don’t sell.

Email Marketing 111

Email Marketing Market Marketing Business 111

Hotel News Resource

APRIL 25, 2023

See how your hotel sales and marketing teams can work together to anticipate and adapt to booking patterns and guest behavior while making visibility and accountability top priorities at every step of the sales process.

B2B 105

B2B Sales Process Business Hotel Sales 105

Lure Agency

JANUARY 24, 2023

Does Creativity Even Matter in B2B Hospitality Marketing? B2B hospitality marketing strategies that leverage creative approaches have been proven to increase customer engagement and boost sales. For example, you can easily purchase a contact list to market to.

Digital Marketing 52

Digital Marketing Market Marketing B2B 52

Anthony Iannarino

JUNE 17, 2020

The first answer is that cold calling is the fastest and most direct method to acquire a meeting in B2B sales, even though many salespeople wrongly believe that email alone is a better choice. The post What is the Most Effective B2B Sales Prospecting Method? Execute your best sales calls with this free sales call planner! Download Now.

B2B 117

B2B Sales Events Market 117

Anthony Iannarino

JULY 21, 2019

The following list of principles is a short guide as to how you might think about B2B sales now. Sell strategic outcomes : It’s easier to sell strategic outcomes than products or services, especially in the commoditized markets we find ourselves in now. Your company, your time in the business, and your won logos mean less than ever.

B2B 98

B2B Sales Closing Services 98

Social Tables

FEBRUARY 17, 2022

Event marketing on TikTok is no different. Whether you’re just getting started on TikTok or are brushing up on TikTok event marketing techniques, we have ideas for every skill level. Explore 8 actionable ways to take advantage of event marketing on TikTok: 1. Event marketing made simple. Try Tiktok Paid Ads. Be organic.

Events 179

Events Market Marketing Business 179

Anthony Iannarino

MARCH 9, 2020

Some of this is the result of the over-hyped idea that the internet, the social channels, and inbound marketing were going to eliminate real prospecting forever. As many issues stem from an unwillingness to require professional B2B salespeople to prospect. Without Accountability.

B2B 103

B2B Sales Sales Process Intent 103

MediaBoom

MARCH 28, 2023

It’s not uncommon for digital healthcare marketing tactics to be less prioritized in the healthcare industry than it is in others. However, healthcare organizations that are not investing in digital marketing techniques are missing out on a sizeable market. So, what is digital healthcare marketing?

Digital Marketing 97

Digital Marketing Market Marketing Marketing Strategy 97

Anthony Iannarino

MARCH 16, 2020

Most of the slide decks provided by marketing departments and sales enablement start the conversation with information about the company, believing the contacts have to decide what company they are going to select as a partner. Your national or global footprint might be relevant for some members of your client’s buying committee.

B2B 108

B2B Sales Sales Enablement Business 108

Social Tables

NOVEMBER 29, 2023

If you’re running an event venue business today, social media must be part of your venue marketing strategy. There’s a lot of noise out there about “venue marketing” and you might feel pressure to step up your social media game. You’re marketing to planners who want to transform your space to fit their needs.

Events 148

Events Market Marketing Branding 148

STAAH

APRIL 3, 2024

Feratel Europe-based technology switch providing distribution to the DACH markets via connectivity into local DMO’s. Convergent International One of China’s leading B2B platforms for overseas hotels with strong direct contracting ability. Tripjack Tripjack is one of India’s foremost B2B travel portals.

B2B 87

B2B OTA Upsell Closing 87