Hotel Business

MARCH 7, 2023

In her new role, Santarelli-Foster is a key member of the First Hospitality senior leadership team responsible for driving marketing strategies and overseeing the deployment and management of all marketing efforts for a team that supports a portfolio of 50-plus hotel properties.

Market 52

Market Marketing Hospitality Marketing Strategy 52

Hotel Business

MARCH 7, 2023

Cendyn has launched eInsight Sales, a new B2B sales automation solution available as a hospitality-centric add-on to Cendyn’s eInsight CRM platform. eInsight Sales and eInsight CRM allow users to manage all demand and their sales pipeline across transient and corporate business in one platform.

Sales 83

Sales Sales Enablement B2B Forecasting 83

MediaBoom

APRIL 11, 2023

Digital marketing for manufacturers modernizes what is still, for many such companies, an old-school, outbound means of promoting themselves and their products. A digital marketing strategy will allow your company to achieve more of its goals in a measurable way. This post spotlights the best in B2B website design.

Digital Marketing 88

Digital Marketing Market Marketing B2B 88

MediaBoom

MAY 25, 2023

B2C And B2B Content Marketing Differences B2C and B2B content marketing vary in crucial ways, and comprehending these disparities is necessary for a successful content marketing strategy. Increase Brand Awareness It’s common for B2C content marketing strategies to have a long-term goal.

Market 52

Market Marketing Marketing Strategy Consumer 52

MediaBoom

MARCH 28, 2023

This means that there is an increased focus on acquiring and educating patients and even B2B strategies. Luckily, it can be done easily with the right healthcare digital marketing strategy. By the end of this article, you’ll have a comprehensive understanding of how to create a fool-proof strategy.

Digital Marketing 77

Digital Marketing Market Marketing Marketing Strategy 77

Lure Agency

AUGUST 5, 2022

It’s no secret that there are a lot of misconceptions about hospitality B2B marketing. From FOMO to skewed attribution, marketers are missing the point on how to move the needle effectively. Let’s Get Real About B2B Hospitality Marketing First things first, what is B2B hospitality marketing?

B2B 52

B2B Market Marketing Hospitality 52

Hotel Business

JANUARY 24, 2023

She most recently spent the last 21 years with Expedia Group in various positions, including chief marketing officer & SVP, marketing and industry engagement; SVP, marketing & innovation; chief inclusion officer; and SVP, Global Partner Group.

Market 52

Market Marketing B2B Marketing Strategy 52

MediaBoom

JULY 19, 2023

B2B inbound marketing company Protocol 80 reports that 56 percent of companies that use buyer personas have better lead quality. Increased Engagement Marketing gives your construction business plentiful opportunities to connect with leads and customers. Here are 14 marketing ideas to implement. Mediaboom is here to help.

Construction 69

Construction Marketing Strategy Market Marketing 69

Social Tables

SEPTEMBER 14, 2021

A 2020 Bizzabo report showed that over 80% of B2B marketing professionals ranked event engagement as an important KPI for determining an event’s success. With the majority of B2B marketers in agreement, it’s safe to say that successful events and event planners are able to engage with their audience.

Events 176

Events Market Marketing Consumer 176

MediaBoom

OCTOBER 5, 2023

Website design also feeds into your overall email marketing strategy. Job Title If you’re a B2B company , you’ll want to segment your email marketing strategy by job title. Segmenting by job title allows companies to market to different stakeholders in an organization. Visuals also go a long way.

Email Marketing 86

Email Marketing Digital Marketing Market Marketing 86

Lure Agency

NOVEMBER 16, 2022

When it comes to understanding your customers, market research is essential to the success of any business, no matter if it’s market research for B2B or B2C. ” To understand your target customer, you must understand market and customer research. .” ’ These are high-value customers.”

Market Research 52

Market Research B2B Target Marketing Marketing Strategy 52

Travel Media Group

JANUARY 3, 2024

With hotels and hotel management companies trying to grow their digital marketing efforts and reach more travelers, you will find out how Travel Media Group plans to help them achieve their hotel digital marketing strategy resolutions. Episode Transcript Our podcast is produced as an audio resource.

Digital Marketing 52

Digital Marketing Travel Events Market 52

MediaBoom

MAY 2, 2023

Whether you’re a seller looking to maximize the value of your property or a buyer searching for your dream home, property marketing is crucial for achieving your goals. With a well-executed marketing strategy, you can effectively promote your property, attract potential buyers, and close deals quickly and efficiently.

Real Estate 52

Real Estate Market Marketing Digital Marketing 52

Lure Agency

JANUARY 24, 2023

Does Creativity Even Matter in B2B Hospitality Marketing? B2B hospitality marketing strategies that leverage creative approaches have been proven to increase customer engagement and boost sales. What Makes A Creative Marketing Strategy For B2B Hospitality Brands? Creative content marketing.

Digital Marketing 52

Digital Marketing Market Marketing B2B 52

Anthony Cole Training

JANUARY 5, 2012

Typically only 65% alignment of sales, business and marketing strategies between executives and sales people. Learn How to Drive Consistent Sales Results from Your B2B Sales Team. Hire SalesPeople Who Can and Will Sell in These Tough Markets. Tony Cole, Founder and CEO of Anthony Cole Training Group. Current Articles. |

Sales 136

Sales Hiring Sales Process Sales Leadership 136

MediaBoom

MARCH 29, 2024

Knowing your brand, doubling down on your target market, and focusing your campaign can help you get over these difficult odds. Overcome more challenges with 20+ digital marketing strategies luxury brands must follow from Mediaboom. Let Mediaboom guide you.

Travel 94

Travel Target Marketing Digital Marketing Market 94

MediaBoom

SEPTEMBER 5, 2023

LinkedIn retargeting ads might be ideal for B2B marketing for your insurance company. Your industry and objectives will help you decide which ones to choose. Google Ads and Facebook Ads are popular choices. But you might go beyond the typical choices and opt for LinkedIn too.

Cost Per Click 52

Cost Per Click ROI Display Ads KPI 52

Social Tables

DECEMBER 1, 2021

According to Bizzabo’s 2019 Event Marketing Report, 82% of all surveyed B2B marketers believe that “attendee engagement is an important KPI for event success.” Planners can check the hashtag activity, track engagement, and incorporate the hashtag into their general event marketing strategy. .

Events 88

Events Market Marketing KPI 88

MediaBoom

NOVEMBER 14, 2023

The most difficult part of these types of ads is coming up with video content that is interesting and compelling enough to make users take notice, especially because your ad is interrupting them from something else but many B2B brands have figured out ways to make this work.

Display Ads 83

Display Ads Services Business Branding 83

MediaBoom

SEPTEMBER 11, 2023

SEO is an essential part of your online marketing strategy. Also, almost 53% of B2B and B2C website traffic comes from organic search. Not only are these indicators of what is working, but they will also let you know what isn’t working. It doesn’t matter if you are a Real Estate Agent or a Medi Spa.

Business 52

Business Consumer Real Estate Services 52

Cloudbeds

DECEMBER 12, 2023

Contact industry leaders to learn everything from marketing strategies to finance and new technologies available. Learn strategies to bring more guests through the front door and build a better, more profitable business using effective modern marketing strategies and powerful partnerships. Who should attend?

Tourism 98

Tourism Events Hotels Operations 98

A Sales Guy

NOVEMBER 14, 2011

If you’re not critiquing your customers business processes, their go to market strategy, their procurement strategy, their social media plans, their sales process, their green initiatives, or what they are doing, where you offer a solution, then what exactly are you doing?

Sales 111

Sales Sales Process Marketing Strategy Market 111

BCV

APRIL 6, 2021

Her client portfolio includes B2B and B2C concentrations with a focus on travel, retail, beauty, and pharmaceutical brands, and her work has resulted in recognition from Travel + Leisure, PRNews, PRWeek, and The Shorty Awards.

ROI 52

ROI Consumer Travel Cancellation 52

MediaBoom

SEPTEMBER 21, 2023

Of course, with such a diverse palette of marketing components, understanding your different options through and through is key. Come dive in with us as we explore the many types of digital marketing strategies available. And with immediacy at the forefront of consumer needs, mobile marketing is no longer just a passing trend.

Digital Marketing 52

Digital Marketing Market Marketing Email Marketing 52

MediaBoom

MAY 18, 2023

Learn how you can maximize your business through chatbots and marketing! What is Chatbot Marketing? Chatbot Marketing is a digital marketing strategy that uses chatbots, which are computer programs designed to mimic human conversation, interact with customers, and automate customer service, sales, and support.

Market 52

Market Marketing Business Marketing Strategy 52

Social Tables

MARCH 22, 2024

HSMAI Strategy Conferences | Charlotte, NC | June 25-26 The Hospitality Sales and Marketing Association International—a global hospitality organization that includes revenue management, marketing, and sales professionals—will meet again this year for its annual Strategy Conference in Charlotte, North Carolina.

Hospitality 78

Hospitality Events Tourism Consumer 78

MediaBoom

APRIL 20, 2023

Content marketing encompasses a variety of promotional techniques ranging from social media posts and blogs to analyzing your target audience and much more: it is about having a brand voice when you keep your target audience in mind and it’s excellent for your bottom line, increasing engagement, customers, and sales.

Market 95

Market Marketing Digital Marketing Sales 95

A Sales Guy

MAY 20, 2013

Constant evaluation and assessment of underlying processes or execution strategies is critical to success. Strategy - This is all you my friend. The sales go-to-market strategy is all about sales leadership. Your strategy is what differentiates you from other sales leaders who might sit in the same position.

Sales 119

Sales Pipeline Sales Leadership B2B 119

MediaBoom

MARCH 29, 2023

Aviation marketing is no simple task. You need a solid and straightforward marketing plan for your aviation business. Do you have the time and energy to develop a marketing strategy, promote products and services, cover all social media, and much more? All aviation businesses can’t use the same marketing strategy.

Market 84

Market Marketing Digital Marketing ROI 84

Hotel Business

MARCH 26, 2024

By Eliud Custodio In the ever-evolving digital marketing landscape, one strategy stands tall, proving its efficacy time and again: email marketing. Let’s delve into the compelling advantages of email marketing and why it should be an integral part of your marketing arsenal.

Email Marketing 111

Email Marketing Market Marketing Business 111

Social Tables

NOVEMBER 29, 2023

If you’re running an event venue business today, social media must be part of your venue marketing strategy. LinkedIn If your venue hosts corporate events or meetings, then LinkedIn, a B2B platform, is a great place to devote some strategic efforts. Or show your venue during the day versus events hosted at night?

Events 148

Events Market Marketing Branding 148

BCV

OCTOBER 12, 2021

Given the B2B focus, Linkedin isn’t as affordable as other platforms; there’s a premium for accessing these higher-value audiences. Best Practices When integrating Linkedin to your social media marketing strategy, consider the following best practices: Prioritize quality. Options include: Sponsored content. Text and dynamic ads.

Branding 52

Branding Consumer Market Marketing 52