Hospitality Net

DECEMBER 18, 2023

IHG Hotels and Resorts recently announced Holiday Inn Express has surpassed 500 hotels in operation and pipeline in Greater China, marking a significant milestone for the upper midscale brand.

Pipeline 130

Pipeline ROI Branding Resorts 130

MediaBoom

FEBRUARY 22, 2024

Luxury brands rely heavily on reputation, and by optimizing online visibility through strategies like SEO, content production, and storytelling, they can enhance perception and trust in the eyes of potential customers. So, how can you compete with the top brands in the affluent market and stay ahead of the competition?

Branding 88

Branding Market Marketing Digital Marketing 88

MediaBoom

MARCH 15, 2024

Nowadays, luxury brands face the unique challenge of maintaining exclusivity while expanding their reach to the discerning online shopper. Digital marketing for luxury brands encompasses a tailored set of strategic initiatives aimed at elevating the brand’s online presence and captivating discerning consumers.

Digital Marketing 94

Digital Marketing Marketing Strategy Branding Market 94

MediaBoom

APRIL 11, 2024

In a world of ever-evolving marketing trends, email remains a powerful tool for luxury brands. Email marketing for luxury brands is a strategic tool to enhance brand prestige, deeply engage affluent customers, and increase sales. In this article, we discuss strategies for growing your luxury brand’s email list.

Email Marketing 52

Email Marketing Branding Market Marketing 52

Social Tables

OCTOBER 21, 2016

Here are four unique ways that event professionals can increase sponsor ROI, and, in turn, increase sponsorship retention to secure their support for years to come. For more tips on improving event ROI, read our latest report. At the end of the day, the most basic reason marketers choose to sponsor events is to build their brand.

ROI 87

ROI Events Market Marketing 87

MediaBoom

FEBRUARY 23, 2024

Do you know what your luxury brand’s target audience truly desires? Understanding your target audience is crucial in order to stand out in the competitive world of luxury brands. They value the impeccable quality, attention to detail, and the aspirational status that high-end brands represent.

Consumer 89

Consumer Branding Market Research Market 89

Little Hotelier

MARCH 7, 2023

In order to continue to attract guests, you need a strong brand to stand out. A clever hotel branding strategy is particularly important online, where almost all travellers now find and book their next stay. Why is brand differentiation important? But that’s easier said than done.

Branding 52

Branding Hotels Services Accommodation 52

BCV

APRIL 6, 2021

Given this enthusiasm, hotels have a unique opportunity to tap into evolving consumer behaviors to authentically and effectively reach desired target audiences and create lasting ROI. While these findings are extremely encouraging, understanding how to communicate and market to desired audiences is key for hotels.

ROI 52

ROI Consumer Travel Cancellation 52

BCV

APRIL 22, 2022

It’s powerful tech that allows you to improve your Facebook ad conversion rate and get a better ROI. Measure the Results of Your Ads: By measuring what happens when people see your ads, the Facebook pixel is the only way to measure true return on investment (ROI) and the effect social media advertising has on your business.

ROI 52

ROI Events Shopping Hotels 52

Hospitality Tech

MAY 17, 2023

Amperity customers activate 10 billion unified customer profiles daily to leading ad platforms to help brands improve match rates and increase return on ad spend.

ROI 52

ROI Branding 52

Hospitality Tech

MAY 17, 2023

Amperity customers activate 10 billion unified customer profiles daily to leading ad platforms to help brands improve match rates and increase return on ad spend.

ROI 52

ROI Branding 52

MediaBoom

NOVEMBER 16, 2023

These brands, with their rich histories and unique watchmaking philosophies, have achieved horological excellence. And – If you’re interested in more luxury brand rankings – don’t miss our other article featuring our top selection of luxury brand ranking. Luxury Brand Ranking Country Website 1.

Branding 82

Branding Market Marketing Shopping 82

The Hotels Network Blog

MAY 4, 2023

According to Insider Intelligence and eMarketers , "Email marketing consistently generates the best ROI when compared to social media, influencer marketing, and the like." Email marketing is one of the most effective marketing weapons in the hotel industry - and for good reason.

Email Marketing 52

Email Marketing ROI Branding Market 52

Hospitality Tech

JULY 26, 2023

Phrasee’s generative AI platform helps Accor connect long-term business goals with data-driven, on-brand marketing messages across the digital customer journey.

ROI 52

ROI Branding Business Market 52

MediaBoom

APRIL 24, 2024

A Google Ads cost calculator can help you optimize your spend, maximize ROI, and stop wasting money. Our easy-to-use Google Ads Cost Calculator tool provides the insights you need to optimize spend, maximize ROI, and eliminate wasted clicks. Experiment with different budgets to see how they impact your projected ROI.

Cost Per Click 83

Cost Per Click ROI Forecasting Sales 83

Hotel Business

OCTOBER 25, 2023

The event brought more than 100 hospitality industry executives together to discuss a wide array of topics, including best management practices, current market trends and Wyndham’s newest extended-stay brand, ECHO Suites.

Events 116

Events ROI Resorts Pipeline 116

Social Hospitality

MARCH 27, 2023

They allow brands to reach potential customers on the world’s largest online marketplace. Sponsored Products, Sponsored Brands, and Sponsored Display ads are some of the various advertising formats that marketers can use to target customers based on their search terms, interests, and behaviors.

Cost Per Click 130

Cost Per Click ROI Market Research Target Marketing 130

Hospitality Net

APRIL 16, 2024

Return on Investment (ROI) has always been an important indicator of financial success - and for many businesses, the sole indicator. While it’s certainly a vital tool for decision-making and strategic planning, the meaning of ROI is expanding beyond just monetary returns - and how it’s measured is changing.

ROI 236

ROI Business Branding 236

MediaBoom

JULY 20, 2023

Video ads are a tool marketers have relied on in growing numbers to increase their brand and audience. More so, 92 percent of the marketers surveyed correlated a better ROI with the use of video ads. Brand Awareness A video can act as a succinct introduction to a brand when posted on a social media platform or website.

Branding 40

Branding Real Estate Small Business ROI 40

Social Hospitality

SEPTEMBER 10, 2023

These insights can help you achieve higher levels of productivity, improve your marketing ROI, and help you turn more highly qualified leads into guests. Chatbots can boost your brand value , too, by giving potential customers an immediate touch point when they land on your website. VR is no longer a gimmick.

Market 130

Market Marketing Consumer ROI 130

Hotelier Magazine

APRIL 4, 2024

Other key factors include how long you want to hold the investment, branding and whether you plan to operate the hotel or bring in a management company. The exit strategy depends on the developer or owner’s vision — whether you’re going to invest in it; whether you’re going to brand, re-brand, de-flag,” Rosszell elaborates. “It

ROI 45

ROI Hotels Operations Branding 45

Travelboom Marketing

MARCH 21, 2024

If leveraged successfully, cost-per-click advertising can attract and retain customers , as well as introduce your brand to a new audience. Increase Direct Bookings One of the top benefits of CPC marketing for hotels is the compatibility with the property’s booking engine, allowing people to seamlessly book directly with the brand.

Market 52

Market Marketing Cost Per Click Marketing Strategy 52

Hotel Business

JULY 25, 2023

Wyndham Hotels & Resorts has signed 60 new hotels for its ECHO Suites Extended Stay by Wyndham brand, including what will be the brand’s first hotels in Canada. The result is a brand that resonates as strongly with hotel developers as it will with guests. The post Wyndham signs 60 new ECHO Suites across U.S.,

ROI 52

ROI Pipeline Branding Scale 52

Amadeus Hospitality

MAY 2, 2024

In early 2024, Quest Apartment Hotels, a leading provider of serviced apartments in Australasia and the United Kingdom, announced an extended partnership with Amadeus to enhance the brand’s online presence, better connect with audiences across the region, and increase revenue.

Hospitality 52

Hospitality Display Ads Travel Business 52

Hotel Business

OCTOBER 16, 2023

Elegant Hotel Collection has entered the luxury soft brand market, launching with 25 luxury hotels, targeting 50 properties globally by summer 2024. All Elegant properties have been selected to embody the five elements of the Elegant brand: Hospitality, Authenticity, Inclusivity, Innovation and Sustainability.

Hotels 59

Hotels Branding Consumer ROI 59

Little Hotelier

AUGUST 29, 2023

The aim is to generate a hotel return on investment (or hotel ROI); money that you can either reinvest in the business or extract as profit. A hotel investment that delivers the goods Little Hotelier’s all-in-one booking and hotel management software can deliver an incredible ROI for your small, independent hotel: up to 63x!

ROI 98

ROI Average Length of Stay Hotels Revenue 98

MediaBoom

OCTOBER 27, 2023

These tactics attract new clients, increase retention, and spearhead brand awareness. Overall, these marketing strategies maximize ROI and ensure you stay top of mind for prospective clients. Medspa marketing employs innovative strategies to attract new clients and build brand awareness.

Market 86

Market Marketing Digital Marketing Marketing Strategy 86

MediaBoom

SEPTEMBER 8, 2023

Your SEO strategy should include both branded and non-branded keywords for the best results. Return on investment (ROI) from SEO efforts Improving your website’s SEO metrics isn’t free. If you have a low ROI on your investment in SEO, it may be time to try a new strategy. Schedule Your Free Consultation 15.

ROI 91

ROI Business Branding Sales 91

Cvent

MAY 16, 2022

Build the perfect event Websites that turn visitors into registrants Our built-in site designer helps you easily build beautifully branded event websites that attract audiences for any type of event you're hosting. From first-time attendees to VIPs, our scalable event registration software is ideal for customized experiences.

ROI 52

ROI Events Branding Management 52

Cvent

JULY 5, 2022

Cvent Budget Management ensures full visibility and accurate collection of spend info, leading to actionable reporting into your ROI. Standardize workflows Promote Automate tasks and campaigns, build awareness, and promote your brand, all from one centralized place.

ROI 52

ROI Events Consumer Management 52

Fuel Travel

MARCH 28, 2023

For hotels, that’s a major ROI booster, and a big indication that mobile technology is becoming more vital than ever in the hospitality industry. All-in-all, a mobile app that can be used for services, requests, and general questions leads to more eyes on your brand.

Ancillary Revenue 78

Ancillary Revenue ROI Revenue Hotels 78

MediaBoom

SEPTEMBER 5, 2023

Ad retargeting is the practice of putting your brand in front of people who have shown interest in your company. A robust retargeting strategy increases your brand awareness and increases the likelihood of conversions among interested customers. In fact, persuasive ad copy can strengthen your brand loyalty and increase conversions!

Cost Per Click 52

Cost Per Click ROI Display Ads KPI 52

Hotel Business

AUGUST 4, 2023

“We provide the tools to help hoteliers maximize their ROI potential, such as the assurance & marketing program that delivers ongoing sales and marketing support and training right to your door.” “Throughout the U.S., ” The post hihotels signs four properties appeared first on hotelbusiness.com.

ROI 52

ROI Sales Market Marketing 52

All Things Hospitality

AUGUST 11, 2022

Influencer marketing is a form of social media marketing in which brands cultivate relationships with influential individuals. These individuals have a loyal following and will help your hotel drive brand awareness and generate leads. Our influencer marketing agency can help you utilize a strategy many hotels are missing out on.

Market 52

Market Marketing Marketing Strategy Consumer 52

Hotel Business

JANUARY 17, 2023

Many of the most successful brands begin this community-building with ongoing and interactive training on mission, vision, core values and business goals that help individuals connect their work to the larger organization. Every piece of your tech stack must deliver a positive ROI to your bottom line—that’s a given.

ROI 116

ROI Hiring Hotels Business 116

gcommerce

NOVEMBER 17, 2023

The first is to capture an entirely new market, who has not yet engaged with your brand. This approach will not offer an immediate ROI, but can cultivate a larger market share reach for your brand and may ultimately lead to a higher return in the long run.

Market 105

Market Marketing Branding Consumer 105

Hotel Business

NOVEMBER 15, 2022

In this newly created position, Volz oversees hotel finance, as well as owner relations, brand partnerships and transitions, while leading Aimbridge Food & Beverage. Aimbridge Hospitality has added industry veteran Patrick Volz as its COO, global operations. He reports to Mark Tamis, president, global operations, Aimbridge.

Real Estate 59

Real Estate ROI Operations Forecasting 59