MediaBoom

APRIL 11, 2024

In a world of ever-evolving marketing trends, email remains a powerful tool for luxury brands. Email marketing for luxury brands is a strategic tool to enhance brand prestige, deeply engage affluent customers, and increase sales. In this article, we discuss strategies for growing your luxury brand’s email list.

Email Marketing 52

Email Marketing Branding Market Marketing 52

MediaBoom

NOVEMBER 16, 2023

These brands, with their rich histories and unique watchmaking philosophies, have achieved horological excellence. And – If you’re interested in more luxury brand rankings – don’t miss our other article featuring our top selection of luxury brand ranking. Luxury Brand Ranking Country Website 1.

Branding 78

Branding Market Marketing Shopping 78

In1solutions

MAY 2, 2024

Whether your property is big or small, investing time and money in digital advertising is an impactful way to spread brand awareness. Along with our sister company, The Brand Mix, we have accrued decades of experience in the digital marketing realm. Find out more about promoting your brand with us by getting in touch!

ROI 52

ROI Digital Marketing Sales Branding 52

BCV

AUGUST 19, 2021

Last year, Labor Day travel broke passenger records at airports nationwide as we witnessed consumers itching to get away after many months spent in lockdown. Lean Into your Niche As part of an effective social media strategy, brands must understand how to meet their ideal customers where they’re largely spending time across social platforms.

Consumer 52

Consumer Travel Market Marketing 52

Hotel Business

OCTOBER 16, 2023

Elegant Hotel Collection has entered the luxury soft brand market, launching with 25 luxury hotels, targeting 50 properties globally by summer 2024. All Elegant properties have been selected to embody the five elements of the Elegant brand: Hospitality, Authenticity, Inclusivity, Innovation and Sustainability.

Hotels 59

Hotels Branding Consumer ROI 59

All Things Hospitality

AUGUST 11, 2022

Influencer marketing is a form of social media marketing in which brands cultivate relationships with influential individuals. These individuals have a loyal following and will help your hotel drive brand awareness and generate leads. Over 80% of consumers are more inclined to buy products or services that creators promote.

Market 52

Market Marketing Marketing Strategy Consumer 52

Hotel Speak

DECEMBER 12, 2023

To meet the high expectations of today’s discerning luxury buyers and stand out from the crowd, brands must achieve customer service excellence. Plus, the industry is evolving in response to changing consumer demands: Millennials and GenZ shoppers created all of the growth in the luxury sector last year. But it’s not for every brand.

Services 63

Services Consumer Shopping Branding 63

gcommerce

NOVEMBER 17, 2023

Consumers have increasing expectations and studies have shown that 87% of consumers want more cross-channel experiences , so it is important to show up in times where these interactions matter most. The first is to capture an entirely new market, who has not yet engaged with your brand.

Market 105

Market Marketing Branding Consumer 105

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. These consumers are seeking exceptional and unique experiences, spacious and well-appointed accommodations, outstanding customer service and the highest quality of everything from food to furnishings.

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

Cvent

JULY 5, 2022

Cvent Budget Management ensures full visibility and accurate collection of spend info, leading to actionable reporting into your ROI. Standardize workflows Promote Automate tasks and campaigns, build awareness, and promote your brand, all from one centralized place.

ROI 52

ROI Events Consumer Management 52

Hotel Speak

MARCH 8, 2024

It is vital for technology partners to sit in the consumer lens to assess that the problem is sizable enough for the leadership to act on it,” she says. More ROI (benefit vs cost) analysis pre- and post-implementation, and use cases for leadership buy-in are also important,” she adds.

Revenue Management 88

Revenue Management Revenue Digital Marketing Hotels 88

Hotel Business

NOVEMBER 28, 2022

For example, recent data suggests a shift in consumer mindset, with CSR being a “must-have,” providing real evidence that it can drive consumer loyalty and employee satisfaction. Consumers are also saying that the impact brands have on people, communities and the environment seems to matter as a key factor in decision-making.

Consumer 52

Consumer ROI Occupancy Business 52

BCV

JUNE 14, 2022

I’m confident in stating that most travel consumers will not know what metasearch is. Big brands and OTA’s with large-scale budgets try to dominate search. They should also have a KPI-based approach to metasearch and SEM that aligns with the property’s ROI targets for these channels. But hotels definitely care.

Consumer 52

Consumer ROI KPI OTA 52

MediaBoom

OCTOBER 27, 2023

These tactics attract new clients, increase retention, and spearhead brand awareness. Overall, these marketing strategies maximize ROI and ensure you stay top of mind for prospective clients. Medspa marketing employs innovative strategies to attract new clients and build brand awareness.

Market 82

Market Marketing Digital Marketing Marketing Strategy 82

MediaBoom

SEPTEMBER 5, 2023

Ad retargeting is the practice of putting your brand in front of people who have shown interest in your company. A robust retargeting strategy increases your brand awareness and increases the likelihood of conversions among interested customers. In fact, persuasive ad copy can strengthen your brand loyalty and increase conversions!

Cost Per Click 52

Cost Per Click ROI Display Ads KPI 52

BCV

JULY 13, 2021

Evolving consumer behaviors are showcasing a rise in social usage, including the evolution of ecommerce; social shopping has become prominent, and platforms have become the new go-to marketplace. However, being present just to be present can create an unwanted effect; consumers expect to see authentic, consistent engagement from brands.

Consumer 52

Consumer Branding Travel Market 52

MediaBoom

DECEMBER 12, 2023

Are you looking to elevate your brand’s online presence? With Mediaboom, clarity, engagement, and brand awareness are not just goals – they are guarantees. Incorporating original photography, engaging content, and integrating crucial booking software, the revamped website tells a compelling brand story. Contact us today!

Digital Marketing 72

Digital Marketing Hotels Consumer Branding 72

MediaBoom

APRIL 2, 2024

Branding and Positioning Your Luxury Real Estate Branding and positioning are the most important characteristics of luxury real estate marketing. One way in which you can position your brand and differentiate your listing is by incorporating storytelling. In fact, 25% of consumers actually prefer it over digital advertising.

Real Estate 52

Real Estate Market Marketing Marketing Strategy 52

MediaBoom

AUGUST 11, 2023

Facebook ads for real estate agents can achieve many objectives, including cost-effective marketing, generating more qualified leads, building your brand, expanding your audience reach, and increasing customer engagement and conversions. What are the benefits of using Facebook ads in this industry?

Real Estate 88

Real Estate Digital Marketing Sales Market 88

MediaBoom

OCTOBER 4, 2023

While this content doesn’t directly advertise your business, it helps build your brand as customers enjoy your content and share it with friends. A successful content campaign will boost sales and brand loyalty. Read on to discover several amazing examples of marketing content to consumers.

Market 87

Market Marketing Marketing Strategy Email Marketing 87

Travelboom Marketing

FEBRUARY 21, 2024

Building brand awareness, attracting customers, and maintaining relationships requires consistent effort. It allows for direct engagement with your audience, builds brand loyalty, and can drive traffic, leads and ultimately, revenue. Efficient spending, audience targeting, and measuring ROI matter much more than sheer expenditure.

Hotel Marketing 52

Hotel Marketing Market Marketing Digital Marketing 52

Hotel Operations

JUNE 9, 2023

A changed consumer Keith Barr, IHG / Credit: Josiah Mackenzie “Travel is one of the last things people will stop spending on,” IHG CEO Keith Barr said. Sloan Dean, CEO of Remington Hospitality, made the case for the change in consumer spending patterns being permanent. The Great Depression changed our grandparent’s psyche. “The

Operations 59

Operations Consumer Hotels Travel 59

Hotelier Magazine

OCTOBER 10, 2023

The conference kicked off with opening remarks from MC chef John Higgins, former director of Enterprises and Brand Ambassador, the Centre for Hospitality & Culinary Arts at George Brown College, and Tony Elenis, president & CEO of ORHMA. “A You will see a massive ROI.” Lastly, invest in your HR professional. How do you upskill?

Hospitality 59

Hospitality Consumer Motels Revenue 59

MediaBoom

MARCH 28, 2024

With almost 60 percent of hotel bookings happening online , luxury hotel advertising remains paramount for hospitality brands of all sizes. Advertising affords you the opportunity to increase your leads , improve your visibility and brand awareness, elevate engagement, and earn more bookings, boosting your revenue.

Hotels 52

Hotels Branding Market Marketing 52

MediaBoom

MARCH 29, 2024

Along the way, we’ve peppered in plenty of examples from luxury travel brands to benefit your ideation: we’ll share our favorite ads on Google, YouTube, Facebook, and Instagram. That makes luxury travel advertising on this platform a wise move for your brand. Here is how some of the biggest travel brands do it.

Travel 90

Travel Target Marketing Digital Marketing Market 90

Social Hospitality

JULY 5, 2022

Buying ad space in newspapers and magazines helps bring awareness to your brand. Your reach may also be limited since today’s consumers prefer online versions of their favorite newspapers and magazines. Or if you’re targeting younger consumers, music stations are perfect for this purpose. Print Ads + Handouts.

Market 189

Market Marketing Branding Services 189

MediaBoom

JUNE 16, 2023

In today’s world, artificial intelligence (AI) is revolutionizing the way we advertise to consumers. In advertising, Artificial Intelligence (AI) is used to analyze data and make predictions about consumer behavior, optimize ad targeting and delivery, and personalize ad content for individual users.

Consumer 82

Consumer Market Marketing ROI 82

MediaBoom

AUGUST 21, 2023

The benefits of PPC advertising include targeted client acquisition, improved brand visibility, and maximizing brand reach. In this case, a strong target audience includes consumers searching for legal services. For the best ROI for your law firm’s PPC strategy, you should have a strong understanding of your target demographic.

ROI 52

ROI Cost Per Click Real Estate Market 52

MediaBoom

OCTOBER 6, 2023

It offers insight into content performance and customer journey and strengthens a company’s overall brand. With stats like this, there is no denying brands are investing in a content marketing strategy. While there are several content engagement strategies, the best strategy depends on your brand goals, budget, and timeline.

Digital Marketing 89

Digital Marketing Marketing Strategy Intent Market 89

MediaBoom

MARCH 14, 2024

Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. A staggering 75% of consumers admit to judging a business’s credibility based on its website design. Elevate Your Luxury Brand Today Schedule Your Free Consultation Seeking to elevate your luxury business?

Digital Marketing 64

Digital Marketing Services Market Marketing 64

All Things Hospitality

SEPTEMBER 12, 2022

Optimizing your Google Ads campaigns are key to a high return on investment (ROI); however, this takes time and resources. Videos are a great way to tell a story about your brand or to let consumers know about the benefits of using your product. billion daily interactions, and over 5 billion search queries a day.

Display Ads 52

Display Ads Cost Per Click ROI Shopping 52

Intelity

SEPTEMBER 8, 2023

Whether it’s hotel-branded T-shirts and yoga mats, lifestyle items that reflect your property’s vibe, or goods made by local artisans, all of your gift shop’s offerings can be easily browsed and purchased via a smart-room tablet , providing a familiar shopping experience for online consumers.

Retail 79

Retail Revenue Shopping Hotels 79

MediaBoom

OCTOBER 11, 2023

Enhanced Brand Credibility SEO enhances brand credibility in a way that PPC cannot. For consumers, seeing a page organically ranked at the top offers authenticity. Measurable ROI Return on investment (ROI) or return on ad spend (ROAS) helps paint a picture of a campaign’s performance. Mediaboom is here to help.

Marketing Strategy 80

Marketing Strategy Digital Marketing ROI Market 80

MediaBoom

JULY 12, 2023

But learning how to generate leads can help distinguish your brand and nudge prospects to choose you over your competitors. Create An Engaging Website Having an internet presence and building your personal brand can be a major boost to your business. It’s an easy way to make a great first impression and show off your credibility.

Real Estate 81

Real Estate Sales Business Events 81

MediaBoom

APRIL 11, 2023

Increase Brand Recognition Your brand is your strength. Outbound marketing tactics can introduce your brand to your audience, at least to an extent. You’ll more clearly convey your brand and further it in the eyes of your audience through digital marketing. Do you want to build brand awareness, as we’ve talked about?

Digital Marketing 83

Digital Marketing Market Marketing B2B 83

BCV

SEPTEMBER 14, 2021

To translate our decades-long history of delivering marquee campaigns for top hospitality brands into a new market, we balanced our core philosophy with the cultural differences and market dynamics that each of our clients operates within. It means that the consumer needs a lot more reassurance and guidance before committing to a purchase.

Consumer 52

Consumer Business Travel Market 52

MediaBoom

MARCH 9, 2023

While the tourism umbrella encompasses a wide range of consumers, there exists at the top a robust luxury travel demographic. Furthermore, it needs to be formulated in a manner that solidifies the perception of a luxury brand. Properly executed SEO is critical in ensuring success for a particular brand. trillion in 2019).

Market 52

Market Marketing Travel Marketing Strategy 52