November, 2023

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Driving Direct Bookings: Effective SEO Techniques for Hotel Websites

Are Morch

Search engine optimization (SEO) has been the buzzword in marketing since the advent of digital marketing. Businesses in all industries now rely on SEO to improve their visibility on the internet with the hope of catching the attention of potential customers. People rely on search engines (e.g. Google or Bing) to figure out life on […] The post Driving Direct Bookings: Effective SEO Techniques for Hotel Websites appeared first on Are Morch, Digital Transformation Coach.

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Expedia, Airbnb and Uber Stop Advertising on Elon Musk’s X

Skift Blog

Skift Take: These advertising blocks aren't necessarily long-term decisions so these brands could be back on X at some point when this controversy fades.

Branding 363
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Succeeding in Extended Stay: Operational and Pricing Insights From a Specialist in the Sector

Lodging

LODGING brings you the first installment of our three-part Ownership Series, providing owner perspectives on various hot topics and industry trends. We speak with J&P Asset Management about best practices and trends in the extended-stay segment. Look for the second article next month, offering advice on the conversion process. The third installment will focus on development and guest service trends in the leisure market.

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Travelodge transformed into outdoor art gallery for Darwin festival

Hotel Management

TFE Hotels’ Travelodge Resort Darwin has served as a five-storey blank canvas for Australian artist, Adnate’s latest creation as part of the Darwin Street Art Festival (DSAF). In less than six days – working in 33.7 °C heat and 90% humidity – Adnate created two large scale artworks on the hotel’s exterior wall in tribute to the local Larrakia mob. “The children featured in Travelodge mural are both from the Fejo family – they are Larrakia people and are the Traditional Owners of Garramilla (Darw

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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HomeToGo Unwraps Trending Destinations for Thanksgiving and the Holiday Season

Hospitality Net

HomeToGo, the marketplace with the world’s largest selection of vacation rentals, today revealed its latest trend report stuffed with delectable insights on Thanksgiving and holiday season travel. Based on a survey of U.S. travelers and an analysis of HomeToGo search behaviors, the study shows that many Americans are getting into the festive spirit this year with more than half (50%) of U.S. travelers planning visits to holiday markets and winter festivals.

Travel 292
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Omni Fort Lauderdale Hotel to Open Late 2025

Hotel News Resource

Set to open its doors in late 2025, the new 29-story hotel development, located at 1950 Eisenhower Blvd, will be connected directly to the Broward County Convention Center, which is currently undergoing a major expansion and renovation.

Hotels 126

More Trending

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Will Airbnb’s Brian Chesky Get an OpenAI Board Seat?

Skift Blog

Skift Take: Will Sam Altman return to OpenAI? Will he bring Airbnb CEO Brian Chesky along with him as an OpenAI director? The competition will be intense for any board openings.

Travel 326
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Safeguarding Data: Concord Hospitality CIO on Preventing Cybercrime

Lodging

Unlike building security, cybersecurity is an area where criminals are continually finding new technological means to their ends. Thus, hotel operators must stay up to date on best practices to fend off data theft. “Cyber threats are continuously evolving,” said Brian Cornell, chief information officer at Concord Hospitality, which manages nearly 150 hotels.

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‘Win’ for tourism as China and Australia agree to multi-entry visa

Hotel Management

An agreement to create a new multi-entry visa to facilitate exchanges and closer links between China and Australia has been welcomed by peak accommodation industry body, Accommodation Australia. During meetings this week between Prime Minister of Australia Anthony Albanese, Chinese president, Xi Jinping, and premier, Li Qiang, leaders discussed ways to facilitate exchanges and closer links between people in the two countries.

Tourism 299
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IHG debuts Vignette Collection brand in Doha

Hospitality Net

IHG Hotels & Resorts, one of the world’s leading hotel companies, has announced the signing of its first Vignette Collection hotel in Doha in partnership with Hospitality for Success H4S Hotels & Residences, one of Al Baladi Holding companies. Set to open by the end of Quarter 1, 2024, Velero Hotel Vignette Collection Doha Lusail is IHG’s fifth Vignette Collection hotel signing in the MEA region, following those in Zimbabwe, Saudi Arabia, UAE and Kuwait.

Branding 289
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Diving into Diversity: Decoding the Foundations of Inclusion in Hospitality Talent Acquisition

Speaker: Lauren Fernandez - CEO & Founder, Full Course

Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i

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What’s Needed for ABS to Become a Reality?

Hospitality Tech

For most hoteliers, transitioning to an attribute-based sales model will require system upgrades, staff education, better customer data profiles and the conviction that it will all be worth it.

Sales 122
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8 hospitality industry trends in 2024 and tips to stay ahead

eHotelier

The hospitality industry has always been at the forefront of adapting to changing trends and customer preferences. As we approach 2024, it’s evident that the industry is on the cusp of significant transformation. Here's how to stay ahead.

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New Report: Unpacking the Need-to-Know Trends from Expedia Group

Skift Blog

Skift Take: Curious which trends will drive consumer travel interest in 2024? Expedia Group’s “Unpack ‘24” report offers actionable insights to help travel companies align with an array of offbeat trends and connect with travelers.

Consumer 322
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Nutrition on the Go: Helping Guests Maintain a Healthy Lifestyle When Traveling

Lodging

Whether hitting the road on a new adventure or jetting off for a business venture, maintaining a healthy lifestyle is a priority that many of today’s travelers carry with them on their trips. One of the biggest focuses of these health-conscious travelers is nutrition. By understanding traveler preferences, hoteliers can help their guests maintain their healthy habits when traveling—improving satisfaction scores and building loyalty.

Travel 293
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A Buyer’s Guide to Future-Proofing Your Restaurant Tech Stack

The race to 100% digital is on. With the restaurant industry still in the early innings of its digital transformation, brands need an airtight strategy when it comes to building out their tech stack. Download the buyer’s guide to learn where to prioritize your efforts and get the most out of every investment.

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Exclusive: after two decades and 23 hotels, Meriton Suites is taking expansion up a notch

Hotel Management

Over the last two decades, Meriton Suites has been on a strong and steady growth trajectory, averaging a new hotel opening each year. But a recent AU$400 million development injection saw the launch of a further three hotels in two months , taking the owner-operator to new states ( VIC, ACT) and rounding out 2023 with 23 hotels in its network. Here, Meriton Suites Group General Manager and Meriton Group Director, Matthew Thomas, discusses recent openings, growth plans and the continued demand fo

Hotels 289
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Four Points by Sheraton Opens in Hungary

Hospitality Net

Following the successful summer trial, the inauguration of the Four Points by Sheraton Budapest Danube hotel took place in Újlipótváros. This marks the debut of Marriott International’s special brand in Budapest. Accent Hotel Management operates this new hotel, which boasts 105 guest rooms and a rooftop bar offering breathtaking panoramic views. Nestled right along the banks of the Danube, this establishment enhances the tourist offerings of the 13th district.

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An overview of hotel development in select convention center markets

Hotel Business

In the last few years, many in-person meetings, events and conventions worldwide were canceled or postponed. However, in 2024, meeting, professional event and convention spending is projected to increase alongside in-person demand, according to a recent survey from American Express Global Business Travel. Increased in-person demand certainly impacts the hospitality industry, especially in cities with the largest, most visited convention centers in the U.S.

Market 120
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Turning website views into restaurant visits

eHotelier

Turning website views into restaurant visits - Insights - Insights Turning user clicks into dining visits depends on consistently positive messaging. We've tested what works.

Dining 122
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Beyond The Meeting Room: Luxury Magazine Resource

Escape into a world of luxury and dive into the future of tech, fun takes on the American pastime, and many inspirational individuals. With engaging reports on fashion, food, travel, finance, sports, and more, download now and enjoy the read!

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New Speakers Added to Skift Global Forum East Lineup

Skift Blog

Skift Take: We continue to add new speakers to the Skift Global Forum East conference lineup, most recently top industry leaders from Accor, Air France-KLM, Jumeirah, Emirates, and more.

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Embassy Suites Gulf Shore Commences Development

Lodging

GULF SHORES, Alabama—DD Partners, LLC of Birmingham, Alabama, and Marietta, Georgia, Peachtree Group of Atlanta, and Woodbine Development Corporation of Dallas announced the development of Embassy Suites Gulf Shores. Now underway, Embassy Suites Gulf Shores is a joint venture among the three firms. DD Partners and Woodbine are leading development and asset management efforts, and Peachtree will manage operations for the resort upon completion in the summer of 2025.

Resorts 294
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Key appointments: Meriton Suites, Ascott, Salter Brothers, Hilton and more

Hotel Management

Exclusive: Meriton Suites appoints Regional GM across NSW/VIC/ACT Meriton Suites has appointed Harry Singh to the position of Regional General Manager NSW/VIC/ACT, based out of the company’s Kent St headquarters in Sydney. Singh commenced the role on November 13, following a 22-year career with Marriott. Reporting to Meriton Suites Group General Manager and Meriton Group Director Matthew Thomas, he will serve as the conduit between operations in these states and key stakeholders.

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Four Points By Sheraton Kuala Lumpur, City Centre Makes Its First Debut

Hospitality Net

Debuting as the first Four Points by Sheraton hotel in the heart of Kuala Lumpur and the fourth in Malaysia, Four Points by Sheraton Kuala Lumpur, City Centre celebrates its opening just in time for the year-end festivities. The opening comes hot on the heels of the recent reopening of Renaissance Kuala Lumpur Hotel & Convention Centre in October 2023, together forming Marriott Bonvoy’s first dual-branded property in Malaysia.

Branding 289
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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airasia MOVE partners with SiteMinder for better hotel offerings

SiteMinder

Bangkok, Thailand – airasia MOVE, formally known as airasia Superapp, has today announced it has partnered with SiteMinder, the name behind the only software platform that unlocks the full revenue potential of hotels, to offer a wider range of hotels and accommodations to travellers on its platform. The collaboration will allow airasia MOVE to tap into SiteMinder’s thousands of hotel customers in the Asian region, while enabling SiteMinder’s customers to offer more value-added deals such a

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The impact of holiday posts on B2B hospitality companies: LinkedIn marketing insights

eHotelier

The impact of holiday posts on B2B hospitality companies: LinkedIn marketing insights - Insights - Insights Unless you have something unique or can use engaging photographs of people to boost interaction, here's why it might be best to refrain.

B2B 122
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Choice Hotels to Nominate Directors to Wyndham Board, Says Reuters

Skift Blog

Skift Take: Choice Hotels has made yet another, more assertive move in its hostile takeover bid of rival Wyndham. It looks like shareholders will be voting on a potential merger when they consider board elections in May.

Hotels 322
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Curio Collection by Hilton to Reach 150 Open Hotels by 2024

Lodging

MCLEAN, Virginia—Curio Collection by Hilton recognized openings that have led the brand to reach its 150th milestone by the end of 2023 with the addition of 19 properties to the portfolio by year’s end, including 10 first-in-market hotels. “As we celebrate 150 individually remarkable hotels within Curio Collection by Hilton, we reflect on not only growing our global footprint, but the authentic and immersive experiences the collection offers,” said Jenna Hackett, brand leader, Curio Collection [

Branding 286
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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InterContinental Sanctuary Cove Resort unveils $2.5 million beach club

Hotel Management

InterContinental Sanctuary Cove Resort has unveiled its AU$2.5 million Lagoon Beach Club after four months of renovations. The first of its kind on the Northern Gold Coast, the Lagoon Beach Club is inspired by European summer with waterside dining and a relaxed atmosphere. “As the northern Gold Coast becomes more populated, there is a gap in the market for a destination inspired venue that brings the “beach” to this part of the coast,” said InterContinental Sanctuary Cove Resort General Manager,

Resorts 278
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Merging Rich History and Modern Design, the Luxury Collection Debuts in Georgia With Vibrant Contrast

Hospitality Net

In the heart of the capital city, Paragraph Freedom Square, a Luxury Collection Hotel, Tbilisi accentuates Georgia’s indigenous charms with authentic service, thoughtful design, and refined epicurean experiences.

Services 276
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Histamine Levels from Bed Bugs May Be Putting Rooms at Risk

Hotel Business

Wellness is a growing focus of the hospitality experience, with the industry increasingly offering healthy, relaxing and personal care-driven stays to guests. This is a basic principle of resorts and spas, while hotel locations have also integrated health consciousness into their environment. This process must begin with the physical environment of your facility.

Resorts 117
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8 pre-stay communication ideas to increase guest satisfaction

eHotelier

The pre-stay stage gives you a great opportunity to engage with your guests and set the tone for their upcoming experience. However, it's essential to remember that not all guests are the same, and a one-size-fits-all approach won't yield the best results.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.