MediaBoom

JULY 20, 2023

Video ads are a tool marketers have relied on in growing numbers to increase their brand and audience. More so, 92 percent of the marketers surveyed correlated a better ROI with the use of video ads. Brand Awareness A video can act as a succinct introduction to a brand when posted on a social media platform or website.

Branding 40

Branding Real Estate Small Business ROI 40

MediaBoom

SEPTEMBER 5, 2023

Ad retargeting is the practice of putting your brand in front of people who have shown interest in your company. A robust retargeting strategy increases your brand awareness and increases the likelihood of conversions among interested customers. The KPI for this conversion campaign would be leads.

Cost Per Click 52

Cost Per Click ROI Display Ads KPI 52

Fuel Travel

MARCH 28, 2024

This KPI is a calculus of the total revenue generated per available room over a specific period. Taking the time to thoroughly evaluate your current efforts is essential to increasing brand awareness and revenue. When considering your marketing output and ROI, there are often too many interfaces to log in and keep track of.

Revenue 90

Revenue Average Daily Rate Occupancy Digital Marketing 90

BCV

JUNE 14, 2022

Big brands and OTA’s with large-scale budgets try to dominate search. They should also have a KPI-based approach to metasearch and SEM that aligns with the property’s ROI targets for these channels. If someone asked a guest where they booked, they would likely say TripAdvisor or Google.

Consumer 52

Consumer ROI KPI OTA 52

Up Hotel

SEPTEMBER 7, 2021

It can be difficult to know what budget to allocate for each campaign – your brand campaign vs. your competitive campaigns – or what keywords would be ideal to bid on. Using content such as blogs and videos to engage site visitors and improve sign-ups to an email list, for instance, is one way to invest and retain long-term ROI.

Digital Marketing 52

Digital Marketing Market Marketing OTA 52

Cloudbeds

FEBRUARY 16, 2024

By utilizing a data-driven media planning strategy and a tailored testing process, Cendyn’s digital marketing expertise ensures that clients’ brands deliver personalized content that resonates with diverse segments.

Upsell 52

Upsell Hotels Sales Market 52

MediaBoom

AUGUST 18, 2023

The Google Display Network (GDN) advertises brands across over 2 million websites, videos, and apps, effectively reaching around 90% of internet users worldwide based on context, location, and audiences. Google Display ads are visually engaging graphic campaigns that can supercharge your brand reach.

Display Ads 52

Display Ads Cost Per Click Intent Branding 52