STAAH

JUNE 20, 2023

The first place to start the diagnosis of your problems should be your non-negotiables in hotel digital marketing. What does online or digital marketing entail though? Shaving off costs on some digital marketing activities can have an undesirable effect – we call these the essentials of digital marketing.

Digital Marketing 91

Digital Marketing Marketing Strategy OTA Email Marketing 91

gcommerce

MARCH 25, 2024

In the highly competitive hospitality industry, increasing direct bookings is crucial for hotels and other accommodation providers. To help you maximize your direct bookings, we've compiled a list of effective strategies that can give your business a boost. Positive word-of-mouth is a powerful driver for direct bookings.

OTA 59

OTA Email Marketing Digital Marketing Accommodation 59

Hotel Speak

FEBRUARY 15, 2024

80 DAYS Hall 10.1 | Stand 109 80 DAYS is an award-winning, full service creative and digital marketing agency that specialises in hospitality, working with some of the world’s most respected hotel and travel brands. The SuitePads are specifically and exclusively designed for use in the hotel industry.

Digital Marketing 110

Digital Marketing Revenue Online Sales Revenue Management 110

Social Hospitality

FEBRUARY 13, 2024

Have you heard of unhinged marketing? But it’s more than just a strategy; it’s a rebellious move where you ditch the rulebook to grab customer attention. Therefore, it’s crucial to treat unhinged marketing with caution and strategy. What is Unhinged Marketing? Tailor your message to their vibe.

Market 130

Market Marketing Marketing Strategy Branding 130

Hotelogix

APRIL 22, 2024

Harnessing hotel data is essential for navigating the modern hospitality landscape, enhancing operational efficiency, and tailoring marketing efforts to meet guest preferences better. Let's explore the insights and strategies for transforming your hotel's data into a robust growth and customer satisfaction tool.

Management 52

Management Average Daily Rate Revenue Management Hotels 52

Little Hotelier

OCTOBER 17, 2023

Hotel revenue is the income your business earns from selling rooms or other products and services to guests. You can also sell local products or run classes to give your revenue a boost. So let’s look at some of the best ways you can make the above strategies work… 15 best ways to increase hotel revenue 1.

Revenue 100

Revenue Hotels OTA Ancillary Revenue 100

MediaBoom

NOVEMBER 14, 2023

Moreover, understanding how to market to your existing clientele can significantly amplify your business development and strategy. To craft an effective B2B business development strategy , it’s crucial to identify the most opportune moments for launching growth initiatives.

B2B 88

B2B Business Marketing Strategy Sales 88

SiteMinder

APRIL 10, 2024

Aditi Secci Moretti , Emea Senior Sales & Marketing executive at Shanti Hospitality, said art lovers and city explorers are a particular focus. Our service is personal, cosy, and intimate, providing warm luxury to guests. Aditi explained that these features were an essential part of the property’s strategy. “It

Upsell 98

Upsell Revenue Business Market 98

Amadeus Hospitality

MARCH 12, 2024

Hotel tech leaders expand partnership to deliver greater insights and efficiencies for hotel revenue teams March 12, 2024 – Duetto , the leader in cloud-based Revenue Strategy solutions, and Amadeus , a leading global travel industry technology partner, today announce an expansion to their strategic relationship.

Casinos 59

Casinos Revenue Revenue Management Business 59

Hotel Business

MARCH 14, 2024

Mobile tools, such as check-in/out, digital room keys, digital concierge services, workflow automation, digital payments and even robotics are positively impacting loyalty in many ways. Embedded payments Digital payments are trending and transforming the way guests are engaging with services and settling transactions.

Overbooking 59

Overbooking Revenue Upsell Forecasting 59

MediaBoom

NOVEMBER 3, 2023

The global tourism market is booming, set to surpass 2.29 SEO for travel websites incorporates on-site and off-site search engine strategies to boost your digital presence. SEO for travel websites incorporates on-site and off-site search engine strategies to boost your digital presence. trillion U.S.

Travel 91

Travel Digital Marketing Market Marketing 91

Social Hospitality

JULY 5, 2023

Your marketing team has a solid understanding of effective campaigns. One of the most effective strategies your business can adopt is to encourage greater interdepartmental collaborations. Each member of your enterprise has ideas, perspectives, and skills that can be valuable to marketing campaigns.

Market 130

Market Marketing Consumer Market Research 130

MediaBoom

APRIL 11, 2024

In a world of ever-evolving marketing trends, email remains a powerful tool for luxury brands. Email marketing for luxury brands is a strategic tool to enhance brand prestige, deeply engage affluent customers, and increase sales. In this article, we discuss strategies for growing your luxury brand’s email list.

Email Marketing 52

Email Marketing Branding Market Marketing 52

SiteMinder

OCTOBER 10, 2023

Discount pricing is a revenue management strategy where prices are lowered temporarily or for certain conditions to attract guests and boost occupancy rates. Hoteliers utilise discount pricing to fill rooms during slow seasons, entice loyal customers, or to stay competitive when market conditions change.

Occupancy 59

Occupancy Events OTA Upsell 59

In1solutions

MARCH 21, 2024

In our last blog post , we explored five strategies to secure clicks and help both your website and gifting platform rank higher across search engines. In this instalment, we’ll be exploring five more tips to maximise your visibility and build direct business. Our sister company, The Brand Mix , offers PPC services.

Online Marketing 97

Online Marketing Sales Branding Business 97

MediaBoom

MARCH 15, 2024

A recent Statista report forecasts that by 2025, over ten percent of all retail sales in the United States will stem from mobile commerce, underscoring the critical need for luxury brands to innovate their digital marketing strategies. Fast Loading Times: Prioritize website speed.

Digital Marketing 94

Digital Marketing Marketing Strategy Branding Market 94

Little Hotelier

MARCH 10, 2024

The software supports various functions, including reservation management, rate setting, and sales forecasting, facilitating a more organised and strategic approach to selling rooms and services. With connections to over 450 booking channels and GDS, it guarantees broad visibility for hotel properties.

Hotel Sales 52

Hotel Sales Sales Revenue Management Revenue 52

MediaBoom

FEBRUARY 26, 2024

The global luxury goods market, a highly lucrative sector, is projected to grow significantly, at a CAGR of 4.4%, aiming to reach USD 510.06 If you’re looking to build a luxury brand, understanding this market’s dynamic growth and potential is essential. There has never been a better time to build a luxury brand than this.

Branding 98

Branding Digital Marketing Market Marketing 98

Social Hospitality

MARCH 27, 2023

Sponsored Products, Sponsored Brands, and Sponsored Display ads are some of the various advertising formats that marketers can use to target customers based on their search terms, interests, and behaviors. Staying up-to-date on the latest optimization strategies and best practices is vital to achieving long-term success.

Cost Per Click 130

Cost Per Click ROI Market Research Target Marketing 130

In1solutions

MARCH 20, 2024

And even more concerning, new customers may not even realise you sell vouchers in the first place, meaning you lose business to competitors with more aggressive gift card marketing campaigns. With a few, simply, low cost strategies, you can boost your online traffic and drive sales. Not to worry!

Sales 98

Sales Online Marketing Business Services 98

SiteMinder

MARCH 27, 2024

Sydney, Australia – New Zealand’s ASURE Accommodation Group has teamed up with SiteMinder , the name behind the only software platform that unlocks the full revenue potential of accommodation providers, as the premium motel chain looks to boost the revenue-generating capabilities of its property network.

Accommodation 105

Accommodation Revenue Motels Travel 105

SiteMinder

MAY 6, 2024

It’s essential because the right booking engine can help you: Increase direct bookings by providing a seamless and user-friendly experience for guests to book directly on your website. Boost revenue by reducing reliance on third-party channels and their associated commissions.

Motels 52

Motels Hotels Operations Upsell 52

MediaBoom

APRIL 2, 2024

With the number of luxury home sales on the rise in a fiercely competitive market, having a quality luxury real estate marketing strategy is a must. It can help you create personalized strategies that highlight the unique features and amenities that set your luxury listings apart. Let Mediaboom guide you.

Real Estate 52

Real Estate Market Marketing Marketing Strategy 52

Social Hospitality

JULY 20, 2022

If you don’t use hashtags to improve your social media marketing, you’re missing out! They can help you improve your social media presence by boosting engagement on your posts. ” How to use hashtags and improve your social media marketing. Hashtags allow users to organize and search for content more easily.

Market 195

Market Marketing Branding Digital Marketing 195

MediaBoom

OCTOBER 4, 2023

Looking at content marketing examples can be a good way to discover new marketing ideas for your company. While not all marketing strategies are highly shareable, we’ve included many in this article that have set their company apart from the competition. A successful content campaign will boost sales and brand loyalty.

Market 92

Market Marketing Marketing Strategy Email Marketing 92

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Events 148

Events Market Marketing Consumer 148

Catala Consulting

JANUARY 18, 2024

In the dynamic world of hospitality, the UK market stands out as a beacon of innovation and adaptation, particularly in the realm of hotel revenue management. This article explores the top trends in hotel revenue management, yield management, and revenue management in the UK, offering insights and strategies for hotel professionals.

Revenue Management 52

Revenue Management Revenue Management Market 52

STAAH

JUNE 6, 2023

If you are a smart hotelier or any type of accommodation provider, you would not want to miss the chance of converting your website visitors from an OTA (or any other source) and bag the commission-free direct bookings. 2) Boost your Revenue: Direct bookings generated through a hotel booking engine can significantly boost revenue.

Cancellation 72

Cancellation OTA Global Distribution System Revenue 72

Hotelogix

NOVEMBER 19, 2023

As a hotelier, boosting the occupancy rate is critical to running a successful business.   Factors influencing your hotel's occupancy When you try to boost occupancy at your hotel, you must know and understand the factors that impact it.   Your guest service standards: They significantly influence hotel occupancy rates.

Occupancy 59

Occupancy Maximum Length of Stay Minimum Length of Stay Revenue Management 59

gcommerce

OCTOBER 30, 2023

Conversion Rate Optimization (CRO) is an essential aspect of marketing in the Hospitality Space. In this blog post, we'll cover the fundamentals of CRO, explore advanced methods, and provide practical tips to help you enhance your website's conversion rates and boost your hotel's online revenue.

Hotels 105

Hotels Market Marketing Marketing Strategy 105

Cloudbeds

JUNE 23, 2023

This is how customers expect services today, including in the hotel industry. It provides the information they need to book confidently and directly with your property while allowing your hotel staff to create direct connections with them. Fast and easy. They want to find the necessary information quickly to make an informed decision.

Upsell 98

Upsell Services Hotels Target Marketing 98

MediaBoom

MARCH 28, 2023

It’s not uncommon for digital healthcare marketing tactics to be less prioritized in the healthcare industry than it is in others. However, healthcare organizations that are not investing in digital marketing techniques are missing out on a sizeable market. So, what is digital healthcare marketing?

Digital Marketing 77

Digital Marketing Market Marketing Marketing Strategy 77

AskSuite

JULY 20, 2023

The success of a hotel hinges on more than just its architecture and impeccable service, it’s about managing all moving pieces efficiently. Customer service, sales, marketing, and reservation teams hold significant roles in a hotel’s success. Done right, these methods can radically boost revenue overall.

Management 52

Management Business Upsell Marketing Strategy 52

MediaBoom

NOVEMBER 14, 2023

A deep grasp of industry norms is crucial: Navigating the landscape of advertisement for accounting services can seem overwhelming, yet it’s essential. Advertising for accounting firms is not just about promoting services;it’s about connecting with potential clients across diverse media.

Display Ads 83

Display Ads Services Business Branding 83

Travelboom Marketing

APRIL 5, 2024

In the realm of boosting direct bookings, numerous hotels find themselves constrained by a finite set of strategies. This is why we recommend every property have an aggressive metasearch strategy to ensure their best book-direct rate is showing in as many metasearch opportunities as possible, particularly Google Hotel Ads.

Market 52

Market Marketing OTA Hotels 52

Catala Consulting

JULY 30, 2023

Resort revenue management has become an indispensable tool for businesses, fostering strategies that maximize yield and build strong customer relationships. Resort revenue management tools harness data analytics to predict demand, modify pricing strategies in real-time, and ultimately, optimize revenue.

Revenue Management 52

Revenue Management Revenue Resorts Management 52

MediaBoom

MARCH 4, 2024

Developing a luxury branding strategy it’s not easy and requires meticulous planning and execution You’re targeting a very specific audience , asking them to make a significant investment into something that might not be a necessity. Remember that ultimately, the goal of luxury branding strategy is shaping these perceptions.

Branding 97

Branding Digital Marketing Consumer Market 97