STAAH

DECEMBER 12, 2023

This not only adds value for guests but also allows hotels to upsell services and capture diverse customer preferences. Use targeted marketing campaigns across digital platforms and social media channels to promote these time-sensitive deals, driving immediate bookings while creating a buzz around your hotel.

Target Marketing 79

Target Marketing Cancellation Forecasting Revenue 79

eHotelier

AUGUST 20, 2023

It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals. A hotel sales strategy is a plan of action designed to increase hotel revenue and bookings.

Hotel Sales 98

Hotel Sales Revenue Occupancy Sales 98

Demand Calendar

APRIL 3, 2023

Every hotel has its unique channel mix that is affected by several things, including its position in the marketplace relative to its competitors, geographical location, reputation in the industry, and service offerings. Achieving the optimal distribution mix for a hotel is a complex task.

Target Marketing 71

Target Marketing Accommodation Services Management 71

MediaBoom

MARCH 29, 2024

They encapsulate the essence of luxury by highlighting services and experiences that go beyond the conventional, offering a glimpse into a world where every detail is tailored to meet the highest standards of sophistication and elegance. However, before your campaign can get underway, you have to get to know your target market.

Travel 94

Travel Target Marketing Digital Marketing Market 94

Hotelier Magazine

JANUARY 24, 2024

By Morag McKenzie Positioned at the top of the upscale select-service segment, Hyatt Place is a global brand with a growth focus on the locations that matter most to Canadian and international business and leisure travellers. internationally, Hyatt Place boasts 417 properties.

Target Marketing 59

Target Marketing Real Estate Branding Market 59

Social Hospitality

MARCH 6, 2023

If you’re a small business owner looking to drive sales and improve your profits, we have some effective marketing strategies for you. Know Who Your Target Audience Is Your marketing efforts will be fruitless if you aren’t reaching the right audience. Define your target audience by analyzing your existing customers.

Small Business 173

Small Business Business Market Marketing 173

Hotel Business

MARCH 1, 2024

Knowland , provider of data-as-a-service insights on meetings and events for hospitality, reported a significant increase of 50% in convention and conference center platform usage in 2023. Leveraging data to capture event demand: Successful conference and convention centers are leveraging data to capture event demand.

Events 64

Events Target Marketing Scale Market 64

Little Hotelier

FEBRUARY 11, 2024

Guest experience and a holistic management approach To ensure guest experience is memorable, Limasan Villa combines personalised service, superior cleanliness, exceptional dining, and locally-inspired activities. Attracting guests relies on a holistic approach including a strong online presence, targeted marketing, and partnerships.

Revenue 98

Revenue Target Marketing General Manager Dining 98

Hotel Business

NOVEMBER 9, 2023

M3 Accounting Services Inc. M3 aims to deliver value, efficiency and robust automation within a simplistic software eco-system designed for smaller hoteliers,” said Scott Watson, chief sales and marketing officer, M3. “M3 has launched its new web-based accounting platform, M3 CoreSelect.

Target Marketing 59

Target Marketing Services Management Market 59

MediaBoom

MAY 3, 2024

Knowing your audience can benefit you since the services, support, and content can match their needs. Keep your audience in mind as you develop products and services to help meet their pain points. Experiment with content for your products and services to see which performs best.

Branding 52

Branding Consumer Market Research Target Marketing 52

Hotel Speak

MARCH 14, 2024

Highlight the hotel’s unique selling proposition (USP) – be it its rich history, architectural heritage, personalised service, or exceptional location. It can encompass aspects like exclusivity, impeccable service, cultural immersion, or a commitment to sustainability. Luxury transcends mere opulence.

Branding 77

Branding Hotels Target Marketing Email Marketing 77

Inn Quest

JULY 10, 2023

This informative blog delves into the world of hotel market segmentation strategy, exploring real-world tactics, methods and actionable tips to help connect hotels with their ideal guests. Continue reading to learn how to identify, analyze and reach your target market like a seasoned hotelier using our guide.

Hotel Marketing 52

Hotel Marketing Market Marketing Target Marketing 52

Catala Consulting

JANUARY 9, 2024

Although simple, this formula is incredibly insightful, offering a transparent view of the efficacy of marketing endeavours. Effective Strategies for CAC Optimization Targeted Marketing Approaches Customizing marketing initiatives for specific customer segments can notably reduce CAC. Facebook Twitter LinkedIn

Hotel Marketing 52

Hotel Marketing Market Marketing Real Estate 52

SiteMinder

OCTOBER 10, 2023

Cost-based pricing is a pricing method where the selling price of a product or service is determined by adding a markup to the unit cost or, in the case of hotels, the cost of keeping a room available and maintained for use. Are they offering lower rates, packages, or value-added services that could sway potential guests?

Target Marketing 59

Target Marketing Revenue Yield Management Market 59

Hotel Business

MARCH 14, 2024

Hospitality businesses can then use this information to better understand the needs of their guests and/or how to improve their services. How does Valor leverage these platforms and their connection to their targeted audiences to enhance their online presence and engage with target markets? It’s instantaneous feedback.

Hospitality 64

Hospitality Target Marketing Business Consumer 64

Cloudbeds

JUNE 23, 2023

This is how customers expect services today, including in the hotel industry. Look at how Whistle for Cloudbeds helps lodging businesses meet guests’ customer service expectations through the AI chatbot. Fast service In today’s fast-paced world, it’s essential to respond to messages promptly. Fast and easy.

Upsell 98

Upsell Services Hotels Target Marketing 98

Social Hospitality

MARCH 27, 2023

Understanding your target market’s preferences and concerns can help you create ad copy highlighting how your product solves their problems. Implement keyword research Keyword research lets you pinpoint the popular words and phrases your target audience uses while searching for products or services they need.

Cost Per Click 130

Cost Per Click ROI Market Research Target Marketing 130

Hotel Management

AUGUST 17, 2023

The ebullient promotional literature trumpets the AirAsia Superapp as ‘the one-stop travel platform’ business of Capital A, offering consumers over 15 lines of products and services via the Superapp as well as the website. In addition, the AirAsia Super App has also been connected with more than 700 global airlines.

Business 130

Business Travel Target Marketing Dining 130

Hotel Business

APRIL 4, 2024

.” Trivedi noted that AI-driven platforms like Google’s new search experience gives hoteliers the opportunity to “know your guest up close and personal, and you can do targeted marketing.” “AI is scary, but it is a great opportunity.”

Target Marketing 111

Target Marketing OTA Scale Resorts 111

Intelity

MARCH 2, 2023

Offer Highly Targeted Marketing Opportunities All smartphones possess geolocation services. And while most people use these for GPS functionality or updating social media, did you know you can adapt them for your property to send out targeted promotions and special offers?

Casinos 52

Casinos Target Marketing Branding Hotels 52

Hotel Speak

MARCH 27, 2024

What gaps exist in the market? Is it your stunning location, personalised service, commitment to sustainability, it’s quirky vibe or unique historical significance? Guest Experience Redesign: Rethink your service standards, amenities, and room design to deliver a cohesive brand experience that aligns with your promise.

Branding 74

Branding Hotels Market Marketing 74

STAAH

AUGUST 1, 2023

It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals. 1) Understand your target audience: It is important to understand who your guests are in order to provide relevant offers and guest experiences and find the right channels to reach them.

Occupancy 86

Occupancy Hotel Sales Revenue Sales 86

Social Hospitality

JANUARY 16, 2023

Data-driven marketing enhances marketers’ ability to target key market segments, such as Millennials , women, seniors, or other segments for which a product or service is designed. To be sure, marketers have always used data to develop a company’s marketing platform or to create targeted promotions.

Market 162

Market Marketing Marketing Strategy Consumer 162

Hotelogix

DECEMBER 7, 2023

It allows travellers to compare rates and services of multiple properties. Of course, the kind of guest reviews/feedback you receive entirely depends on your guest service quality.  Understanding your target audience: Different hotels cater to different markets, and different OTAs cater to different regions and audiences.

OTA 107

OTA Overbooking ROI Hotels 107

gcommerce

DECEMBER 4, 2023

Leverage GA4’s Audience Insights for Targeted Marketing GA4's audience insights feature offers a wealth of information about your hotel's website visitors. Utilize demographic data, interests, and affinities to create detailed guest profiles. Embrace the power of GA4, and let data guide your hotel to new heights of success.

Average Daily Rate 52

Average Daily Rate Target Marketing Marketing Strategy Hotels 52

Anthony Iannarino

MAY 2, 2019

Many of them believe that their business should run like Amazon.com, with them offering a product or service or solution, and people clicking to buy what they sell, an idea that works well for some transactional sales, but performs poorly when their target clients need help (and even Amazon has salespeople for AWS, their biggest money-maker).

Sales 95

Sales Target Marketing Marketing Strategy Services 95

Inn Quest

SEPTEMBER 5, 2023

Hotel inventory management is the process of efficiently overseeing and optimizing a hotel’s available resources including rooms, services and facilities, to maximize revenue and guest satisfaction. Food and Beverage: Restaurants, bars and room service are vital revenue streams. Firstly, What is Hotel Inventory Management?

Management 87

Management Overbooking Revenue Hotels 87

Catala Consulting

DECEMBER 28, 2023

Just as scientists hypothesize and experiment to understand phenomena, hoteliers can implement similar methodologies to test new ideas, services, or processes on a small scale before full implementation. Encouraging a culture of continuous learning and adaptation among staff can lead to innovative problem-solving and service enhancements.

Management 52

Management Revenue Management Revenue Hotels 52

MediaBoom

NOVEMBER 14, 2023

A deep grasp of industry norms is crucial: Navigating the landscape of advertisement for accounting services can seem overwhelming, yet it’s essential. Advertising for accounting firms is not just about promoting services;it’s about connecting with potential clients across diverse media.

Display Ads 83

Display Ads Services Business Branding 83

Hotel Management

DECEMBER 20, 2023

A lot of the target [market] was around project-focused corporate opportunity. It works really well because the retailers and the hotel feed off each other, particularly in that self-catering serviced apartment space, it works really well and it’s great for the guest. It is a mix. This is your first partnership with Gurner.

Construction 267

Construction Shopping Pipeline Occupancy 267

MediaBoom

APRIL 24, 2023

Luxury car marketing is the art of showcasing top-tier vehicles to discerning customers through diverse tactics, including bespoke branding, focused promotion, and tailored customer service. What is the Target Market for Luxury Vehicles? To learn more, keep reading!

Market 52

Market Marketing Marketing Strategy Digital Marketing 52

eZee Absolute

SEPTEMBER 13, 2023

At the same time, online reviews and ratings have become more influential in shaping travellers’ decisions and expectations, as they seek to hear from other guests about their experiences with a hotel’s service, brand, product, or value. Target Market Understanding the preferences of your target market is essential.

Consumer 59

Consumer Hospitality Accommodation Hotels 59

MediaBoom

JULY 19, 2023

With meticulous attention to every little detail, such brands strive to tailor their customer’s experience in any location, indulging you with exemplary customer service and attractive features and amenities few people can access. Learn how they indulge in luxury hotel marketing by providing premium services that speak for themselves.

Branding 62

Branding Travel Services Target Marketing 62

STAAH

FEBRUARY 21, 2023

Every hotel has its own unique channel mix that is affected by several things, including the hotel’s position in the marketplace relative to its competitors – its geographical location, its reputation in the industry, and its service offering (think packages, amenities, and terms and conditions).

Hotels 71

Hotels Target Marketing Management Revenue Management 71

SiteMinder

SEPTEMBER 6, 2023

Those who book directly are often: More invested in your property; More likely to engage with your services; and ultimately, More inclined to leave a glowing review. An online booking system automates the reservation process, freeing up your staff to focus on more pressing tasks like guest services and property maintenance.

Hotels 98

Hotels Revenue Occupancy Services 98

MediaBoom

JULY 5, 2023

A hotel marketing strategy outlines a path to enhance the brand, charm guests, and boost bookings. Customized to the hotel’s target audience, location, and services, the plan contains key elements such as identifying the target market, brand positioning, and creating an online presence.

Hotel Marketing 82

Hotel Marketing Market Marketing Marketing Strategy 82

Hospitality Net

JUNE 21, 2023

Mission Hill Hospitality, a leading select service and extended stay hotel investor, announced it has acquired two new hotel assets in a single transaction as it continues to expand its portfolio throughout targeted markets in the US.

Services 176

Services Target Marketing Hospitality Market 176