MediaBoom

MARCH 9, 2023

There is a clear and voracious appetite among the global population to travel. While the tourism umbrella encompasses a wide range of consumers, there exists at the top a robust luxury travel demographic. Luxury travel is a thriving industry. And, finally, it has to properly target a specific audience: luxury travelers.

Market 52

Market Marketing Travel Marketing Strategy 52

MediaBoom

FEBRUARY 22, 2024

At its core, luxury marketing is a specialized target approach for high-end goods and services aimed at affluent consumers seeking a sense of exclusivity. The question is, who are the consumers purchasing these goods and services, and how can we tap into their preferences and desires? Well, not exactly.

Branding 85

Branding Market Marketing Digital Marketing 85

Intelity

FEBRUARY 2, 2023

Hotels that adapt their guest experience to technology the fastest will be better positioned to reap the benefits and see serious ROI in the process. As consumers become more accustomed to technology integrating into their everyday lives, they expect hotel room tech to be at the same level. And in positive guest satisfaction.

ROI 52

ROI Dining Consumer Hotels 52

BCV

JUNE 14, 2022

I’m confident in stating that most travel consumers will not know what metasearch is. They should also have a KPI-based approach to metasearch and SEM that aligns with the property’s ROI targets for these channels. How is Metasearch Different Than Online Travel Agencies (OTAs)? But hotels definitely care.

Consumer 52

Consumer ROI KPI OTA 52

Hotel Business

OCTOBER 16, 2023

Elegant identified a gap in the luxury market and is designed to reflect a renewed perspective on high-end travel. The group will operate on a pay-on-performance model biased toward results-based pricing rather than prohibitive fixed costs, delivering measurable ROI. “We

Hotels 59

Hotels Branding Consumer ROI 59

Hotel Speak

MARCH 8, 2024

It is vital for technology partners to sit in the consumer lens to assess that the problem is sizable enough for the leadership to act on it,” she says. More ROI (benefit vs cost) analysis pre- and post-implementation, and use cases for leadership buy-in are also important,” she adds.

Revenue Management 88

Revenue Management Revenue Digital Marketing Hotels 88

Amadeus Hospitality

APRIL 19, 2024

Today’s leaders know they must transform in order to keep up with the rapidly changing needs of today’s consumers, with the hospitality industry being no exception. It is essential to consider what matters most to today’s travelers. It is essential to consider what matters most to today’s travelers.

Hospitality 52

Hospitality ROI Business Travel 52

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. These consumers are seeking exceptional and unique experiences, spacious and well-appointed accommodations, outstanding customer service and the highest quality of everything from food to furnishings.

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

MediaBoom

APRIL 5, 2024

Did you know that nearly 70% of travelers turn to search engines when planning their trips. With this in mind, understanding the full impact of travel marketing has never been more essential. Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels.

Marketing Strategy 85

Marketing Strategy Market Marketing Travel 85

Hotel Operations

JUNE 9, 2023

A changed consumer Keith Barr, IHG / Credit: Josiah Mackenzie “Travel is one of the last things people will stop spending on,” IHG CEO Keith Barr said. Sloan Dean, CEO of Remington Hospitality, made the case for the change in consumer spending patterns being permanent. Know me as a traveler!”

Operations 59

Operations Consumer Hotels Travel 59

BCV

JULY 13, 2021

Evolving consumer behaviors are showcasing a rise in social usage, including the evolution of ecommerce; social shopping has become prominent, and platforms have become the new go-to marketplace. This takes a bit of planning, followed by strong execution. Here’s how to get started. Where are target audiences spending their time online?

Consumer 52

Consumer Branding Travel Market 52

Little Hotelier

MAY 31, 2023

Go back a decade or two, and it might have been at the offices of your local travel agent. Guests of all generations have become used to reserving rooms online, with half of travellers doing so from a mobile device. If you lack a digital presence, travellers will discount your B&B in favour of competitors that are active online.

Digital Marketing 98

Digital Marketing Market Marketing Marketing Strategy 98

Hotelier Magazine

OCTOBER 10, 2023

Secondly, we need to be working smarter, more strategically, really understanding your marketplace and understanding your consumer in detail. We’re still waiting for that corporate traveller to come back. It’s coming — a return to more normal travel patterns from customers — just slower than we had hoped,” she explained. “So,

Hospitality 59

Hospitality Consumer Motels Revenue 59

MediaBoom

MARCH 15, 2024

Digital marketing for luxury brands encompasses a tailored set of strategic initiatives aimed at elevating the brand’s online presence and captivating discerning consumers. From immersive storytelling to exclusive online experiences, discover how your luxury brand can captivate and charm the modern consumer.

Digital Marketing 92

Digital Marketing Marketing Strategy Branding Market 92

MediaBoom

DECEMBER 12, 2023

Your target audience contains consumers who may most benefit from your product or service. In the case of hotel website development, these are consumers who are avid travelers likely to travel to your destination. In fact, over 45% of consumers believe business reviews are as trustworthy as personal recommendations.

Digital Marketing 74

Digital Marketing Hotels Consumer Branding 74

Hotel Business

NOVEMBER 27, 2023

But many still question the ROI of deploying voice technology, when in fact, voice-enabled devices provide measurable business value to the hotel operator, as well as enhance the guest experience. New revenue opportunities Delivering value is paramount as travelers demand more for their money, especially in a tight economy.

Business 64

Business Services Operations Upsell 64

MediaBoom

APRIL 11, 2024

Continuous optimization based on this analysis ensures each campaign is more targeted and effective, deepening engagement with luxury consumers over time. The Direct Marketing Association found that email marketing provides a 122% ROI, much higher than other methods (25% for paid search, 28% for social media).

Email Marketing 52

Email Marketing Branding Market Marketing 52

Xotels

AUGUST 15, 2022

Incorporate channel distribution costs like travel agent commission, agency fees and marketing investments, payroll for sales, marketing, and reservation, to determine the true net value of each segment. How will we measure the effect and ROI of all our marketing actions? Links from local and travel directories.

Hotels 59

Hotels Market Marketing ROI 59

MediaBoom

SEPTEMBER 5, 2023

Marketers who use a variety of audience lists through the Meta platform and first-party email lists find they get a better ROI on their retargeting efforts. Many consumers are concerned with their privacy on the web, so it is the advertiser’s job to ensure they are respecting that.

Cost Per Click 52

Cost Per Click ROI Display Ads KPI 52

BCV

SEPTEMBER 14, 2021

With travelers seeking local experiences first and foremost, this type of content is essential — and an easy conduit to inspiring followers within your social media feeds. Travelers aren’t only looking for unique experiences to make up for lost time. Focus on wellness. Shift USPs as needed. Segmentation is key here.

Consumer 52

Consumer Business Travel Market 52

MediaBoom

MARCH 28, 2024

Here is a collection of handpicked ads Mediaboom feels exemplifies the best in luxury travel. Refinery Hotel Image courtesy of Conversion Perk Google Hotel Ads continues to change the game by allowing travelers to compare prices and sniff out deals, even when seeking luxury experiences. Here are three excellent examples.

Hotels 52

Hotels Branding Market Marketing 52

Hotel Speak

APRIL 12, 2023

The team analyzes market trends and sub-market segmentation to understand the optimal room product, hotel positioning, and most efficient method to deliver maximum ROI. Hotels have always been slow to change, but today’s consumer is looking for unique and individual experiences.

Revenue Management 52

Revenue Management Revenue Real Estate Hotels 52

Travelboom Marketing

FEBRUARY 21, 2024

This study by American Express revealed that 48% of respondents want to travel somewhere they can show off on social media. Efficient spending, audience targeting, and measuring ROI matter much more than sheer expenditure. People Don’t Read Reviews Reviews dominate the decision-making process for travelers.

Hotel Marketing 52

Hotel Marketing Market Marketing Digital Marketing 52

MediaBoom

MARCH 14, 2024

With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable. However, modern travelers prioritize the experience they’ll have when booking a hotel.

Digital Marketing 65

Digital Marketing Services Market Marketing 65

BCV

AUGUST 4, 2021

While eager leisure travelers begin to check-in once again, urban hotels are still missing two key cohort: corporate transient and corporate group. And that includes attracting business travelers and groups — read on for our tips on enticing the return of these important segments. From corporate transient to bleisure and leisure.

Market 52

Market Marketing Intent ROI 52

MediaBoom

OCTOBER 4, 2023

Read on to discover several amazing examples of marketing content to consumers. Without it, even the best businesses could find themselves out of touch with the desires of the consumer , which can cause sales to decline. A measurable impact can be a positive ROI, an increase in sales, or even an increase in interest in your business.

Market 89

Market Marketing Marketing Strategy Email Marketing 89

Boutique Hotel News

JANUARY 27, 2023

Z is for zero carbon Probably the biggest issue facing the real estate sector – and by extension travel and tourism – is reaching net zero carbon, both in construction and operationally. Governments have set targets, and consumer behaviour is changing, albeit slowly and hampered by the cost of living crisis.

Real Estate 52

Real Estate Hospitality Accommodation Consumer 52

Clock Software Hospitality

OCTOBER 27, 2020

There are many speculations that suggest a wave of guest travel demand being unleashed upon the industry as guests spring at the opportunity to move about and live their lives without social distancing restrictions. How Has Consumer Attitude to Travel Changed? Guests are weary of the idea of travel.

Hospitality 52

Hospitality Cancellation Occupancy Revenue 52

Xotels

JULY 5, 2022

Continuously Changing Consumer Demands and Markets. Summer 2022 has seen tourism soar once more, as wanderlust returns to holidaymakers and travellers eager to make up for lost time during the pandemic-induced periods of lockdown and travel restrictions. Continuously Changing Consumer Demands & Markets. Tech stack.

Hotels 52

Hotels Hiring Business Market 52

SiteMinder

OCTOBER 16, 2023

Pricing intelligence tools are important to use if you want your hotel to remain competitive and profitable in a modern travel market. Focus on ROI Often, by automating and simplifying data management, a pricing intelligence tool will generally pay for itself as well as increasing staff efficiency.

Forecasting 59

Forecasting Revenue Management Revenue Hotels 59

Social Hospitality

JULY 5, 2022

Your ads could play when the majority of people were either at home watching TV, or traveling to work and listening to the radio. Your reach may also be limited since today’s consumers prefer online versions of their favorite newspapers and magazines. Measurement and ROI. The same applies to the time of the day.

Market 189

Market Marketing Branding Services 189

SiteMinder

AUGUST 29, 2023

For instance, business travellers may be less inclined to worry about discovering quirky or special hotel designs. Best practices for reducing hotel expenses online With the rise of dominant online travel agencies and the ever-evolving dynamics of digital marketing, hoteliers often grapple with escalating distribution costs.

Revenue 52

Revenue Hotels OTA Operations 52

Xotels

MAY 27, 2022

of people who travel do so “to open my mind to new cultures and experience”. According to the Simplicity Index , “64% of consumers are more likely to recommend a brand because of a simple experience” , demonstrating the benefits of marketing a distilled customer service offering. . Local Experiences and Cultural Exploration.

Hospitality 52

Hospitality Business Market Marketing 52

BCV

FEBRUARY 23, 2022

Let the Journey Begin On the road to hotel social media ROI, there are many stops along the way. Here are the points to consider in reaching travelers in the Dreaming Stage: Inspire with high-quality content–think like an influencer. Lean in on new consumer behaviors–understand what’s driving interest and use it.

Consumer 52

Consumer Hospitality ROI Intent 52

eZee Absolute

SEPTEMBER 11, 2023

But to my surprise, Arjun said he was living his dream as his hotel’s ROI is always high! But if there are plenty of empty seats, you might see lower prices to attract more travelers. I thought he was joking at first but then he spilled the beans. Dynamic Pricing Strategies was his magic trick!! Hotels use dynamic pricing too.

Revenue 59

Revenue Hotels Revenue Management Occupancy 59

Xotels

JUNE 2, 2023

Balancing direct room sales with third-party websites and online travel agents (OTA’s) is one of the challenges the hotel industry faces in 2023 and beyond. Making reservations at hotels via online travel agencies has become insanely popular nowadays. SEM drives high ROI through Brand Protection 5.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

Little Hotelier

OCTOBER 10, 2023

According to a Booking.com survey, 83% of travellers are planning to make sustainable travel a priority. Sourcing consumables ethically and locally. Hotel sustainability policy you need to know Developing a hotel sustainability policy needn’t be a complicated or time-consuming process for eco-friendly hotels.

Hotels 52

Hotels Consumer Travel Accommodation 52