Consumer OTA ROI Travel 
eZee Absolute
SEPTEMBER 13, 2023
As society undergoes profound changes, so does the behaviour of consumers, and this transformation has a significant impact on hotels. In today’s digital age, we all know that travellers are more likely to grab their smartphones and start searching for the perfect hotel online. So, what can you do to go green?
BCV
JUNE 14, 2022
I’m confident in stating that most travel consumers will not know what metasearch is. They should also have a KPI-based approach to metasearch and SEM that aligns with the property’s ROI targets for these channels. How is Metasearch Different Than Online Travel Agencies (OTAs)? But hotels definitely care.
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Hotel Business
OCTOBER 16, 2023
Elegant identified a gap in the luxury market and is designed to reflect a renewed perspective on high-end travel. The group will operate on a pay-on-performance model biased toward results-based pricing rather than prohibitive fixed costs, delivering measurable ROI. “We
Little Hotelier
MAY 31, 2023
Go back a decade or two, and it might have been at the offices of your local travel agent. Guests of all generations have become used to reserving rooms online, with half of travellers doing so from a mobile device. If you lack a digital presence, travellers will discount your B&B in favour of competitors that are active online.
Travelboom Marketing
FEBRUARY 21, 2024
This study by American Express revealed that 48% of respondents want to travel somewhere they can show off on social media. Efficient spending, audience targeting, and measuring ROI matter much more than sheer expenditure. As an example, we can examine revenue generated via an OTA. Social media can be a powerful marketing tool.
Hotel Speak
APRIL 12, 2023
The team analyzes market trends and sub-market segmentation to understand the optimal room product, hotel positioning, and most efficient method to deliver maximum ROI. Hotels have always been slow to change, but today’s consumer is looking for unique and individual experiences.
Xotels
AUGUST 15, 2022
Incorporate channel distribution costs like travel agent commission, agency fees and marketing investments, payroll for sales, marketing, and reservation, to determine the true net value of each segment. How will we measure the effect and ROI of all our marketing actions? Links from local and travel directories.
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