BCV

JUNE 14, 2022

I’m confident in stating that most travel consumers will not know what metasearch is. They should also have a KPI-based approach to metasearch and SEM that aligns with the property’s ROI targets for these channels. How is Metasearch Different Than Online Travel Agencies (OTAs)? But hotels definitely care.

Consumer 52

Consumer ROI KPI OTA 52

MediaBoom

SEPTEMBER 5, 2023

Marketers who use a variety of audience lists through the Meta platform and first-party email lists find they get a better ROI on their retargeting efforts. Because you want to get the word out about your services, you can track the KPI of page visits. The KPI for this conversion campaign would be leads.

Cost Per Click 52

Cost Per Click ROI Display Ads KPI 52

MediaBoom

JULY 4, 2023

A proper strategy connects real estate professionals with their desired audience, fostering relationships and guiding consumers through their property journey. Email Marketing Email marketing is a universal method to reach homebuyers with an impressive ROI. What are the main KPI to monitor in digital marketing for real estate?

Real Estate 84

Real Estate Digital Marketing Market Marketing 84