BCV

AUGUST 19, 2021

Last year, Labor Day travel broke passenger records at airports nationwide as we witnessed consumers itching to get away after many months spent in lockdown. Identifying and tracking current consumer travel trends is essential to know how your desired demographic approaches travel planning.

Consumer 52

Consumer Travel Market Marketing 52

Hotel Business

APRIL 1, 2024

This tedious and time-consuming process can create a negative perception among guests before they have a chance to reach the check-in desk. Next-generation chargers have the requisite technology to be compatible with every electric vehicle manufacturer and seamlessly integrate with consumer-facing apps and services.

ROI 75

ROI Revenue Consumer Operations 75

MediaBoom

FEBRUARY 22, 2024

At its core, luxury marketing is a specialized target approach for high-end goods and services aimed at affluent consumers seeking a sense of exclusivity. The question is, who are the consumers purchasing these goods and services, and how can we tap into their preferences and desires? Well, not exactly.

Branding 88

Branding Market Marketing Digital Marketing 88

All Things Hospitality

AUGUST 11, 2022

At the same time, working with influencers provides quality and aesthetically-pleasing content, builds trust with consumers, and boost sales. Over 80% of consumers are more inclined to buy products or services that creators promote. Our influencer marketing agency can help you improve your influencer marketing strategy.

Market 52

Market Marketing Marketing Strategy Consumer 52

Intelity

FEBRUARY 2, 2023

Hotels that adapt their guest experience to technology the fastest will be better positioned to reap the benefits and see serious ROI in the process. As consumers become more accustomed to technology integrating into their everyday lives, they expect hotel room tech to be at the same level. And in positive guest satisfaction.

ROI 52

ROI Dining Consumer Hotels 52

Hotel Business

NOVEMBER 28, 2022

For example, recent data suggests a shift in consumer mindset, with CSR being a “must-have,” providing real evidence that it can drive consumer loyalty and employee satisfaction. Consumers are also saying that the impact brands have on people, communities and the environment seems to matter as a key factor in decision-making.

Consumer 52

Consumer ROI Occupancy Business 52

Hotel Speak

MARCH 8, 2024

It is vital for technology partners to sit in the consumer lens to assess that the problem is sizable enough for the leadership to act on it,” she says. More ROI (benefit vs cost) analysis pre- and post-implementation, and use cases for leadership buy-in are also important,” she adds.

Revenue Management 89

Revenue Management Revenue Digital Marketing Hotels 89

BCV

JUNE 14, 2022

I’m confident in stating that most travel consumers will not know what metasearch is. They should also have a KPI-based approach to metasearch and SEM that aligns with the property’s ROI targets for these channels. The available rooms are collected and displayed with price comparisons all on one site. But hotels definitely care.

Consumer 52

Consumer ROI KPI OTA 52

Cvent

JULY 5, 2022

Cvent Budget Management ensures full visibility and accurate collection of spend info, leading to actionable reporting into your ROI. Connect your audience Follow-up Make better business decisions and prove event ROI with real-time data and analytics. Follow-up faster

ROI 52

ROI Events Consumer Management 52

Hotel Speak

DECEMBER 12, 2023

Plus, the industry is evolving in response to changing consumer demands: Millennials and GenZ shoppers created all of the growth in the luxury sector last year. A study by ReviewTrackers found that 94% of consumers avoid a brand with bad reviews. Post-pandemic, the global luxury industry recorded sales of €1.15

Services 63

Services Consumer Shopping Branding 63

Hotel Business

OCTOBER 16, 2023

The group will operate on a pay-on-performance model biased toward results-based pricing rather than prohibitive fixed costs, delivering measurable ROI. “We Elegant will take a dynamic, technology-led approach to luxury distribution, according to the company. The post Elegant Hotel Collection launches appeared first on hotelbusiness.com.

Hotels 59

Hotels Branding Consumer ROI 59

MediaBoom

MARCH 15, 2024

Digital marketing for luxury brands encompasses a tailored set of strategic initiatives aimed at elevating the brand’s online presence and captivating discerning consumers. From immersive storytelling to exclusive online experiences, discover how your luxury brand can captivate and charm the modern consumer.

Digital Marketing 94

Digital Marketing Marketing Strategy Branding Market 94

MediaBoom

JUNE 16, 2023

In today’s world, artificial intelligence (AI) is revolutionizing the way we advertise to consumers. In advertising, Artificial Intelligence (AI) is used to analyze data and make predictions about consumer behavior, optimize ad targeting and delivery, and personalize ad content for individual users.

Consumer 87

Consumer Market Marketing ROI 87

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. These consumers are seeking exceptional and unique experiences, spacious and well-appointed accommodations, outstanding customer service and the highest quality of everything from food to furnishings.

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

gcommerce

NOVEMBER 17, 2023

Consumers have increasing expectations and studies have shown that 87% of consumers want more cross-channel experiences , so it is important to show up in times where these interactions matter most. This enables businesses to approach their market in two distinct ways.

Market 105

Market Marketing Branding Consumer 105

Amadeus Hospitality

APRIL 19, 2024

Today’s leaders know they must transform in order to keep up with the rapidly changing needs of today’s consumers, with the hospitality industry being no exception. It is essential to consider what matters most to today’s travelers. Is it personalization, flexibility, sustainability, price , or a combination of all of the above?

Hospitality 52

Hospitality ROI Business Travel 52

TravelNet

AUGUST 28, 2023

In fact, simplifying your tech stack might be the best way to maximize ROI from your technology investments. But ROI aside, there’s a practical reason to consolidate that you probably never considered: less switching between apps and windows. Consolidating technology is not the wave of the future—it’s already here.

Average Daily Rate 52

Average Daily Rate ROI OTA Revenue Management 52

Hotelier Magazine

OCTOBER 10, 2023

Secondly, we need to be working smarter, more strategically, really understanding your marketplace and understanding your consumer in detail. You will see a massive ROI.” About a year ago, Hopkins said his organization completed a survey asking general consumers if they would support a price increase in restaurants.

Hospitality 59

Hospitality Consumer Motels Revenue 59

MediaBoom

SEPTEMBER 5, 2023

Marketers who use a variety of audience lists through the Meta platform and first-party email lists find they get a better ROI on their retargeting efforts. Many consumers are concerned with their privacy on the web, so it is the advertiser’s job to ensure they are respecting that.

Cost Per Click 52

Cost Per Click ROI Display Ads KPI 52

MediaBoom

AUGUST 21, 2023

In this case, a strong target audience includes consumers searching for legal services. For the best ROI for your law firm’s PPC strategy, you should have a strong understanding of your target demographic. A/B Testing for Ads and Landing Pages A/B testing ads is a great way to maximize your ROI—think of it like an experiment.

ROI 52

ROI Cost Per Click Real Estate Market 52

BCV

JULY 13, 2021

Evolving consumer behaviors are showcasing a rise in social usage, including the evolution of ecommerce; social shopping has become prominent, and platforms have become the new go-to marketplace. However, being present just to be present can create an unwanted effect; consumers expect to see authentic, consistent engagement from brands.

Consumer 52

Consumer Branding Travel Market 52

Hotel Operations

JUNE 9, 2023

A changed consumer Keith Barr, IHG / Credit: Josiah Mackenzie “Travel is one of the last things people will stop spending on,” IHG CEO Keith Barr said. Sloan Dean, CEO of Remington Hospitality, made the case for the change in consumer spending patterns being permanent. The Great Depression changed our grandparent’s psyche. “The

Operations 59

Operations Consumer Hotels Travel 59

MediaBoom

OCTOBER 27, 2023

Overall, these marketing strategies maximize ROI and ensure you stay top of mind for prospective clients. However, medspa marketing ideas share common goals like increasing patient retention and maximizing ROI. Today’s consumers are smart and want information before making a decision.

Market 86

Market Marketing Digital Marketing Marketing Strategy 86

MediaBoom

APRIL 11, 2024

Continuous optimization based on this analysis ensures each campaign is more targeted and effective, deepening engagement with luxury consumers over time. The Direct Marketing Association found that email marketing provides a 122% ROI, much higher than other methods (25% for paid search, 28% for social media).

Email Marketing 52

Email Marketing Branding Market Marketing 52

Travelboom Marketing

APRIL 25, 2024

YoY comparisons can highlight larger trends in consumer behavior, such as shifts toward mobile bookings, changes in preferred booking channels, or the emergence of new target audiences. Lifetime Value Analysis: Calculate the long-term value of customers acquired through various channels for more accurate ROI calculations.

Market 52

Market Marketing Revenue ROI 52

Hotelier Magazine

MAY 4, 2023

Consumers are becoming increasingly reliant on their mobile devices and have come to expect frictionless payment experiences woven into their stay. GS: Guest experience and ROI. How can we improve the guest experience, while also driving our ROI on any new innovation?

Operations 105

Operations Hotels Services Upsell 105

MediaBoom

NOVEMBER 24, 2023

Using online ads is one of the best ways to increase customer reach and build brand awareness, all while encouraging consumers to purchase your products and services. The post What is The Advantage of Google Ads – Maximizing Your ROI appeared first on Mediaboom. What is the Advantage of Using Google Ads?

ROI 52

ROI Display Ads Business Shopping 52

MediaBoom

DECEMBER 12, 2023

Your target audience contains consumers who may most benefit from your product or service. In the case of hotel website development, these are consumers who are avid travelers likely to travel to your destination. In fact, over 45% of consumers believe business reviews are as trustworthy as personal recommendations.

Digital Marketing 76

Digital Marketing Hotels Consumer Branding 76

MediaBoom

OCTOBER 4, 2023

Read on to discover several amazing examples of marketing content to consumers. Without it, even the best businesses could find themselves out of touch with the desires of the consumer , which can cause sales to decline. A measurable impact can be a positive ROI, an increase in sales, or even an increase in interest in your business.

Market 91

Market Marketing Marketing Strategy Email Marketing 91

Hotel Speak

APRIL 12, 2023

The team analyzes market trends and sub-market segmentation to understand the optimal room product, hotel positioning, and most efficient method to deliver maximum ROI. Hotels have always been slow to change, but today’s consumer is looking for unique and individual experiences.

Revenue Management 52

Revenue Management Revenue Real Estate Hotels 52

All Things Hospitality

SEPTEMBER 12, 2022

Optimizing your Google Ads campaigns are key to a high return on investment (ROI); however, this takes time and resources. Videos are a great way to tell a story about your brand or to let consumers know about the benefits of using your product. billion daily interactions, and over 5 billion search queries a day.

Display Ads 52

Display Ads Cost Per Click ROI Shopping 52

MediaBoom

AUGUST 11, 2023

This guide to Facebook ads in real estate will help you build a blueprint for creating targeted, effective ads that drive more conversions, build loyal customers, and prove ROI. Video of a Property with a Drone Drones have entered the mainstream market, making consumer drones more readily available. Here’s an example.

Real Estate 92

Real Estate Digital Marketing Sales Market 92

MediaBoom

APRIL 2, 2024

In fact, 25% of consumers actually prefer it over digital advertising. Measuring Success and ROI Once your luxury real estate marketing strategy is in motion, it’s time to track the performance using available analytics. Do you have more questions?

Real Estate 52

Real Estate Market Marketing Marketing Strategy 52

MediaBoom

OCTOBER 11, 2023

For consumers, seeing a page organically ranked at the top offers authenticity. Measurable ROI Return on investment (ROI) or return on ad spend (ROAS) helps paint a picture of a campaign’s performance. It allows marketers to make data-driven decisions to improve conversions and ROI.

Marketing Strategy 84

Marketing Strategy Digital Marketing ROI Market 84

Little Hotelier

MAY 31, 2023

Email marketing can deliver an incredible ROI (an average of $36 for every $1 spent ), so you should work to build a customer database. There are a number of hotel digital marketing channels from which to choose, and it’s important to consider how well each will help you connect with your target audience.

Digital Marketing 98

Digital Marketing Market Marketing Marketing Strategy 98

Hotel Business

NOVEMBER 27, 2023

But many still question the ROI of deploying voice technology, when in fact, voice-enabled devices provide measurable business value to the hotel operator, as well as enhance the guest experience. It’s also important to note that hoteliers shouldn’t feel limited to off-the-shelf consumer technology that attempts to cater to hospitality needs.

Business 64

Business Services Operations Upsell 64

Xotels

AUGUST 15, 2022

Taking into consideration the continuing growth of online sales and the quick adoption of mobile technology by consumers, we have put together some questions that will need your attention in the upcoming year: Internet Marketing. How will we measure the effect and ROI of all our marketing actions? Analytics / ROI tracking.

Hotels 59

Hotels Market Marketing ROI 59