Intelity

MARCH 2, 2023

Offer Highly Targeted Marketing Opportunities All smartphones possess geolocation services. And while most people use these for GPS functionality or updating social media, did you know you can adapt them for your property to send out targeted promotions and special offers?

Casinos 52

Casinos Target Marketing Branding Hotels 52

Hotel Business

MARCH 14, 2024

In addition, Valor takes a familial approach to its social media content through highlighting the “Hotelitarians” who create memorable experiences on property—people like the mixologists, the front desk agents, the wedding & event coordinators, etc.

Hospitality 64

Hospitality Target Marketing Business Consumer 64

Catala Consulting

JANUARY 9, 2024

Although simple, this formula is incredibly insightful, offering a transparent view of the efficacy of marketing endeavours. Effective Strategies for CAC Optimization Targeted Marketing Approaches Customizing marketing initiatives for specific customer segments can notably reduce CAC.

Hotel Marketing 52

Hotel Marketing Market Marketing Real Estate 52

MediaBoom

MARCH 29, 2024

Discover who your target market should be when creating travel ads for luxury audiences and what elements the ads require. Target Audience for Luxury Travel With so many luxury travel ad ideas, the gears should be turning in your head about how to proceed with yours.

Travel 94

Travel Target Marketing Digital Marketing Market 94

Hotel Business

APRIL 4, 2024

.” Trivedi noted that AI-driven platforms like Google’s new search experience gives hoteliers the opportunity to “know your guest up close and personal, and you can do targeted marketing.” “AI is scary, but it is a great opportunity.”

Target Marketing 111

Target Marketing OTA Scale Resorts 111

Social Tables

SEPTEMBER 7, 2017

If you want to stand out you need to make your ads relevant to your target market. Making an ad relevant means speaking to your target market’s pain points and status symbols. Your target market is the same way. You cannot just guess what your target market wants.

Target Marketing 60

Target Marketing Hotels Digital Marketing Market 60

Intelity

MARCH 8, 2023

Sending targeted marketing opportunities through a branded mobile app also allows guests to engage directly with your casino hotel’s events and promotions. The best casino loyalty programs allow guests to use their rewards to play more or redeem for food and drinks — getting them out of their rooms and onto the casino floor.

Casinos 56

Casinos Branding Dining Revenue 56

SiteMinder

OCTOBER 10, 2023

Let’s delve into some of the pivotal considerations: Market trends Understanding market trends is crucial for setting prices that are both competitive and profitable. Demand fluctuations – Analyse room demand throughout the year, taking note of peak seasons, local events, and other factors that could drive demand up or down.

Target Marketing 59

Target Marketing Revenue Yield Management Market 59

Catala Consulting

JANUARY 8, 2024

RMS began offering insights into customer preferences and behaviour, allowing for more nuanced and targeted marketing strategies. The focus will likely expand from rooms to encompass all revenue sources in a hotel, such as restaurants, spas, and event spaces, leading to a comprehensive approach to revenue management.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

MediaBoom

JULY 5, 2023

A hotel marketing strategy outlines a path to enhance the brand, charm guests, and boost bookings. Customized to the hotel’s target audience, location, and services, the plan contains key elements such as identifying the target market, brand positioning, and creating an online presence.

Hotel Marketing 81

Hotel Marketing Market Marketing Marketing Strategy 81

Lure Agency

AUGUST 23, 2022

” Remember, large ticket sales, such as meetings and events, require some trust. That’s where “trigger events” come into play. Social Selling Can Turn Things Around – Here’s Why and How What’s Your Trigger Event? Trigger events are built-in opportunities to reach out to your prospects.

Hotel Sales 52

Hotel Sales Sales Sales Process Hotels 52

Social Hospitality

JULY 5, 2022

Promote your goods/services or announce upcoming events, sales, and discounts to attract current and potential customers. Print handouts are mostly used for sales and event announcements. If your goal is to increase your brand awareness or announce your upcoming promotion/sale/event, this method is the best one to implement.

Market 189

Market Marketing Branding Services 189

eZee Absolute

SEPTEMBER 13, 2023

These changes have been influenced by a variety of factors, including advances in technology, socio-cultural shifts, and global events like the pandemic. Target Market Understanding the preferences of your target market is essential. Guests no longer seek just a bed and a roof over their heads.

Consumer 59

Consumer Hospitality Accommodation Hotels 59

Social Tables

APRIL 17, 2019

And with each survey and stat, we learn a little bit more about how all of us can come together to create better face-to-face events. At the end of the day, it’s the stats that bring us all together, open up new conversations, and spur collaboration, that have the biggest and most holistic impact on our events.

Events 149

Events Business Sales Branding 149

Little Hotelier

MAY 18, 2023

Segment your target market What do B&Bs, rentable treehouses, island getaways and massive hotel chains all have in common? So why not take advantage of that and partner with nearby attractions, restaurants and event organisers to create unique packages and offer exclusive discounts to attract more guests to your hotel?

Hotel Sales 59

Hotel Sales Sales OTA Hotels 59

Little Hotelier

AUGUST 29, 2023

For example, if you host cool events or gatherings, this reputation will follow you and spread. By asking your followers to create social posts and blog entries for your brand, you will establish loyalty with your target market segment.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

STAAH

AUGUST 1, 2023

It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals. 1) Understand your target audience: It is important to understand who your guests are in order to provide relevant offers and guest experiences and find the right channels to reach them.

Occupancy 86

Occupancy Hotel Sales Revenue Sales 86

Xotels

AUGUST 15, 2022

Hotel Budgets: Where it All Starts… The basis of the target or budget lies in a detailed demand calendar. Map the events, conferences, expositions, trade fairs, concerts, holidays, vacations, long weekends, etc to the following year. What new online marketing initiatives will we launch next year?

Hotels 59

Hotels Market Marketing ROI 59

Intelity

JULY 6, 2023

Understanding guest behavior and offering targeted marketing, pricing, and customization options is key to driving organization-wide decision-making. The Time For Upgrades Is Now With so many digital offerings on the market today, the time to upgrade your technology offerings is now.

ROI 52

ROI Target Marketing Revenue Hospitality 52

Inn Quest

SEPTEMBER 5, 2023

Meeting and Event Spaces: Many hotels have conference rooms, banquet halls and event spaces. This information enables personalized service and targeted marketing efforts, improving guest loyalty. Food and Beverage: Restaurants, bars and room service are vital revenue streams.

Management 87

Management Overbooking Revenue Hotels 87

MediaBoom

APRIL 24, 2023

What is the Target Market for Luxury Vehicles? The target audience for luxury markets focuses on people between the ages of 25-44 years old. This is no different when it comes to luxury vehicles, with the exception of the market swaying a bit wide in both directions. To learn more, keep reading!

Market 52

Market Marketing Marketing Strategy Digital Marketing 52

gcommerce

FEBRUARY 13, 2023

As some hotels pull back their budgets on paid search, there is a real opportunity to win market share. Work with your internal team or digital marketing agency to refine your target markets, keywords, and messaging to get the biggest bang for your buck. Remember, #SMYKM.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

MediaBoom

AUGUST 11, 2023

How much overlap exists between their target audience and yours? You don’t want to repeat the same ad campaign your competitors have, as it will fail to have an impact on your target market. Find Your Target Audience Facebook ads for real estate agents must have a target audience. percent , reports LinkedIn.

Real Estate 92

Real Estate Digital Marketing Sales Market 92

MediaBoom

MARCH 15, 2024

National Keywords: Understand the distinction between local and national keywords, targeting broader audiences across the country or internationally. Brainstorm relevant terms related to the hotel’s broader offerings, services, and target market. Adapt SEO strategy to capture national search traffic effectively.

Hotels 92

Hotels Accommodation Target Marketing Business 92

SiteMinder

JANUARY 8, 2024

The entertainment businesses can include attractions of special interest such as zoos and museums, or spectator events such as theatre performances or sports games. Promotions are special rates that can change depending on: – The season or holiday period; – If the guest is a VIP; or, – You want to capitalise on an event. –

Operations 59

Operations Management OTA Hotels 59

SiteMinder

NOVEMBER 15, 2022

It also differs depending on the property type, location and target market. First, it reveals booking patterns across seasons and during events. For example, if your ALOS was 4.5 in Q3, 2022, each booking during that quarter was for 4.5 days on average. Resorts that welcome mostly leisure guests often have a longer ALOS.

Average Length of Stay 59

Average Length of Stay Minimum Length of Stay Revenue Target Marketing 59

Social Tables

SEPTEMBER 21, 2017

Solid candidates should also know about its target market, sales channels, and the latest news about the hotel brand or chain. In the hotel sales world, there are multiple events happening at the property at the same time as well as streams of visitors. Why do you want to work with us?

Hotel Sales 79

Hotel Sales Sales Hiring Hotels 79

SiteMinder

JANUARY 8, 2024

The entertainment businesses can include attractions of special interest such as zoos and museums, or spectator events such as theatre performances or sports games. Promotions are special rates that can change depending on: – The season or holiday period; – If the guest is a VIP; or, – You want to capitalise on an event. –

Operations 52

Operations Management OTA Hotels 52

MediaBoom

FEBRUARY 26, 2024

It’s essential for high-end brands to balance the price with the perceived value to maintain brand integrity and appeal to their target market. This approach requires careful market analysis, competitor comparison, and understanding of consumer psychology in the luxury segment.

Branding 98

Branding Digital Marketing Market Marketing 98

MediaBoom

MARCH 14, 2023

The best way to use video for marketing is to use it as an extension of your other digital marketing strategies. You can also use videos to announce special deals and events. Make sure those in your target market find value in your story. For example, you can use video to introduce new products and services.

Digital Marketing 93

Digital Marketing Construction Market Marketing 93

MediaBoom

JULY 19, 2023

Luxury travel brands cater to this demand by pairing you with local guides and arranging events around festivals to help you make an authentic connection. A&K is one of those luxury travel brands that tap into the power of segmented and targeted marketing to address the unique needs of its clients.

Branding 62

Branding Travel Services Target Marketing 62

MediaBoom

FEBRUARY 23, 2024

This desire goes beyond the physical product to encompass the entire purchasing experience, from limited editions to members-only events. By understanding these key demographics, you can create targeted marketing campaigns that effectively connect with high-end shoppers.

Consumer 89

Consumer Branding Market Research Market 89

Hotelier Magazine

JANUARY 24, 2024

Systems can range from $10 per user per month all the way up to $100 per user per month.

Business 59

Business Hospitality Email Marketing Management 59

SiteMinder

AUGUST 29, 2023

It’s something to carefully consider and may come down to who your target market is. Host events and functions Similar to the last point, if you have the space to host special events you should do so. While it may be tempting to get unique and custom designs done, the costs could outweigh the benefits.

Revenue 52

Revenue Hotels OTA Operations 52

SiteMinder

OCTOBER 27, 2022

The best way to make your hotel will depend on your specific location, target market, brand, and resources. Rotate your menu often to align with seasonality, events, or special occasions. Here are some ideas for different areas of your business on how to innovate. Guest experience ideas.

Hotels 52

Hotels Dining Market Marketing 52

MediaBoom

MARCH 9, 2023

Depending on your budget and the kinds of ads you think will perform the best with your target market, you might use a little bit of all the ads above. Try Experiential Marketing Finally, we recommend experiential marketing, also known as engagement marketing or participation marketing.

Market 59

Market Marketing Tourism Marketing Strategy 59

Hotelogix

OCTOBER 18, 2023

Guest Profiles: Stores guest information, preferences, and booking history, facilitating personalized service and targeted marketing efforts. Rate Management: Adjusts room rates based on demand, seasons, and events, optimizing revenue generation.

Business 40

Business Global Distribution System Cancellation Hotels 40