Hotel Speak
MAY 9, 2023
With the right approach, hotels can get their fair share of direct revenue and own valuable guest data that provides insights to take their strategy to the next level. This in turn can be used to create targeted marketing campaigns that resonate with their audience and drive high-value bookings.
SiteMinder
OCTOBER 10, 2022
Generally speaking, an optimal compset includes 3-5 hotels that: Are located in the same geographical area as your hotel (some exceptions to this would be if your hotel is in a very remote area or the other hotels in your area have a distinctly different target market). Have similarly priced rooms. Day of week and weekday/weekend.
Xotels
APRIL 3, 2024
Making sure you get your fair share of direct bookings allows you to compete with OTAs and avoiding to pay the hefty commissions on those bookings. This information enables revenue managers to strategically target specific holidays or events with tailored offers and packages.
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