Amadeus Hospitality

APRIL 14, 2023

Save Time and Close More Group Business with Online Event Booking Business knocking on your door is a cause for celebration. Alternatives to the RFP An alternate to an RFP for small groups is allowing meeting planners to directly book their events directly through your website.

Events 52

Events OTA Scale Business 52

Social Tables

DECEMBER 5, 2018

In this guest post, Bonfire CMO Kevin Penney draws on his experience in the world of custom apparel to lay out proven strategies for effective event merchandising. Whatever sort of events you host, maximizing revenue is likely one of your biggest objectives. B2B events spend 43% of their budgets on marketing and promotion.

Events 146

Events B2B Sales Revenue 146

Hotel Business

OCTOBER 25, 2023

Resolute Road Hospitality and Wyndham Hotels and Resorts recently hosted a joint event, “Economics of the Extended-Stay Segment of Lodging,” in Nashville. “It was a privilege to host this event alongside Wyndham,” said Daniel Pinheiro, chief business development officer, Resolute Road Hospitality.

Events 116

Events ROI Resorts Pipeline 116

Social Tables

OCTOBER 13, 2016

10 Tips to Make the Case for a Bigger Event Planning Budget. . Demand for meetings and events is on the rise. Event professionals are being tasked to manage more events, and to execute them with a shorter turnaround time. Corporations are increasingly relying on planners to prove ROI. Learn how to prove ROI.

Events 60

Events ROI Forecasting Management 60

Social Tables

APRIL 19, 2019

Great events require great staff. Which is why learning how to work with an event staffing agency is an important skill for any successful event planner. These main event staffing agency benefits should give you an idea of just some of the ways in which they can help you. You may need back up event staff.

Events 133

Events Hiring ROI Management 133

Up Hotel

MARCH 11, 2022

Conversion events are an important bit of data for your company’s growth and success in your PPC endeavours. Benefits of tracking conversion events: Measure the results of all their digital marketing activities- Was your campaign successful? They also design and build conversion event forms.

Events 52

Events Digital Marketing ROI Marketing Strategy 52

Social Tables

JUNE 5, 2018

In this post, we’ll show you how to measure audience engagement using four very different tactics that any planner or event marketer can employ. Event planning isn’t easy. In fact, when we ask event planners what they value the most during or after an event, it’s one of the answers that come up the most. Brand Awareness.

Events 134

Events Branding Market Marketing 134

Social Tables

NOVEMBER 2, 2016

Corporate leaders everywhere are looking to events as viable marketing channels, or as engaging platforms for internal initiatives. With the goal to educate and inspire customers, the first Dreamforce event brought together just over 1,300 attendees in 2003. The event itself has become a considerable revenue driver.

Events 115

Events ROI Scale Revenue 115

Social Tables

NOVEMBER 15, 2016

Event professionals are being asked to do more, but they’re not all getting the resources they need to improve their process in a real way. When it came to challenges facing event planners, we asked: “What’s the biggest change you’ve seen since you started working in our industry?”. Join the movement for a better event today.

Events 122

Events ROI Travel Market 122

Social Tables

NOVEMBER 10, 2016

When it comes to organizing a great event, it’s only natural for budget to be top of mind. So where does one draw the line between event needs and event wants ? Let’s take a look at the 10 most expensive event budget items as we make strides towards 2017. Join the movement for a better event. Event technology.

Events 98

Events ROI Revenue Closing 98

Social Tables

JUNE 5, 2018

In this post, we’ll show you how to measure audience engagement using four very different tactics that any planner or event marketer can employ. Event planning isn’t easy. In fact, when we ask event planners what they value the most during or after an event, it’s one of the answers that comes up the most.

Events 92

Events Branding Market Marketing 92

Cvent

JULY 5, 2022

Cvent Budget Management ensures full visibility and accurate collection of spend info, leading to actionable reporting into your ROI. Non-Cvent users can access real-time event data, reporting, and manage one-off events. From small meetings, large conferences, or internal meetings, we've got you covered.

ROI 52

ROI Events Consumer Management 52

Social Hospitality

SEPTEMBER 10, 2023

These insights can help you achieve higher levels of productivity, improve your marketing ROI, and help you turn more highly qualified leads into guests. Automation can speed up the personalization process by enabling automated triggers and highlighting user behavior or specific events in your inbox.

Market 130

Market Marketing Consumer ROI 130

Cvent

MAY 16, 2022

From first-time attendees to VIPs, our scalable event registration software is ideal for customized experiences. From first-time attendees to VIPs, our scalable event registration software is ideal for customized experiences.

ROI 52

ROI Events Branding Management 52

Social Tables

SEPTEMBER 16, 2016

In today’s digitally saturated business environment, live conferences, meeting s and events are more important than ever to establish an in-person touch point. From smartphones to tiny homes, people are intent on getting the most purpose and utility out of everything these days—including events! Join the movement for a better event.

Events 60

Events ROI Business Intent 60

Hotel Business

JANUARY 8, 2024

This effort includes live chat support, monthly live learning events, quarterly panels and on-demand tailored virtual training sessions. IDeaS has also developed a calendar of live learning events. IDeaS , a SAS company, has implemented new enhancements to its learning journey. To do so requires an ongoing learning journey.

Revenue Management 59

Revenue Management ROI General Manager Events 59

Travelboom Marketing

MARCH 27, 2024

Establishing Authority and Expertise A hotel blog provides an opportunity to showcase your expertise and knowledge about your destination, local attractions, events, and travel tips. Measuring ROI While blogging can contribute to overall marketing goals, measuring its direct impact on revenue or bookings can be challenging.

Hotels 52

Hotels Events ROI Accommodation 52

Intelity

MAY 23, 2023

Create Intentional Promotions With events and conferences continuing to ramp back up, a great way to capitalize on larger groups staying at your property is to center promotions around upcoming events. When groups of guests come to town for a concert or sporting event, tie your promotions to that specific event.

Revenue 70

Revenue Intent Dining Events 70

MediaBoom

OCTOBER 27, 2023

Overall, these marketing strategies maximize ROI and ensure you stay top of mind for prospective clients. However, medspa marketing ideas share common goals like increasing patient retention and maximizing ROI. Attract new clients via promotions, in-person events, and a strong digital marketing strategy.

Market 86

Market Marketing Digital Marketing Marketing Strategy 86

MediaBoom

APRIL 23, 2024

High-quality content can also help you rank higher on Google, which can further your reach and maximize your ROI. Blogging Effective copywriting for luxury brands can translate to an incredible ROI. It’s a highly effective tool to maximize your ROI. Using diverse types of content writing can lead to maximize sales and profits.

Branding 86

Branding Consumer ROI Digital Marketing 86

Hotel Business

DECEMBER 20, 2022

In her new role, she optimizes and expands sponsorship and event revenues from AHLA Allied member companies, aligning sales and relationship strategies between AHLA and the American Hotel & Lodging Foundation (AHLAF), where she will remain a key member of the leadership team and continue to drive the foundation’s fundraising efforts.

ROI 52

ROI Revenue Events Services 52

Intelity

FEBRUARY 2, 2023

Hotels that adapt their guest experience to technology the fastest will be better positioned to reap the benefits and see serious ROI in the process. Go Green with Technology Hotels can easily feature their latest events, marketing materials, and announcements on in-room tablets — reducing printing costs and saving trees in the process.

ROI 52

ROI Dining Consumer Hotels 52

Travelboom Marketing

MARCH 21, 2024

Improve Audience Response and ROI Hotels can also benefit from pay-per-click ads based on the capability to segment and target guests by demographics, location, as well as many additional factors. The more tailored the advertising, the better your return on investment (ROI), because the ads home in on the searchers most likely to convert.

Market 52

Market Marketing Cost Per Click Marketing Strategy 52

MediaBoom

APRIL 11, 2024

The Direct Marketing Association found that email marketing provides a 122% ROI, much higher than other methods (25% for paid search, 28% for social media). Naturally, ROI depends on many factors and not all email marketers enjoy the same conversion rates. Can luxury brand email marketing drive real ROI?

Email Marketing 52

Email Marketing Branding Market Marketing 52

Hotel Speak

MARCH 13, 2024

Seasonal content: Showcase special offers, events, or packages relevant to different times of the year. Metasearch advertising: With ROI’s of 20:1, metasearch advertising remains a lucrative channel for hoteliers looking to increase their direct bookings.

Marketing Strategy 79

Marketing Strategy Hotels ROI Travel 79

MediaBoom

SEPTEMBER 5, 2023

These commonalities could be demographics or life events. Marketers who use a variety of audience lists through the Meta platform and first-party email lists find they get a better ROI on their retargeting efforts. Return On Investment (ROI): Return on investment is a classic metric you may be familiar with.

Cost Per Click 52

Cost Per Click ROI Display Ads KPI 52

MediaBoom

JULY 12, 2023

With 68% of marketers claiming it gets them better ROI than Google Ads , utilizing video content marketing is a great way to attract prospects while keeping your current clients engaged. Don’t forget to include a call-to-action to seal the deal and get a decent ROI even with a tiny budget.

Real Estate 86

Real Estate Sales Business Events 86

MediaBoom

FEBRUARY 22, 2024

With an average ROI of a staggering 3,600 percent , it’s a no-brainer. Exclusive Events and Experiences The sense of exclusivity luxury brands use must extend beyond their products and services and into their unique events and experiences. These key metrics include client retention, profit margin, and ROI.

Branding 88

Branding Market Marketing Digital Marketing 88

Social Tables

MARCH 19, 2019

In order to host a successful charity event, planners need to keep honing their business practices. Things like event ROI, brand recognition, and clever partnerships are just some of the things you need to execute or monitor. With a little creativity and some skill, a great charity event is well within reach.

Events 155

Events Branding Small Business ROI 155

Hotel Business

JANUARY 23, 2023

We also hosted another panel of industry professionals as part of our Hot Topics series, and this one focused on improving your assets and increasing ROI with the right technology infrastructure. Want to watch the hour-long event in action? And we share it all with you. See page 8.

ROI 52

ROI Forecasting Scale Business 52

MediaBoom

JULY 27, 2023

Gain authority through backlinks by doing PR-worthy events. If you sponsored a local sports team or hosted a charity event, local journalists may write a story about it. Local Schema Markup Despite holding events in your community, Google still needs help understanding your website. Contact Mediaboom to learn more.

Real Estate 81

Real Estate Events Email Marketing Business 81

Amadeus Hospitality

MARCH 30, 2023

With an ROI of $42 per dollar spent , email marketing tends to generate stronger results than other channels such as social media, direct mail, search, or tv ads. Emails with content showcasing recommended local attractions, restaurants and bars, and events around your hotel can also be sent to current guests.

Email Marketing 83

Email Marketing Market Marketing Hotels 83

Social Tables

OCTOBER 6, 2018

From more engaging, holistic experiences to the the bold new expectations of “bleisure,” event planners and suppliers are racing to adapt in an industry that’s as dynamic as it’s ever been. While the shifts are plentiful, there are five that stand out from the fold when it comes to modern event design.

Events 158

Events Travel ROI Forecasting 158

SiteMinder

SEPTEMBER 10, 2023

Once you have a complete overview, allocate funds to different departments based on strategic priorities and expected ROI. Food and beverage revenue : Calculate expected earnings based on average spend per guest, expected footfall, and any seasonal promotions or events. Include timelines and expected ROI for each project.

Revenue Management 59

Revenue Management Revenue Hotels Average Daily Rate 59

Social Tables

MAY 14, 2019

Wondering how to plan an event? You start with just a vision and a budget, then you turn it into an event full of guests and moving parts. Depending on the type of event, tons of details are going to vary. Here we’ve rounded up those steps, along with plenty of tried and true tips for planning an event. Good luck!

Events 141

Events Market Marketing Fair Share 141

Travelboom Marketing

APRIL 25, 2024

GA4 Migration Checklist Survey Your Universal Analytics Create Your GA4 Account Migrate Your Events Create Custom Metrics Link Account Integrations Archive Historical Data Do hoteliers need to store historical data? If you haven’t already transitioned away from UA, find out everything you need to know about GA4 here. Definitely.

Market 52

Market Marketing Revenue ROI 52

Social Tables

OCTOBER 6, 2018

Today, planners are racing to adapt to trends that make conferences and events more engaging and dynamic than ever before. While the shifts are plentiful, there are five that stand out from the fold when it comes to modern event design. Events became the professional development pipeline for that generation.”

Events 157

Events ROI Travel Forecasting 157