November, 2022

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Sales Commandment #7: The Art & Science of Asking Questions

Anthony Cole Training

Thou shalt always remember to ask questions and listen. This commandment is critical if you truly want to be a great salesperson. This video is a part of our new series with Mark Trinkle: The 10 Commandments of Sales Success. Watch Commandment #7 now!

Sales 260
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5 Essential Hotel Marketing Tips to Increase Bookings

Are Morch

Hotels, like other businesses, need customers to thrive. Of course, many of these customers won’t just walk into your hotel; you’ll need to attract them. And to do that effectively, you’ll need to rely on the best marketing strategies. Sadly, many hoteliers lack insights into these strategies. If you are one of them, this post […].

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Leveraging Storytelling to Boost Marketing Success

Social Hospitality

Storytelling is the oldest form of human communication. In eras past, it’s how we passed down information from one generation to the next. Of course, today, we have so many forms of communication that storytelling is no longer the only way to get important messages across. However, storytelling is still here, even though we don’t require this method of communication to impart critical information anymore.

Market 162
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10 Client Appreciation Event Ideas Customers Love

Social Tables

Whether you’re a part of a Fortune 500 company or are running a boutique hair salon out of your home, your business wouldn’t exist without clients. Showering clients with appreciation can help businesses, large and small, build a base of loyal customers, especially now, as we head into the holiday season. While some leaders choose gifts or special offers to recognize loyal customers, others host client appreciation events.

Events 139
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How technology is putting choice in the hands of the traveler

Hotel Business

By Hari Nair. Today’s travelers have an unprecedented level of power when it comes to booking their trips online. With a simple search, millions of travelers can be connected to their choice of brands and experiences. Travelers can select how they want to travel by sharing preferences, instantly enabling them to compare options for where they might want to stay.

Travel 132
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5 essential hotel marketing tips to increase bookings

eHotelier

Customers won’t just walk into your hotel; you’ll need to attract them. And to do that effectively, you’ll need to rely on the best marketing strategies. Sadly, many hoteliers lack insights into these strategies. If you are one of them, this post can help.

Market 119

More Trending

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Safety and Security in the Hospitality Industry

Are Morch

The hospitality industry is about creating a comfortable and enjoyable guest experience. However, ensuring their safety and security is equally important. Hotels, restaurants, and other hospitality businesses must protect their guests from harm. This includes physical safety measures like properly maintaining buildings, ensuring secure entry points, safeguarding personal information, and preventing cyber attacks.

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How to Find the Most Success on Instagram

Social Hospitality

Instagram is a social media giant. For individuals and businesses alike, the image-sharing platform is a fantastic way to share your personal side. But to find success on Instagram, you have to be strategic. For businesses specifically, Instagram marketing is a great way to connect with your audience and attract new fans and followers. However, Instagram success isn’t guaranteed.

Business 162
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Langham Hospitality debuts millennial brand in Hong Kong

Boutique Hotel News

China: Langham Hospitality Group’s latest brand, Ying’nFlo, has launched with an upper midscale hotel in Wanchai, Hong Kong. Ying’nFlo has been designed for millennials and Gen Zs. The pipeline already includes a hotel in Xiamen and Langham Hospitality plans to expand the brand within the region. Architects and interior designers Linehouse have worked on the first project, with Berlin-based artist Josephine Rais creating an outdoor mural.

Branding 105
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Fertitta acquires Montage Laguna Beach Resort Hotel

Hotel Business

Tilman J. Fertitta has acquired the Montage Laguna Beach Resort Hotel overlooking the Pacific Ocean along the California coastline. “I am truly thrilled to acquire this world-renowned property and add one of America’s most iconic trophy resorts to our luxury hotel portfolio,” said Fertitta. “I have been traveling to Laguna Beach for over 30 years.

Resorts 132
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Diving into Diversity: Decoding the Foundations of Inclusion in Hospitality Talent Acquisition

Speaker: Lauren Fernandez - CEO & Founder, Full Course

Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i

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Hype works both ways with the Metaverse and Web3

eHotelier

All blockchain implementations must be framed not in terms of what the current hype is but in terms of the fundamentals of hospitality: enhancing the onsite experience and the overall value for customers above all else.

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Sales Commandment #6: Thou Shalt Always Tailor Your Message for Resonance

Anthony Cole Training

Thou shout always tailor your message for resonance! Does your prospect have a problem that they have to fix? And are you speaking their love language? This video is a part of our new series with Mark Trinkle: The 10 Commandments of Sales Success. Watch Commandment #6 now!

Sales 206
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How To Encourage Guests To Write Facebook Hotel Reviews

Are Morch

Everyone knows that reviews provide valuable feedback about your property and help potential guests decide whether or not to stay with you. They can also help you identify areas that need improvement. But do you feel shy to ask about leaving feedback? It may happen because we value the time and effort of others. Still, […]. The post How To Encourage Guests To Write Facebook Hotel Reviews appeared first on Are Morch, Digital Transformation Coach.

Hotels 162
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Qunci Villas enjoys key benefits of hotel integration with SiteMinder

SiteMinder

A honeymoon is a pivotal moment for newlyweds to start their new life together. Which is why selecting the perfect honeymoon destination, including choosing the finest couple’s accommodation, is considered essential. One of the favorite choices for newly married couples in Indonesia is Qunci Villas Lombok. Qunci Villas is one of the pioneer boutique hotels in Lombok that has been in business since July 2003.

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A Buyer’s Guide to Future-Proofing Your Restaurant Tech Stack

The race to 100% digital is on. With the restaurant industry still in the early innings of its digital transformation, brands need an airtight strategy when it comes to building out their tech stack. Download the buyer’s guide to learn where to prioritize your efforts and get the most out of every investment.

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Hotel conversions in European pipeline reach “all-time high”

Boutique Hotel News

EU: According to a recent Q3 report from Lodging Econometrics, hotel conversions across Europe stand at an all-time high of 324 hotels comprising 46,977 rooms. The Europe Hotel Construction Pipeline Trend Report found that at the close of the third quarter, Europe’s hotel construction pipeline stands at 1,600 projects of 258,476 rooms. There are 790 projects currently under construction, and in the next 12 months a further 408 are planning to get underway. 462 projects have been recorded which a

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Amadeus reveals 2023 travel trends

Hotel Business

With global travel increasing, expectations among both companies and individual travelers are higher than ever when it comes to having a smooth travel experience. The industry is evolving rapidly to meet ever-changing demands. The Amadeus 2023 Travel Trends identifies five new developments which the company believes will play a part in shaping travel over the coming year.

Travel 121
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The 7 components of designing a hotel concept

eHotelier

The hotel concept story defines the role of a hotel as well as its aspirations. In other words, your story should convey why guests should stay at your property, beyond just getting a room and breakfast.

Hotels 115
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Hospitality trends for 2023: what’s in and what’s out?

STAAH

Goodbye bland travel experiences. Hello “culture shock”. Modern travellers are redefining what hospitality looks like in 2023 and beyond. Hot off the press, Booking.com revealed what modern travellers are seeking – it’s not just another holiday. The desire for a complete “culture shock” is on the rise as travellers seek to visit places that are completely different from their homes, language, food and culture.

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Beyond The Meeting Room: Luxury Magazine Resource

Escape into a world of luxury and dive into the future of tech, fun takes on the American pastime, and many inspirational individuals. With engaging reports on fashion, food, travel, finance, sports, and more, download now and enjoy the read!

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Tactics To Market Online Casinos And Drive Traffic

Are Morch

Just a few years back, playing casino games was among the popular bucket list ideas. Fast forward to 2022, and the online gaming industry has made this dream a reality. And the popularity of these games is yet to reach its peak. According to the data, the compound annual growth rate (CAGR) of the online […]. The post Tactics To Market Online Casinos And Drive Traffic appeared first on Are Morch, Digital Transformation Coach.

Casinos 147
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Your ultimate guide to Google Hotel Ads

SiteMinder

Google is no longer just a search engine and a verb, but also one of the top places where travellers begin their hotel search. Within just a few clicks, their search can be narrowed down to a handful of properties, with the top listings benefiting tremendously in shaping their perception of what is available and within their budget. Hoteliers worldwide must embrace this opportunity to attract guests who rely on technology to guide their decision-making.

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Pendry Washington DC opens on Potomac River

Boutique Hotel News

US: Pendry Hotels & Resorts has opened its seventh hotel and the first in Washington DC, located along The Wharf. Designed by ODA with interiors by DesignAgency, Pendry Washington DC forms part of The Wharf, a waterfront dining, shopping, hospitality, and residential mile-long development. . The hotel features 131 guestrooms and suites, three F&B venues, Spa Pendry, a fitness centre, and 7,500 square feet of indoor and outdoor meeting and event space.

Resorts 98
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Competition heats up between hotels and short-term rentals

Hotel Business

A new joint report from hospitality data supplier STR and short-term rental analytics provider AirDNA shows that competition between short-term rentals and hotels has accelerated in the fight for leisure guests, with the price gap tightening and rental supply falling behind in urban markets. During the pandemic, the U.S. short-term rental sector used its supply flexibility to recover faster than hotels, especially in coastal and mountain destinations, pushing rentals’ market share to a rec

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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In their own words: Understanding different hotel stakeholders’ revenue management needs

eHotelier

Each level of a hotel’s ownership and management has different needs from an RMS, it is important to understand their revenue management ‘wants’ and hear from them in their own words.

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How to Use Food and Beverage F&B Data to Increase Hotel Revenue

Refine

Food and beverage (F&B) data is considered a gold mine in the hospitality industry. From the moment your guests make an online reservation, to the time they leave your restaurant, your POS system or an advanced reservation platform generates valuable guest data. In this article, you'll learn how to use F&B data to improve guest. The post How to Use Food and Beverage F&B Data to Increase Hotel Revenue appeared first on Revfine.com.

Revenue 79
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Digital Transformation and Experience Partnership

Are Morch

This article is part of the Hotel Digital Transformer newsletter on LinkedIn. Subscribe to my LinkedIn newsletter where I’ll share tips, ideas, and strategies to help your hotel open its digital gateways. PERSPECTIVE Awe has an amazing capacity to bring people together. It helps us feel more connected to people and humanity as a whole. Awe trigger experience […].

Hotels 147
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From property developer to hotel operator: Siri Village Chiang Mai accesses the world of hotel technology with SiteMinder

SiteMinder

Although the impacts of the COVID-19 pandemic on the tourism industry were harsh, there remained a great opportunity for Siri Village Chiang Mai to start a hotel business for the first time. Ms. Sirinphat Patchotikun (Khun Mai) , the owner of Siri Village Chiang Mai Hotel, spoke about the history of the hotel. “Originally, I was in the business of buying and selling land in Chiang Mai.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Roseate acquires Scottish boutique hotel

Boutique Hotel News

UK: Bird Group’s hospitality arm, Roseate Hotels & Resorts, has acquired five-star The Dunstane Houses in Edinburgh. The property, which is set across two recently refurbished Victorian townhouses, offers 35 guest rooms and suites, a bar and restaurant, lounge, garden conservatory and private gardens. Whilst the transaction value has not been disclosed, Dunstane Houses were marketed by Savills Scotland at a guide price of £7.5 million.

Hotels 98
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OTO Development promotes Heath to VP, real estate

Hotel Business

Stewart W. Heath IV has been promoted to VP, real estate at OTO Development , part of the Johnson Group. In his new role, he is tasked with overseeing the hotelier’s team of real estate development professionals who specialize in market and site identification, feasibility, contract negotiations and entitlement management for new hospitality development and acquisition opportunities.

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The first impression counts: What to do to improve guest satisfaction

eHotelier

There is an old saying that goes: feed man’s senses, and you will make them the happiest man alive. To make a good impression on your guests, focusing on satisfying their senses is an essential step to making your hotel unforgettable.

Hotels 111
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Hotel revenue management: trends in a post Covid world

STAAH

Like many other areas in travel and hospitality, revenue management has dramatically changed in the last two years. The second of our two-part blog series on revenue management looks beyond challenges towards trends emerging from dwindled demand, patchy recovery and flipping of established revenue management processes to forecast and inform pricing.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.