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Speaking exclusively to HM , Choice Hotels Asia-Pac CEO Trent Fraser, described the deal as a highly significant milestone that will allow Choice to scale quickly in Asia-Pacifics fastest-growing market. We know that China is Australias second top source feeder market with 829,000 trips YE 2024 and $8.1
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AI-powered personalization tools handle tasks that used to consume staff time, such as sorting guest data or sending personalized offers. These systems enable hotels to deliver personalized experiences at scale, ensuring every guest feels seen and valued without requiring additional work from employees.
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