Hotel Speak

SEPTEMBER 4, 2024

What is the Digital Markets Act (DMA)? The Digital Markets Act was introduced in 2022 in the European Union as set rules for those called ‘gatekeepers’ in the digital world. Booking.com is an Online Travel Agent (OTA), and its services are widely used by hoteliers to reach new and existing customers.

Digital Marketing 59

Digital Marketing Consumer Marketing Market 59

MediaBoom

MARCH 15, 2024

A recent Statista report forecasts that by 2025, over ten percent of all retail sales in the United States will stem from mobile commerce, underscoring the critical need for luxury brands to innovate their digital marketing strategies.

Digital Marketing 95

Digital Marketing Marketing Strategy Branding Marketing 95

MediaBoom

MARCH 14, 2023

A solid digital marketing for construction companies plan helps to bring more clients into your business. Modern construction companies can’t afford to ignore the importance of digital marketing. If you don’t have a strong digital presence, you risk getting left behind by your competitors.

Digital Marketing 94

Digital Marketing Construction Marketing Market 94

MediaBoom

JULY 4, 2023

Keeping up with the busy real estate market means real estate digital marketing can take the backseat. If you’re not keeping up with digital marketing in the real estate business, you’re missing out on leads. What is real estate digital marketing? Creativity with storytelling is rewarded with video.

Real Estate 90

Real Estate Digital Marketing Marketing Market 90

MediaBoom

FEBRUARY 23, 2024

These consumers seek out exclusivity, sophistication, and prestige in the products and services they choose to indulge in. This article will discuss the characteristics and preferences of this unique market segment. Key Takeaways: Highlighting luxury consumer preferences for exclusivity and personalization.

Consumer 91

Consumer Branding Market Research Marketing 91

SiteMinder

OCTOBER 16, 2024

What is the Digital Markets Act? The Digital Markets Act (DMA) is a regulation within the European Union (EU) that aims to make digital markets fairer and more competitive. In this blog we’ll give a full overview of the Digital Markets Act and how it might impact your hotel business.

Digital Marketing 52

Digital Marketing Marketing Market OTA 52

Hotel Management

AUGUST 7, 2023

As previously reported by HM , Alexander Barnett has been appointed Marketing Communications Director for Australia. He will work in collaboration with Howard and alongside new Group Digital Marketing Manager, Kate Tulloch. We look forward to continuing to build the brand across Australia and connecting with more travellers.”

General Manager 237

General Manager Digital Marketing Management Marketing 237

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable.

Digital Marketing 68

Digital Marketing Services Marketing Market 68

gcommerce

MARCH 14, 2025

Data is a pivotal point in digital marketing. For a digital marketing agency like ours specializing in luxury hotels and resorts, data holds the key to success. In this blog post, we'll explore these data categories and their significance in your marketing strategy. What is first-party data?

Marketing 52

Marketing Market Hotel Marketing Digital Marketing 52

STAAH

JULY 8, 2024

The hospitality industry faces seasonal challenges and fluctuating market conditions, including reduced consumer spending and increased competition. Accommodation providers can navigate these by leveraging online bookings and digital marketing strategies. Focus on local SEO to attract nearby travelers.

Digital Marketing 52

Digital Marketing Accommodation Marketing Market 52

gcommerce

MARCH 20, 2023

In my last article , I made what I hope is a compelling argument that we are entering a period of profound change in consumer behavior thanks to the emergence of GenZ and the degradation of third-party data. Knowing that, how would you rebalance your marketing focus? Rebalance to reflect a more holistic view of the consumer funnel.

Digital Marketing 66

Digital Marketing Marketing Market Business 66

Bookassist

MAY 15, 2024

Booking.com is now a gatekeeper In a significant development for the hotel industry and online booking landscape, this week the European Commission has officially designated Booking.com as a gatekeeper under the Digital Markets Act (DMA). This could create opportunities that hotels could capitalise on to improve their direct business.

Digital Marketing 106

Digital Marketing Consumer Marketing Market 106

MediaBoom

MARCH 29, 2024

With the global luxury travel market poised to rake in $1.48 trillion by 2024 , the need for luxury travel experiences hasn’t slowed one iota, necessitating luxury travel ads. What makes a travel ad “luxury? What makes a travel ad “luxury?” Here are some ways it’s been done.

Travel 95

Travel Target Marketing Digital Marketing Market 95

MediaBoom

NOVEMBER 28, 2024

In 2024, travel and tourism added $11.1 This milestone underscores the sector’s significance and the necessity of effective travel promotion strategies to stay competitive as we look ahead to 2025. So, what is travel advertising, and why is it essential for businesses? trillion to the global GDP , making up 10% of it.

Travel 85

Travel Tourism ROI Marketing 85

gcommerce

JANUARY 7, 2025

The Path to Profitability in 2025: A Hotel Marketer's Guide In today's dynamic hospitality landscape, understanding consumer behavior is crucial for hotel marketers to thrive. To help you maximize your direct bookings, we've compiled a list of effective strategies that can give your business a boost.

OTA 105

OTA Digital Marketing Hotel Marketing Marketing 105

Hotel Speak

FEBRUARY 15, 2024

The world’s leading travel trade show, ITB Berlin is fast approaching, offering a unique opportunity to elevate your hotel’s visibility and forge valuable industry connections. However, with a vast exhibition floor teeming with possibilities, strategic navigation is key to making the most of your time at the show.

Digital Marketing 116

Digital Marketing Revenue Online Sales Market 116

Hotel Business

NOVEMBER 20, 2023

Sojern , a digital marketing platform built for travel, has launched the “ State of Destination Marketing ” report for destination marketing organizations (DMOs). Sojern commissioned this report to ensure its global destination clients have access to the most comprehensive marketing insights.

Marketing 116

Marketing Market Digital Marketing Marketing Strategy 116

MediaBoom

APRIL 18, 2024

With a projected market value of US$368.9 Consumers are craving authenticity, experiences, and a deeper connection with the brands they invest in. A recent Bain & Company repor t found that 70% of global luxury consumers are now willing to pay a premium for well-made, durable items that will stay relevant for years to come.

Consumer 96

Consumer Branding Shopping Marketing 96

Lure Agency

OCTOBER 5, 2022

Get to know what sort of traveler they are. Are they family-oriented, or do they prefer to travel solo? “If you’re not engaging your consumer to get them to speak about what made them choose your hotel, your product will not be right.” You’re not correctly putting out the story to attract other consumers.”

Consumer 52

Consumer Marketing Market Digital Marketing 52

MediaBoom

JULY 13, 2023

Marketing strategies for travel agents can increase brand awareness, boost website traffic, increase leads, and result in more bookings. However, it takes an understanding of marketing to successfully employ these tactics. What is travel agency marketing? Look internally to identify your USP.

Marketing Strategy 79

Marketing Strategy Marketing Market Travel 79

MediaBoom

APRIL 5, 2024

Did you know that nearly 70% of travelers turn to search engines when planning their trips. With this in mind, understanding the full impact of travel marketing has never been more essential. Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels.

Marketing Strategy 89

Marketing Strategy Marketing Market Travel 89

Cloudbeds

MARCH 23, 2023

These days, more consumers are going online to make purchases, and travel is no exception. For travelers, there’s a lot riding on vacations, including money, well-being, and precious leisure time. To attract these travelers, properties need to be visible throughout the traveler journey , from inspiration to booking.

OTA 98

OTA Digital Marketing Marketing Market 98

BCV

NOVEMBER 5, 2021

BCV continues to track these fascinating Fall trends in this channel-packed Infographic: Earlier Seasonal Interest – Consumers are searching for seasonal travel earlier than before. Searches for “Fall Travel” increased by 65% this year.

Travel 52

Travel Hospitality Consumer Digital Marketing 52

gcommerce

MAY 28, 2024

And because travel-based content already has a strong presence on Shorts, skipping these assets as a hotel may leave valuable customer interactions on the table. When will Power Pair take advantage of travel? By Nikki Abrego, Marketing Strategist During the Google Live session, they introduced a game-changing feature, Power Pair.

Marketing 104

Marketing Market Consumer Intent 104

Hotel Speak

MARCH 8, 2024

To encourage further digitalization of the industry, Loh believes that a seamless end-to-end solution for the customer is essential. “It It is vital for technology partners to sit in the consumer lens to assess that the problem is sizable enough for the leadership to act on it,” she says.

Revenue Management 105

Revenue Management Revenue Digital Marketing Business 105

MediaBoom

APRIL 23, 2024

I t can be material, such as jewelry, designer clothes, or h igh-end cars, or immaterial, such as exotic travel, fine dining experiences, or exclusive events. Though consumption is a factor that still continues to take place, it is a more conscious consumer behavior than it was with the previous generation. What Is Luxury Today?

Consumer 85

Consumer Branding Digital Marketing Market 85

Social Tables

JANUARY 14, 2022

2021 also brought about many exciting developments in hospitality technology, digital marketing, hotel services, and changes in travel trends. Mountain Travel Symposium. The theme of the 52nd Annual Travel and Tourism Research Association International Conference is “Regenerative Tourism: Building Resilience.”

Hospitality 158

Hospitality Events Tourism Business 158

MediaBoom

AUGUST 1, 2024

McKinsey & Company estimates that domestic travel will experience a three-percent rate of growth per year. How do you make marketing for hospitality and tourism successful? How do you make marketing for hospitality and tourism successful? That means your hospitality and travel agency needs a solid online presence.

Tourism 95

Tourism Marketing Market Hospitality 95

Amadeus Hospitality

SEPTEMBER 13, 2023

Originally published to Amadeus Insights By: Mirja Sickel, Vice President, Hospitality Distribution, Amadeus 2023 is proving to be an exciting year for travel sellers. As travel returns, traveler expectations are evolving, and travel sellers need to be aware of this shift.

Travel 55

Travel Global Distribution System Display Ads Retail 55

Travel Media Group

APRIL 30, 2025

And through that validation, properties can communicate their efforts with confidence to the market, and they get recognized for their on the ground efforts. According to booking.com’s 2024 sustainable travel report, 80% of global travelers say they wanna stay at sustainable properties. That becomes very important.

Business 52

Business Travel Consumer Hospitality 52

Hotel Speak

JANUARY 25, 2024

The battle for direct bookings has entered a new phase as online travel agents (OTAs) ramp up efforts to establish ownership of hotel guests and their booking journeys, a new report from hospitality technology specialist SHR Group reveals. from $0.16 The impact on Metasearch is even more stark, more than doubling from $0.21

OTA 110

OTA Cost Per Click Hotels Cancellation 110

Travel Media Group

JULY 1, 2020

In this episode of the Suite Spot, we turn our attention to COVID-19 hotel industry recovery and what hoteliers can do to build traveler confidence. Host Ryan Embree is joined remotely by Travel Media Group’s Director of Marketing, Anne Sandoval, to share best practices for increasing guests' comfort level.

Travel 52

Travel Market Marketing Digital Marketing 52

MediaBoom

MAY 9, 2023

Consumers gravitate towards luxury brands because of what they represent, which is a sense of style and extravagance. Its ready-to-wear luxury fashion is a major reason why consumers clamber to Chanel, but the brand is also known for its perfume, especially the iconic scent No.5. percent, which is quite a healthy margin.

Branding 133

Branding Shopping Retail Digital Marketing 133

STAAH

APRIL 10, 2023

AltoVita powers the corporate accommodations sector with enterprise software layered with a human-centric approach, providing every traveller with exactly what they need. Find out more here didatravel is a holistic travel service provider through innovative technology. Rebahan is an Online Travel Agent (OTA) application created by PT.

B2B 98

B2B OTA Services Travel 98

MediaBoom

MARCH 9, 2023

There is a clear and voracious appetite among the global population to travel. While the tourism umbrella encompasses a wide range of consumers, there exists at the top a robust luxury travel demographic. Luxury travel is a thriving industry. To succeed, your marketing strategy should be thorough and diversified.

Marketing 52

Marketing Market Travel Marketing Strategy 52

MediaBoom

FEBRUARY 26, 2024

Explore effective digital marketing strategies tailored specifically for luxury brands Understand the importance of quality, emotional connections, and offering a comprehensive luxury lifestyle experience to ensure brand success. This niche segment should be lucrative enough and have enough opportunities for the brand to grow.

Branding 98

Branding Digital Marketing Marketing Market 98

MediaBoom

DECEMBER 12, 2023

Your target audience contains consumers who may most benefit from your product or service. In the case of hotel website development, these are consumers who are avid travelers likely to travel to your destination. In fact, over 45% of consumers believe business reviews are as trustworthy as personal recommendations.

Digital Marketing 78

Digital Marketing Hotels Consumer Business 78