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B2B Business Development – 11 Tips to Boost Your B2B Strategy

MediaBoom

B2B business development is a crucial approach for any founder, director, manager, or entrepreneur aiming to engage directly with other businesses. As you navigate the world of B2B development , it’s essential to recognize the optimal moments for implementing growth tactics.

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Utilizing Social Media to Power Spring Bookings & Secure Future ROI

BCV

Given this enthusiasm, hotels have a unique opportunity to tap into evolving consumer behaviors to authentically and effectively reach desired target audiences and create lasting ROI. About the Author Robin Mazur Robin currently leads the Strategy and Insights division at BCV, A RateGain Company.

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Digital Marketing for Manufacturers – 7 Important Elements

MediaBoom

Digital marketing for manufacturers modernizes what is still, for many such companies, an old-school, outbound means of promoting themselves and their products. A digital marketing strategy will allow your company to achieve more of its goals in a measurable way. This post spotlights the best in B2B website design.

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Retargeting Ads – Bring Paying Customers Back

MediaBoom

Marketers who use a variety of audience lists through the Meta platform and first-party email lists find they get a better ROI on their retargeting efforts. LinkedIn retargeting ads might be ideal for B2B marketing for your insurance company. From there, divide the number by the cost to find an ROI percentage.

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ABCs of Data Normalization for B2B Marketers

It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.

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Hospitality B2B Marketing – Debunking Myths and Revealing Truths

Lure Agency

It’s no secret that there are a lot of misconceptions about hospitality B2B marketing. From FOMO to skewed attribution, marketers are missing the point on how to move the needle effectively. Let’s Get Real About B2B Hospitality Marketing First things first, what is B2B hospitality marketing?

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Construction Marketing – Strategies to Elevate Your Sales

MediaBoom

B2B inbound marketing company Protocol 80 reports that 56 percent of companies that use buyer personas have better lead quality. Increased Engagement Marketing gives your construction business plentiful opportunities to connect with leads and customers. Here are 14 marketing ideas to implement. Mediaboom is here to help.