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Before, During, and After: The Complete Guide to Event Engagement

Social Tables

A 2020 Bizzabo report showed that over 80% of B2B marketing professionals ranked event engagement as an important KPI for determining an event’s success. With the majority of B2B marketers in agreement, it’s safe to say that successful events and event planners are able to engage with their audience.

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Retargeting Ads – Bring Paying Customers Back

MediaBoom

Because you want to get the word out about your services, you can track the KPI of page visits. The KPI for this conversion campaign would be leads. LinkedIn retargeting ads might be ideal for B2B marketing for your insurance company. Your industry and objectives will help you decide which ones to choose.

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How to Promote an Event on Facebook in 21 Different Ways

Social Tables

According to Bizzabo’s 2019 Event Marketing Report, 82% of all surveyed B2B marketers believe that “attendee engagement is an important KPI for event success.” Planners can check the hashtag activity, track engagement, and incorporate the hashtag into their general event marketing strategy. .

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