Hotel Business

JANUARY 24, 2023

She spent the last 18 years as chief marketing officer of Best Western, where she directed all marketing and commercial strategies, overseeing the brand’s loyalty program, digital transformation, advertising, public relations, e-commerce and consumer and distribution partnerships, and hotelier support marketing including regional coop marketing.

Market 52

Market Marketing B2B Marketing Strategy 52

Social Tables

SEPTEMBER 14, 2021

A 2020 Bizzabo report showed that over 80% of B2B marketing professionals ranked event engagement as an important KPI for determining an event’s success. With the majority of B2B marketers in agreement, it’s safe to say that successful events and event planners are able to engage with their audience.

Events 176

Events Market Marketing Consumer 176

Lure Agency

AUGUST 5, 2022

It’s no secret that there are a lot of misconceptions about hospitality B2B marketing. From FOMO to skewed attribution, marketers are missing the point on how to move the needle effectively. Let’s Get Real About B2B Hospitality Marketing First things first, what is B2B hospitality marketing?

B2B 52

B2B Market Marketing Hospitality 52

BCV

APRIL 6, 2021

With ongoing vaccination rollouts and warmer temperatures quickly approaching, many consumers are becoming energized to travel once again. Given this enthusiasm, hotels have a unique opportunity to tap into evolving consumer behaviors to authentically and effectively reach desired target audiences and create lasting ROI.

ROI 52

ROI Consumer Travel Cancellation 52

MediaBoom

SEPTEMBER 11, 2023

SEO is an essential part of your online marketing strategy. Also, almost 53% of B2B and B2C website traffic comes from organic search. When you use organic searches with paid searches for inbound or outbound marketing, your SEO strategy improves. Can I create my own SEO strategy?

Business 52

Business Consumer Real Estate Services 52

Lure Agency

NOVEMBER 16, 2022

When it comes to understanding your customers, market research is essential to the success of any business, no matter if it’s market research for B2B or B2C. ” To understand your target customer, you must understand market and customer research. .” Identify your target market.

Market Research 52

Market Research B2B Target Marketing Marketing Strategy 52

MediaBoom

MARCH 29, 2024

If consumers were looking for a lower-cost deal than booking through Royal Caribbean International, they’d have plenty of options. Knowing your brand, doubling down on your target market, and focusing your campaign can help you get over these difficult odds. Here are some ways it’s been done. Let Mediaboom guide you.

Travel 90

Travel Target Marketing Digital Marketing Market 90

Travel Media Group

JANUARY 3, 2024

With hotels and hotel management companies trying to grow their digital marketing efforts and reach more travelers, you will find out how Travel Media Group plans to help them achieve their hotel digital marketing strategy resolutions. Episode Transcript Our podcast is produced as an audio resource.

Digital Marketing 52

Digital Marketing Travel Events Market 52

Social Tables

DECEMBER 1, 2021

Marketing that exists for marketing’s sake alone may turn prospective consumers and event attendees away; it may be viewed as “too salesy.” According to Bizzabo’s 2019 Event Marketing Report, 82% of all surveyed B2B marketers believe that “attendee engagement is an important KPI for event success.”

Events 88

Events Market Marketing KPI 88

MediaBoom

SEPTEMBER 5, 2023

LinkedIn retargeting ads might be ideal for B2B marketing for your insurance company. Many consumers are concerned with their privacy on the web, so it is the advertiser’s job to ensure they are respecting that. Your industry and objectives will help you decide which ones to choose.

Cost Per Click 52

Cost Per Click ROI Display Ads KPI 52

MediaBoom

NOVEMBER 14, 2023

Drive More Website Traffic For many small business owners, having a website can feel wasteful and time-consuming. When done well, video ads can increase conversions for your business, so it is important to at least consider them when putting together your overall digital advertisement strategy.

Display Ads 77

Display Ads Services Business Branding 77

Social Tables

MARCH 22, 2024

Economic trends, consumer preferences, and travel restrictions consistently shift, affecting how the industry operates. For the first time post-pandemic, HSMAI’s Marketing Strategy Conference and ROC Americas is back, live and in-person. The hospitality industry is always evolving.

Hospitality 78

Hospitality Events Tourism Consumer 78

MediaBoom

SEPTEMBER 21, 2023

Of course, with such a diverse palette of marketing components, understanding your different options through and through is key. Come dive in with us as we explore the many types of digital marketing strategies available. This is precisely what digital content marketing aims to achieve. Schedule Your Free Consultation 2.

Digital Marketing 52

Digital Marketing Market Marketing Email Marketing 52

MediaBoom

MAY 18, 2023

Thanks to ChatGPT , chatbots are on the front page of newspapers and at the forefront of marketers’ minds. By 2024, it’s estimated that consumer retail spending from chatbots will reach an impressive $142 billion. Learn how you can maximize your business through chatbots and marketing! What is Chatbot Marketing?

Market 52

Market Marketing Business Marketing Strategy 52

MediaBoom

MARCH 29, 2023

Aviation marketing is no simple task. You need a solid and straightforward marketing plan for your aviation business. Do you have the time and energy to develop a marketing strategy, promote products and services, cover all social media, and much more? All aviation businesses can’t use the same marketing strategy.

Market 79

Market Marketing Digital Marketing ROI 79

BCV

OCTOBER 12, 2021

When combined with the ample reach opportunities of the Big Three, a carefully crafted multi-platform social mix can work hard to provide a return on investment by delivering omnichannel messaging throughout a consumer’s journey. Text, Spotlight, and Follower ads to drive consumers to your website through text, images, and video.

Branding 52

Branding Consumer Market Marketing 52