eZee Absolute

NOVEMBER 23, 2023

Have you ever thought that you can use your hotel’s Wi-Fi for marketing? In my previous blog on collecting guest data , I had given a touch base about Wi-Fi marketing for hotels. Table of Content What is Wi-Fi Marketing? What are the Benefits of Wi-Fi Marketing for Hotels? What is Wi-Fi Marketing?

Hotels 98

Hotels Market Marketing Marketing Strategy 98

gcommerce

DECEMBER 5, 2023

As the year comes to a close, hotels and resorts are presented with a unique opportunity to boost their bookings and revenue. With travelers planning their year-end getaways and holiday celebrations, it's crucial for establishments to optimize their marketing strategies. Identify successful campaigns and allocate resources accordingly.

Resorts 52

Resorts Hotels Market Marketing 52

Hospitality Net

NOVEMBER 29, 2023

PM Hotel Group, a leading hotel management company based in greater Washington, D.C., has been chosen to take over management of the Holiday Inn Dallas Market Center. Known for its commitment to excellence, PM Hotel Group is poised to implement proven strategies and operational efficiencies to ensure the success of the hotel.

Hotels 92

Hotels Management Market Marketing 92

Hotel News Resource

OCTOBER 11, 2023

Good day hoteliers and welcome to episode 246 of the Hotel Marketing Podcast. Hotels have struggled for years to find the right way to engage guests and drive revenue through social media channels. Today we’re going to make it easy for you with strategies for both paid and organic success.

Hotel Marketing 102

Hotel Marketing Hotels Market Marketing 102

Demand Calendar

NOVEMBER 9, 2023

Market segmentation, a cornerstone of hotel management, categorizes guests into distinct groups based on various characteristics and behaviors. These segments allow hotels to understand their clientele better and offer tailored experiences that resonate with specific guest preferences.

Hotels 84

Hotels Market Marketing Management 84

Revinate

OCTOBER 16, 2023

And that explosion has created a new world of data-driven hospitality, where the convergence of hotel marketer data, analytics, and guest expectations for personalized communications and service are redefining the way hotels connect with their guests.

Hotel Marketing 105

Hotel Marketing Hotels Market Marketing 105

Travelboom Marketing

NOVEMBER 7, 2023

As we enter the fourth quarter of the year, hotel marketers should outline their goals for 2024. We’ve assembled a complete checklist of everything you need to create your 2024 hotel marketing budget. We’ve assembled a complete checklist of everything you need to create your 2024 hotel marketing budget.

Hotel Marketing 96

Hotel Marketing Hotels OTA Market 96

eHotelier

OCTOBER 22, 2023

Fang-tastic marketing tactics for Halloween hotel festivities - Insights - Insights Get inspired to set your property apart from the rest with these spooky direct channel strategies.

Hotels 116

Hotels Market Marketing 116

Hotel Business

DECEMBER 5, 2023

Choice Hotels International Inc. continues its growth in the upscale segment with the addition of the Mayfair Hotel, Ascend Hotel Collection. The recently renovated property maintains the historic hotel’s original style, while featuring modern amenities, locally inspired decor and an on-site restaurant and lounge.

Hotels 59

Hotels Branding Closing Market 59

Revinate

NOVEMBER 7, 2023

Black Friday hotel marketing has become a significant opportunity for hoteliers to drive direct bookings and personally connect with past and future guests. The post Hotel marketing tips for Black Friday and Cyber Monday appeared first on Revinate. Because guests will be spending. billion — [.]

Hotel Marketing 105

Hotel Marketing Hotels Market Marketing 105

eHotelier

NOVEMBER 1, 2023

A comprehensive guide to hotel mobile marketing: Part 2 - Insights Mobile marketing is not just a trend but a necessity. To succeed, optimize your web presence, engage guests on social platforms, and safeguard data.

Hotels 111

Hotels Market Marketing 111

Refine

NOVEMBER 20, 2023

Partnering with a strong digital marketing agency can propel your property to new heights. Here, you find five signs that it’s time to consider a new digital marketing partner, and how to find The post 5 Signs Hotels Need a New Digital Marketing Partner appeared first on Revfine.com.

Digital Marketing 97

Digital Marketing Hotels Market Marketing 97

Lodging

NOVEMBER 29, 2023

CHEVY CHASE, Maryland—PM Hotel Group has been chosen to take over the management of the Holiday Inn Dallas Market Center. The addition of Holiday Inn Dallas Market Center to the PM Hotel Group portfolio marks the continued expansion of the company’s presence in Texas. “We

Hotels 62

Hotels Management Market Marketing 62

Demand Calendar

DECEMBER 4, 2023

Longtail market segmentation focuses on many niche markets with specific and varied preferences rather than solely targeting the most common customer needs. Though individually smaller and more detailed, these segments collectively represent a significant portion of the market, often eclipsed by broader marketing strategies.

Hotels 52

Hotels Market Marketing Marketing Strategy 52

gcommerce

OCTOBER 11, 2023

It’s Time to Finalize Your Holiday Marketing Campaigns Can you believe it’s already the start of Q4?! If you haven’t already, now is the time to send your holiday marketing campaign details to your agency for Cyber Weekend and beyond. You’ll see that Bard now responds with real-time info from Google Maps, Flights, Hotels and Youtube.

Hotels 102

Hotels Digital Marketing Market Marketing 102

eHotelier

OCTOBER 31, 2023

Find the strategies, tools, and best practices that empower hotels to engage and convert guests effectively through mobile channels, from mobile apps to SMS marketing, ultimately driving bookings and enhancing guest experiences.

Hotels 105

Hotels Market Marketing 105

Hotel Business

NOVEMBER 29, 2023

PM Hotel Group , a hotel management company based in greater Washington, DC, has been chosen to take over management of the Holiday Inn Dallas Market Center. Texas is a dynamic market, and we are excited for the opportunity to add another hotel to PM Hotel Group’s footprint in the Lone Star State.

Hotels 59

Hotels Management Market Marketing 59

Hospitality Net

APRIL 12, 2023

Hotel email marketing is an essential strategy for hotels to promote their services and increase bookings through targeted and personalized email campaigns. By using email marketing, hotels can connect with potential guests, build customer relationships, and drive revenue growth.

Email Marketing 97

Email Marketing Hotels Market Marketing 97

Hotel Business

NOVEMBER 20, 2023

MHG Hotels has acquired the Courtyard West Palm Beach Airport in West Palm Beach, FL. Sanjay Patel, president/CEO, MHG Hotels, said, “This acquisition aligns with our commitment to expanding our presence in key markets and providing our guests with exceptional options for their travel needs.”

Hotels 111

Hotels Travel Services Market 111

SiteMinder

DECEMBER 4, 2023

What are hotel industry statistics? Hotel industry statistics refer to data and metrics relating to hotels and other accommodations in the industry. Hotel statistics may include occupancy rates, revenue figures, guest statistics, cancellation rates, booking channel statistics and more. Hotel occupancy will increase 2.5%

Hotels 52

Hotels Occupancy Hotel Marketing Travel 52

Refine

NOVEMBER 21, 2023

Question for Our Hotel Marketing Expert Panel How can the “cost of acquisition” be calculated? Should it be added to direct marketing costs in comparison to OTA distribution costs? Should it be our main focus?

Hotel Marketing 75

Hotel Marketing Marketing Strategy Hotels OTA 75

Little Hotelier

OCTOBER 23, 2023

What is hotel social media marketing? Hotel social media marketing is the use of social media platforms to advertise your hotel brand and engage with potential and current guests. This blog will take you through everything you need to know to start succeeding with hotel social media marketing.

Hotels 105

Hotels Market Marketing Travel 105

gcommerce

MAY 22, 2023

Do you find yourself asking the same hotel digital marketing questions over and over again? Whether you’re a fellow digital advertiser or a hotelier, this list of commonly asked hotel digital marketing questions will be one that you should bookmark for a later date! Are hotel loyalty programs important?

Hotels 97

Hotels Digital Marketing Market Marketing 97

gcommerce

NOVEMBER 9, 2023

With the holidays quickly approaching, it’s that time of year again to focus on your marketing, offers, services, and extras you will provide to potential customers. It’s easy to get stuck when trying to figure out new marketing strategies to stand out. It will help others decide to stay at your hotel during the holidays.

Hotels 52

Hotels Market Marketing Dining 52

eHotelier

NOVEMBER 20, 2023

By understanding the needs of their target market, providing them with tailored services, and creating unique experiences for them, hotels can take advantage of these emerging trends and turn their property into an essential destination in the remote work movement.

Hotels 105

Hotels Hotel Sales Market Marketing 105

Amadeus Hospitality

MARCH 30, 2023

Hotel email marketing is an essential strategy for hotels to promote their services and increase bookings through targeted and personalized email campaigns. By using email marketing, hotels can connect with potential guests, build customer relationships, and drive revenue growth. What is hotel email marketing?

Email Marketing 83

Email Marketing Hotels Market Marketing 83

Hotel Management

NOVEMBER 2, 2023

Pacific Hotels has sold the recently refurbished 4-star Coral Cay Mackay resort to a private Queensland-based hotel group. The sale, which was negotiated by CBRE Hotels’ Wayne Bunz and Hayley Manvell, drew the interest of owner operators, hotel investment funds and high net worth individuals, according to CBRE.

Hotels 111

Hotels Motels Resorts Accommodation 111

STAAH

SEPTEMBER 19, 2023

Content, SEO (Search Engine Optimization), and SEM (Search Engine Marketing) are essential components of effective hotel marketing strategies. They collaborate to enhance many things at once for an effective marketing strategy. In hotel marketing, SEO is crucial for several reasons.

Hotel Marketing 82

Hotel Marketing Hotels Market Marketing 82

Inn Quest

JULY 26, 2023

In today’s highly competitive hospitality industry, effective destination marketing plays a crucial role in attracting guests to hotels. With the rise of online travel platforms and social media, hotels must employ strategic marketing tactics to stand out from the crowd. Firstly, What is Destination Marketing?

Hotels 89

Hotels Market Marketing Tourism 89

Lodging

NOVEMBER 29, 2023

MCLEAN, Virginia—Curio Collection by Hilton recognized openings that have led the brand to reach its 150th milestone by the end of 2023 with the addition of 19 properties to the portfolio by year’s end, including 10 first-in-market hotels. “As

Hotels 113

Hotels Branding Market Marketing 113

Horizon Hospitality

FEBRUARY 7, 2023

.” – Maya Angelou In the modern travel industry, many branded hotel chains offer amenities and services indistinguishable from each other. So, hotels must set themselves apart. Will a stay at your hotel expand their worldview? Newer hotels can tap into vintage pop culture. Contact us to learn how!

Hotels 98

Hotels Market Marketing Travel 98

Refine

OCTOBER 4, 2023

Here are six ways hotel marketing teams are using AI today. The Rise Of AI It’s barely been a year since access to The post AI + Hotel Marketing: 6 Ways AI is Here to Help appeared first on Revfine.com.

Hotel Marketing 96

Hotel Marketing Hotels Market Marketing 96

Hotel News Resource

JULY 14, 2023

In the latest updates on the regional market performance of the hotel industry in the United Kingdom, we share year-to-date data from May for 2023 compared to the same period in 2022 and 2019, according to HotStats’ monthly Hotel Benchmarking reports.

Hotels 98

Hotels Hotel Marketing Market Marketing 98

Little Hotelier

MAY 31, 2023

What is hotel digital marketing? Hotel digital marketing is the practice of promoting your property to potential guests using the internet. Digital marketing is great for small hotels, as it is more accessible and affordable than traditional marketing like broadcast and print media.

Digital Marketing 98

Digital Marketing Hotels Market Marketing 98

MediaBoom

AUGUST 15, 2023

Hotel search engine marketing is an important way to increase online visibility, considering that 83 percent of hotel bookings come from search engines. What is hotel search engine marketing? Search engine marketing for hotels requires building a campaign to increase your SERP position.

Hotels 79

Hotels Market Marketing Hospitality 79

Refine

JANUARY 10, 2023

Hotel marketing has a key role to play in helping you to attract bookings and optimise revenue. For the most part, your marketing messages are how customers will become aware of your hotel and also how they will understand your values and unique selling proposition. Of course, to optimise your marketing, you need to be.

Hotel Marketing 98

Hotel Marketing Hotels Market Marketing 98

Hotel Management

NOVEMBER 27, 2023

Experienced hotelier Craig Bond has taken up a new role of Senior Vice President – Head of Operations at Pan Pacific Hotels Group (PPHG), marking his return to the group after almost eight years. The post Exclusive: Craig Bond joins Pan Pacific Hotel Group to lead operations appeared first on Hotel Management.

Hotels 111

Hotels Operations Resorts Hospitality 111