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Marketing, Revenue Optimization Award Nominations Now Open

Hospitality Net

The HSMAI Americas Professional and Educator of the Year Awards recognize and promote excellence in the fields of sales, marketing, and revenue optimization in hotels.

Revenue 256
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To Drive Top Line Revenue, Hotel Sales Must Think Like Marketing

Hospitality Net

Stephanie Smith from Cogwheel Marketing & Analytics and Trevor Grant from Revenue Hub joined together for a discussion, where they explore how hotel sales and marketing can seem disconnected when looking at how to drive topline revenue.

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Boosting Revenue During Cultural Events: A New Era for Travel Marketing? 

Skift Blog

Skift Take: If you’re heading to the latest stop on Taylor Swift’s Eras Tour, you will likely need to book a flight and hotel. Expedia Group recently unveiled new data highlighting how its advertising tools enhance visibility for travel partners on their sites and can augment partner revenue during popular cultural events.

Events 280
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HSMAI Foundation Special Report: The State of Hotel Sales, Marketing, and Revenue Optimization Talent 2023-2024

Hospitality Net

Moving beyond resilience, our industry’s sales, marketing, and revenue optimization talent strategies have in many ways transformed, and this report is evidence of that journey. As the HSMAI Foundation releases our 2024 State of Talent Report, it’s heartening to witness our sector not just bouncing back but thriving.

Revenue 244
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Commingle360 Converts Social Media Posts into Hotel Revenue

Hospitality Net

Lodging Interactive, an award-winning digital marketing, reputation management, and social media engagement agency exclusively serving the hospitality industry since 2001, in a groundbreaking move, is proud to announce the launch of Commingle360, an evolutionary service designed to transform social media engagement into direct hotel bookings and revenue. (..)

Revenue 236
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Transactional Marketing vs. Relationship Marketing in the Hotel Industry

Hospitality Net

Generating revenue is key to any business, including hotels. This is why it is very common that in the industry most hoteliers put all their effort on transactional marketing. This means the focus is mainly on short-term relations with guests, and once the transaction is done (the booking is made), the relationship ends.

Market 244
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Orlando Hotel Market: Recovery and Evolution

Hospitality Net

hotel markets to recover from the pandemic. As average hotel rates and revenue now exceed historic peaks, demand continues to ramp up. Orlando, nicknamed the City Beautiful, was one of the first of the top 20 U.S.