gcommerce

MAY 7, 2024

What are the most popular hotel offers? Our team dove deep into our portfolio’s GA4 data to analyze the most commonly booked hotel offers across our clients. Discover the results here to see if your hotel is currently using these offer types. How does hotel metasearch help with first-party data? Read more here.

Digital Marketing 105

Digital Marketing Market Marketing OTA 105

Refine

MAY 6, 2024

Your hotel CRM isn’t only the hub for your guest-facing operations. It can also supercharge your hotel’s digital marketing by leveraging real-time guest data to shape your strategy. Maximizing Hotel The post Boost Hotel Revenue with CRM and Digital Marketing Integration appeared first on Revfine.com.

Digital Marketing 52

Digital Marketing Revenue Market Marketing 52

Are Morch

OCTOBER 13, 2022

The post A Digital Marketing Guide for Hotels: Optimizing Content And Websites, Increasing Engagement appeared first on Are Morch, Digital Transformation Coach. If you’re reading this, there’s probably one thing on your mind: how to increase your.

Digital Marketing 162

Digital Marketing Market Marketing Hotels 162

Hospitality Net

JUNE 26, 2023

In this week’s episode of the Hotel Moment podcast, Karen Stephens, Revinate CRO, and Ross McAlpine, Director, CRM at EOS Hospitality, tackle digital marketing and discuss ways hoteliers can vary their approach to attract guests.

Digital Marketing 189

Digital Marketing Market Marketing Hospitality 189

gcommerce

JANUARY 8, 2024

Uncover the Psychology of Luxury Travel With Insights From Google When you are an upscale luxury hotel or resort, your approach to finding the right guest requires a very specific approach. Learn Best Practices for Your End-Of-Year Hotel Marketing It’s never too early to start preparing for Q4 2024. Learn more here.

Digital Marketing 104

Digital Marketing Market Marketing Hotels 104

Skift Blog

MARCH 6, 2024

Skift Take: Rising competition in the hotel bookings landscape is pushing the industry towards the smarter use of technology. Hotels that leverage first-party data to drive AI strategies can win the race against OTAs for guest attention and loyalty. Cendyn Read the Complete Story On Skift

Digital Marketing 294

Digital Marketing OTA Market Marketing 294

Hospitality Net

JUNE 22, 2023

Kalibri Labs, the hospitality industry’s leading authority on market intelligence and hotel benchmarking in the digital marketplace, has advanced its commitment to sustaining the health of the hotel ecosystem with the release of "Demystifying the Digital Market & Guide to Commercial Strategy."

Digital Marketing 243

Digital Marketing Market Marketing Hospitality 243

Refine

NOVEMBER 20, 2023

Partnering with a strong digital marketing agency can propel your property to new heights. Here, you find five signs that it’s time to consider a new digital marketing partner, and how to find The post 5 Signs Hotels Need a New Digital Marketing Partner appeared first on Revfine.com.

Digital Marketing 87

Digital Marketing Market Marketing Hotels 87

Little Hotelier

MAY 31, 2023

What is hotel digital marketing? Hotel digital marketing is the practice of promoting your property to potential guests using the internet. Digital marketing is great for small hotels, as it is more accessible and affordable than traditional marketing like broadcast and print media.

Digital Marketing 98

Digital Marketing Market Marketing Marketing Strategy 98

gcommerce

MARCH 12, 2024

A marketer’s case for hotel metasearch Stop forfeiting direct revenue. Learn how to drive more with a marketer’s approach to the hotel metasearch channel from our founder, Scott van Hartesvelt. The post Flywheel News | February 2024 Hotel Digital Marketing News | GCommerce appeared first on GCommerce Solutions.

Digital Marketing 104

Digital Marketing Market Marketing Intent 104

Skift Blog

MARCH 7, 2024

when it comes to regulating digital platforms such as Google. European online travel companies aren't satisfied with Google's changes — but hotels think they go too far. Skift Take: As with privacy concerns, the European Union is ahead of the U.S. Dennis Schaal Read the Complete Story On Skift

Digital Marketing 287

Digital Marketing Market Marketing Travel 287

gcommerce

JANUARY 24, 2024

Our digital marketing experts sat down to discuss what they predict will be the digital marketing trends for 2024 in the hospitality space. The post [E-Book] 2024 Hotel Digital Marketing Trends and Predictions appeared first on GCommerce Solutions. Learn more about their findings in our E-Book here.

Digital Marketing 59

Digital Marketing Market Marketing Hotels 59

gcommerce

APRIL 3, 2024

Google generating AI powered travel itineraries in search results Users that have SGE enabled via Labs in their Chrome browsers can now start viewing Google generated travel itineraries - learn more here and see how your hotel may be visible in these searches. Learn more here. Learn more here.

Digital Marketing 103

Digital Marketing Market Marketing Hotels 103

gcommerce

JUNE 7, 2023

But which ones are better for advertising your hotel’s short term/flash sales, sitelinks or promotion extensions? Google Marketing Live Focuses on AI in 2023 As the industry continues to lean into AI, Google’s Marketing Live 2023 seemed to focus solely on it’s investment of incorporating AI into all facets of it’s products.

Digital Marketing 95

Digital Marketing Market Marketing Real Estate 95

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. However, modern travelers prioritize the experience they’ll have when booking a hotel.

Digital Marketing 64

Digital Marketing Services Market Marketing 64

gcommerce

OCTOBER 11, 2023

It’s Time to Finalize Your Holiday Marketing Campaigns Can you believe it’s already the start of Q4?! If you haven’t already, now is the time to send your holiday marketing campaign details to your agency for Cyber Weekend and beyond. You’ll see that Bard now responds with real-time info from Google Maps, Flights, Hotels and Youtube.

Digital Marketing 102

Digital Marketing Market Marketing Hotels 102

Skift Blog

JULY 5, 2023

Skift Take: Get a preview of our latest output from our Hotel Tech Benchmark data product. In this update, Skift Research looks closely at the best uses of digital marketing and advertising tools. Saniya Zanpure Read the Complete Story On Skift

Market 263

Market Marketing Digital Marketing Hotel Marketing 263

Hotel News Resource

APRIL 16, 2024

Article - On-demand Webinar: How to Master the Art of CRM-Driven Digital Marketing - Unlock strategies to captivate guests, drive bookings, and cultivate enduring loyalty

Digital Marketing 80

Digital Marketing Market Marketing Hotels 80

gcommerce

SEPTEMBER 14, 2023

Metasearch Products for Any Property in Any Market As metasearch continues to expand into one of your most important channels for direct revenue, it’s essential to understand your choices in terms of pricing models. Metadesk offers a variety of products and pricing models designed to fit any property’s unique situation and market conditions.

Digital Marketing 105

Digital Marketing Market Marketing Hotels 105

gcommerce

FEBRUARY 12, 2024

Discover GCommerce’s predictions for digital marketing in 2024 What will happen to hotel digital marketing in 2024? Learn the top predictions from the marketing team here at GCommerce. Learn how to generate direct revenue without spending marketing dollars from our founder, Scott van Hartesvelt.

Digital Marketing 59

Digital Marketing Market Marketing Revenue 59

gcommerce

MARCH 9, 2023

The content it produces can still be fraught with errors and use a bit of finessing to use usable for marketing purposes. Continue to focus on adding quality content to your website, focus on building out Local SEO strategies and tactics and dig into these platforms’ other products like Google Hotel Ads and Bing Hotel Ads.

Digital Marketing 95

Digital Marketing Market Marketing Hotels 95

Hospitality Net

JANUARY 28, 2024

Any marketing content that describes your product - in this case your hotel - must be original, authentic, enticing and believable. Your marketing content should tell a consistent "story" about your hotel’s value proposition and brand, and inspire travelers to consider and eventually book your property.

Market 189

Market Marketing Hotel Marketing Digital Marketing 189

gcommerce

AUGUST 9, 2023

Tips for Finding Your Hotel’s Target Audience How do you know where to advertise or what to message if you don't first identify the best target audience for your hotel? In this insightful blog post, journey through finding your hotel's target audience. Brands can now share text posts on the social media platform.

Digital Marketing 97

Digital Marketing Market Marketing Hotels 97

Hospitality Net

DECEMBER 4, 2023

In this case study, we dive into the journey of a Hotel Management company located in the US that faced initial setbacks with their Facebook Ads efforts and how a strategic and complex approach led to remarkable success in driving bookings for their Branded Hotel.

Digital Marketing 189

Digital Marketing Market Marketing Hotels 189

Hospitality Net

MARCH 6, 2024

Guests in the pre-booking phase, either transient or group, have so many touchpoints throughout their journey, where do we, as marketers, start? Owners and operators know the importance of online presence, however, they don’t always know how to efficiently and effectively impact revenue-generating change.

Digital Marketing 100

Digital Marketing Marketing Strategy Market Marketing 100

Hotel News Resource

SEPTEMBER 8, 2023

Article - TravelBoom to Host Free Digital Marketing Workshop for Hoteliers in Daytona Beach - TravelBoom COO, Pete DiMaio, will share leisure travel learnings, insights for 2024 on Oct.

Digital Marketing 110

Digital Marketing Market Marketing Travel 110

Travelboom Marketing

FEBRUARY 16, 2024

Hiring a digital marketing agency can breathe new life into a hotel’s online presence and create a partnership that lays the groundwork for long-term success. Many digital marketing companies can assist with fundamentals, but not all firms excel at leveraging online tools, data, or content to help your brand stand out.

Digital Marketing 52

Digital Marketing Market Marketing Hiring 52

gcommerce

DECEMBER 12, 2023

Learn 8 Hotel Holiday Marketing Tips From Our Experts The holidays are in full swing! Don’t miss out on maximizing your holiday hotel marketing campaign performance; read our expert tips. As we say, it’s definitely worth a test to see how longer form video content works for your hotel on this platform.

Digital Marketing 59

Digital Marketing Market Marketing Hotels 59

gcommerce

APRIL 6, 2023

Google Ads Vs Google Hotel Ads: Do You Really Need Both? The post Flywheel News | March 2023 Hotel Digital Marketing News | GCommerce appeared first on GCommerce Solutions. Learn more here. Learn more here.

Digital Marketing 98

Digital Marketing Market Marketing Hotels 98

Up Hotel

JULY 5, 2023

The hospitality industry is a highly competitive market, with hotels fighting to attract guests and expand their customer base. Optimising your hotel digital marketing plays a vital role in gaining visibility and driving more customers to your website and, most importantly, completing a booking.

Digital Marketing 52

Digital Marketing Services Market Marketing 52

Hospitality Today

MAY 7, 2024

Three months after implementation, Google Hotel Ads click-through data showed a 30% drop in traffic in EU markets affected by DMA implementation

Digital Marketing 45

Digital Marketing Market Marketing Hotels 45

Hotel News Resource

MAY 8, 2024

Following several months of adaptation, on the 19th of January Google began to roll out changes it made in order to comply with DMA (Digital Markets Act) requirements; a roll-out that finished on the 7th of March.

Digital Marketing 40

Digital Marketing Market Marketing Hotels 40

eTourism

DECEMBER 9, 2023

Learn about the digital marketing trends in Queensland tourism in 2024. Use these strategies to boost your hotel's online presence, reach more guests, and increase your property's revenue this year.

Digital Marketing 52

Digital Marketing Tourism Market Marketing 52

Tambourine

MARCH 16, 2023

Hyatt has selected Tambourine, the Fort Lauderdale headquartered digital marketing technology company serving hotels, resorts, and tourism destinations worldwide, to provide three marketing programs for Hyatt hotels and resorts in the Americas.

Digital Marketing 75

Digital Marketing Services Market Marketing 75

Hotel Business

JUNE 22, 2023

Lomanno, and Dave Roberts The hotel industry faces disruption from dominant tech companies in the digital marketplace. Continue The post Kalibri Labs Book: Demystifying the Digital Market & Guide to Commercial Strategy appeared first on hotelbusiness.com. — By Cindy Estis Green, Mark V.

Digital Marketing 105

Digital Marketing Market Marketing Consumer 105

eHotelier

JANUARY 15, 2024

Sojern, the leading digital marketing platform built for travel, has been named a finalist in the Best Hotel Digital Marketing Agency category globally by Hotel Tech Report in the 2024 HotelTechAwards.

Digital Marketing 52

Digital Marketing Market Marketing Hotels 52

gcommerce

NOVEMBER 13, 2023

Learn more about how your hotel’s website can benefit from CRO here. What Is The Difference Between Hotel Metasearch Rate Parity and Price Accuracy? Rate Parity and price accuracy are commonly mixed up- learn the difference and how important these two elements are to the success of your hotel’s metasearch.

Digital Marketing 59

Digital Marketing Market Marketing Hotels 59